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Devex Hub Smart Lead Engine is more than a contact form — it’s a full lead management system built into WordPress. Most contact form plugins just send you an email and forget the submission. Smart Lead Engine saves every enquiry as a lead in your dashboard, lets your team manage and convert it, and optionally syncs it to a Google Sheet automatically.
No monthly fees. No SaaS subscriptions. No data leaving your server unless you choose to sync it.
Just add <code>[dhle_form]</code> to any page and every contact enquiry becomes a trackable, manageable lead.
Perfect for:
<ul>
<li>Small businesses replacing Contact Form 7 or WPForms who want to actually track their enquiries</li>
<li>Agencies and freelancers who receive client enquiries through their website</li>
<li>Teams who want to assign, follow up, and convert website contacts without a paid CRM</li>
<li>Anyone who wants every contact form submission saved automatically to Google Sheets</li>
</ul>
<h4>✅ What Makes It Different From a Normal Contact Form</h4>
Most contact form plugins (Contact Form 7, WPForms, Gravity Forms) send you an email — and that’s it. If you miss the email, the lead is gone. Smart Lead Engine works differently:
<ul>
<li>Every submission is permanently saved in your WordPress database as a lead</li>
<li>You get an admin dashboard showing all leads, their status, and conversion stats</li>
<li>You can assign leads to team members, add notes, and track progress</li>
<li>You get a visual Kanban pipeline to move leads from New → Contacted → Converted</li>
<li>Every submission can be automatically synced to Google Sheets for reporting or sharing</li>
</ul>
<h4>✅ Key Features</h4>
<ul>
<li>Contact Form — Add <code>[dhle_form]</code> to any page or post. Captures name, email, phone, and message. Works with any theme.</li>
<li>Leads Dashboard — Every form submission appears as a lead in your admin. Search, filter, assign, and update — all from one screen.</li>
<li>Visual Kanban Pipeline — Drag-and-drop leads across New / Contacted / Converted columns. See your pipeline at a glance.</li>
<li>Google Sheets Sync — Every new lead is automatically appended as a row in your own Google Sheet. Full setup guide and the Apps Script code are built right into the Settings page — no external tools needed.</li>
<li>Email Notifications — Customisable admin notification and lead confirmation emails with <code>{name}</code>, <code>{email}</code>, <code>{phone}</code>, <code>{message}</code> placeholder support.</li>
<li>Team Assignment — Assign leads to specific admins, agents, or managers.</li>
<li>Internal Notes — Add private follow-up notes to any lead, shown as a threaded timeline.</li>
<li>CSV Export — Export all leads to a spreadsheet with one click.</li>
<li>Custom User Roles — Includes <code>Lead Agent</code> and <code>Lead Manager</code> roles with scoped permissions.</li>
<li>Spam Protection — Honeypot field blocks bots silently, no CAPTCHA needed.</li>
<li>AJAX Submission — Form submits without page reload. Instant feedback for visitors.</li>
<li>Dark Mode Ready — Form adapts to the visitor’s OS colour preference automatically.</li>
<li>Clean Uninstall — Removes all data, tables, roles, and settings on deletion.</li>
</ul>
<h4>🔧 How To Use</h4>
<ol>
<li>Activate the plugin</li>
<li>Add <code>[dhle_form]</code> to any page, post, or widget area</li>
<li>Visitors fill in the form — submissions appear instantly under Lead Engine → Leads</li>
<li>Optionally connect Google Sheets under Lead Engine → Settings to get every lead in a spreadsheet too</li>
</ol>
<h4>📊 Google Sheets Sync</h4>
Connect once, sync forever. Every new form submission is automatically added as a new row in your Google Sheet — name, email, phone, message, date, and site URL.
Setup takes about 5 minutes and everything you need is inside the Settings page:
<ol>
<li>Open your Google Sheet → Extensions → Apps Script</li>
<li>Paste the script shown in Settings (one-click Copy button provided)</li>
<li>Replace the Spreadsheet ID placeholder with your own Sheet ID (found in your Sheet’s URL)</li>
<li>Deploy as Web App (Execute as: Me, Access: Anyone) → copy the URL</li>
<li>Paste the URL in Settings → Save → click Test Google Sheet Connection</li>
</ol>
Uses Google Apps Script — free, no API keys, no OAuth, no third-party accounts.
<h4>📧 Support & Custom Development</h4>
<ul>
<li>Email: <a href="mailto:info@devexhub.com" rel="nofollow ugc">info@devexhub.com</a></li>
<li>Website: <a href="https://devexhub.com" rel="nofollow ugc">https://devexhub.com</a></li>
</ul>
We build custom WordPress plugins, WooCommerce extensions, and full websites for businesses worldwide.
<h4>🔒 Privacy</h4>
All form submissions are stored in your own WordPress database. The only external connection this plugin makes is to your own Google Apps Script URL — if you configure one. No data is sent to Devex Hub or any third-party service.
<h3>Additional Information</h3>
<h4>External Services</h4>
This plugin optionally connects to Google Apps Script, a free service provided by Google LLC.
<ul>
<li>When is it used? Only when you enter a Google Apps Script Web App URL in Lead Engine → Settings. When configured, the plugin sends lead data (name, email, phone, message, submission date, and your site URL) to that URL each time a form is submitted.</li>
<li>Who controls the script and data? You do. You create and own the Google Apps Script yourself using your own Google account. The plugin does not connect to any Devexhub-owned server or any third-party service.</li>
<li>Google’s privacy policy: https://policies.google.com/privacy</li>
<li>Google Apps Script Terms of Service: https://developers.google.com/terms</li>
</ul>
No data is sent to any external service if you leave the Google Apps Script URL field empty in Settings.

Devex Hub Smart Lead Engine

A contact form that saves every submission as a lead in your WordPress admin — with a Kanban pipeline, Google Sheets sync, and team tools built in.

FormRank

FormRank tells you which WordPress form submissions are worth your time. It automatically sorts every lead by quality — so you call the right people first and stop wasting hours on spam and tire-kickers.
Features:
<ul>
<li>Guided Setup Wizard – Get started in under a minute with industry-matched demo data so you can explore the dashboard instantly</li>
<li>Smart Spam & Quality Filter – Junk submissions, cold outreach, and spam automatically score low and stay out of your way</li>
<li>Smart Lead Scoring – Intelligent scoring engine analyzes form submissions and provides lead scores (1-100)</li>
<li>Multiple Form Support – Works with WPForms, Gravity Forms, Contact Form 7, Fluent Forms, and Formidable Forms</li>
<li>Smart Lead Classification – Automatically categorizes leads as Hot, Warm, Neutral, Cool, or Cold</li>
<li>AI-Powered Lead Enrichment (PRO) – Instantly enrich leads with job title, company details, seniority level, LinkedIn profile, and more using AI web research</li>
<li>Learning System – Scoring improves over time as you mark leads as converted</li>
<li>Email Notifications – Get instant alerts for hot leads</li>
<li>Webhook Integration – Send scored leads to Zapier, Make, or any webhook endpoint</li>
<li>Privacy First – All data stored locally in your WordPress database</li>
<li>Dashboard Analytics – Track lead quality trends and conversion metrics</li>
<li>Data Import – Import historical form entries for immediate scoring</li>
<li>CSV & JSON Export – Export leads with scores and enrichment data for use in external tools</li>
</ul>
How It Works:
<ol>
<li>Install and activate — the setup wizard walks you through choosing your industry</li>
<li>Explore a pre-populated dashboard with realistic demo leads for your business type</li>
<li>Configure your business context and ideal customer profile in Settings</li>
<li>Form submissions are automatically captured and scored</li>
<li>View leads sorted by score in the admin dashboard</li>
<li>Mark leads as converted to improve scoring accuracy over time</li>
</ol>
Free vs Pro:
Free version includes: 
* Unlimited lead capture and storage 
* All form integrations 
* Local scoring engine 
* Basic email notifications 
* Dashboard analytics 
* 50 AI scores per month
Pro version adds: 
* Unlimited AI scoring 
* Advanced AI scoring via Claude 
* AI-powered lead enrichment — job title, company, seniority, LinkedIn, and more 
* Enrichment data included in CSV and JSON exports 
* Slack notifications 
* Priority support
<h3>External Services</h3>
This plugin connects to external third-party services under certain conditions. Below is a comprehensive disclosure of all external services used.
<h4>FormRank Analysis Service</h4>
<ul>
<li>Purpose: AI-powered lead scoring, lead enrichment, license validation, and usage tracking</li>
<li>What data is sent: For scoring: form field names, form field values, timestamps, and submission metadata. For enrichment (PRO): lead name and email address. This may include personally identifiable information (names, email addresses, phone numbers, company names) submitted through your forms.</li>
<li>When data is sent: For scoring: only when a site administrator has enabled AI scoring and a visitor submits a form that is configured for scoring. For enrichment: only when an administrator explicitly clicks the “Enrich” button on a lead.</li>
<li>Service Provider: FormRank</li>
<li>Service Terms of Use: https://formrankwp.com/terms</li>
<li>Service Privacy Policy: https://formrankwp.com/privacy</li>
</ul>
<h4>Anthropic Claude API</h4>
<ul>
<li>Purpose: AI language model that performs lead analysis, scoring, and enrichment research</li>
<li>What data is sent: For scoring: processed form submission data is forwarded by the FormRank Analysis Service to the Claude API for analysis. For enrichment: lead name and email are sent for AI-powered web research to identify professional details. The Claude API key is managed server-side and is never exposed to the plugin or site administrators.</li>
<li>When data is sent: When the FormRank Analysis Service processes a scoring or enrichment request</li>
<li>Service Provider: Anthropic, PBC</li>
<li>Service Terms of Use: https://www.anthropic.com/terms</li>
<li>Service Privacy Policy: https://www.anthropic.com/privacy</li>
</ul>
<h4>Freemius</h4>
<ul>
<li>Purpose: Plugin license management, update delivery, and optional usage analytics</li>
<li>What data is sent: Site URL, plugin version, license key, and optional diagnostic data (only with admin consent via the opt-in prompt shown on activation)</li>
<li>When data is sent: On plugin activation (opt-in prompt), during license validation, and when checking for plugin updates</li>
<li>Service Provider: Freemius, Inc.</li>
<li>Service Terms of Use: https://freemius.com/terms/</li>
<li>Service Privacy Policy: https://freemius.com/privacy/</li>
</ul>
<h4>Data Processing Notes</h4>
<ul>
<li>All data transmission uses HTTPS encryption</li>
<li>AI scoring is opt-in – site administrators must explicitly enable it</li>
<li>Administrators can configure which forms are analyzed</li>
<li>No form submission data is stored permanently on external servers beyond processing needs</li>
<li>Site administrators are responsible for ensuring compliance with applicable data protection regulations (e.g., GDPR)</li>
<li>A suggested privacy policy snippet is available under WordPress > Settings > Privacy for site administrators to include in their privacy policy</li>
</ul>
<h3>Privacy Policy</h3>
This plugin collects and processes form submission data as described below. Site administrators are responsible for ensuring their use of this plugin complies with applicable data protection laws (e.g., GDPR, CCPA).
Data collected: Form submitter name, email address, company, phone, and all form field values.
Lead Enrichment (PRO feature): When a PRO user triggers lead enrichment, the lead’s name and email address are sent to Anthropic’s Claude AI API via a secure FormRank Cloudflare Worker proxy. The AI performs web-based research to identify job title, company, LinkedIn URL, and related professional information. No enrichment data is stored by Anthropic beyond the time needed to process the request.
<ul>
<li>Anthropic Privacy Policy: https://www.anthropic.com/privacy</li>
<li>FormRank Privacy Policy: https://formrankwp.com/privacy</li>
</ul>
All data is stored locally in your WordPress database. The personal data exporter and eraser (Tools > Export Personal Data / Erase Personal Data) cover all data stored by this plugin including enrichment data.

FormRank Lead Scoring

See which form submissions are worth calling back. Automatically sorts your WordPress form leads by quality so you stop wasting time on junk and focus …

Devex Hub Smart Lead Engine vs FormRank Lead Scoring