ELEXtensions

The ELEX WooCommerce Google Shopping (Google Product Feed) plugin is a free WooCommerce plugin that serves in feeding your WooCommerce products to Google so that when online shoppers search for on Google, they can find your products in the Google search results and Google Shopping Ads. Even though if you have implemented the best SEO strategy for your WooCommerce product pages to come up in the Google SERPs, this free Google product feed plugin for WooCommerce shows the preview of the product with information like product title, product image, price, availability, color, and so on.
With this plugin, you can generate the Google Shopping Feed file in various formats (XML, CSV & TSV) that contains information about your products and that should be uploaded in your Google Merchant Account. Using this plugin, You can schedule the cron jobs for daily, weekly or monthly basis to make sure the changes made on the properties and price of products are updated on Google. Easily map your product categories to Google categories as well as Google attributes to your product attributes based on the rules you can set. The ability to set the rules and conditions while mapping the categories and attributes makes this plugin so powerful tool to integrate WooCommerce with Google Shopping.
<h4>Features</h4>
<ul>
<li>Display WooCommerce Products on Google Shopping Ads.</li>
<li>Unlimited Feeds, Feed Templates & Jobs.</li>
<li>Supports Multiple Countries & Feed File Formats.</li>
<li>Update the Feed Automatically with Schedule Feature.</li>
<li>Easily Map WooCommerce Product Category with Google Category.</li>
<li>Powerful Attribute Mapping Based on Rules & Conditions.</li>
<li>Easily Customise the Feed Attribute Values.</li>
<li>Map Any Custom Fields With Google Product Feed attributes.</li>
<li>Set Product Specific Values at Product Level.</li>
<li>Dashboard to Create and Manage Multiple Feeds.</li>
<li>Google Shopping Feed for Simple Products.</li>
<li>Manage created Google Product Feeds.</li>
</ul>
<h4>Premium version Features</h4>
For complete list of latest features and details, please visit <a href="https://elextensions.com/plugin/woocommerce-google-product-feed-plugin/" rel="nofollow ugc">ELEX WooCommerce Google Shopping (Google Product Feed)</a> premium version product page.
<blockquote>
<ul>
<li> Include support for Product Variations.</li>
<li> Support Multiple Languages for Google Product Categories.</li>
<li> Timely compatibility updates and bug fixes.</li>
<li> Premium Support!</li>
</ul>
</blockquote>
<h4>Premium Version walkthrough Video</h4>
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/O7od1iqTBhM?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h4>Documentation</h4>
Visit the <a href="https://elextensions.com/knowledge-base/category/elex-woocommerce-google-product-feed-plugin/" rel="nofollow ugc">Product Documentation</a> for ELEX WooCommerce Google Shopping (Google Product Feed).
<h4>About Google Shopping | Google Product Feed</h4>
In order to upload your product data in Google Merchant Center, you will first need to create a feed to which you can submit your data. This step is required for any new feed, and once a feed is registered, you can update the existing feed without having to register it again. More information about google product feed and google merchant center can be found on this <a href="https://support.google.com/merchants/topic/3163841?hl=en&ref_topic=7287851" rel="nofollow ugc">beginner’s guide from Google</a>.
<h4>About ELEXtensions</h4>
We are a group of WordPress and WooCommerce enthusiasts with a vision to solve genuine problems related to WordPress & WooCommerce stores.

ELEX WooCommerce Google Shopping (Google Product Feed)

The ELEX WooCommerce Google Shopping (Google Product Feed) plugin is a free WooCommerce plugin that serves in feeding your WooCommerce products to Goo …

EasyFeedManager

Incredibly simple and intuitive WooCommerce product feed plugin for generating product feeds for 25+ marketing platforms and fully custom XML or CSV feeds.
EasyFeedManager – Product Feed for WooCommerce lets you create and manage product feeds for 25+ platforms with minimal setup. The plugin automatically maps your WooCommerce product data to the required feed specification and generates a ready-to-use feed URL – whether you’re submitting to Google Merchant Center, Facebook, TikTok, or building a fully custom feed from scratch.
Key Features:
<ul>
<li>Quick Setup – Create a complete feed in under 60 seconds with automatic field mapping.</li>
<li>25+ Platform Templates – Google (Shopping, DRM, Local, Manufacturer, Promotions, Reviews), Facebook / Instagram, TikTok, Pinterest, Bing, Snapchat, Wish, Shopee, Yandex, Idealo, Awin, Admitad, Fruugo, and more – all ready out of the box.</li>
<li>Field Mapping – Full control over which product data maps to each Google Shopping attribute, with prefix and suffix support for price formatting.</li>
<li>Live Preview – Enter any product URL to instantly see how your field mapping will resolve for that product.</li>
<li>Smart Filters – Include or exclude products using flexible filter groups with AND/OR logic. Filter by price, stock status, category, custom fields, and more.</li>
<li>Variation Handling – Choose how variable products appear in your feed: parent only, all variations, default variation, cheapest, or most expensive.</li>
<li>Exclude Unsold Products – Optionally remove products with no recent orders from your feed.</li>
<li>UTM Tracking – Automatically append UTM parameters to product URLs for campaign tracking in Google Analytics.</li>
<li>Multiple Feeds – Create and manage as many feeds as you need, each with its own mapping and filters.</li>
<li>Automatic Refresh – Feeds are regenerated on a configurable schedule via Action Scheduler (bundled with WooCommerce) to keep your product data up to date.</li>
<li>Validation Warnings – Get notified about missing required fields (title, price, image, URL) before submitting to Google.</li>
</ul>
Pro Upgrade (optional): 
EasyFeedManager Pro is a separate paid addon that unlocks:
<ul>
<li>Transformation Rules Engine – modify product data before it reaches the feed: adjust prices conditionally, override fields, apply math operations, rewrite values based on categories or attributes.</li>
<li>Multi-Currency Feeds – integrates with WPML/WCML, Aelia Currency Switcher, WOOCS, and VillaTheme WooCommerce Multi Currency (Free + Pro). Generates feeds in any enabled currency.</li>
<li>Multi-Language Feeds – integrates with WPML, Polylang, and TranslatePress. Generates feeds in any configured language with correct translated titles, descriptions, and URLs.</li>
</ul>
The free plugin is fully functional on its own – the Pro addon just adds the features above. Learn more at <a href="https://easyfeedmanager.com/?utm_source=wordpress&utm_medium=wordpress-desc" rel="nofollow ugc">easyfeedmanager.com</a>.
Supported Fields:
The plugin supports all standard feed attributes required by major platforms – for example Google Shopping attributes like title, description, price, sale price, availability, condition, brand, GTIN, MPN, images, and more. You can also map WooCommerce product attributes, custom fields, post meta, taxonomy terms, and ACF fields.
Extensible:
Developers can add custom field sources via the <code>efmpf_attribute_groups</code> filter, modify mapped products with <code>efmpf_mapped_product</code>, adjust validation rules with <code>efmpf_validator_rules</code>, tune the streaming batch size with <code>efmpf_generation_batch_size</code>, or hook post-write processing (SFTP upload, search-engine pings) via <code>efmpf_feed_file_written</code>.

EasyFeedManager – Product Feed for WooCommerce

Generate optimized product feeds for Google Shopping, Facebook, TikTok, and 25+ other platforms from your WooCommerce store in under 60 seconds.

ELEX WooCommerce Google Shopping (Google Product Feed) vs EasyFeedManager – Product Feed for WooCommerce