firepixel

FirePixel for WooCommerce connects your WooCommerce store to the <a href="https://firepixel.io" rel="nofollow ugc">FirePixel</a> platform, enabling server-side conversion tracking for Facebook/Meta Ads, TikTok Ads, and Google Ads.
Key Features:
<ul>
<li>Server-side event delivery via FirePixel API — helps reduce signal loss from ad blockers, browser restrictions, and iOS privacy changes</li>
<li>Automatic tracking of key WooCommerce events: AddToCart, RemoveFromCart, ViewCart, ViewContent, InitiateCheckout, Purchase, OrderStatusChanged, and more</li>
<li>Frontend pixel/tag script injection for supported ad platforms when configured</li>
<li>Event deduplication to help prevent double-counting</li>
<li>Background async event queue — no impact on page load time</li>
<li>Debug logging via the WooCommerce logger</li>
<li>Quick Connect flow for easy API key setup</li>
<li>Multi-platform ad tracking support for Meta/Facebook, TikTok, and Google Ads</li>
</ul>
Tracked Events:
<ul>
<li>AddToCart</li>
<li>RemoveFromCart</li>
<li>ViewCart</li>
<li>ViewContent (product pages)</li>
<li>InitiateCheckout</li>
<li>Purchase</li>
<li>OrderStatusChanged</li>
</ul>
<h3>External services</h3>
This plugin connects to external services to deliver server-side conversion tracking and to inject client-side pixel/tag scripts on your storefront. Below is a full disclosure of each service, what data is sent, and when.
<h4>FirePixel API (api.firepixel.io)</h4>
This is the core service this plugin is built around. When the plugin is enabled and a tracked WooCommerce event occurs, such as AddToCart, ViewContent, InitiateCheckout, Purchase, or OrderStatusChanged, it queues an event payload in the database and sends it asynchronously to the FirePixel API in the background via WooCommerce Action Scheduler. WP-Cron is used only if Action Scheduler is not available.
The payload may include the event name, product or order data such as IDs, names, prices, quantities, order totals, currency, and browser signals such as IP address, user agent, referrer, click IDs, cookies, and other attribution parameters used for accurate server-side conversion tracking.
FirePixel may use this data to forward server-side events to the ad platforms configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.
No data is sent unless the plugin is explicitly enabled in settings and valid API credentials are configured.
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>FirePixel App (app.firepixel.io)</h4>
Used only during the Quick Connect setup flow. When a store owner clicks “Quick Connect”, the plugin exchanges an access token with the FirePixel app to retrieve API credentials automatically. The store URL and access token are sent as part of this one-time handshake.
No conversion event data is sent to the FirePixel App during this setup flow, and no setup handshake data is sent after setup is complete.
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>Meta/Facebook Pixel</h4>
If Meta/Facebook Pixel IDs are configured in your FirePixel account, the plugin may inject the Meta Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to Meta/Facebook.
This only occurs when Meta/Facebook Pixel settings are present in your FirePixel configuration.
<ul>
<li>Service provider: Meta Platforms, Inc.</li>
<li>Terms of service: https://www.facebook.com/legal/terms</li>
<li>Privacy policy: https://www.facebook.com/privacy/policy/</li>
</ul>
<h4>TikTok Pixel</h4>
If TikTok Pixel IDs are configured in your FirePixel account, the plugin may inject the TikTok Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to TikTok Ads.
This only occurs when TikTok Pixel settings are present in your FirePixel configuration.
<ul>
<li>Service provider: TikTok</li>
<li>Terms of service: https://www.tiktok.com/legal/page/row/terms-of-service/en</li>
<li>Privacy policy: https://www.tiktok.com/legal/page/row/privacy-policy/en</li>
</ul>
<h4>Google Tag Manager / Google Ads (googletagmanager.com)</h4>
If Google Ads or Google Tag IDs are configured in your FirePixel account, the plugin may inject the Google Tag script into frontend pages of your store. This script is loaded directly from Google’s servers in the visitor’s browser and may send page view and conversion data to Google Ads on your behalf.
This only occurs when Google Ads or Google Tag IDs are present in your FirePixel configuration.
<ul>
<li>Service provider: Google LLC</li>
<li>Terms of service: https://policies.google.com/terms</li>
<li>Privacy policy: https://policies.google.com/privacy</li>
</ul>
<h4>Ad platform forwarding</h4>
FirePixel forwards the server-side events it receives to whichever ad platforms you have configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.
The plugin itself sends tracked event data only to FirePixel. FirePixel’s own terms of service and privacy policy govern any onward transmission to third-party ad platforms.
<ul>
<li>FirePixel Terms of service: https://firepixel.io/terms/</li>
<li>FirePixel Privacy policy: https://firepixel.io/privacy/</li>
</ul>

FirePixel for WooCommerce

Server-side WooCommerce conversion tracking for Meta, TikTok, and Google Ads via the FirePixel platform.

Finsbury Media

Finsbury Media Cookie Consent is a lightweight, configurable WordPress plugin for integrating Google Consent Mode v2, Microsoft UET, and Microsoft Clarity Consent API v2. It includes:
<ul>
<li>Google Consent Mode v2 – required for Google Ads audience tracking</li>
<li>Meta Pixel Consent Mode – revokes or grants Meta Pixel consent in line with user cookie preferences</li>
<li>Microsoft UET Consent Mode – for Bing Ads tracking aligned with user preferences</li>
<li>Microsoft Clarity Consent API v2 – ensures session replay and analytics tracking respect user consent</li>
</ul>
The plugin automatically displays a customizable cookie consent dialog and emits consent signals using Google Tag Manager.
No configuration or account is required to use the default version. 
Users may optionally enter a license key to enable additional styling, localization, and anonymous consent logging features.
<h3>External Services</h3>
When a license key is entered, the plugin may retrieve a JSON configuration file from:
<ul>
<li>https://tracking.finsburymedia.co.uk</li>
</ul>
This configuration controls the appearance and behavior of the cookie consent dialog and may include: 
– Dialog layout, positioning, and appearance 
– Localization strings 
– Theming options (colors, fonts, buttons) 
– A customer ID (used in premium version only)
In the premium version, and only if explicitly enabled, the plugin may also log anonymous consent events to the following endpoint:
<ul>
<li>https://cmp.finsburymedia.com/api/v1/consent-log</li>
</ul>
This is used to support licensed users with consent reporting and audit history. Logged data includes: 
– Customer ID (linked to license) 
– Consent ID (anonymized) 
– Selected categories (e.g. marketing, analytics) 
– Consent sections displayed
No personal data, website URL, or IP address is collected or transmitted. Logging is disabled by default.
The plugin does not install or load Microsoft Clarity. If you add the Clarity tracking script separately, the plugin ensures its behavior respects user consent.
The plugin does not install or load Meta Pixel. If you add the Meta Pixel script separately (directly or via GTM), the plugin automatically calls the appropriate consent signal so that Pixel behavior respects user preferences.
Privacy Policy: https://finsburymedia.com/privacy-policy/ 
Terms of Service: https://finsburymedia.com/tracking-services-terms/

Finsbury Media Cookie Consent

Lightweight cookie banner with Google, Meta, Bing, and Clarity consent support and optional customization.

FirePixel for WooCommerce vs Finsbury Media Cookie Consent