divvit

REQUIREMENTS
A free Divvit account – register here: https://www.divvit.com/signup
Please also follow the instructions under the “Installation” tab as this is essential for Divvit to work properly.
OVERVIEW
Divvit’s analytics product offers unique insights into each customer’s webshop performance, traffic and marketing efficiency. Where other solutions are generic, complex and hard to work with, Divvit offers a 100% ecommerce specific solution with a user friendly UI, curated reports and KPIs. With the data being collected, Divvit will be able to draw valuable conclusions on what are the key drivers behind success and failure within ecommerce and transform this to detailed recommendations for each specific webshop. This is what we refer to as Proactive Ecommerce Analytics.
FEATURES
Monthly Projection
Follow your monthly progress of traffic, orders and marketing cost on a day by day basis. This means you can easily see if you are performing better or worse than last month and what your projection for the current month is.
Live Data
See all orders from each channels as they are being placed. By knowing last order placed through each channel you will quickly discover if any problems occur. You will also get a quick overview of what channels are improving and what are declining and that you should look closer at.
Unique Order View
Find out the road to the purchase for each individual order placed. You can see who placed the order and how many visits that took place before the transaction. This gives you an unique view to evaluate your attribution model and how it is implemented.
Analytics Explorer
Our advanced analytics explorer let’s you view and drill down on any data. By combining the right dimensions and metrics, you can find exactly the number you are looking for.
Tool Integrations
By adding data from the external tools you are using, you get the full picture of your marketing channels performance. With a few clicks you can gather all this data in one single place, providing you with an unmatched overview and control.

Divvit e-commerce analytics

Divvit e-commerce analytics tool presents insights in dashboards and KPIs to boost your shop's performance.

trackcombo

lucaswhiather

Track Combo — Conversions API for WooCommerce turns your store into a unified tracking source. One plugin, one tag, and every relevant event reaches Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, Kwai and any destination you configure in your Track Combo workspace — both from the browser and from the server via the WooCommerce Webhook.
Instead of juggling multiple pixels, conflicting event IDs, and broken deduplication after the iOS 14 / browser tracking updates, Track Combo captures the event once on the storefront, enriches it with first-party data on the server, and fans it out to all destinations with proper event_id deduplication between client and server.
<h3>What the plugin does</h3>
<ul>
<li>Injects the Track Combo web tag in the storefront <code><head></code>.</li>
<li>Exposes <code>window.tcWoo</code> with structured product, cart, order, and customer data so events do not depend on DOM scraping.</li>
<li>Registers a native <code>WC_Webhook</code> that sends <code>order.updated</code> to the Track Combo backend when the order reaches the purchase status you choose.</li>
<li>Deduplicates <code>purchase</code> between the client-side <code>complement_data</code> event and the server-side webhook using the order ID as <code>transaction_id</code>.</li>
<li>Declares compatibility with High-Performance Order Storage (HPOS) and works with both classic shortcode and Checkout Blocks checkouts.</li>
</ul>
<h3>Events sent</h3>
<ul>
<li><code>page_view</code>, <code>search</code>, <code>view_item_list</code>, <code>view_item</code></li>
<li><code>add_to_cart</code>, <code>initiate_checkout</code>, <code>add_shipping_info</code>, <code>add_payment_info</code></li>
<li><code>complement_data</code> (client-side on thank-you page, merged server-side)</li>
<li><code>purchase</code> (server-side via webhook — reliable even when the browser tab is closed)</li>
</ul>
<h3>Why Conversions API</h3>
Tracking quality on WooCommerce stores dropped sharply after iOS 14.5 and the phase-out of third-party cookies. Conversions API (CAPI) is Meta’s, Google’s and TikTok’s answer: send events directly from your server. Track Combo wraps all of them behind one integration.
<h3>Why Track Combo instead of multiple plugins</h3>
<ul>
<li>One plugin instead of one per ad network.</li>
<li>One dedupe boundary handled by Track Combo — no <code>event_id</code> mismatches.</li>
<li>No tag-manager containers to maintain.</li>
<li>Full visibility of every event in the Track Combo dashboard.</li>
</ul>
You need a Track Combo account to use this plugin. Sign up at <a href="https://trackcombo.com/" rel="nofollow ugc">trackcombo.com</a>.
<h3>External services</h3>
This plugin relies on Track Combo (https://trackcombo.com), the service operated by the plugin author, to deliver first-party event tracking and server-side conversion delivery to advertising platforms (Meta Conversions API, Google Ads, TikTok and others). It connects to the following Track Combo endpoints:
<ul>
<li>
Configuration API — <code>https://server.trackcombo.com/integrationwoocommerce</code>. Called only when the store owner saves the plugin settings in WordPress admin (validate the API key, persist the purchase status filter, register the store domain). Data sent: the API key (HTTP header), and the purchase status or store domain string when those are updated. No customer data is sent through this endpoint.
</li>
<li>
Web tag — <code>https://track.track-combo.com/tag/{container_id}.js</code> (or your configured first-party CNAME, e.g. <code>https://tracks.yourstore.com/...</code>). Loaded on every storefront page view to enable client-side event tracking. The tag itself dispatches tracking events from the browser to the Track Combo events endpoint.
</li>
<li>
Order webhook — a WooCommerce webhook registered by the plugin that POSTs the WooCommerce order payload to a URL on <code>server.trackcombo.com</code> whenever an order reaches the purchase status you configure in the plugin settings (default: “Processing”). This enables reliable server-side <code>purchase</code> events even when the customer closes the browser tab.
</li>
</ul>
Track Combo terms of use: https://trackcombo.com/termos-de-uso/ 
Track Combo privacy policy: https://trackcombo.com/politica-de-privacidade/

Track Combo — Conversions API for WooCommerce

Send WooCommerce events (view, add-to-cart, purchase) to Meta CAPI, Google Ads, and TikTok through Track Combo — no extra pixels needed.

Divvit e-commerce analytics vs Track Combo — Conversions API for WooCommerce