Darwin Digital

<p><strong>Darwin Cookie Consent</strong> shows visitors a clear cookie banner, lets them choose what to accept, and sends those choices to your analytics and marketing tools through Google Consent Mode v2. No tracking runs until consent is given.</p>
<p>The plugin includes admin controls for legal links, appearance, integrations, localized frontend messaging, and privacy-safe reporting.</p>
<h4>Key Features</h4>
<ul>
<li>GDPR cookie consent banner and settings modal</li>
<li>Google Consent Mode v2 support</li>
<li>Editable localized content for English, French, German, and Spanish</li>
<li>Automatic content selection by WordPress site locale</li>
<li>WordPress editor support for the banner message and modal intro</li>
<li>Configurable legal page links for privacy, terms, and cookie policy</li>
<li>Integration controls for Google Tag Manager, GA4, Matomo, Facebook Pixel, LinkedIn Insight Tag, and Pardot</li>
<li>Separate Ad Personalization consent handling</li>
<li>Required Strictly Necessary Cookies row always enabled in the popup</li>
<li>Aggregate admin metrics for recent banner views and accepts</li>
<li>Resettable metrics counters with no personal data stored in the metrics table</li>
</ul>
<h4>Consent Categories</h4>
<ul>
<li><strong>Strictly Necessary Cookies</strong>: always required and always enabled</li>
<li><strong>Analytics</strong>: used for analytics tools such as Google Analytics and Matomo</li>
<li><strong>Marketing</strong>: used for marketing-related tracking integrations</li>
<li><strong>Ad Personalization</strong>: handled separately from general marketing consent</li>
</ul>
<h4>Privacy and Data Handling</h4>
<ul>
<li>Localized content is stored in WordPress options</li>
<li>Consent metrics store aggregate daily counts only — no personal identifiers are stored in the metrics table</li>
<li>The consent log table stores a SHA-256 hash of the visitor IP address and the browser user agent alongside the encoded consent payload; no plain-text IP addresses are stored</li>
<li>Consent Mode signals are updated based on saved user choices</li>
<li>No data is transmitted to the plugin author or any third-party service by this plugin itself</li>
</ul>
<h3>External Services</h3>
<p>This plugin can load scripts from third-party services when those integrations are configured in the plugin settings. No external requests are made unless the corresponding integration is enabled by the site administrator.</p>
<h4>Google Tag Manager</h4>
<p>When a GTM container ID is provided, this plugin loads the Google Tag Manager script from <code>googletagmanager.com</code>. Google Consent Mode defaults are applied before GTM loads so that no tracking occurs without user consent.</p>
<ul>
<li>Data sent: page URL and GTM container ID as part of the script request.</li>
<li>When: on every frontend page load, only if a GTM container ID is configured.</li>
<li>Service provider: Google LLC — <a href="https://marketingplatform.google.com/about/analytics/terms/us/" rel="nofollow ugc">Terms of Service</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>Google Analytics (GA4)</h4>
<p>When a GA4 measurement ID is provided and GTM is not in use, this plugin loads the gtag.js script from <code>googletagmanager.com</code>. The script only fires after measurement consent is granted.</p>
<ul>
<li>Data sent: page URL and measurement ID as part of the script request.</li>
<li>When: on every frontend page load after measurement consent is granted, only if a GA4 ID is configured.</li>
<li>Service provider: Google LLC — <a href="https://marketingplatform.google.com/about/analytics/terms/us/" rel="nofollow ugc">Terms of Service</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>Google Fonts</h4>
<p>When the default plugin font is selected, this plugin loads the Roboto typeface from Google Fonts. The stylesheet is fetched from <code>fonts.googleapis.com</code> and the font files are served from <code>fonts.gstatic.com</code>. A preconnect resource hint is also added for both domains.</p>
<ul>
<li>Data sent: browser and referrer information as part of the font request (standard browser HTTP headers).</li>
<li>When: on every frontend page load when the default font option is active.</li>
<li>Service provider: Google LLC — <a href="https://fonts.google.com/about" rel="nofollow ugc">Terms of Service</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>Facebook Pixel</h4>
<p>When a Facebook Pixel ID is provided, this plugin loads the Facebook Pixel script from <code>connect.facebook.net</code>. The script only fires after marketing consent is granted.</p>
<ul>
<li>Data sent: page URL and pixel ID as part of the script request.</li>
<li>When: on every frontend page load after marketing consent is granted, only if a Pixel ID is configured.</li>
<li>Service provider: Meta Platforms, Inc. — <a href="https://www.facebook.com/legal/terms" rel="nofollow ugc">Terms of Service</a> | <a href="https://www.facebook.com/privacy/policy/" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>LinkedIn Insight Tag</h4>
<p>When a LinkedIn Partner ID is provided, this plugin loads the LinkedIn Insight Tag from <code>snap.licdn.com</code>. The script only fires after marketing consent is granted.</p>
<ul>
<li>Data sent: page URL and partner ID as part of the script request.</li>
<li>When: on every frontend page load after marketing consent is granted, only if a Partner ID is configured.</li>
<li>Service provider: LinkedIn Corporation — <a href="https://www.linkedin.com/legal/user-agreement" rel="nofollow ugc">Terms of Service</a> | <a href="https://www.linkedin.com/legal/privacy-policy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>Salesforce Pardot</h4>
<p>When Pardot account and campaign IDs are provided, this plugin loads the Pardot tracking script from <code>pi.pardot.com</code>. The script only fires after marketing consent is granted.</p>
<ul>
<li>Data sent: page URL and account/campaign IDs as part of the script request.</li>
<li>When: on every frontend page load after marketing consent is granted, only if Pardot IDs are configured.</li>
<li>Service provider: Salesforce, Inc. — <a href="https://www.salesforce.com/company/legal/" rel="nofollow ugc">Terms of Service</a> | <a href="https://www.salesforce.com/company/legal/privacy/" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>Matomo</h4>
<p>When a Matomo URL and site ID are provided, this plugin loads the Matomo tracking script from the configured Matomo instance. The script only fires after measurement consent is granted.</p>
<ul>
<li>Data sent: page URL and site ID to the configured Matomo instance.</li>
<li>When: on every frontend page load after measurement consent is granted, only if Matomo is configured.</li>
<li>Service provider: InnoCraft Ltd — <a href="https://matomo.org/website-terms/" rel="nofollow ugc">Terms of Service</a> | <a href="https://matomo.org/privacy-policy/" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h3>Privacy Policy</h3>
<p>This plugin stores data locally in your WordPress database only. No data is transmitted to the plugin author or any third-party service by this plugin itself.</p>
<h4>Data stored locally</h4>
<ul>
<li><strong>Consent log table</strong> (<code>{prefix}darwin_gdpr_consent_log</code>): When a visitor saves their consent choices, the plugin records a SHA-256 hash of the visitor’s IP address, the browser user-agent string, and the encoded consent payload. No plain-text IP addresses are stored. Entries are automatically deleted after the configured retention period (default: 180 days).</li>
<li><strong>Aggregate metrics table</strong> (<code>{prefix}darwin_gdpr_metrics</code>): Stores daily totals of banner views and consent accepts as integer counts. No visitor identifiers of any kind are stored in this table.</li>
<li><strong>Plugin options</strong>: Localized content strings and appearance settings are stored in the WordPress options table. These contain no visitor data.</li>
</ul>
<h4>Third-party service data</h4>
<p>When optional integrations are configured by the site administrator, scripts from third-party services are loaded in the visitor’s browser. Those services may collect data as described in their respective privacy policies, which are linked in the External Services section above. No data is sent to those services until the visitor grants the relevant consent category.</p>
<p>Site administrators should ensure their own privacy policy reflects the data practices described above, particularly the storage of hashed IP addresses and user-agent strings in the consent log.</p>


Darwin Cookie Consent

Cookie banner for Google Consent Mode v2, GDPR & FADP. Includes four built-in languages, privacy-safe metrics, and appearance controls.

Freemius

Krzysztof Planeta

<p>WP Full Picture is a tracking manager for WordPress and WooCommerce.</p>
<p>It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent.</p>
<p>WP Full Picture replaces:</p>
<ul>
<li>Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit,</li>
<li>GTM plugins, like GTM4WP,</li>
<li>Consent Management Platforms, like CookieBot, CookieYes, Complianz and others.</li>
</ul>
<h3>🎁 WHAT’S INCLUDED</h3>
<ul>
<li>16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more</li>
<li>Built-in, pre-configured consent banner</li>
<li>Google Consent Mode v2 and Microsoft UET Consent Mode support</li>
<li>Google Tag Manager integration</li>
<li>Comprehensive WooCommerce tracking<br />
…and much more</li>
</ul>
<h3>🧩 INTEGRATIONS</h3>
<p>Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos.</p>
<p>WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant.</p>
<ul>
<li>Google Analytics <a href="https://wpfullpicture.com/module/google-analytics-integration-for-wordpress/" rel="nofollow ugc">learn more</a></li>
<li>Google Ads <a href="https://wpfullpicture.com/module/google-ads/" rel="nofollow ugc">learn more</a></li>
<li>Meta Pixel <a href="https://wpfullpicture.com/module/meta-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Pinterest Ads tag <a href="https://wpfullpicture.com/module/pinterest-ads/" rel="nofollow ugc">learn more</a></li>
<li>Hotjar <a href="https://wpfullpicture.com/module/hotjar/" rel="nofollow ugc">learn more</a></li>
<li>Twitter / X <a href="https://wpfullpicture.com/module/x-ads-twitter-ads/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Advertising <a href="https://wpfullpicture.com/module/microsoft-advertising/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Clarity <a href="https://wpfullpicture.com/module/microsoft-clarity/" rel="nofollow ugc">learn more</a></li>
<li>LinkedIn Insights Tag <a href="https://wpfullpicture.com/module/linkedin-insight-tag/" rel="nofollow ugc">learn more</a></li>
<li>TikTok Pixel <a href="https://wpfullpicture.com/module/tiktok-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Plausible Analytics <a href="https://wpfullpicture.com/module/plausible-analytics/" rel="nofollow ugc">learn more</a></li>
<li>Matomo <a href="https://wpfullpicture.com/module/matomo/" rel="nofollow ugc">learn more</a></li>
<li>Inspectlet <a href="https://wpfullpicture.com/module/inspectlet/" rel="nofollow ugc">learn more</a></li>
<li>Crazy Egg <a href="https://wpfullpicture.com/module/crazy-egg/" rel="nofollow ugc">learn more</a></li>
<li>PostHog (installation only)</li>
<li>Simple Analytics (installation only)</li>
</ul>
<p>Need something else?</p>
<p>Install more tools with the built-in <a href="https://wpfullpicture.com/module/google-tag-manager/" rel="nofollow ugc">Google Tag Manager integration</a> (advanced) or a <a href="https://wpfullpicture.com/module/custom-scripts/" rel="nofollow ugc">Custom Integrations module</a> (quick and simple).</p>
<p>All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance.</p>
<h3>🍪 CONSENT BANNER</h3>
<p>WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits.</p>
<p>It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions.</p>
<p>The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data.</p>
<p>No complicated setup. No third-party cookie scanners.</p>
<h3>👁️ ADVANCED TRACKING</h3>
<p>With WP Full Picture you can track:</p>
<ul>
<li>WooCommerce events (see below)</li>
<li>Clicks in affiliate links, contact links, buttons and other page elements</li>
<li>Form submissions</li>
<li>Views of popups, ads and pricing tables</li>
<li>Page types, categories, tags</li>
<li>User roles and statuses</li>
<li>and more</li>
</ul>
<p>You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer.</p>
<p><strong>[PRO]</strong> With WP Full Picture Pro, you go one step further and unlock business-oriented features like:</p>
<ul>
<li>Server-side tracking with Meta CAPI and Measurement Protocol</li>
<li>Google Tag Gateway via Cloudflare</li>
<li>Advanced Matching / Enhanced conversions tracking</li>
<li>Custom events builder</li>
<li>Visitor scoring (for measuring the quality of traffic sources)</li>
<li>Metadata tracking</li>
<li>JavaScript error tracking</li>
<li>and more</li>
</ul>
<h3>🛒 WOOCOMMERCE TRACKING</h3>
<p>WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager.</p>
<p>It tracks key actions like:</p>
<ul>
<li>Product views and list views</li>
<li>Additions to cart</li>
<li>Starting checkout</li>
<li>Completed purchases</li>
<li>Coupon usage and more</li>
</ul>
<p>Every event includes detailed product information for accurate conversion tracking and smarter ad targeting.</p>
<p><strong>[PRO]</strong> The Pro version adds:</p>
<ul>
<li>Status-based order tracking (for higher accuracy)</li>
<li>Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers)</li>
<li>Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation)</li>
</ul>
<h3>📈 STATISTICS IN WP ADMIN</h3>
<p>With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin.</p>
<h3>💎 WP FULL PICTURE FREE vs PRO</h3>
<p><a href="https://wpfullpicture.com/free-vs-pro/" rel="nofollow ugc">See Free vs Pro comparison</a></p>
<p><a href="https://wpfullpicture.com/is-wp-full-picture-for-you/" rel="nofollow ugc">Quizz: Check if Pro is for you</a></p>


Tracking and Consent Manager – WP Full Picture

All-in-one tracking and consent management. Use Google Analytics, Google Ads, Meta Pixel, and more - without breaking privacy laws.

Darwin Cookie Consent vs Tracking and Consent Manager – WP Full Picture