Luiz Jr

<p>O plugin Easy Google Tag Manager adiciona um campo à página Configurações gerais existentes para o ID e exibe o javascript no rodapé frontal.</p>
<h3>Descrição</h3>
<p><a href="https://www.google.com/tagmanager/" title="Google Tag Manager" rel="nofollow ugc">Você pode se inscrever para uma conta do Gerenciador de tags do Google aqui.</a></p>
<p>Este plugin torna ainda mais fácil usar o Gerenciador de Tags do Google, adicionando todo o código em si – tudo o que você precisa fazer é fornecer a identificação da conta!</p>
<h3>Instalação</h3>
<ol>
<li>Faça o upload da pasta <code>easy-google-tag-manager</code> para o diretório <code>/wp-content/plugins/</code></li>
<li>Ative o plugin através do menu ‘Plugins’ no WordPress</li>
<li>Vá até <code>Configurações</code> > <code>Geral</code> e configure a ID da sua conta do Gerenciador de Tags do Google.</li>
</ol>
<h3>Perguntas Frequentes</h3>
<h4>Por que a exibição de saída não está funcionando?</h4>
<p>Duas possibilidades: primeiro, você ainda não especificou o ID no painel de administração ou, em segundo lugar, o seu tema falta uma chamada de <code><?php wp_footer(); ?></code> no footer.php ou no rodapé acima do fechamento da Tag <code></body></code>.</p>
<h3>Aviso de Atualização</h3>
<h4>1.0</h4>
<p>Liberação pública inicial</p>


Easy Google Tag Manager

O mais simples

O plugin Easy Google Tag Manager adiciona um campo à página Configurações gerais existentes para o ID e exibe o javascript no rodapé frontal.

Tealium

<h4>Features</h4>
<p>Allows users to easily add the Tealium tag without editing any template files.</p>
<p>A data layer is added to your WordPress website containing:</p>
<ul>
<li>Site name</li>
<li>Site description</li>
<li>Post ID</li>
<li>Post date</li>
<li>Post categories</li>
<li>Post tags</li>
<li>All post meta data, including custom fields</li>
<li>Search terms</li>
<li>Number of search results</li>
<li>Current user role</li>
</ul>
<h4>About Tealium</h4>
<p>Tealium is the leader in enterprise tag management, serving some of the most demanding customers in the world. Tealium’s web-based services make it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, improve web site performance, cut costs, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, A+E Networks, Fox Networks Group, Urban Outfitters, and many more! More than ever, today’s marketers are turning to digital solutions to improve efficiency and results.</p>
<p>Tags – commonly known as tracking pixels – are becoming the data collection mechanism of choice, leaving marketers reliant on them to gather the right data about visitor activity and take action to improve their experience. But the process of deploying and managing vendor tags can be a nightmare for marketers, due to the technical nature associated with tagging, heavy costs, impact on site performance, and the dependence of IT resources to make changes. Tealium puts digital marketers in control of their online solutions, making it easy to add, edit, or remove any vendor without requesting assistance from IT. In addition, Tealium provides a rich source of all of an organization’s digital data to help marketers improve the effectiveness of their customer acquisition campaigns.</p>


Makes integrating WordPress and Tealium easy.



Awesome Plugin

Adds the Tealium tag and creates a data layer/data object for your WordPress site.

Easy Google Tag Manager vs Tealium