Alex

Debt.com

Debt.com works with publishers to monetize their traffic with lead generation efforts. Business in a Box allows WordPress 
blogs and sites to offer these forms, phone numbers, and comparison widgets without needing programming expertise.
Upon configuration, the Plugin adds 5 Widgets and 13 Shortcodes to make it esay to implement forms, calculators, comparison engines, and advertisement within your site. 
Users are able to complete their experience on your website, only redirecting to an external signup page of the advertiser requires submission on their site. Debt.com 
will also provide a landing page that your form links to, that has more information for users that want to learn more before applying.
Revenue Opportunity: The various widgets use comparable space to an Adsense Advertising block, and potentially generate 20% or more revenue than the equivalent Ad Sense Unit, 
without taking the user off your site. There is no conflict with running Adsense and Business in a Box, successful publishers do run both.
All Service Providers must abide by the <a href="https://www.debt.com/" title="Debt.com: When Life Happens" rel="nofollow ugc">Debt.com</a> <a href="https://www.debt.com/our-story/partner-with-us/code-ethics/" title="Debt.com: Code of Ethics" rel="nofollow ugc">Code of Ethics</a>.
Note: Donate Link is to our primary corporate charity.
<h4>Documentation</h4>
Version Specific Documentation is fully included within the plugin, within two Tabs, Getting Started and Technical Documentation.
Usage of the Plugin is contingent on compliance with our <a href="https://www.debt.com/our-story/partner-with-us/code-ethics/" title="Debt.com: Code of Ethics" rel="nofollow ugc">Code of Ethics</a>. 
Before or after installation, you must apply
Once you have been reviewed by the Code of Ethics Compliance team, you are issued a BIB URL and a Publisher ID, which are used for tracking and credit purposes.
You can add Widgets to the Sidebar or add the Shortcodes. The Shortcodes have buttons in the Visual Editor, but are also fully documented in Technical Documentation.
The Plugin is English Only in this release, but Internationalization is coming soon.
<h4>Features</h4>
Supplies, via Shortcode and Widget, a mobile-friendly “Call Now” box, a dynamic “Lead Form,” and product comparisons and calculators.
<h4>Full List of Product Components:</h4>
<ul>
<li>Lead Form</li>
<li>Lead Phone</li>
</ul>
<h4>Only Permitted for proven partners</h4>
<ul>
<li>Student Loan Comparison</li>
<li>Identity Theft Comparison</li>
<li>Business Loan Comparison</li>
<li>Personal Loan Comparison</li>
<li>Student Loan Calculators</li>
<li>Business Loan Calculators</li>
<li>Personal Loan Calculators</li>
<li>Student Loan Ad Units</li>
<li>Identity Theft Ad Units</li>
<li>Business Loan Ad Units</li>
<li>Personal Loan Ad Units</li>
</ul>
<h4>Coming Soon</h4>
<ul>
<li>More Comparison Widgets</li>
<li>More Calculators</li>
<li>More Lead Categories</li>
<li>Spanish Language Support</li>
<li>Tools for helping Publishers expand their content reach</li>
<li>Faster and Faster Performance</li>
</ul>
<h4>Technical Information</h4>
Configuration is built upon the Metabox.io plugin. The included version of Metabox.io and MB Settings Page are loaded after plugins, 
if you have already installed these plugins, it will use the existing version of them.

Debt.com Business in a Box

Advertising, Calculators, and Lead Generation for financial websites to increase advertising revenues. Publishers must be approved by Debt.com.

Freemius

Sajjad Ali

Pagup

Ad partners are frequently adding new demand sources to their Ads.txt & App-ads.txt lists of authorized sellers.
<ul>
<li>Create your Ads.txt & App-Ads.txt files with the same tool (all-in-one)</li>
<li>Add manual entries (copy-paste) for « ready-to-use » code snippets. </li>
<li>Edit & manage your files on demand</li>
<li>View WordPress Ads.txt & App-ads.txt files before/after publishing</li>
</ul>
Note : Google Ad Manager and AdMob, Google’s mobile ad network, now support app-ads.txt, the anti-ad fraud protocol for app publishers. Why we should care? Google said in April 2019 that its DSP Display & Video 360 would stop buying unauthorized in-app inventory starting in August 2019 (same with Centro). Given its market leadership position, Google’s support for app-ads.txt from both the buy and sell sides will help propel adoption of the standard by app publishers.
How does WordPress Ads.txt & App-ads.txt Manager work to implement app-ads.txt:
Provide a developer website in your app store listings. Ensure that the proper developer website URL is accessible in the developer website section of the app store (advertising platforms will use this website to verify ads.txt or app-ads.txt files).
In WordPress Ads.txt & App-ads.txt Manager, go to setting page.
<ul>
<li>Ad Source Domain 
— The canonical domain name of the SSP, Exchange, system that bidders connect to (they publishes a document detailing what domain name to use).</li>
<li>Publisher ID 
— This must contain the same value used in transactions (i.e. OpenRTB bid requests) in the field specified by the SSP/exchange (For OpenRTB = publisher ID | For OpenDirect = publisher’s organization ID).</li>
<li>Type of Relationship: (Direct, reseller) 
— Your direct demand partners should be listed as “direct.” If your partners are using third-party resellers to sell your inventory, such providers should be listed as “reseller.” In any case, you should not add any provider to your app-ads.txt file unless you or your partner have a direct relationship with them.</li>
<li>Ad Source ID 
— An ID that uniquely identifies the advertising system within a certification authority. </li>
</ul>
Do it for all your authorized digital sellers or resellers of your ad inventory.
Click « Save changes » and WordPress Ads.txt & App-ads.txt Manager plugin will create a virtual .txt file in the root of your website; for example, www.mysite.com/ads.txt OR www.mysite.com/app-ads.txt. You can edit the content whenever you need.
Make sure to clear your cache
Note 1 : Use of app-ads.txt is not mandatory, but is highly recommended, especially if you are concerned that others may be spoofing your app.
Note 2 : It can take up to 24 hours to crawl and verify your app-ads.txt files. Please wait at least 24 hours for the app-ads.txt status to update.
Note 3 : Since ads.txt file is supposed to be in the root directory of a domain name, this plugin currently only works for root level domain like example.com. It does not work for WordPress installed in subdomain, subdirectory, or a single site in a multi-site network.
What’s app-ads.txt? 
In June 2017, the <a href="https://iabtechlab.com/ads-txt/" rel="nofollow ugc">IAB</a> (The Interactive Advertising Bureau Tech Lab) launched ads.txt, a file enabling web publishers to designate authorized digital sellers of their ad inventory. Ads.txt helped the industry distinguish real supply sources from fake ones, and after its immediate success and adoption, the next logical step was to extend the reach of ads.txt into the mobile app ecosystem. App-ads.txt is the mobile in-app equivalent of this specification, which mobile publishers can implement.
The app-ads.txt file is the version of ads.txt for mobile in-app and <a href="https://smartyads.com/blog/what-is-ott-advertising/" rel="nofollow ugc">OTT advertising</a>, to combat bad actors that disguise themselves as another company’s app in order to siphon the money that advertisers are spending on mobile and OTT advertising. App-ads.txt files are formatted the same as ads.txt files (<a href="https://iabtechlab.com/wp-content/uploads/2019/03/FAQ-for-ads.txt-and-app-ads.txt-UPDATED-March-4-2019.pdf" rel="nofollow ugc">view IAB FAQ for ads.txt and app-ads.txt</a>).
Thanks to app-ads.txt file, Mobile and OTT app publishers can list the ad tech vendors that are authorized to sell or resell their ad inventory, and programmatic ad buyers can check these lists to make sure that a company claiming to offer an app’s inventory is actually able to sell the app’s inventory.
This file opens the door for a new level of transparency.

Ads.txt & App-ads.txt Manager for WordPress

App-ads.txt & Ads.txt manager allows you to create, manage & publish your app-ads.txt & ads.txt file from your WordPress dashboard.

Debt.com Business in a Box vs Ads.txt & App-ads.txt Manager for WordPress