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FirstTrack is a bridge plugin that connects your WooCommerce store to the FirstTrack server-side tracking service at first-track.org. A free account at first-track.org is required.
Once installed and configured with your Shop ID, the plugin:
<ul>
<li>Loads a lightweight tracking script (wc.js) on your storefront that captures ad click identifiers (fbclid, ttclid, gclid, etc.) into first-party cookies.</li>
<li>Injects hidden tracking fields into the WooCommerce checkout form so the click data follows the customer into the order.</li>
<li>Saves the captured data into HPOS-safe order meta and (as a backup) into the order’s customer note. The FirstTrack backend then forwards purchase events to the configured ad platforms over their official server APIs.</li>
</ul>
Supported platforms (configured in your FirstTrack dashboard):
<ul>
<li>Meta Conversions API</li>
<li>TikTok Events API</li>
<li>Google Enhanced Conversions</li>
<li>Pinterest Conversions API</li>
<li>Snapchat Conversions API</li>
<li>X (Twitter) Conversions API</li>
</ul>
Features:
<ul>
<li>10-tier deterministic + probabilistic attribution with a confidence score per order</li>
<li>First-party tracking domain support (custom subdomain)</li>
<li>HPOS (WooCommerce High-Performance Order Storage) compatible</li>
<li>Cookie-consent aware (respects <code>_ft_consent</code> cookie and <code>window.__ft_consent</code>)</li>
<li>No bundled ad-platform SDKs in your storefront — all server-to-server</li>
</ul>
<h3>External services</h3>
This plugin relies on the FirstTrack service at first-track.org to deliver server-side ad conversion events. A free account at first-track.org is required for the plugin to function.
Service: FirstTrack (first-track.org)
What it is: a server-side ad conversion tracking service that forwards purchase events from your WooCommerce store to ad platforms (Meta, TikTok, Google, Pinterest, Snapchat, X / Twitter) using each platform’s official server-to-server Conversions API. The plugin is the bridge layer that runs on your store; the FirstTrack service runs at first-track.org and does the platform forwarding.
Script loaded on every storefront page:
On every front-end page, this plugin enqueues a JavaScript file from FirstTrack. The default URL is:
<ul>
<li><code>https://first-track.org/wc.js?shop=<your-shop-id></code></li>
</ul>
If the site administrator has configured a custom tracking domain (via the WordPress option <code>firsttrack_tracking_domain</code>, typically a CNAME subdomain like <code>track.yourstore.com</code> that resolves to FirstTrack’s infrastructure), the script is loaded from that custom host instead:
<ul>
<li><code>https://<your-custom-tracking-domain>/wc.js?shop=<your-shop-id></code></li>
</ul>
In both cases the destination server is FirstTrack’s infrastructure — the custom domain is a CNAME alias only. No data ever goes to a third party other than FirstTrack and (server-to-server, via the FirstTrack backend) the ad platforms that you have configured in your FirstTrack dashboard.
The script captures ad click identifiers into first-party cookies on the visitor’s browser and, on the WooCommerce checkout page, injects them as hidden form fields so the click data follows the order.
Data sent to first-track.org (or the configured custom tracking domain, which resolves to first-track.org):
<ul>
<li>When a visitor lands on your storefront from an ad: the click identifier in the URL (e.g. <code>fbclid</code>, <code>ttclid</code>, <code>gclid</code>, <code>epik</code>, <code>sccid</code>, <code>twclid</code>), the referring URL, the visitor’s user agent, and a randomly generated visitor UUID. These are stored as first-party cookies on the visitor’s browser and posted to the FirstTrack click endpoint at the configured tracking domain.</li>
<li>When a purchase is placed: the order’s tracking field values (<code>_ft_*</code> meta) plus hashed customer email/phone and the order total, currency, line item IDs, billing city/state/country/postcode. Personally-identifying fields are SHA-256 hashed before transmission per the requirements of the ad platforms’ server APIs.</li>
</ul>
Why: FirstTrack uses the click and purchase data to send conversion events to the ad platforms you have configured in your FirstTrack dashboard (Meta Conversions API, TikTok Events API, Google Enhanced Conversions, Pinterest Conversions API, Snapchat Conversions API, X Conversions API). This is required to attribute purchases back to ad campaigns when browser-based pixels are blocked.
Terms and privacy:
<ul>
<li>Terms of Service: <a href="https://first-track.org/terms" rel="nofollow ugc">https://first-track.org/terms</a></li>
<li>Privacy Policy: <a href="https://first-track.org/privacy" rel="nofollow ugc">https://first-track.org/privacy</a></li>
<li>Data Processing Addendum: <a href="https://first-track.org/dpa" rel="nofollow ugc">https://first-track.org/dpa</a></li>
</ul>

FirstTrack — Server-Side Ad Tracking

Server-side conversion tracking for WooCommerce. Sends checkout events to 6 ad platforms via official server APIs with 10-tier attribution.

RevLifter

RevLifter for WordPress Plugin allows seamless onboarding and tracking for RevLifter’s intelligent offer platform, empowering retailers to optimize their eCommerce businesses for profitable growth. With this plugin, you can drive conversions, reduce cart abandonment, identify growth opportunities, and solve inventory and merchandising challenges to reduce costs.
<h3>Usage</h3>
<ol>
<li>After activating the plugin and configuring the settings, you can access the RevLifter dashboard by visiting the designated URL provided by RevLifter’s team.</li>
<li>Utilize the self-service platform to gain insights, control, and guidance for optimizing your eCommerce retail business.</li>
<li>Leverage the expertise of RevLifter’s team of experts for additional support and assistance.</li>
<li>Explore the experimentation hub to learn what works best for your business and leverage automation for quicker results.</li>
</ol>
<h3>Features</h3>
<ul>
<li>Seamless integration of RevLifter’s intelligent offer platform with your WordPress website.</li>
<li>Drive conversions and reduce cart abandonment through targeted offers and incentives.</li>
<li>Identify profitable growth opportunities for your eCommerce retail business.</li>
<li>Solve inventory and merchandising challenges to reduce costs.</li>
<li>Access RevLifter’s self-service platform for control and insights to optimize growth.</li>
<li>Receive guidance and support from RevLifter’s team of experts.</li>
<li>Utilize the experimentation hub for learning and automation.</li>
</ul>
<h3>Event Tracking</h3>
The RevLifter plugin tracks the following events:
<ol>
<li>
Page View:
<ul>
<li>Information tracked: browser, device, and screen dimensions.</li>
</ul>
</li>
<li>
Basket/Cart:
<ul>
<li>This event is fired every time a change is made to the basket, including:
<ul>
<li>Adding to cart from the category/search page.</li>
<li>Adding to cart from the product detail page.</li>
<li>Any modifications to the cart on the cart page.</li>
</ul>
</li>
<li>Information tracked: each item in the cart, currency, taxes, total price, and shipping. Cart item information includes SKU, Name, Categories, Brand, Price, Quantity, On Promotion, and Image.</li>
</ul>
</li>
<li>
Product Page View (PDP):
<ul>
<li>This event is fired when a user lands on any product page.</li>
<li>Information tracked: product details such as SKU, Name, Categories, Brand, Price, Quantity, On Promotion, and Image.</li>
</ul>
</li>
<li>
Sale:
<ul>
<li>This event is fired when a user completes a sale.</li>
<li>Information tracked: same data as the basket event, along with the order ID.</li>
</ul>
</li>
</ol>
For more detailed information about each event and their payload, please visit the <a href="https://help.revlifter.com/knowledge-base/standard-integration/" rel="nofollow ugc">Event Tracking – Standard – RevLifter Help Center</a>.
<h3>Support</h3>
For any queries or assistance, please contact our support team at <a href="mailto:support@revlifter.com" rel="nofollow ugc">support@revlifter.com</a>.

RevLifter for WordPress Plugin allows seamless onboarding and tracking for RevLifter's intelligent offer platform, empowering retailers to optimi …

FirstTrack — Server-Side Ad Tracking vs RevLifter