ensighten

Matt Latimer

<h4>Features</h4>
<p>Includes the Ensighten Tag Management System on your website with the click of a button.</p>
<p>Optionally enable or disable a data layer to have immediate access to commonly desired information, including:</p>
<ul>
<li>Post name</li>
<li>Post categories</li>
<li>Post tags</li>
<li>Search result information</li>
<li>Site description</li>
<li>Site name</li>
<li>Visitor information</li>
</ul>
<h4>About Ensighten</h4>
<p>Ensighten enables global brands to simplify the management of their data and technology investments so they can orchestrate smarter interactions across touch points. Ensighten offers the industry’s leading enterprise tag management system, featuring patented mobile capabilities, and a powerful, omni-channel data collection service than bridges customer behavior information from web, mobile, digital advertising, Internet of Things (IoT) and offline sources.</p>
<p>Using Ensighten, organizations can accelerate marketing deployments, increase time to revenue, and create holistic, first-party customer profiles that can be used to fuel site personalization, attribution, analytics and other mission-critical use cases. Ensighten’s platform delivers industry best privacy and security safeguards, unparalleled scale and performance, and more than 1,100 turnkey vendor tag integrations. Select customers include CDW, Debenham’s, Hearst Corp., The Home Depot, Microsoft, State Farm, United Airlines, and T-Mobile.</p>
<p>Ensighten is headquartered in San Jose with offices in London, Sydney and San Diego.</p>


Ensighten

Includes the Ensighten Bootstrap.js and data layer onto your website.

Tealium

<h4>Features</h4>
<p>Allows users to easily add the Tealium tag without editing any template files.</p>
<p>A data layer is added to your WordPress website containing:</p>
<ul>
<li>Site name</li>
<li>Site description</li>
<li>Post ID</li>
<li>Post date</li>
<li>Post categories</li>
<li>Post tags</li>
<li>All post meta data, including custom fields</li>
<li>Search terms</li>
<li>Number of search results</li>
<li>Current user role</li>
</ul>
<h4>About Tealium</h4>
<p>Tealium is the leader in enterprise tag management, serving some of the most demanding customers in the world. Tealium’s web-based services make it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, improve web site performance, cut costs, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, A+E Networks, Fox Networks Group, Urban Outfitters, and many more! More than ever, today’s marketers are turning to digital solutions to improve efficiency and results.</p>
<p>Tags – commonly known as tracking pixels – are becoming the data collection mechanism of choice, leaving marketers reliant on them to gather the right data about visitor activity and take action to improve their experience. But the process of deploying and managing vendor tags can be a nightmare for marketers, due to the technical nature associated with tagging, heavy costs, impact on site performance, and the dependence of IT resources to make changes. Tealium puts digital marketers in control of their online solutions, making it easy to add, edit, or remove any vendor without requesting assistance from IT. In addition, Tealium provides a rich source of all of an organization’s digital data to help marketers improve the effectiveness of their customer acquisition campaigns.</p>


Makes integrating WordPress and Tealium easy.



Awesome Plugin

Adds the Tealium tag and creates a data layer/data object for your WordPress site.

Ensighten vs Tealium