Tom Anbinder

Pablo Pacheco

WPFactory

Omar AlDabbas

Kousik Mukherjee

Algoritmika

Birendra Maharjan

<blockquote>
“Great plugin! Great Support!: The best plugin for sending custom emails. Great integration in WooCommerce. 
 The best Support Team.” – ⭐⭐⭐⭐⭐ <a href="https://wordpress.org/support/topic/great-plugin-great-support-1734/" rel="ugc">wicresetpl</a>
</blockquote>
Communication is key in business, and your customers would appreciate knowing the status of their orders from the moment of checking out till the moment it’s shipped in front of their doors, that’s why you need our ‘Additional Custom Emails & Recipients for WooCommerce’ plugin.
WooCommerce by default allows you to send emails based on several triggers (that are located under WooCommerce Settings >> Emails) like “New order”, “Failed order” and so on.
Our plugin allows you to add more emails than the defaults one by WooCommerce.
Our plugin’s numerous configuration options allow for full control over what you can do with it. You can notify your customers when order status changed to “Completed”, or only when it changed from “Pending payment” to “Completed”.
You can also add custom emails based on custom order statuses you have in your store, and these are automatically added to the plugin’s triggers list. And with multilingual support you can expand your reach for the whole world not just English-speaking countries.
Our customers really love this plugin, read the full description to learn about all of its features and understand why they’re loving it.
<h4>Useful Links</h4>
<ul>
<li><a href="https://wpfactory.com/item/custom-emails-for-woocommerce/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" rel="nofollow ugc">Plugin Main Page</a></li>
<li><a href="https://wpfactory.com/support/item/custom-emails-for-woocommerce/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" rel="nofollow ugc">Plugin Support Forum</a></li>
<li><a href="https://wpfactory.com/docs/additional-custom-emails-recipients/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" rel="nofollow ugc">Documentation & How to</a></li>
</ul>
<h3>🚀 Main Features: FREE Version</h3>
Additional Custom Emails & Recipients for WooCommerce plugin allows for full control over your communication with your customers and expands your reach to connect with your audience beyond just your store, the free version alone would allow you to do a lot, for the free version you can send one custom email based on these triggers:
<h3>🚀 Send email on Order status update</h3>
Notify your customers of the status of their orders, once their order is “shipped” or “completed” give them a note through the email of the state of their order.
<h3>🚀 Send email based on custom triggers</h3>
Set any custom trigger you want to notify your customers when it happens and our plugin will allow you to send custom emails to your customers based on these custom triggers.
<h3>🚀 Delay Emails</h3>
In case you want to delay your emails for any reason you can use our plugin for that purpose, for example you can use to send custom email one week after order was completed.
<h3>🚀 Require/exclude order product(s)</h3>
You can send emails only if some products or categories were selected, so you have further control over when to send your custom emails.
<h3>🚀 Set minimum/maximum order amount</h3>
Say you want to offer free shipping for customers with order amount above certain limit, you can use this feature to notify your customers of their eligibility for free shipping using this feature. Generally if you want your customers with order amounts above or below certain limits to be notified you can use this feature to notify them.
<h3>🚀 Require/exclude order payment gateways or shipping methods</h3>
If you want to require specific payment getaways or specific shipping methods you can use this criteria to send emails only to customers who align with this criteria.
<h3>🚀 Require/exclude order user roles or users</h3>
Specify which emails to send to which user roles or whether you want to specify specific user to send the emails to.
<h3>🚀 Set subject, heading and content</h3>
Set the subject, the heading, and the content of your custom email so you send the right message to the right people, you can use placeholders and short codes here for more personalization and customization of your email.
<h3>🚀 Attach files to the custom emails</h3>
If you want to send any kind of files through your custom emails our plugin allows you to attach files to your emails which gives you more control over your custom email.
<h3>🚀 Set email type</h3>
Send your emails in TXT, HTML, or Multipart format or Wrap your emails in WooCommerce email template if you like.
<h3>🚀 Send emails manually or in bulk</h3>
From the order actions box you can specify whether to send your custom email manually or in bulk.
<h3>🚀 Set email recipient(s)</h3>
Specify the recipients of the custom email you are setting and who should receive this email.
<h3>🚀 Set email’s admin title</h3>
Set the admin title of the email that will show up as the sender in the recipient’s inbox.
<h3>🚀 WPML, Polylang and TranslatePress compatible</h3>
Our plugin has multilingual support and is compatible with WPML, Polylang and TranslatePress.
<h3>🚀 “High-Performance Order Storage (HPOS)” compatible.</h3>
This means your website can be as fast as it needs to be because HPOS allows for maximum efficiency when it comes to handling orders data at WooCommerce, so your store will can be customizable and efficient.
USE CASES:
<h3>🚀 Send Email Based on Order status when it gets updated</h3>
Once the status of the order is changed from “shipping” to “completed” or from any other state to the other this trigger allows you to send custom to notify your customers with this status update.
<h3>🚀 Send Email Based on Subscriptions</h3>
Notify your customers of the state of their subscription whether they’re subscribed or subscription status updated from one state to the other, you can also notify them about the renewal state of their subscription.
<blockquote>
“nice plugin: Very easy to use! Does what is says…I did not find any problems so far. 
 Thanks.” – ⭐⭐⭐⭐⭐ <a href="https://wordpress.org/support/topic/nice-plugin-4732/" rel="ugc">vladimiryo</a>
“Woocommerce Subscription cancellation notification: This great simple to use plugin allowed me to add a free Subscription cancellation notification” – ⭐⭐⭐⭐⭐ <a href="https://wordpress.org/support/topic/woocommerce-subscription-cancellation-notification/" rel="ugc">2u2a</a>
</blockquote>
<h3>🏆 Pro Version</h3>
With our pro version you will have unlimited access to all of our custom emails and custom triggers so you can send your customers as many amount of emails as you want with any type of trigger you can imagine.
<h3>💯 Why WPFactory?</h3>
<ul>
<li>Experience You Can Trust: Over a decade in the business</li>
<li>Wide Plugin Selection: Offering 65+ unique and powerful plugins</li>
<li>Highly-Rated Support: Backed by hundreds of 5-star reviews</li>
<li>Expert Team: Dedicated developers and technical support at your service</li>
</ul>
<h3>What’s Next? Check More Plugins by WPFactory</h3>
If you’re enjoying our plugin, we’d love for you to explore our other offerings. WPFactory has a diverse range of plugins tailored to enhance your experience.
Dive in and discover more tools to empower your WooCommerce Store!
<ul>
<li>
<a href="https://wpfactory.com/item/product-quantity-for-woocommerce/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" title="**Min Max Step Quantity**" rel="nofollow ugc">Min Max Step Quantity</a>: Define a min max, step and default quantity for products, show a dropdown, quantities on archive/categories pages, use decimal quantities, and much more on WooCommerce stores (<a href="https://wordpress.org/plugins/product-quantity-for-woocommerce/" title="Try our Free version" rel="ugc">Try our Free version</a>)
</li>
<li>
<a href="https://wpfactory.com/item/cost-of-goods-for-woocommerce/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" title="**Cost of Goods WooCommerce**" rel="nofollow ugc">Cost of Goods for WooCommerce</a>: Make informed decisions to maximize profits, correctly calculate Cost of Goods Sold (COGS) for your WooCommerce store and enhance your financial management capabilities (<a href="https://wordpress.org/plugins/cost-of-goods-for-woocommerce/" title="Try our Free version" rel="ugc">Try our Free version</a>)
</li>
<li>
<a href="https://wpfactory.com/item/maximum-products-per-user-for-woocommerce/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" title="**Maximum Products per User**" rel="nofollow ugc">Maximum Products per User</a>: Set personalized purchase limits for your customers, define maximum product quantities, catered to specific user roles & selected date range (<a href="https://wordpress.org/plugins/maximum-products-per-user-for-woocommerce/" title="Try our Free version" rel="ugc">Try our Free version</a>)
</li>
<li>
<a href="https://wpfactory.com/item/order-minimum-maximum-amount-for-woocommerce/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" title="**Order Minimum/Maximum Amount**" rel="nofollow ugc">Order Minimum/Maximum Amount</a>: Set tailored minimum and maximum order thresholds, by sum, quantity, weight, or volume, customize limits by user role, specific user, product category, shipping method, payment gateway, or even by currency (<a href="https://wordpress.org/plugins/order-minimum-amount-for-woocommerce/" title="Try our Free version" rel="ugc">Try our Free version</a>)
</li>
<li>
<a href="https://wpfactory.com/item/eu-vat-for-woocommerce/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" title="**EU/UK VAT Manager for WooCommerce**" rel="nofollow ugc">EU/UK VAT Manager for WooCommerce</a>: Streamline your WooCommerce store’s EU/UK VAT compliance effortlessly, automate VAT settings, validation (VIES), and how to apply taxes, ensuring a seamless and compliant customer experience (<a href="https://wordpress.org/plugins/eu-vat-for-woocommerce/" title="Try our Free version" rel="ugc">Try our Free version</a>)
</li>
<li>
<a href="https://wpfactory.com/item/email-verification-for-woocommerce/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" title="**Email Verification for WooCommerce**" rel="nofollow ugc">Email Verification for WooCommerce</a>: Enhance WooCommerce security and credibility with Email Verification best plugin. Ensure genuine customer interactions, eliminate spam, and elevate email marketing efficiency (<a href="https://wordpress.org/plugins/maximum-products-per-user-for-woocommerce/" title="Try our Free version" rel="ugc">Try our Free version</a>)
</li>
<li>
<a href="https://wpfactory.com/item/amount-left-free-shipping-woocommerce/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" title="**Free Shipping Over Amount for WooCommerce**" rel="nofollow ugc">Free Shipping Over Amount for WooCommerce</a>: WooCommerce Advanced Free Shipping plugin, use our plugin to quality customers for free shipping when they spend specific amount, by showing a bar on remaining amounts they need to spend to qualify for free shipping (<a href="https://wordpress.org/plugins/amount-left-free-shipping-woocommerce/" title="Try our Free version" rel="ugc">Try our Free version</a>)
</li>
<li>
<a href="https://wpfactory.com/item/product-price-by-quantity-for-woocommerce/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" title="**Dynamic Pricing & Bulk Quantity Discounts**" rel="nofollow ugc">Dynamic Pricing & Bulk Quantity Discounts</a>: Create and manage advanced dynamic pricing and bulk discount rules for WooCommerce, encouraging bulk purchases and driving your sales to new heights (<a href="https://wordpress.org/plugins/wholesale-pricing-woocommerce/" title="Try our Free version" rel="ugc">Try our Free version</a>)
</li>
</ul>
<blockquote>
“This plugin is exactly what I needed, and Tom (and the wider team) at WPFactory go above and beyond to help if you need support. I have no hesitation in recommending this plugin to anyone looking to send well designed custom emails from WooCommerce.” – ⭐⭐⭐⭐⭐ <a href="https://wpfactory.com/item/custom-emails-for-woocommerce/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" rel="nofollow ugc">Shannon Novak</a>
“Najlepsza wtyczka do wysyłania niestandardowych wiadomości email.” – ⭐⭐⭐⭐⭐ <a href="https://wpfactory.com/item/custom-emails-for-woocommerce/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" rel="nofollow ugc">Mariusz</a>
“This plugin is fantastic – it offers a wide range of customization options, and the support is simply outstanding. The team responded quickly to my feature request and went above and beyond to assist me with any other issues. I highly recommend this plugin and the fantastic support that comes with it.” – ⭐⭐⭐⭐⭐ <a href="https://wpfactory.com/item/custom-emails-for-woocommerce/?utm_source=wporg&utm_medium=organic&utm_campaign=readme" rel="nofollow ugc">Alex Nimanaj</a>
“Top functionality and control options. Great support!: This plugin helped a lot in designing an individual solution for a customer requirement due to its numerous configuration options.” – ⭐⭐⭐⭐⭐ <a href="https://wordpress.org/support/topic/top-functionality-and-control-options-great-support/" rel="ugc">suessbot</a>
</blockquote>

Additional Custom Emails & Recipients for WooCommerce

Take full control over the emails you send and customize your WooCommerce emails with our plugin.

alexmustin

Stop sending generic order confirmation emails. Smart Product Emails automatically adds custom, product-specific content to your WooCommerce Processing emails based on what customers purchase.
Whether you need to include setup instructions, warranty information, product care tips, or promotional offers, this plugin delivers the right message to the right customer automatically — all within WooCommerce’s native email system.
<h3>Why the Receipt Email is Your Best Marketing Opportunity</h3>
Your customers are most engaged the moment they complete a purchase. They’re excited, they’re reading your email, and they’re ready to learn about what they just bought. This is the perfect time to communicate — not days later when your follow-up emails get ignored or marked as spam.
The Problem with Follow-Up Campaigns: 
Most stores send separate emails for product tips, upsells, and customer education — but customers tune out after the purchase excitement fades. Multiple emails feel like spam, get lower open rates, and damage your sender reputation.
The Smart Product Emails Solution: 
Include everything in the one email customers actually want to open: their order confirmation. One email, perfectly timed, with exactly the information relevant to their purchase. No inbox clutter, no spam complaints, just helpful content delivered when it matters most.
<h3>What You Get (Free Version)</h3>
Unlimited Custom Messages 
Create as many product-specific email messages as you need. No limits, no restrictions.
Product-Based Targeting 
Assign different messages to different products. When a customer purchases a product, your custom message automatically appears in their Processing order email.
Flexible Content Placement 
Choose exactly where your message appears in the email: at the top, before the order details, after the order details, after customer information, or at the bottom.
40+ Dynamic Placeholders 
Personalize messages with customer names, order numbers, product details, shipping addresses, order totals, and more — no coding required. Examples: <code>{customer_first_name}</code>, <code>{order_number}</code>, <code>{product_name}</code>, <code>{order_total}</code>.
Smart Duplicate Prevention 
The plugin automatically ensures the same message never appears twice in a single email, even when customers order multiple quantities.
Built-in Error Logging 
Diagnose issues quickly with the built-in error log that captures PHP errors, AJAX failures, and email sending problems. Filter, search, and export logs directly from your WordPress admin.
Future-Proof Technology 
Fully compatible with WooCommerce High-Performance Order Storage (HPOS) for optimal performance and reliability.
<h3>How It Works</h3>
<ol>
<li>Create a Message – Write your custom content using WordPress’s Classic Editor or HTML</li>
<li>Assign to Products – Attach the message to any WooCommerce product from the Product Data panel</li>
<li>Choose Placement – Select where in the Processing email your content should appear</li>
<li>Done – Your custom messages automatically appear in customer emails when they purchase those products</li>
</ol>
Quick Example: Let’s say you sell coffee makers. In 5 minutes, you can: 
– Create a message with setup instructions and a video tutorial link 
– Add a discount code for coffee pods using <code>{customer_first_name}</code> to personalize it 
– Attach it to your coffee maker products 
– Choose to display it after the order table 
– That’s it! Every customer who buys a coffee maker now gets helpful setup info and a targeted upsell — automatically, in their receipt email, without any extra work from you.
<h3>Real-World Use Cases</h3>
See How Other Stores Are Using It:
Electronics Store: Include setup videos and warranty registration links in your receipt. Result: 60% fewer “how do I set this up?” support tickets.
Supplement Shop: Add dosage instructions and a link to subscribe-and-save for the product they just bought. Result: Higher repeat purchase rate without sending separate email campaigns.
Clothing Store: Automatically send care instructions for delicate fabrics and suggest matching accessories. Result: Reduced returns from washing damage and increased average order value.
Software/SaaS: Deliver license keys, installation guides, and onboarding resources instantly. Result: Faster customer activation and fewer support requests.
Handmade/Craft Store: Share the story behind each product and care tips for handmade items. Result: Stronger emotional connection and more customer reviews.
Fitness Equipment: Send workout guides, form tutorials, and nutrition tips specific to the equipment purchased. Result: Better customer results lead to more referrals and testimonials.
Beauty Products: Include application tips, ingredient information, and a personalized discount on complementary products. Result: Educated customers who buy more and complain less.
Print-on-Demand: Automatically explain production timelines and care instructions based on the product type. Result: Realistic expectations = fewer refund requests.
What You Can Accomplish:
Reduce Support Tickets 
– Automatically include product setup guides and FAQ links 
– Send troubleshooting resources before customers need to ask 
– Provide warranty registration information at point of purchase
Increase Customer Lifetime Value 
– Recommend complementary products based on purchase history 
– Share exclusive offers for repeat customers 
– Build anticipation for upcoming product launches
Enhance Customer Experience 
– Deliver personalized onboarding sequences for complex products 
– Include return policies and guarantees specific to purchased items 
– Provide VIP treatment messaging for high-value orders
Drive Engagement 
– Link to product registration forms and loyalty programs 
– Invite customers to communities and user groups 
– Request reviews and feedback at optimal timing
<h3>Why Choose Smart Product Emails?</h3>
No Monthly Fees 
Unlike expensive third-party email platforms, Smart Product Emails is completely free. No subscriptions, no per-email costs, no hidden charges.
Works Within WooCommerce 
Your messages are delivered through WooCommerce’s native email system, maintaining brand consistency and customer trust. No external services required.
Simple to Use 
If you can edit a WordPress page, you can create custom email messages. No coding knowledge needed, no complicated setup.
Set It and Forget It 
Once you’ve assigned messages to products, everything runs automatically. Your personalized emails send 24/7 without any manual work.
Completely Free Forever 
Create unlimited messages, assign them to unlimited products, and send unlimited emails. The free version has everything you need to get started.
<h3>Want More? Upgrade to PRO</h3>
The free version is powerful on its own, but if you need advanced features, check out PRO:
The Free Version Includes: 
– Unlimited SPE Messages — Create and manage as many Smart Product Email (SPE) messages as needed, giving you full flexibility without limits. 
– Product-Based Targeting — Display custom email content based on the exact product purchased, ensuring customers receive relevant and personalized messaging. 
– Flexible Content Placement — Choose where your custom message appears within the WooCommerce email layout, allowing it to fit naturally into existing email designs. 
– 40+ Dynamic Placeholders — Insert dynamic order, product, and customer data—such as names, order numbers, and product details—without writing any code. 
– Duplicate Prevention — Automatically prevents the same message from appearing multiple times in a single email, ensuring clean and professional communication. 
– HPOS Compatibility — Fully compatible with WooCommerce High-Performance Order Storage (HPOS) for reliable performance and future-proof data handling. 
– Error Log & Debugging — Built-in error logging system captures PHP errors, AJAX failures, and email sending issues. View, filter, search, and export logs from the admin panel to quickly diagnose and resolve issues.
The PRO Version Adds: 
– Additional Order Status Support — Customize customer emails for On-Hold, Completed, and Refunded order statuses to improve communication throughout the entire order lifecycle. 
– Visual Email Customizer — Design perfect customer emails with an intuitive visual interface. See exactly how your emails will look using real WooCommerce templates, assign multiple messages per product to different template locations (header, before order table, after order table, etc.), and control message hierarchy with simple up/down arrows. Includes live preview showing your messages positioned exactly where they’ll appear in customer emails. 
– Advanced Conditional Logic — Display or hide messages based on complex rules such as cart value, customer type, product combinations, and more. 
– Send Test Emails — Send test emails to yourself or your team to verify formatting, links, and dynamic placeholders before going live. 
– Quick Templates Library — Access a growing library of pre-written Smart Product Email templates designed for common scenarios like refunds, promotions, upsells, and shipping instructions. 
– Priority Support — Get faster access to support and assistance directly from the plugin developer when you need help. 
– Regular Feature Updates — Receive ongoing enhancements, improvements, and new features as the plugin continues to evolve.
More PRO Features Coming Soon: 
– Bulk Message Management — Assign messages to multiple products simultaneously 
– A/B Testing Framework — Test different message variations to identify which content performs best with your customers. 
– Email Analytics and Reporting Dashboard — Gain insights into how your Smart Product Emails perform with metrics like engagement and effectiveness. 
– Customer Segmentation and Targeting — Show different email content based on customer behavior, purchase history, order value, or other attributes. 
– Automated Follow-up Sequences — Trigger additional emails based on customer actions 
– Multi-language Support — Automatically deliver emails in the customer’s preferred language
Ready to turn your order emails into a revenue-generating communication platform? Install Smart Product Emails today and start delivering messages that matter.
<h3>Installation & Setup</h3>
<ol>
<li>Backup your site before installing any new plugin.</li>
<li>Install the plugin:
<ul>
<li>Upload to <code>/wp-content/plugins/smart-product-emails/</code></li>
<li>Or install directly from the WordPress Plugins screen.</li>
</ul>
</li>
<li>Activate the plugin in Plugins → Installed Plugins. A new menu item appears: Smart Product Emails.</li>
<li>Create a custom message:
<ul>
<li>Go to Smart Product Emails → Add New SPE Message</li>
<li>Add a title + content, then Publish</li>
<li>(Note: Shortcodes, blocks, and auto-generated content will not appear in emails)</li>
</ul>
</li>
<li>Assign to a product:
<ul>
<li>Edit a WooCommerce product</li>
<li>Open the Smart Product Emails tab in Product Data</li>
<li>Under the Processing section, click Select Message and search by name</li>
<li>Choose the Content Location (Email Header, before/after Order Details, Order Meta, Customer Details, or Email Footer)</li>
<li>Update the product </li>
</ul>
</li>
<li>Test it: Place a test order with that product. The custom content will appear in the WooCommerce email at your chosen location.</li>
</ol>

Smart Product Emails

The complete email marketing suite for WooCommerce store owners who want to communicate smarter, not harder.

Additional Custom Emails & Recipients for WooCommerce vs Smart Product Emails