Darwin Digital

<p><strong>Darwin Cookie Consent</strong> shows visitors a clear cookie banner, lets them choose what to accept, and sends those choices to your analytics and marketing tools through Google Consent Mode v2. No tracking runs until consent is given.</p>
<p>The plugin includes admin controls for legal links, appearance, integrations, localized frontend messaging, and privacy-safe reporting.</p>
<h4>Key Features</h4>
<ul>
<li>GDPR cookie consent banner and settings modal</li>
<li>Google Consent Mode v2 support</li>
<li>Editable localized content for English, French, German, and Spanish</li>
<li>Automatic content selection by WordPress site locale</li>
<li>WordPress editor support for the banner message and modal intro</li>
<li>Configurable legal page links for privacy, terms, and cookie policy</li>
<li>Integration controls for Google Tag Manager, GA4, Matomo, Facebook Pixel, LinkedIn Insight Tag, and Pardot</li>
<li>Separate Ad Personalization consent handling</li>
<li>Required Strictly Necessary Cookies row always enabled in the popup</li>
<li>Aggregate admin metrics for recent banner views and accepts</li>
<li>Resettable metrics counters with no personal data stored in the metrics table</li>
</ul>
<h4>Consent Categories</h4>
<ul>
<li><strong>Strictly Necessary Cookies</strong>: always required and always enabled</li>
<li><strong>Analytics</strong>: used for analytics tools such as Google Analytics and Matomo</li>
<li><strong>Marketing</strong>: used for marketing-related tracking integrations</li>
<li><strong>Ad Personalization</strong>: handled separately from general marketing consent</li>
</ul>
<h4>Privacy and Data Handling</h4>
<ul>
<li>Localized content is stored in WordPress options</li>
<li>Consent metrics store aggregate daily counts only — no personal identifiers are stored in the metrics table</li>
<li>The consent log table stores a SHA-256 hash of the visitor IP address and the browser user agent alongside the encoded consent payload; no plain-text IP addresses are stored</li>
<li>Consent Mode signals are updated based on saved user choices</li>
<li>No data is transmitted to the plugin author or any third-party service by this plugin itself</li>
</ul>
<h3>External Services</h3>
<p>This plugin can load scripts from third-party services when those integrations are configured in the plugin settings. No external requests are made unless the corresponding integration is enabled by the site administrator.</p>
<h4>Google Tag Manager</h4>
<p>When a GTM container ID is provided, this plugin loads the Google Tag Manager script from <code>googletagmanager.com</code>. Google Consent Mode defaults are applied before GTM loads so that no tracking occurs without user consent.</p>
<ul>
<li>Data sent: page URL and GTM container ID as part of the script request.</li>
<li>When: on every frontend page load, only if a GTM container ID is configured.</li>
<li>Service provider: Google LLC — <a href="https://marketingplatform.google.com/about/analytics/terms/us/" rel="nofollow ugc">Terms of Service</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>Google Analytics (GA4)</h4>
<p>When a GA4 measurement ID is provided and GTM is not in use, this plugin loads the gtag.js script from <code>googletagmanager.com</code>. The script only fires after measurement consent is granted.</p>
<ul>
<li>Data sent: page URL and measurement ID as part of the script request.</li>
<li>When: on every frontend page load after measurement consent is granted, only if a GA4 ID is configured.</li>
<li>Service provider: Google LLC — <a href="https://marketingplatform.google.com/about/analytics/terms/us/" rel="nofollow ugc">Terms of Service</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>Google Fonts</h4>
<p>When the default plugin font is selected, this plugin loads the Roboto typeface from Google Fonts. The stylesheet is fetched from <code>fonts.googleapis.com</code> and the font files are served from <code>fonts.gstatic.com</code>. A preconnect resource hint is also added for both domains.</p>
<ul>
<li>Data sent: browser and referrer information as part of the font request (standard browser HTTP headers).</li>
<li>When: on every frontend page load when the default font option is active.</li>
<li>Service provider: Google LLC — <a href="https://fonts.google.com/about" rel="nofollow ugc">Terms of Service</a> | <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>Facebook Pixel</h4>
<p>When a Facebook Pixel ID is provided, this plugin loads the Facebook Pixel script from <code>connect.facebook.net</code>. The script only fires after marketing consent is granted.</p>
<ul>
<li>Data sent: page URL and pixel ID as part of the script request.</li>
<li>When: on every frontend page load after marketing consent is granted, only if a Pixel ID is configured.</li>
<li>Service provider: Meta Platforms, Inc. — <a href="https://www.facebook.com/legal/terms" rel="nofollow ugc">Terms of Service</a> | <a href="https://www.facebook.com/privacy/policy/" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>LinkedIn Insight Tag</h4>
<p>When a LinkedIn Partner ID is provided, this plugin loads the LinkedIn Insight Tag from <code>snap.licdn.com</code>. The script only fires after marketing consent is granted.</p>
<ul>
<li>Data sent: page URL and partner ID as part of the script request.</li>
<li>When: on every frontend page load after marketing consent is granted, only if a Partner ID is configured.</li>
<li>Service provider: LinkedIn Corporation — <a href="https://www.linkedin.com/legal/user-agreement" rel="nofollow ugc">Terms of Service</a> | <a href="https://www.linkedin.com/legal/privacy-policy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>Salesforce Pardot</h4>
<p>When Pardot account and campaign IDs are provided, this plugin loads the Pardot tracking script from <code>pi.pardot.com</code>. The script only fires after marketing consent is granted.</p>
<ul>
<li>Data sent: page URL and account/campaign IDs as part of the script request.</li>
<li>When: on every frontend page load after marketing consent is granted, only if Pardot IDs are configured.</li>
<li>Service provider: Salesforce, Inc. — <a href="https://www.salesforce.com/company/legal/" rel="nofollow ugc">Terms of Service</a> | <a href="https://www.salesforce.com/company/legal/privacy/" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>Matomo</h4>
<p>When a Matomo URL and site ID are provided, this plugin loads the Matomo tracking script from the configured Matomo instance. The script only fires after measurement consent is granted.</p>
<ul>
<li>Data sent: page URL and site ID to the configured Matomo instance.</li>
<li>When: on every frontend page load after measurement consent is granted, only if Matomo is configured.</li>
<li>Service provider: InnoCraft Ltd — <a href="https://matomo.org/website-terms/" rel="nofollow ugc">Terms of Service</a> | <a href="https://matomo.org/privacy-policy/" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h3>Privacy Policy</h3>
<p>This plugin stores data locally in your WordPress database only. No data is transmitted to the plugin author or any third-party service by this plugin itself.</p>
<h4>Data stored locally</h4>
<ul>
<li><strong>Consent log table</strong> (<code>{prefix}darwin_gdpr_consent_log</code>): When a visitor saves their consent choices, the plugin records a SHA-256 hash of the visitor’s IP address, the browser user-agent string, and the encoded consent payload. No plain-text IP addresses are stored. Entries are automatically deleted after the configured retention period (default: 180 days).</li>
<li><strong>Aggregate metrics table</strong> (<code>{prefix}darwin_gdpr_metrics</code>): Stores daily totals of banner views and consent accepts as integer counts. No visitor identifiers of any kind are stored in this table.</li>
<li><strong>Plugin options</strong>: Localized content strings and appearance settings are stored in the WordPress options table. These contain no visitor data.</li>
</ul>
<h4>Third-party service data</h4>
<p>When optional integrations are configured by the site administrator, scripts from third-party services are loaded in the visitor’s browser. Those services may collect data as described in their respective privacy policies, which are linked in the External Services section above. No data is sent to those services until the visitor grants the relevant consent category.</p>
<p>Site administrators should ensure their own privacy policy reflects the data practices described above, particularly the storage of hashed IP addresses and user-agent strings in the consent log.</p>


Darwin Cookie Consent

Cookie banner for Google Consent Mode v2, GDPR & FADP. Includes four built-in languages, privacy-safe metrics, and appearance controls.

Andy Feliciotti

<p>This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking.</p>
<p><strong>Note:</strong> Universal Analytics (UA-) was discontinued by Google on July 1, 2023. This plugin still supports UA tracking IDs for backwards compatibility, but we recommend migrating to Google Analytics 4 (G-XXXXXXXX) for active tracking.</p>
<p><strong>Features</strong></p>
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with Google Analytics 4 (gtag.js) — Universal Analytics (analytics.js) still supported</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Google Consent Mode v2 support for GDPR/CCPA compliance</li>
<li>Debug Mode for testing GA4 implementation</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
<p>This plugin uses Google Analytics 4 (gtag.js) tracking code by default. Universal Analytics (analytics.js) is still supported for backwards compatibility. It does not include any built in reporting — to view your site statistics, visit Google Analytics after installing.</p>


Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

Darwin Cookie Consent vs Lightweight Google Analytics