justshipit

<p>This is the official DataFast plugin for WordPress and WooCommerce.</p>
<p>DataFast helps you understand which marketing channels are bringing you customers and revenue. Install our lightweight tracking script and start making data-driven marketing decisions.</p>
<h4>Key Features</h4>
<ul>
<li>Pageview Tracking – Automatically track every page view on your site</li>
<li>Visitor & Session Analytics – Understand visitor behavior and session patterns</li>
<li>WooCommerce Integration – Track e-commerce events including add to cart, checkout initiation, and purchases</li>
<li>Attribution Tracking – See which marketing channels drive conversions</li>
<li>Privacy-Focused – Lightweight script with minimal performance impact</li>
<li>Easy Setup – Just add your Website ID and start tracking</li>
</ul>
<h4>WooCommerce Features</h4>
<p>When WooCommerce is active, DataFast automatically tracks:</p>
<ul>
<li>Add to cart events with product details</li>
<li>Cart removal events</li>
<li>Checkout initiation</li>
<li>Order completion with revenue data</li>
<li>Product information including names, prices, and images</li>
</ul>
<p>Connect your WooCommerce store from your DataFast dashboard for advanced features like revenue attribution and ROAS (Return on Ad Spend) tracking.</p>
<h4>How It Works</h4>
<ol>
<li>Start your free trial at <a href="https://datafa.st" rel="nofollow ugc">datafa.st</a></li>
<li>Create a website in your dashboard</li>
<li>Copy your Website ID</li>
<li>Install this plugin and enter your Website ID</li>
<li>Start tracking immediately!</li>
</ol>
<h4>Privacy & Performance</h4>
<p>DataFast is designed with privacy and performance in mind:</p>
<ul>
<li>Lightweight tracking script (~15KB)</li>
<li>No impact on page load times</li>
<li>GDPR-friendly analytics</li>
<li>Data is stored securely</li>
</ul>
<h4>Service & Data Usage</h4>
<p>DataFast is a Software as a Service (SaaS) analytics platform. When you configure this plugin with your Website ID, it sends analytics and e-commerce event data to DataFast servers so you can view reports and insights in your DataFast dashboard.</p>
<p><strong>Data Collection:</strong><br />
This plugin collects and transmits the following data to DataFast servers:<br />
* Pageview data (URLs, page titles, referrer information, UTM parameters)<br />
* Anonymous visitor and session identifiers (stored in cookies)<br />
* WooCommerce order data (order totals, product information, order IDs)<br />
* E-commerce events (add to cart, checkout initiation, purchases)<br />
* Product information (names, prices, images, quantities)</p>
<p><strong>Important:</strong> This plugin does not collect or transmit payment card numbers or sensitive payment information. All payment processing remains with your payment gateway.</p>
<p><strong>Legal Documents:</strong><br />
By using this plugin, you agree to DataFast’s terms and policies:<br />
* <a href="https://datafa.st/tos" rel="nofollow ugc">Terms of Service</a><br />
* <a href="https://datafa.st/privacy-policy" rel="nofollow ugc">Privacy Policy</a><br />
* <a href="https://datafa.st/dpa" rel="nofollow ugc">Data Processing Addendum (DPA)</a></p>
<p>For complete details on data collection, storage, and usage, please review these documents.</p>
<h4>Support</h4>
<p>Need help? Visit our <a href="https://datafa.st/docs" rel="nofollow ugc">documentation</a></p>


DataFast

Official DataFast plugin for WordPress and WooCommerce. Discover which marketing channels bring customers so you can grow your business, fast.

cgzirim

<p>Markopolo AI is a lightweight tracking plugin that captures key WordPress site events and sends them to the Markopolo AI analytics platform for reporting and attribution.</p>
<h4>Key Features</h4>
<ul>
<li><strong>Page and interaction tracking</strong>: captures <code>page_view</code>, <code>click</code>, <code>form_interaction</code>, and <code>Search</code> events.</li>
<li><strong>Form data capture</strong>: can capture name, email, and phone values when they are present in forms.</li>
<li><strong>Session tracking</strong>: uses a UUID-based session identifier to group user activity.</li>
<li><strong>First-party identifier</strong>: manages a <code>muid</code> cookie for visitor identification.</li>
<li><strong>Marketing attribution data</strong>: can include common attribution cookies such as Facebook Pixel, TikTok, Google Analytics, and Microsoft UET cookies when present.</li>
<li><strong>Simple configuration</strong>: add your Tag ID from a WordPress admin settings page.</li>
<li><strong>Lightweight front-end script</strong>: loads only when a valid Tag ID and endpoint are configured.</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin.</li>
<li>Go to <strong>Settings > Markopolo AIr</strong>.</li>
<li>Enable <strong>Enable Tracking</strong> in plugin settings.</li>
<li>Enter your <strong>Tag ID</strong>.</li>
<li>Save settings.</li>
<li>The plugin loads its front-end script and sends tracked events to the Markopolo endpoint.</li>
</ol>
<p>Tracking is off by default. The plugin does not load front-end tracking until <strong>Enable Tracking</strong> is enabled by an admin and a valid Tag ID is provided.</p>
<h3>External Services</h3>
<p>This plugin relies on Markopolo AI services to provide analytics and attribution functionality.</p>
<h4>Service A: Event ingestion endpoint</h4>
<ul>
<li><strong>What it is used for</strong>: Receiving browser-side analytics events for reporting and attribution.</li>
<li><strong>Endpoint</strong>: <code>https://mtag.markopolo.ai/mark</code></li>
<li><strong>When data is sent</strong>: On tracked front-end events (for example page views, clicks, form interactions, and search events) only after admin opt-in via <strong>Enable Tracking</strong>, with a valid Tag ID and endpoint configured.</li>
<li><strong>Data sent may include</strong>: tag ID, page URL/path/title, referrer, language, timezone, viewport/screen data, session and visitor identifiers, attribution cookies when available, click metadata, and form-related values such as name/email/phone/search terms when detected.</li>
</ul>
<h4>Service B: Settings webhook endpoint</h4>
<ul>
<li><strong>What it is used for</strong>: Notifying Markopolo when plugin settings lifecycle events occur.</li>
<li><strong>Endpoint</strong>: <code>https://api-alpha.markopolo.ai/v1/integrations/wordpress/webhook</code></li>
<li><strong>When data is sent</strong>:
<ul>
<li>Only after an admin has enabled <strong>Enable Tracking</strong>.</li>
<li>When Tag ID is set for the first time.</li>
<li>When Tag ID is updated.</li>
<li>When Tag ID is removed.</li>
<li>During plugin uninstall, only when tracking is enabled and a Tag ID is configured.</li>
</ul>
</li>
<li><strong>Data sent</strong>: event name, tag ID, previous tag ID (when applicable), plugin name, site URL, and event timestamp.</li>
</ul>
<h4>Service terms and privacy</h4>
<ul>
<li>Terms and legal information: https://markopolo.ai/legal</li>
<li>Privacy policy: https://markopolo.ai/legal</li>
</ul>
<h4>Event Types Tracked</h4>
<ul>
<li><strong>page_view</strong>: fired on page load.</li>
<li><strong>click</strong>: fired when users interact with common clickable elements.</li>
<li><strong>form_interaction</strong>: fired on form change and submit events.</li>
<li><strong>Search</strong>: fired when a search term is detected from a search form or search URL.</li>
</ul>
<h4>Data Collected</h4>
<p>Depending on the page and user interaction, the plugin may collect and send:</p>
<ul>
<li>Page URL, path, title, referrer, language, timezone, viewport, and screen size</li>
<li>Session ID and visitor identifier (<code>muid</code>)</li>
<li>Marketing attribution cookies when available</li>
<li>Form values such as name, email, phone, and search terms</li>
<li>Click metadata such as element text, ID, class, and coordinates</li>
</ul>
<h4>Privacy & Consent</h4>
<p>This plugin tracks customer behavior including:<br />
* Page views, clicks, searches, and form interactions<br />
* Email addresses and phone numbers from form interactions<br />
* Marketing cookies (Facebook Pixel, TikTok, Google Analytics)<br />
* Session data and user identifiers</p>
<p>All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.).</p>
<p>Important: Site owners are responsible for obtaining any user consent required under applicable laws and regulations before enabling or using tracking features.</p>
<p>Plugin-level enablement requires admin opt-in. If <strong>Enable Tracking</strong> is disabled, front-end tracking and settings webhooks are disabled. Front-end tracking also requires a valid Tag ID.</p>
<h4>Developer Notes</h4>
<ul>
<li>The plugin uses a WordPress admin settings page for configuration.</li>
<li>Settings are sanitized before being saved.</li>
<li>Events are sent asynchronously from the front end.</li>
<li>The plugin includes an uninstall routine that removes its saved settings.</li>
</ul>
<h3>Support</h3>
<p>For support, contact the Markopolo team through your account or via email support@markopolo.ai.</p>


Markopolo AI

Track WordPress events and send them to the Markopolo AI analytics platform.

DataFast vs Markopolo AI