firepixel

<p>FirePixel for WooCommerce connects your WooCommerce store to the <a href="https://firepixel.io" rel="nofollow ugc">FirePixel</a> platform, enabling server-side conversion tracking for Facebook/Meta Ads, TikTok Ads, and Google Ads.</p>
<p><strong>Key Features:</strong></p>
<ul>
<li>Server-side event delivery via FirePixel API — helps reduce signal loss from ad blockers, browser restrictions, and iOS privacy changes</li>
<li>Automatic tracking of key WooCommerce events: AddToCart, RemoveFromCart, ViewCart, ViewContent, InitiateCheckout, Purchase, OrderStatusChanged, and more</li>
<li>Frontend pixel/tag script injection for supported ad platforms when configured</li>
<li>Event deduplication to help prevent double-counting</li>
<li>Background async event queue — no impact on page load time</li>
<li>Debug logging via the WooCommerce logger</li>
<li>Quick Connect flow for easy API key setup</li>
<li>Multi-platform ad tracking support for Meta/Facebook, TikTok, and Google Ads</li>
</ul>
<p><strong>Tracked Events:</strong></p>
<ul>
<li>AddToCart</li>
<li>RemoveFromCart</li>
<li>ViewCart</li>
<li>ViewContent (product pages)</li>
<li>InitiateCheckout</li>
<li>Purchase</li>
<li>OrderStatusChanged</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to external services to deliver server-side conversion tracking and to inject client-side pixel/tag scripts on your storefront. Below is a full disclosure of each service, what data is sent, and when.</p>
<h4>FirePixel API (api.firepixel.io)</h4>
<p>This is the core service this plugin is built around. When the plugin is enabled and a tracked WooCommerce event occurs, such as AddToCart, ViewContent, InitiateCheckout, Purchase, or OrderStatusChanged, it queues an event payload in the database and sends it asynchronously to the FirePixel API in the background via WooCommerce Action Scheduler. WP-Cron is used only if Action Scheduler is not available.</p>
<p>The payload may include the event name, product or order data such as IDs, names, prices, quantities, order totals, currency, and browser signals such as IP address, user agent, referrer, click IDs, cookies, and other attribution parameters used for accurate server-side conversion tracking.</p>
<p>FirePixel may use this data to forward server-side events to the ad platforms configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.</p>
<p>No data is sent unless the plugin is explicitly enabled in settings and valid API credentials are configured.</p>
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>FirePixel App (app.firepixel.io)</h4>
<p>Used only during the Quick Connect setup flow. When a store owner clicks “Quick Connect”, the plugin exchanges an access token with the FirePixel app to retrieve API credentials automatically. The store URL and access token are sent as part of this one-time handshake.</p>
<p>No conversion event data is sent to the FirePixel App during this setup flow, and no setup handshake data is sent after setup is complete.</p>
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>Meta/Facebook Pixel</h4>
<p>If Meta/Facebook Pixel IDs are configured in your FirePixel account, the plugin may inject the Meta Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to Meta/Facebook.</p>
<p>This only occurs when Meta/Facebook Pixel settings are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: Meta Platforms, Inc.</li>
<li>Terms of service: https://www.facebook.com/legal/terms</li>
<li>Privacy policy: https://www.facebook.com/privacy/policy/</li>
</ul>
<h4>TikTok Pixel</h4>
<p>If TikTok Pixel IDs are configured in your FirePixel account, the plugin may inject the TikTok Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to TikTok Ads.</p>
<p>This only occurs when TikTok Pixel settings are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: TikTok</li>
<li>Terms of service: https://www.tiktok.com/legal/page/row/terms-of-service/en</li>
<li>Privacy policy: https://www.tiktok.com/legal/page/row/privacy-policy/en</li>
</ul>
<h4>Google Tag Manager / Google Ads (googletagmanager.com)</h4>
<p>If Google Ads or Google Tag IDs are configured in your FirePixel account, the plugin may inject the Google Tag script into frontend pages of your store. This script is loaded directly from Google’s servers in the visitor’s browser and may send page view and conversion data to Google Ads on your behalf.</p>
<p>This only occurs when Google Ads or Google Tag IDs are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: Google LLC</li>
<li>Terms of service: https://policies.google.com/terms</li>
<li>Privacy policy: https://policies.google.com/privacy</li>
</ul>
<h4>Ad platform forwarding</h4>
<p>FirePixel forwards the server-side events it receives to whichever ad platforms you have configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.</p>
<p>The plugin itself sends tracked event data only to FirePixel. FirePixel’s own terms of service and privacy policy govern any onward transmission to third-party ad platforms.</p>
<ul>
<li>FirePixel Terms of service: https://firepixel.io/terms/</li>
<li>FirePixel Privacy policy: https://firepixel.io/privacy/</li>
</ul>


FirePixel for WooCommerce

Server-side WooCommerce conversion tracking for Meta, TikTok, and Google Ads via the FirePixel platform.

Kevin Burkholder

<p><em>{eac}MetaPixel</em> is an <a href="https://eacDoojigger.earthasylum.com/" rel="nofollow ugc">{eac}Doojigger</a> extension which installs the Facebook/Meta Pixel and enables tracking of PageView, Search, ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, and Purchase events when using <a href="https://woocommerce.com/" rel="nofollow ugc">WooCommerce</a>.</p>
<h4>What is the Meta Pixel?</h4>
<blockquote>
<p>The Meta Pixel is a piece of code on your website that can help you better understand the effectiveness of your advertising and the actions people take on your site, like visiting a page or adding an item to their cart. You’ll also be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs.</p>
</blockquote>
<p><em>See <a href="https://www.facebook.com/business/tools/meta-pixel" rel="nofollow ugc">Meta Pixel</a></em></p>
<p>To retrieve your pixel id, Go to Meta <a href="https://business.facebook.com/events_manager2" rel="nofollow ugc">Events Manager</a> <span aria-hidden="true" class="wp-exclude-emoji">→</span> Data Sources <span aria-hidden="true" class="wp-exclude-emoji">→</span> Your Pixel <span aria-hidden="true" class="wp-exclude-emoji">→</span> Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Pixel ID. Copy your pixel id and paste it into the “Facebook Pixel ID” field of this extension’s settings.</p>
<h4>Pixel Events</h4>
<ul>
<li>Page Views
<ul>
<li>PageView events may occur on all pages or only pages that don’t trigger another event.</li>
</ul>
</li>
<li>Site Search
<ul>
<li>Search result pages.</li>
</ul>
</li>
<li>Content View (archives)
<ul>
<li>Archive (category and tag) pages.</li>
</ul>
</li>
<li>Content View (products)
<ul>
<li>Product pages.</li>
</ul>
</li>
<li>Content View (commerce)
<ul>
<li>Product category, tag, and shop pages.</li>
</ul>
</li>
<li>Content View (cart)
<ul>
<li>The shopping cart page.</li>
</ul>
</li>
<li>Add To Cart
<ul>
<li>Buttons and links that add an item to the cart.</li>
</ul>
</li>
<li>Initiate Checkout
<ul>
<li>The checkout page.</li>
</ul>
</li>
<li>Add Payment Info
<ul>
<li>Billing information on checkout page.</li>
</ul>
</li>
<li>Purchase Completed
<ul>
<li>Purchase confirmation page. (a ‘Purchase’ event is registered as a ‘Subscription’ if the order includes a subscription).</li>
</ul>
</li>
</ul>
<h4>Server Based Conversion API</h4>
<p>Support for the Meta <a href="https://developers.facebook.com/docs/marketing-api/conversions-api" rel="nofollow ugc">Conversion API</a> to track  events directly from your server is included. When using the Conversion API (CAPI), additional information will be passed through the purchase api, including:</p>
<ul>
<li>Customer name (hashed, non-decipherable)</li>
<li>Customer email address (hashed, non-decipherable)</li>
<li>Customer phone number (hashed, non-decipherable)</li>
<li>Customer billing address (hashed, non-decipherable)</li>
<li>Order/cart details (item, quantity, price)</li>
</ul>
<p>To enable the server conversion api, Go to Meta <a href="https://business.facebook.com/events_manager2" rel="nofollow ugc">Events Manager</a> <span aria-hidden="true" class="wp-exclude-emoji">→</span> Data Sources <span aria-hidden="true" class="wp-exclude-emoji">→</span> Your Pixel <span aria-hidden="true" class="wp-exclude-emoji">→</span> Settings. Scroll to Conversions API <span aria-hidden="true" class="wp-exclude-emoji">→</span> Set up manually.</p>
<p>Click the “Generate access token” link under the “Get Started” button. Copy the access token and paste it into the “Server Access Token” field of this extension’s settings.</p>
<blockquote>
<p>Note: Server events require a Meta Business Manager.</p>
</blockquote>
<p>In most cases, the CAPI event will be sent before the Pixel event. When the page is requested, the Pixel code is added to the page at the same time the CAPI event is sent, then when the page loads in the browser, the pixel fires. If the page is cached, the CAPI event may not be sent. <em>Typically, e-commerce pages are not cached.</em></p>
<h4>Advantage+ Catalog Ads</h4>
<p>The Content View (products), Add To Cart, Initiate Checkout, and Purchase Completed events meet the requirements for <a href="https://www.facebook.com/business/help/606577526529702?id=1205376682832142" rel="nofollow ugc">Advantage+ catalog ads</a>.</p>
<ul>
<li>content_type : ‘product’.</li>
<li>content_ids : array of product skus.</li>
</ul>
<h4>Domain Verification</h4>
<p>You may, optionally, add the Facebook Brand Safety domain verification meta tag to your home page.</p>
<p>Go to Meta <a href="https://business.facebook.com/settings/" rel="nofollow ugc">Business Settings</a> <span aria-hidden="true" class="wp-exclude-emoji">→</span> Brand Safety <span aria-hidden="true" class="wp-exclude-emoji">→</span> Domains <span aria-hidden="true" class="wp-exclude-emoji">→</span> Your Domain <span aria-hidden="true" class="wp-exclude-emoji">→</span> Add a meta-tag, and copy just the <em>content=</em> string.</p>
<p>In this example:<br />
    <code><meta name="facebook-domain-verification" content="xyzzy1ndu84mmhaifl5gawo9ntafn8" /></code><br />
We want only <em>xyzzy1ndu84mmhaifl5gawo9ntafn8</em> copied and pasted into the “Domain Verification” field of this extension’s settings.</p>
<h4>Actions and Filters</h4>
<ul>
<li>
<p>Add a custom event to the page.</p>
<p>do_action( ‘eacDoojigger_meta_pixel_add_event’, $eventType, $eventData, $eventID );</p>
</li>
<li>
<p>Get the script code for a custom event (to attach to a DOM event).</p>
<p>$script = apply_filters( ‘eacDoojigger_meta_pixel_event_code’, $eventType, $eventData, $eventID );</p>
</li>
<li>
<p>Modify the event-specific data sent with the pixel and capi.</p>
<p>add_filter(‘eacDoojigger_meta_pixel_eventdata’, function($eventData, $eventType) {<br />
    // modify $eventData array as needed<br />
    return $eventData;<br />
}</p>
</li>
<li>
<p>Modify the user data sent with the capi event.</p>
<p>add_filter(‘eacDoojigger_meta_pixel_userdata’, function($userData, $eventData, $eventType) {<br />
    // modify $userData array as needed<br />
    return $userData;<br />
}</p>
</li>
<li>
<p>Modify the event ID sent with the pixel and capi.</p>
<p>add_filter(‘eacDoojigger_meta_pixel_eventid’, function($eventID, $eventData, $eventType) {<br />
    // modify $eventID as needed<br />
    return $eventID;<br />
}</p>
</li>
<li>
<p>Enable console logging for pixel and capi.</p>
<p>add_filter(‘eacDoojigger_meta_pixel_console’, function($enabled) {<br />
    return true;<br />
}</p>
</li>
<li>
<p>Enable setting the _fbc cookie when fbclid is passed.</p>
<p>add_filter(‘eacDoojigger_meta_pixel_cookie’, function($enabled) {<br />
    return true;<br />
}</p>
</li>
</ul>
<blockquote>
<p>Normally, the pixel code should set the _fbc cookie when first-party cookies are enabled. If this is not getting set, this filter can be used to enable internal code to set the cookie.</p>
</blockquote>
<h4>Additional Information</h4>
<ul>
<li>{eac}MetaPixel is an extension plugin to and requires installation and registration of <a href="https://eacDoojigger.earthasylum.com/" rel="nofollow ugc">{eac}Doojigger</a>.</li>
</ul>
<p>See: <a href="https://business.facebook.com/business/help/402791146561655" rel="nofollow ugc">Specifications for Facebook Pixel Standard Events</a></p>
<h3>Copyright</h3>
<h4>Copyright © 2026, EarthAsylum Consulting, distributed under the terms of the GNU GPL.</h4>
<p>This program is free software: you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation, either version 3 of the License, or (at your option) any later version.</p>
<p>This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details.</p>
<p>You should receive a copy of the GNU General Public License along with this program. If not, see <a href="https://www.gnu.org/licenses/" rel="nofollow ugc">https://www.gnu.org/licenses/</a>.</p>


{eac}Doojigger MetaPixel Extension for WordPress

{eac}MetaPixel installs the Facebook/Meta Pixel to enable tracking of PageView, Search, ViewContent, AddToCart, InitiateCheckout and Purchase events.

FirePixel for WooCommerce vs {eac}Doojigger MetaPixel Extension for WordPress