firepixel

FirePixel for WooCommerce connects your WooCommerce store to the <a href="https://firepixel.io" rel="nofollow ugc">FirePixel</a> platform, enabling server-side conversion tracking for Facebook/Meta Ads, TikTok Ads, and Google Ads.
Key Features:
<ul>
<li>Server-side event delivery via FirePixel API — helps reduce signal loss from ad blockers, browser restrictions, and iOS privacy changes</li>
<li>Automatic tracking of key WooCommerce events: AddToCart, RemoveFromCart, ViewCart, ViewContent, InitiateCheckout, Purchase, OrderStatusChanged, and more</li>
<li>Frontend pixel/tag script injection for supported ad platforms when configured</li>
<li>Event deduplication to help prevent double-counting</li>
<li>Background async event queue — no impact on page load time</li>
<li>Debug logging via the WooCommerce logger</li>
<li>Quick Connect flow for easy API key setup</li>
<li>Multi-platform ad tracking support for Meta/Facebook, TikTok, and Google Ads</li>
</ul>
Tracked Events:
<ul>
<li>AddToCart</li>
<li>RemoveFromCart</li>
<li>ViewCart</li>
<li>ViewContent (product pages)</li>
<li>InitiateCheckout</li>
<li>Purchase</li>
<li>OrderStatusChanged</li>
</ul>
<h3>External services</h3>
This plugin connects to external services to deliver server-side conversion tracking and to inject client-side pixel/tag scripts on your storefront. Below is a full disclosure of each service, what data is sent, and when.
<h4>FirePixel API (api.firepixel.io)</h4>
This is the core service this plugin is built around. When the plugin is enabled and a tracked WooCommerce event occurs, such as AddToCart, ViewContent, InitiateCheckout, Purchase, or OrderStatusChanged, it queues an event payload in the database and sends it asynchronously to the FirePixel API in the background via WooCommerce Action Scheduler. WP-Cron is used only if Action Scheduler is not available.
The payload may include the event name, product or order data such as IDs, names, prices, quantities, order totals, currency, and browser signals such as IP address, user agent, referrer, click IDs, cookies, and other attribution parameters used for accurate server-side conversion tracking.
FirePixel may use this data to forward server-side events to the ad platforms configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.
No data is sent unless the plugin is explicitly enabled in settings and valid API credentials are configured.
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>FirePixel App (app.firepixel.io)</h4>
Used only during the Quick Connect setup flow. When a store owner clicks “Quick Connect”, the plugin exchanges an access token with the FirePixel app to retrieve API credentials automatically. The store URL and access token are sent as part of this one-time handshake.
No conversion event data is sent to the FirePixel App during this setup flow, and no setup handshake data is sent after setup is complete.
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>Meta/Facebook Pixel</h4>
If Meta/Facebook Pixel IDs are configured in your FirePixel account, the plugin may inject the Meta Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to Meta/Facebook.
This only occurs when Meta/Facebook Pixel settings are present in your FirePixel configuration.
<ul>
<li>Service provider: Meta Platforms, Inc.</li>
<li>Terms of service: https://www.facebook.com/legal/terms</li>
<li>Privacy policy: https://www.facebook.com/privacy/policy/</li>
</ul>
<h4>TikTok Pixel</h4>
If TikTok Pixel IDs are configured in your FirePixel account, the plugin may inject the TikTok Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to TikTok Ads.
This only occurs when TikTok Pixel settings are present in your FirePixel configuration.
<ul>
<li>Service provider: TikTok</li>
<li>Terms of service: https://www.tiktok.com/legal/page/row/terms-of-service/en</li>
<li>Privacy policy: https://www.tiktok.com/legal/page/row/privacy-policy/en</li>
</ul>
<h4>Google Tag Manager / Google Ads (googletagmanager.com)</h4>
If Google Ads or Google Tag IDs are configured in your FirePixel account, the plugin may inject the Google Tag script into frontend pages of your store. This script is loaded directly from Google’s servers in the visitor’s browser and may send page view and conversion data to Google Ads on your behalf.
This only occurs when Google Ads or Google Tag IDs are present in your FirePixel configuration.
<ul>
<li>Service provider: Google LLC</li>
<li>Terms of service: https://policies.google.com/terms</li>
<li>Privacy policy: https://policies.google.com/privacy</li>
</ul>
<h4>Ad platform forwarding</h4>
FirePixel forwards the server-side events it receives to whichever ad platforms you have configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.
The plugin itself sends tracked event data only to FirePixel. FirePixel’s own terms of service and privacy policy govern any onward transmission to third-party ad platforms.
<ul>
<li>FirePixel Terms of service: https://firepixel.io/terms/</li>
<li>FirePixel Privacy policy: https://firepixel.io/privacy/</li>
</ul>

FirePixel for WooCommerce

Server-side WooCommerce conversion tracking for Meta, TikTok, and Google Ads via the FirePixel platform.

Conversios

Improve conversion data accuracy and ad performance with unified tracking, product feeds, server-side tracking, and reporting for WooCommerce.
WooCommerce All-in-One Conversios Tracking Plugin helps store owners track accurate conversions across Google Analytics 4 (GA4), Google Ads, Microsoft Ads, Meta (Facebook), TikTok, and Snapchat, manage multiple product feeds, and view reports in one place using a single plugin solution.
Track Add to Cart, Checkout, and Purchase events across supported advertising platforms. The plugin includes Conversion API (CAPI) support for Meta, TikTok, and Snapchat, along with pixel integrations for 12+ marketing and analytics tools. Google Ads Dynamic Remarketing is supported to show personalized product ads across the Google Display Network.
Sync WooCommerce products in real time to Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog to keep product data up to date and improve Shopping feed approval and visibility.
Universal Commerce Protocol (UCP) <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a> enables WooCommerce products to be discovered and purchased within Google Gemini shopping experiences. Conversios syncs products through Google Merchant Center and tracks purchases using server-side tracking to ensure accurate reporting in GA4 and connected ad platforms. (Requires approved Google Merchant Center account.)
Order Recovery Engine <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a> helps recover untracked conversions in Google Analytics, Google Ads, and Meta to reduce reporting gaps between WooCommerce and advertising platforms.
Replace multiple plugins for pixels, server-side tracking, product feeds, and reporting with one unified WooCommerce solution to reduce costs, simplify setup, and manage marketing performance more efficiently. The plugin is lightweight, performance-optimized, and fully compatible with WooCommerce HPOS (High-Performance Order Storage).
Trusted by 60,000+ stores to improve attribution accuracy, reduce GA4 vs WooCommerce reporting gaps, and scale campaigns with more reliable data.
In a published WooCommerce case study, a global paint brand improved conversion tracking after implementing Conversios all-in-one plugin. Within weeks, they reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions, along with reduced GA4 vs WooCommerce reporting gaps. See the case study: 
<a href="https://www.conversios.io/case-studies/global-paint-brand-sees-90-lift-in-meta-ads-with-conversios-sst/?&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">Global paint brand sees 90% lift in Meta Ads with Conversios</a>
<h3>Walkthrough Video</h3>
Watch the full Conversios setup walkthrough covering GA4 tracking, Google Ads conversions, Meta Pixel + CAPI, Microsoft Ads UET, and product feed syncing.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/pRt5JxNfH_Y?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>What Problem We Solve</h3>
WooCommerce store owners often rely on multiple plugins to manage Google Analytics 4 (GA4) tracking, Google Ads conversions, Meta CAPI events, product feeds, and reporting. This increases setup complexity, costs, and ongoing management effort.
Sales and conversion data frequently becomes inconsistent between WooCommerce and advertising platforms due to browser restrictions, ad blockers, and fragmented tracking setups. Product feeds for Google, Meta, Microsoft, and TikTok require regular updates to avoid disapprovals and performance issues.
Marketing reports and insights are spread across multiple dashboards, making it difficult to identify gaps and optimize campaigns confidently.
This plugin unifies conversion tracking, server-side tracking, product feeds, and reporting in one no-code WooCommerce solution.
Store owners can manage everything from a single dashboard without developer support, saving time, reducing costs, and making marketing performance easier to measure and optimize.
<h3>Customer Feedback</h3>
“Outstanding support. Setup was quick and issues were resolved efficiently.” 
<a href="https://wordpress.org/support/topic/great-plugin-and-excellent-support-326/" rel="ugc">@sajava</a>
“Essential for e-commerce at scale; helped us move to managed first-party tracking and keep revenue reporting in sync across platforms and POS.” 
<a href="https://wordpress.org/support/topic/highly-recommended-plugin-excellent-support-essential-for-e-commerce/" rel="ugc">@boomstudio</a>
<h3>Features We Provide</h3>
Pixel & Conversion Tracking
<ul>
<li>Google Analytics 4 (GA4) integration to track ecommerce and lead events</li>
<li>Google Ads remarketing tag for audience building (Free)</li>
<li>Google Ads purchase conversion tracking with Enhanced Conversions support <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Google Ads Dynamic Remarketing to show personalized product ads <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Meta (Facebook & Instagram) Pixel for ad tracking and conversion optimization</li>
<li>TikTok Pixel and TikTok Conversions API <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Snapchat Pixel and Snapchat Conversions API <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Pinterest Tag to measure ad performance and user interactions</li>
<li>LinkedIn Insight Tag for conversion tracking and audience insights</li>
<li>Microsoft UET (Universal Event Tracking) for Microsoft Ads reporting and remarketing</li>
<li>Microsoft Ads purchase conversion tracking (Free)</li>
<li>X (Twitter) Pixel for website tracking and audience creation</li>
<li>Facebook Conversions API (Meta CAPI), TikTok Conversions API, and Snapchat Conversions API support <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
</ul>
Server-Side Tracking <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a>
<ul>
<li>Improves accuracy on Safari and iOS and on ad-blocked traffic</li>
<li>Supports GA4 server events, Google Ads enhanced conversions, Meta Conversions API (CAPI), and Snapchat CAPI</li>
<li>Order Recovery Engine to recover untracked conversions in GA4, Google Ads, and Meta</li>
</ul>
Product Feed Management
<ul>
<li>Sync WooCommerce products to Google Merchant Center for Shopping ads</li>
<li>Automatic product feed sync with Microsoft Merchant Center (Bing Shopping)</li>
<li>Product catalog sync to Meta (Facebook & Instagram Shops)</li>
<li>Product feed sync to TikTok Catalog for ecommerce ads</li>
<li>Real-time updates for product price, availability, and variants</li>
<li>Universal Commerce Protocol (UCP) <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a>: Enable WooCommerce products to be discovered and purchased within Google Gemini shopping experiences, with server-side tracking for accurate GA4 and ad platform reporting (Requires approved Google Merchant Center account)</li>
</ul>
Reporting & Insights
Most WooCommerce store owners need to check conversions in multiple places like GA4, Google Ads, Meta Ads, and WooCommerce separately, which makes reporting fragmented and time-consuming. Conversios centralizes key reports inside WordPress so you can validate tracking accuracy and monitor performance faster.
View and analyze your data using platform-specific reports, including:
<ul>
<li>GA4 basic reporting for events and conversions (Free)</li>
<li>GA4 Ecommerce Funnel reporting <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Google Ads conversion reporting <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Meta Ads conversion reporting <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>White-label PDF reports for clients and stakeholders <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
</ul>
These reports help validate tracking accuracy, compare platform data with WooCommerce orders, and identify optimization opportunities more confidently.
Heatmap and Session Recording Integrations
<ul>
<li>Microsoft Clarity for session recordings and heatmaps</li>
<li>Hotjar for session replays, heatmaps, and feedback polls</li>
<li>Crazy Egg for heatmaps and scrollmaps</li>
</ul>
Have a look at the full feature list over <a href="https://www.conversios.io/docs/woocommerce/all-in-one-plugin/features/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
<h3>Supported Payment Methods</h3>
Purchase conversions work with common WooCommerce payment gateways, including:
<ul>
<li>Stripe</li>
<li>PayPal</li>
<li>WooCommerce Payments</li>
<li>Authorize.Net</li>
<li>Razorpay</li>
</ul>
Important: Purchase tracking works when the payment flow redirects customers to the WooCommerce Order Received / Thank You page.
Any payment gateway that returns users to this page after successful payment will be tracked correctly. Server-side tracking in <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a> can help recover some offsite gateway cases.
<h3>Supported WooCommerce Events</h3>
Conversios tracks the complete WooCommerce shopping journey using standard GA4 ecommerce and engagement events.
Store and product browsing 
– page_view (page visit) 
– view_item_list (category or product list view) 
– select_item (product click) 
– view_item (product detail page)
Cart actions 
– add_to_cart (add product to cart) 
– remove_from_cart (remove product from cart) 
– view_cart (cart page view)
Checkout steps 
– begin_checkout (checkout started) 
– add_shipping_info (shipping method selected) 
– add_payment_info (payment method selected)
Orders and purchase 
– purchase (order completed) 
– refund (order refunded)
Other GA4 engagement events 
– scroll (scroll depth tracking) 
– form_submit (form submissions via Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms) 
– signup (user sign-up) 
– login (user login) 
– email_click (email link clicks) 
– phone_click (phone number clicks) 
– address_click (address or map clicks) 
– file_download (file download tracking) 
– article_load (content or article load events)
Add to Cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization. Get help with us at <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a>.
<h3>Consent Mode v2 Support</h3>
Conversios supports Basic and Advanced Google Consent Mode v2, along with Microsoft Consent Mode, to enable compliant tracking while preserving data quality under GDPR and CCPA.
Conversios does not provide a consent banner. It sends or blocks tracking based on your existing Consent Management Platform (CMP) settings. Compatible CMPs include CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot.
If you want to implement Consent Mode for your store, reach out to <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a>; configuration and setup will be fully handled by the Conversios team.
<h3>Best Fit for Which Stores</h3>
<ul>
<li>WooCommerce DTC brands and stores running paid ads that need more consistent purchase conversion reporting in GA4 and advertising platforms</li>
<li>WooCommerce stores selling physical or digital products where purchase and checkout data is critical for ROAS and campaign optimization</li>
<li>WooCommerce stores using multiple ad platforms and looking to track conversions and manage pixels from one place</li>
<li>Stores that want to validate GA4 and ad platform conversions against WooCommerce orders</li>
<li>Merchants who prefer a no-code setup for conversion tracking, product feeds, and reporting without developer dependency</li>
</ul>
<h3>Setup in Minutes & Faster Time to Value</h3>
Get started in about 15 minutes with a simple no-code setup. Conversios combines multi-platform conversion tracking, product feeds, and reporting in one plugin, so you do not need to install or manage multiple plugins.
<h3>Support</h3>
Need help with setup, event validation, custom cart/checkout, payment gateways, or Consent Mode? Email <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a> or chat with us on <a href="https://wa.me/917284854854" rel="nofollow ugc">WhatsApp</a>.
View step-by-step setup guides: 
<a href="https://www.conversios.io/docs-category/wpaio/" rel="nofollow ugc">Setup Documentation</a>
You can also use our free tool to quickly check if tracking is working on your site and get an overall website tracking score: 
<a href="https://www.conversios.io/website-tracking-checker-tool/" rel="nofollow ugc">Website Tracking Checker Tool</a>
Pro users get priority support with faster responses and dedicated onboarding assistance. Most tickets are resolved within 24 hours. Reach us at <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a> or on <a href="https://wa.me/917284854854" rel="nofollow ugc">WhatsApp</a>.
<h3>Privacy Policy</h3>
You can view our detailed privacy policy <a href="https://www.conversios.io/privacy-policy/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
<h3>Compatibility</h3>
Conversios is compatible with the following major plugins:
<ul>
<li>Perfect Brands for WooCommerce (for Product Feed)</li>
<li>YITH WooCommerce Brands (for Product Feed)</li>
<li>WooCommerce Brands (for Product Feed)</li>
<li>YITH Multi-Currency Switcher for WooCommerce</li>
<li>YITH Custom Thank You Page for WooCommerce</li>
<li>Multi-currency plugins like WOOCS, CURCY, and WBW Currency Switcher</li>
<li>Consent Management Platforms (CMPs) like CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot (for Consent Mode v2)</li>
<li>Lead generation plugins like Contact Form 7, Ninja Forms, Formidable Forms, WPForms, and Gravity Forms</li>
<li>WooCommerce High-Performance Order Storage (HPOS)</li>
<li>WordPress Multisite</li>
<li>WPML and Polylang for multilingual stores</li>
</ul>

Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels

I am on free version and mainly use it to provide EEC to analytics. 
Plugin has some issues linking to accounts when running in FireFox, but Chrome works fine. Support is also helpful and responsive.

Works well

It's one thing to offer a paid version, I get it, people like to be paid for their work. But to offer a free version for years and then take away those features...that just doesn't sit well with me. I've removed it from all of my clients' sites, it's relatively easy to set up these Events on your own with a little code or Google Tag Manager.

Free version is now useless

Track GA4 Analytics, Google Ads, Microsoft Ads, & Conversion with server-side tracking (CAPI) & product feed to improve ROAS, reports for WooCommerce.

FirePixel for WooCommerce vs Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels