EasyConsent

EasyConsent makes it easy for WordPress sites to comply with GDPR and the EU ePrivacy Directive. With a single click, you get a fully compliant cookie consent banner connected to your EasyConsent account.
Key features:
<ul>
<li>GDPR compliant cookie consent banner</li>
<li>Google Consent Mode v2 built-in (ad_storage, analytics_storage, ad_personalization, ad_user_data)</li>
<li>9 EU languages automatically detected (EN, ES, DE, FR, IT, SV, DA, NO, FI)</li>
<li>Granular consent by category (Necessary, Functional, Analytics, Marketing)</li>
<li>“Accept All”, “Reject All” and “Customize” buttons — equally prominent</li>
<li>Fully customizable design (colors, fonts, position, border radius)</li>
<li>Consent logs for GDPR audit trail</li>
<li>14-day free trial, no credit card required</li>
</ul>
How it works:
<ol>
<li>Install and activate the plugin</li>
<li>Enter your email — your account and widget are created automatically</li>
<li>The consent banner appears immediately on your site</li>
<li>Manage your widget and view consent statistics from the EasyConsent dashboard</li>
</ol>
Why EasyConsent?
EasyConsent is built specifically for EU businesses. It is designed to be simple to set up, compliant by default, and affordable for small and medium businesses.
<h3>External Services</h3>
This plugin connects to the EasyConsent service (easyconsent.eu) for two purposes:
1. Account registration and widget creation
When the site administrator enters their email and clicks “Create Free Account & Activate”, the plugin sends a request to the EasyConsent API to create an account and generate a consent widget.
Data sent: administrator email address, site domain (e.g. example.com), and WordPress locale (e.g. “en”). 
This data is sent only once, when the administrator submits the registration form. 
Endpoint: https://easyconsent.eu/api/plugin/register
2. Loading the consent banner script
Once a widget UUID is stored, the plugin loads the consent banner JavaScript from the EasyConsent CDN on every page of the site visited by end users.
Data sent: the request may include the visitor’s IP address (processed according to EasyConsent’s privacy policy) and the page URL via standard HTTP headers. 
This happens on every front-end page load when the plugin is active and a widget UUID is configured. 
Endpoint: https://easyconsent.eu/widget/{uuid}.js
EasyConsent is hosted and operated in the European Union and processes data in compliance with GDPR.
<ul>
<li>Terms of Service: https://easyconsent.eu/terms</li>
<li>Privacy Policy: https://easyconsent.eu/privacy</li>
</ul>

EasyConsent Cookie Consent Manager for GDPR

Cookie consent manager for GDPR compliance with Google Consent Mode v2. Free 14-day trial, no credit card required.

wpTruss Plugins

Truss Consent Manager is a full consent management plugin for WordPress and WooCommerce. It goes beyond a simple cookie banner to actively detect, categorise, and block tracking scripts until your visitors give consent.
Core Features
<ul>
<li>Three banner layouts — Cookie Bar (full-width), Card (corner), Floating Box (centred)</li>
<li>Simple and granular consent modes — Accept All / Decline, or per-category toggles (Analytics, Marketing, Functional)</li>
<li>Script Scanner — automatically detects tracking scripts on your site by scanning real frontend output. Identifies 14 known trackers including Google Analytics, Google Tag Manager, Meta Pixel, TikTok Pixel, Microsoft Clarity, Hotjar, Matomo, and more.</li>
<li>Script Blocking Engine — prevents detected scripts from loading before consent is given. Rewrites script tags to <code>type="text/plain"</code> and re-activates them after consent.</li>
<li>Google Consent Mode v2 — injects the required <code>gtag consent default</code> call before any Google scripts load, then updates consent signals automatically when visitors accept or decline.</li>
<li>Smart toggle visibility — granular toggles only appear for categories where trackers were actually detected on your site.</li>
<li>Fully customisable — banner colours, button labels, privacy policy link, cookie expiry, card position.</li>
<li>Developer API — <code>wpcm_register_script( $handle, $category )</code> for manual script registration.</li>
</ul>
Google Consent Mode v2 — Signal Mapping
When Google Consent Mode is enabled (default), the plugin injects a denied default state before any Google scripts load and updates the following signals based on visitor consent:
<ul>
<li>Analytics consent → <code>analytics_storage</code></li>
<li>Marketing consent → <code>ad_storage</code>, <code>ad_user_data</code>, <code>ad_personalization</code></li>
<li>Functional consent → <code>functionality_storage</code>, <code>personalization_storage</code></li>
</ul>
This works automatically with Google Analytics 4, Google Ads, and Google Tag Manager.
Privacy-first design
Consent is stored in a first-party browser cookie (<code>wpcm_consent</code>). No consent data is sent to any external server by this plugin. The Script Blocking Engine runs entirely server-side and client-side — no cloud dependency.
<h3>External Services</h3>
This plugin integrates with the following external services when Google Consent Mode v2 is enabled:
Google Consent Mode / Google Tag Manager / Google Analytics 
When Google Consent Mode is enabled (Settings → Advanced → Google Consent Mode v2), this plugin injects JavaScript that communicates with Google’s <code>dataLayer</code> and <code>gtag()</code> API. This sends consent signals to Google when a visitor interacts with the consent banner.
<ul>
<li>What is sent: consent grant/deny signals (no personal data, no IP address, no identifiers)</li>
<li>When it is sent: when a visitor accepts, declines, or saves preferences; and on every page load for return visitors (to re-apply stored consent)</li>
<li>Google Privacy Policy: https://policies.google.com/privacy</li>
<li>Google Terms of Service: https://policies.google.com/terms</li>
</ul>
If you disable Google Consent Mode in the plugin settings, no data is sent to Google by this plugin (though your own Google Analytics / GTM setup may still send data independently).

Truss Consent Manager

Cookie consent banner with script detection, script blocking, and Google Consent Mode v2 — built for WooCommerce stores.

EasyConsent Cookie Consent Manager for GDPR vs Truss Consent Manager