firepixel

<p>FirePixel for WooCommerce connects your WooCommerce store to the <a href="https://firepixel.io" rel="nofollow ugc">FirePixel</a> platform, enabling server-side conversion tracking for Facebook/Meta Ads, TikTok Ads, and Google Ads.</p>
<p><strong>Key Features:</strong></p>
<ul>
<li>Server-side event delivery via FirePixel API — helps reduce signal loss from ad blockers, browser restrictions, and iOS privacy changes</li>
<li>Automatic tracking of key WooCommerce events: AddToCart, RemoveFromCart, ViewCart, ViewContent, InitiateCheckout, Purchase, OrderStatusChanged, and more</li>
<li>Frontend pixel/tag script injection for supported ad platforms when configured</li>
<li>Event deduplication to help prevent double-counting</li>
<li>Background async event queue — no impact on page load time</li>
<li>Debug logging via the WooCommerce logger</li>
<li>Quick Connect flow for easy API key setup</li>
<li>Multi-platform ad tracking support for Meta/Facebook, TikTok, and Google Ads</li>
</ul>
<p><strong>Tracked Events:</strong></p>
<ul>
<li>AddToCart</li>
<li>RemoveFromCart</li>
<li>ViewCart</li>
<li>ViewContent (product pages)</li>
<li>InitiateCheckout</li>
<li>Purchase</li>
<li>OrderStatusChanged</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to external services to deliver server-side conversion tracking and to inject client-side pixel/tag scripts on your storefront. Below is a full disclosure of each service, what data is sent, and when.</p>
<h4>FirePixel API (api.firepixel.io)</h4>
<p>This is the core service this plugin is built around. When the plugin is enabled and a tracked WooCommerce event occurs, such as AddToCart, ViewContent, InitiateCheckout, Purchase, or OrderStatusChanged, it queues an event payload in the database and sends it asynchronously to the FirePixel API in the background via WooCommerce Action Scheduler. WP-Cron is used only if Action Scheduler is not available.</p>
<p>The payload may include the event name, product or order data such as IDs, names, prices, quantities, order totals, currency, and browser signals such as IP address, user agent, referrer, click IDs, cookies, and other attribution parameters used for accurate server-side conversion tracking.</p>
<p>FirePixel may use this data to forward server-side events to the ad platforms configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.</p>
<p>No data is sent unless the plugin is explicitly enabled in settings and valid API credentials are configured.</p>
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>FirePixel App (app.firepixel.io)</h4>
<p>Used only during the Quick Connect setup flow. When a store owner clicks “Quick Connect”, the plugin exchanges an access token with the FirePixel app to retrieve API credentials automatically. The store URL and access token are sent as part of this one-time handshake.</p>
<p>No conversion event data is sent to the FirePixel App during this setup flow, and no setup handshake data is sent after setup is complete.</p>
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>Meta/Facebook Pixel</h4>
<p>If Meta/Facebook Pixel IDs are configured in your FirePixel account, the plugin may inject the Meta Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to Meta/Facebook.</p>
<p>This only occurs when Meta/Facebook Pixel settings are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: Meta Platforms, Inc.</li>
<li>Terms of service: https://www.facebook.com/legal/terms</li>
<li>Privacy policy: https://www.facebook.com/privacy/policy/</li>
</ul>
<h4>TikTok Pixel</h4>
<p>If TikTok Pixel IDs are configured in your FirePixel account, the plugin may inject the TikTok Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to TikTok Ads.</p>
<p>This only occurs when TikTok Pixel settings are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: TikTok</li>
<li>Terms of service: https://www.tiktok.com/legal/page/row/terms-of-service/en</li>
<li>Privacy policy: https://www.tiktok.com/legal/page/row/privacy-policy/en</li>
</ul>
<h4>Google Tag Manager / Google Ads (googletagmanager.com)</h4>
<p>If Google Ads or Google Tag IDs are configured in your FirePixel account, the plugin may inject the Google Tag script into frontend pages of your store. This script is loaded directly from Google’s servers in the visitor’s browser and may send page view and conversion data to Google Ads on your behalf.</p>
<p>This only occurs when Google Ads or Google Tag IDs are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: Google LLC</li>
<li>Terms of service: https://policies.google.com/terms</li>
<li>Privacy policy: https://policies.google.com/privacy</li>
</ul>
<h4>Ad platform forwarding</h4>
<p>FirePixel forwards the server-side events it receives to whichever ad platforms you have configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.</p>
<p>The plugin itself sends tracked event data only to FirePixel. FirePixel’s own terms of service and privacy policy govern any onward transmission to third-party ad platforms.</p>
<ul>
<li>FirePixel Terms of service: https://firepixel.io/terms/</li>
<li>FirePixel Privacy policy: https://firepixel.io/privacy/</li>
</ul>


FirePixel for WooCommerce

Server-side WooCommerce conversion tracking for Meta, TikTok, and Google Ads via the FirePixel platform.

kliken

<h3>Grow your business on Facebook and Instagram</h3>
<p>Unlock the potential of your WooCommerce store with Facebook and Instagram. Reach vast audiences, engage with precision targeting, and build lasting customer relationships to drive sales and enhance your profits. Start seeing the results in your revenue today!</p>
<p>Easily sync your WooCommerce store with the Facebook catalog and set up the Meta Pixel and Meta Conversions API at no cost. Launch Meta Advantage+ shopping campaigns in a few easy steps, and monitor your performance and sales. Our quick, fully assisted onboarding process takes less than 5 minutes, and we’re here to support you every step of the way.</p>
<h3>Meta Advantage+ Shopping Campaigns</h3>
<p>Upgrade your marketing with Meta Advantage+ shopping campaigns. Leveraging machine learning from Meta technologies, these campaigns streamline setup and target valuable audiences more effectively. They require fewer inputs and simplify audience and creative management, enhancing your reach with fewer campaigns.</p>
<p>With Meta Advantage+ shopping campaigns, you can:</p>
<ul>
<li>Streamline Goals: Achieve peak performance with minimal effort.</li>
<li>Combine Audiences: Merge prospecting and returning customers in one campaign.</li>
<li>Use Machine Learning: Target high-value customers across Meta technologies efficiently.</li>
<li>AI-driven Ads: Automatically test up to 150 creative combinations, ensuring the best-performing ads reach the highest value shoppers.</li>
</ul>
<p>Ready to boost your sales? Start with Meta Advantage+ today. We’ll guide you step by step—it takes less than 5 minutes to get started. Just select a budget and go. You have the flexibility to start, stop, and cancel at any time; you’re in complete control.</p>
<h3>Third-Party Services</h3>
<p>This plugin requires the use of third-party services to function properly. Below, we provide clear documentation on which external services are involved, the circumstances under which they are used, and where data is being sent:</p>
<h3>1. weapi.kliken.com</h3>
<ul>
<li><strong>Description</strong>: This service acts as a middleware for the Meta/Facebook Conversions API (CAPI). When a campaign pixel is configured, conversion data is sent first to Kliken and then passed to Meta. This process facilitates enhanced tracking and analytics of conversion events for campaigns.</li>
<li><strong>Data Transmission</strong>: Data is transmitted to Kliken and then forwarded to Meta for conversion tracking purposes.</li>
<li><strong>Service Link</strong>: <a href="https://weapi.kliken.com/" rel="nofollow ugc">weapi.kliken.com</a></li>
<li><strong>Terms of Use and Privacy Policies</strong>:
<ul>
<li><a href="https://www.kliken.com/terms-of-service.html" rel="nofollow ugc">Kliken Terms of Service</a></li>
<li><a href="https://www.kliken.com/privacy-policy.html" rel="nofollow ugc">Kliken Privacy Policy</a></li>
<li><a href="https://www.facebook.com/terms.php" rel="nofollow ugc">Meta Terms of Service</a></li>
<li><a href="https://www.facebook.com/policy.php" rel="nofollow ugc">Meta Privacy Policy</a></li>
</ul>
</li>
</ul>
<h3>2. analytics.sitewit.com</h3>
<ul>
<li><strong>Description</strong>: This service provides analytics and conversion tracking scripts used to collect and analyze data related to user interactions and conversions on your site.</li>
<li><strong>Data Transmission</strong>: Data is sent to Kliken for analytics and reporting purposes.</li>
<li><strong>Service Link</strong>: <a href="https://analytics.sitewit.com/" rel="nofollow ugc">analytics.sitewit.com</a></li>
<li><strong>Terms of Use and Privacy Policies</strong>:
<ul>
<li><a href="https://www.sitewit.com/terms-of-service.html" rel="nofollow ugc">SiteWit Terms of Service</a></li>
<li><a href="https://www.sitewit.com/privacy-policy.html" rel="nofollow ugc">SiteWit Privacy Policy</a></li>
</ul>
</li>
</ul>
<h3>3. kliken.com</h3>
<ul>
<li><strong>Description</strong>: Kliken is the primary service provider that underpins both <code>weapi.kliken.com</code> and <code>analytics.sitewit.com</code>. Kliken manages data handling, reporting, and transmission to Meta when necessary.</li>
<li><strong>Service Link</strong>: <a href="https://www.kliken.com/" rel="nofollow ugc">kliken.com</a></li>
<li><strong>Terms of Use and Privacy Policies</strong>:
<ul>
<li><a href="https://www.kliken.com/terms-of-service.html" rel="nofollow ugc">Kliken Terms of Service</a></li>
<li><a href="https://www.kliken.com/privacy-policy.html" rel="nofollow ugc">Kliken Privacy Policy</a></li>
</ul>
</li>
</ul>
<h3>4. sitewit.com</h3>
<ul>
<li><strong>Description</strong>: SiteWit Corp (dba Kliken) provides analytics services and conversion tracking through <code>analytics.sitewit.com</code>, facilitating the collection and analysis of data related to user interactions and conversions.</li>
<li><strong>Service Link</strong>: <a href="https://www.sitewit.com/" rel="nofollow ugc">sitewit.com</a></li>
<li><strong>Terms of Use and Privacy Policies</strong>:
<ul>
<li><a href="https://www.sitewit.com/terms-of-service.html" rel="nofollow ugc">SiteWit Terms of Service</a></li>
<li><a href="https://www.sitewit.com/privacy-policy.html" rel="nofollow ugc">SiteWit Privacy Policy</a></li>
</ul>
</li>
</ul>
<h3>5. meta.com</h3>
<ul>
<li><strong>Description</strong>: Meta is an endpoint for data transmitted from Kliken via <code>weapi.kliken.com</code> for conversion tracking and analytics.</li>
<li><strong>Service Link</strong>: <a href="https://www.meta.com/" rel="nofollow ugc">meta.com</a></li>
<li><strong>Terms of Use and Privacy Policies</strong>:
<ul>
<li><a href="https://www.facebook.com/terms.php" rel="nofollow ugc">Meta Terms of Service</a></li>
<li><a href="https://www.facebook.com/policy.php" rel="nofollow ugc">Meta Privacy Policy</a></li>
</ul>
</li>
</ul>
<h3><strong>Important Notes</strong></h3>
<p>By using this plugin, you agree to the data transmission practices outlined above. We encourage you to review the Terms of Service and Privacy Policies of Kliken, SiteWit, and Meta to ensure you understand how your data is being managed and protected.</p>


Kliken: Ads + Pixel for Meta

Drive Sales on Facebook and Instagram in 5 minutes—upload your catalog, implement the Meta Pixel & Conversions API, and grow via Meta Advantage+ now.

FirePixel for WooCommerce vs Kliken: Ads + Pixel for Meta