firepixel

<p>FirePixel for WooCommerce connects your WooCommerce store to the <a href="https://firepixel.io" rel="nofollow ugc">FirePixel</a> platform, enabling server-side conversion tracking for Facebook/Meta Ads, TikTok Ads, and Google Ads.</p>
<p><strong>Key Features:</strong></p>
<ul>
<li>Server-side event delivery via FirePixel API — helps reduce signal loss from ad blockers, browser restrictions, and iOS privacy changes</li>
<li>Automatic tracking of key WooCommerce events: AddToCart, RemoveFromCart, ViewCart, ViewContent, InitiateCheckout, Purchase, OrderStatusChanged, and more</li>
<li>Frontend pixel/tag script injection for supported ad platforms when configured</li>
<li>Event deduplication to help prevent double-counting</li>
<li>Background async event queue — no impact on page load time</li>
<li>Debug logging via the WooCommerce logger</li>
<li>Quick Connect flow for easy API key setup</li>
<li>Multi-platform ad tracking support for Meta/Facebook, TikTok, and Google Ads</li>
</ul>
<p><strong>Tracked Events:</strong></p>
<ul>
<li>AddToCart</li>
<li>RemoveFromCart</li>
<li>ViewCart</li>
<li>ViewContent (product pages)</li>
<li>InitiateCheckout</li>
<li>Purchase</li>
<li>OrderStatusChanged</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to external services to deliver server-side conversion tracking and to inject client-side pixel/tag scripts on your storefront. Below is a full disclosure of each service, what data is sent, and when.</p>
<h4>FirePixel API (api.firepixel.io)</h4>
<p>This is the core service this plugin is built around. When the plugin is enabled and a tracked WooCommerce event occurs, such as AddToCart, ViewContent, InitiateCheckout, Purchase, or OrderStatusChanged, it queues an event payload in the database and sends it asynchronously to the FirePixel API in the background via WooCommerce Action Scheduler. WP-Cron is used only if Action Scheduler is not available.</p>
<p>The payload may include the event name, product or order data such as IDs, names, prices, quantities, order totals, currency, and browser signals such as IP address, user agent, referrer, click IDs, cookies, and other attribution parameters used for accurate server-side conversion tracking.</p>
<p>FirePixel may use this data to forward server-side events to the ad platforms configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.</p>
<p>No data is sent unless the plugin is explicitly enabled in settings and valid API credentials are configured.</p>
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>FirePixel App (app.firepixel.io)</h4>
<p>Used only during the Quick Connect setup flow. When a store owner clicks “Quick Connect”, the plugin exchanges an access token with the FirePixel app to retrieve API credentials automatically. The store URL and access token are sent as part of this one-time handshake.</p>
<p>No conversion event data is sent to the FirePixel App during this setup flow, and no setup handshake data is sent after setup is complete.</p>
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>Meta/Facebook Pixel</h4>
<p>If Meta/Facebook Pixel IDs are configured in your FirePixel account, the plugin may inject the Meta Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to Meta/Facebook.</p>
<p>This only occurs when Meta/Facebook Pixel settings are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: Meta Platforms, Inc.</li>
<li>Terms of service: https://www.facebook.com/legal/terms</li>
<li>Privacy policy: https://www.facebook.com/privacy/policy/</li>
</ul>
<h4>TikTok Pixel</h4>
<p>If TikTok Pixel IDs are configured in your FirePixel account, the plugin may inject the TikTok Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to TikTok Ads.</p>
<p>This only occurs when TikTok Pixel settings are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: TikTok</li>
<li>Terms of service: https://www.tiktok.com/legal/page/row/terms-of-service/en</li>
<li>Privacy policy: https://www.tiktok.com/legal/page/row/privacy-policy/en</li>
</ul>
<h4>Google Tag Manager / Google Ads (googletagmanager.com)</h4>
<p>If Google Ads or Google Tag IDs are configured in your FirePixel account, the plugin may inject the Google Tag script into frontend pages of your store. This script is loaded directly from Google’s servers in the visitor’s browser and may send page view and conversion data to Google Ads on your behalf.</p>
<p>This only occurs when Google Ads or Google Tag IDs are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: Google LLC</li>
<li>Terms of service: https://policies.google.com/terms</li>
<li>Privacy policy: https://policies.google.com/privacy</li>
</ul>
<h4>Ad platform forwarding</h4>
<p>FirePixel forwards the server-side events it receives to whichever ad platforms you have configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.</p>
<p>The plugin itself sends tracked event data only to FirePixel. FirePixel’s own terms of service and privacy policy govern any onward transmission to third-party ad platforms.</p>
<ul>
<li>FirePixel Terms of service: https://firepixel.io/terms/</li>
<li>FirePixel Privacy policy: https://firepixel.io/privacy/</li>
</ul>


FirePixel for WooCommerce

Server-side WooCommerce conversion tracking for Meta, TikTok, and Google Ads via the FirePixel platform.

Netpeak Bulgaria

Masik

<p>Netpeak Analytics Kit helps site owners add and manage common marketing and analytics integrations without editing theme files.</p>
<p>Current features in version 0.1.0:</p>
<ul>
<li>Add Google Analytics 4 via Measurement ID.</li>
<li>Add Google Tag Manager via Container ID.</li>
<li>Route GA4 through GTM when you do not want direct gtag.js output.</li>
<li>Connect a Google account with your own OAuth credentials.</li>
<li>Display Google Search Console and GA4 metrics in the WordPress admin.</li>
<li>Serve a Google Search Console HTML verification file.</li>
<li>Add Meta Pixel browser tracking for standard page and WooCommerce events.</li>
</ul>
<p>Meta Conversions API support is planned for a future release. It is not active in version 0.1.0.</p>
<p>This plugin does not send data to Netpeak servers.</p>
<h3>Third-party services</h3>
<p>This plugin can connect your website to third-party services. These integrations are optional and only run when you configure and enable them.</p>
<h4>Google Analytics 4</h4>
<p>When GA4 is enabled, the plugin loads Google’s gtag.js script from <code>googletagmanager.com</code> and sends page measurement data to Google Analytics using the Measurement ID you enter.</p>
<p>Google Privacy Policy: https://policies.google.com/privacy</p>
<p>Google Terms of Service: https://policies.google.com/terms</p>
<h4>Google Tag Manager</h4>
<p>When GTM is enabled, the plugin loads Google Tag Manager scripts and a noscript iframe from <code>googletagmanager.com</code> using the Container ID you enter. Tags configured inside your GTM container may send additional data depending on your GTM setup.</p>
<p>Google Privacy Policy: https://policies.google.com/privacy</p>
<p>Google Terms of Service: https://policies.google.com/terms</p>
<h4>Google Search Console and Google Analytics Data APIs</h4>
<p>When you connect Google OAuth, the plugin sends requests directly from your WordPress site to Google APIs to fetch Search Console and GA4 reporting data for the properties you configure. The plugin stores Google OAuth access and refresh tokens encrypted in your WordPress database.</p>
<p>Google API Services User Data Policy: https://developers.google.com/terms/api-services-user-data-policy</p>
<p>Google APIs Terms of Service: https://developers.google.com/terms</p>
<h4>Meta Pixel</h4>
<p>When Meta Pixel is enabled, the plugin loads Meta’s Pixel script from <code>connect.facebook.net</code> and can send browser events to Meta, including PageView and supported WooCommerce events. A noscript image request may be sent to <code>facebook.com</code> for basic PageView tracking when JavaScript is unavailable.</p>
<p>Meta Privacy Policy: https://www.facebook.com/privacy/policy/</p>
<p>Meta Business Tools Terms: https://www.facebook.com/legal/technology_terms</p>
<p>Site owners are responsible for obtaining any required consent before enabling tracking, and for ensuring their use of these services complies with applicable privacy laws.</p>


Netpeak Analytics Kit

Connect Google Analytics 4, Google Tag Manager, Google Search Console, and Meta Pixel from one WordPress admin screen.

FirePixel for WooCommerce vs Netpeak Analytics Kit