divvit

REQUIREMENTS
A free Divvit account – register here: https://www.divvit.com/signup
Please also follow the instructions under the “Installation” tab as this is essential for Divvit to work properly.
OVERVIEW
Divvit’s analytics product offers unique insights into each customer’s webshop performance, traffic and marketing efficiency. Where other solutions are generic, complex and hard to work with, Divvit offers a 100% ecommerce specific solution with a user friendly UI, curated reports and KPIs. With the data being collected, Divvit will be able to draw valuable conclusions on what are the key drivers behind success and failure within ecommerce and transform this to detailed recommendations for each specific webshop. This is what we refer to as Proactive Ecommerce Analytics.
FEATURES
Monthly Projection
Follow your monthly progress of traffic, orders and marketing cost on a day by day basis. This means you can easily see if you are performing better or worse than last month and what your projection for the current month is.
Live Data
See all orders from each channels as they are being placed. By knowing last order placed through each channel you will quickly discover if any problems occur. You will also get a quick overview of what channels are improving and what are declining and that you should look closer at.
Unique Order View
Find out the road to the purchase for each individual order placed. You can see who placed the order and how many visits that took place before the transaction. This gives you an unique view to evaluate your attribution model and how it is implemented.
Analytics Explorer
Our advanced analytics explorer let’s you view and drill down on any data. By combining the right dimensions and metrics, you can find exactly the number you are looking for.
Tool Integrations
By adding data from the external tools you are using, you get the full picture of your marketing channels performance. With a few clicks you can gather all this data in one single place, providing you with an unmatched overview and control.

Divvit e-commerce analytics

Divvit e-commerce analytics tool presents insights in dashboards and KPIs to boost your shop's performance.

Metrion

<h4>WordPress native tracking plugin</h4>
Metrion natively tracks key ecommerce and lead interactions directly from WordPress and it’s most used ecommerce-plugin; Woo (Woocommerce). 
Native tracking entails that data is collected by listening to the build-in triggers of WordPress and Woo instead of building layers of ‘technical trackings cosmetics’ on-top-off its foundations, making tracking unnecessarily complex and error-prone. 
By directly integrating into WordPress you can skip expensive implementation costs and guarantee the highest level of data accuracy for growing your business.
<h4>Full Metrion Feature List</h4>
<ul>
<li>First party & server-side tracking</li>
<li>Advanced track-blocking detection</li>
<li>Consent Management Platform integrations </li>
<li>No data storage in cookies/browser storage before explicit consent (optional setting)</li>
<li>Event floodgating to prevent tracking before proper consent is given</li>
<li>Front-end event brokering</li>
<li>Server-side event brokering</li>
<li>Google Ads conversion tracking</li>
<li>Google Ads enhanced conversion tracking (Through Google Ads API)</li>
<li>Google Ads enhanced lead tracking</li>
<li>Google consent mode V2 (optional)</li>
<li>Google dynamic remarketing tracking for retail vertical</li>
<li>Meta Ads pixel implementation</li>
<li>Meta Conversion API integration (CAPI)</li>
<li>Meta Ads Advantage+ catalog ads tracking</li>
<li>Microsoft Ads conversion tracking</li>
<li>Microsoft Ads conversion enhancement through conversion uploading</li>
<li>Microsoft Ads consent mode </li>
<li>Microsoft Ads dynamic remarketing list functionality</li>
<li>Google Analytics 4 sever-side</li>
</ul>
<h3>External services</h3>
This plugin connects to multiple external APIs based on the configured settings within your Metrion plugin. No data is shared to other external services (aside from Metrion) when using Metrion’s default settings. Data collection can be limited through the plugin’s settings and its integrations with consent management platforms like Cookiebot, Cookieyes, etc.
<h4>Metrion tracking API</h4>
When tracking of no external marketing channels is activated/enabled, only Metrion’s tracking API endpoints are used. This tracking API is used for collecting a fixed set of user interactions on your website as of this release: 
– Visit 
– Page view 
– Product view 
– Product list view 
– Search result list view 
– Add to cart 
– Cart view 
– Checkout start 
– Purchase 
– Form submits 
When a user is identified with data like an email address, phone number, this data can be included with each interaction based on the consent configurations within Metrion. 
This data is temporarily stored for conversion attribution purposes. Read more about our <a href="https://getmetrion.com/en/terms-and-conditions" rel="nofollow ugc">terms of use</a> and <a href="https://getmetrion.com/en/privacy-policy" rel="nofollow ugc">privacy policy</a>.
<h4>Google Ads Tracking</h4>
When Google Ads tracking is activated, this plugin loads and connects with to Google Ads’ tracking pixels and APIs. Based on the Google Ads settings in Metrion’s, the user interaction data can be shared with Google Ads.
Read more about the <a href="https://support.google.com/adspolicy/answer/54818?hl=en" rel="nofollow ugc">terms of use</a> and <a href="https://policies.google.com/privacy" rel="nofollow ugc">privacy policy</a>.
<h4>Meta Ads Tracking</h4>
When Meta Ads tracking is activated, this plugin loads and connects with to Meta Ads’ tracking pixels and APIs. Based on the Meta Ads settings in Metrion’s, the user interaction data can be shared with Meta Ads.
Read more about the <a href="https://www.facebook.com/business/direct_terms_ads_en.php" rel="nofollow ugc">terms of use</a> and <a href="https://www.facebook.com/privacy/policy/" rel="nofollow ugc">privacy policy</a>.
<h4>Microsoft Ads Tracking</h4>
When Microsoft Ads tracking is activated, this plugin loads and connects with to Microsoft Ads’ tracking pixels and APIs. Based on the Microsoft Ads settings in Metrion’s, the user interaction data can be shared with Microsoft Ads.
Read more about the <a href="https://www.microsoft.com/en/servicesagreement" rel="nofollow ugc">terms of use</a> and <a href="https://www.microsoft.com/en-us/privacy/privacystatement" rel="nofollow ugc">privacy policy</a>.
<h4>TikTok Ads Tracking</h4>
When TikTok Ads tracking is activated, this plugin loads and connects with to TikTok Ads’ tracking pixels and APIs. Based on the TikTok Ads settings in Metrion’s, the user interaction data can be shared with TikTok Ads.
Read more about the <a href="https://ads.tiktok.com/i18n/official/policy/terms" rel="nofollow ugc">terms, policies and guidelines</a> and <a href="https://www.tiktok.com/legal/page/us/privacy-policy/en" rel="nofollow ugc">privacy policy</a>.

Skip complex implementation setups and synchronize your conversion data directly to Google Ads, Meta Ads and Microsoft Ads.

Divvit e-commerce analytics vs Metrion