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FirstTrack is a bridge plugin that connects your WooCommerce store to the FirstTrack server-side tracking service at first-track.org. A free account at first-track.org is required.
Once installed and configured with your Shop ID, the plugin:
<ul>
<li>Loads a lightweight tracking script (wc.js) on your storefront that captures ad click identifiers (fbclid, ttclid, gclid, etc.) into first-party cookies.</li>
<li>Injects hidden tracking fields into the WooCommerce checkout form so the click data follows the customer into the order.</li>
<li>Saves the captured data into HPOS-safe order meta and (as a backup) into the order’s customer note. The FirstTrack backend then forwards purchase events to the configured ad platforms over their official server APIs.</li>
</ul>
Supported platforms (configured in your FirstTrack dashboard):
<ul>
<li>Meta Conversions API</li>
<li>TikTok Events API</li>
<li>Google Enhanced Conversions</li>
<li>Pinterest Conversions API</li>
<li>Snapchat Conversions API</li>
<li>X (Twitter) Conversions API</li>
</ul>
Features:
<ul>
<li>10-tier deterministic + probabilistic attribution with a confidence score per order</li>
<li>First-party tracking domain support (custom subdomain)</li>
<li>HPOS (WooCommerce High-Performance Order Storage) compatible</li>
<li>Cookie-consent aware (respects <code>_ft_consent</code> cookie and <code>window.__ft_consent</code>)</li>
<li>No bundled ad-platform SDKs in your storefront — all server-to-server</li>
</ul>
<h3>External services</h3>
This plugin relies on the FirstTrack service at first-track.org to deliver server-side ad conversion events. A free account at first-track.org is required for the plugin to function.
Service: FirstTrack (first-track.org)
What it is: a server-side ad conversion tracking service that forwards purchase events from your WooCommerce store to ad platforms (Meta, TikTok, Google, Pinterest, Snapchat, X / Twitter) using each platform’s official server-to-server Conversions API. The plugin is the bridge layer that runs on your store; the FirstTrack service runs at first-track.org and does the platform forwarding.
Script loaded on every storefront page:
On every front-end page, this plugin enqueues a JavaScript file from FirstTrack. The default URL is:
<ul>
<li><code>https://first-track.org/wc.js?shop=<your-shop-id></code></li>
</ul>
If the site administrator has configured a custom tracking domain (via the WordPress option <code>firsttrack_tracking_domain</code>, typically a CNAME subdomain like <code>track.yourstore.com</code> that resolves to FirstTrack’s infrastructure), the script is loaded from that custom host instead:
<ul>
<li><code>https://<your-custom-tracking-domain>/wc.js?shop=<your-shop-id></code></li>
</ul>
In both cases the destination server is FirstTrack’s infrastructure — the custom domain is a CNAME alias only. No data ever goes to a third party other than FirstTrack and (server-to-server, via the FirstTrack backend) the ad platforms that you have configured in your FirstTrack dashboard.
The script captures ad click identifiers into first-party cookies on the visitor’s browser and, on the WooCommerce checkout page, injects them as hidden form fields so the click data follows the order.
Data sent to first-track.org (or the configured custom tracking domain, which resolves to first-track.org):
<ul>
<li>When a visitor lands on your storefront from an ad: the click identifier in the URL (e.g. <code>fbclid</code>, <code>ttclid</code>, <code>gclid</code>, <code>epik</code>, <code>sccid</code>, <code>twclid</code>), the referring URL, the visitor’s user agent, and a randomly generated visitor UUID. These are stored as first-party cookies on the visitor’s browser and posted to the FirstTrack click endpoint at the configured tracking domain.</li>
<li>When a purchase is placed: the order’s tracking field values (<code>_ft_*</code> meta) plus hashed customer email/phone and the order total, currency, line item IDs, billing city/state/country/postcode. Personally-identifying fields are SHA-256 hashed before transmission per the requirements of the ad platforms’ server APIs.</li>
</ul>
Why: FirstTrack uses the click and purchase data to send conversion events to the ad platforms you have configured in your FirstTrack dashboard (Meta Conversions API, TikTok Events API, Google Enhanced Conversions, Pinterest Conversions API, Snapchat Conversions API, X Conversions API). This is required to attribute purchases back to ad campaigns when browser-based pixels are blocked.
Terms and privacy:
<ul>
<li>Terms of Service: <a href="https://first-track.org/terms" rel="nofollow ugc">https://first-track.org/terms</a></li>
<li>Privacy Policy: <a href="https://first-track.org/privacy" rel="nofollow ugc">https://first-track.org/privacy</a></li>
<li>Data Processing Addendum: <a href="https://first-track.org/dpa" rel="nofollow ugc">https://first-track.org/dpa</a></li>
</ul>

FirstTrack — Server-Side Ad Tracking

Server-side conversion tracking for WooCommerce. Sends checkout events to 6 ad platforms via official server APIs with 10-tier attribution.

Rontar

Generally only 2% of shoppers convert on the first visit to an online store. This means that 98 out of every 100 visitors leave your website without making a purchase. <a href="https://www.rontar.com/" rel="nofollow ugc">Rontar</a> is a dynamic retargeting platform that will help you keep your brand top of mind among those users, bringing them back to your website and converting them into customers.
With Rontar you will:
<ul>
<li>Increase sales, providing up to 500% ROI in just a few clicks</li>
<li>Track conversions, revenue and profit in a single handy interface</li>
<li>Build brand awareness by customizing the look and feel of ad creative. Do it yourself or turn to us and we will customize it for you, free of charge.</li>
</ul>
While the plugin is free, the service is not. We charge only for the advertising being run. You pay per clicks. The volume of clicks you get depends on the daily budget you set in the app.
How Dynamic Retargeting Works
The fact a visitor leaves a website doesn’t mean he’s not interested in making a purchase. Research shows that a user must be contacted at least 5-7 times before he makes the decision to buy. Retargeting techniques allow you to find your visitor on the Internet and show him an ad wherever he is at the moment.
Dynamic Retargeting Use Case
Imagine you’re the owner of an online electronics store. You’d like to track all the users who visited the “TV & Video” section of your website and show them an ad reminding them of their interest in the TVs you sell. A visitor comes to your online store, views a list of TVs, and some specific TVs in particular, then leaves the website. Now, wherever he is, he will see an ad reminding him of his interest in the particular TV models he viewed.
How the Rontar Extension Works for You
Generally, setting up a dynamic retargeting ad campaign takes a lot of time and effort. You have to create an ad account, prepare the products feed, install retargeting codes on your website’s pages, configure and run the ad campaign. 
Rontar has developed an plugin for WooCommerce customers, helping them complete all the steps listed above in just a few clicks. After the plugin has been installed, all you have to do is make a payment and keep an eye on the results of the running ad campaign.
The Rontar Plugin Advantages
The plugin has numerous advantages:
<ul>
<li>Getting started is quick and easy. Unlike other retargeting companies, configuring and running your ad campaign takes just a few clicks.</li>
<li>Single handy interface to track conversions, revenue and profit. No additional integration or third party analytics for conversion tracking are required.</li>
<li>Dynamic creatives. Rontar automatically generates creatives based on your products feed. This ensures that a customer will see an ad relating to the specific products he was interested in, rather than a generic ad for the online store itself. This can dramatically increase both the CTR of the creative, and the conversion rate.</li>
<li>High conversion rates and ROI. On average, our customers generate an extra $3 for every dollar spent.</li>
<li>Responsive customer support at your fingertips. Our aim was to make the interface as straightforward as possible. However, if you do have any questions, our customer support team are always ready to assist you.</li>
</ul>
Where Will the Ads Be Displayed?
Rontar advertisers have access to more than 80,000 websites worldwide. We cooperate with the largest third-party networks like Google DoubleClick AdExchange and OpenX, enabling us to return and convert as many of your website’s visitors as possible.
Learn More
If you have any questions, please don’t hesitate to reach out to our friendly customer support team at help@rontar.com. We’re here to help you succeed, and would love to answer any questions you might have while getting started!

Rontar Dynamic Retargeting for WooCommerce

Turn visitors into customers. Rontar product feed and retargeting pixel easy integration.

FirstTrack — Server-Side Ad Tracking vs Rontar Dynamic Retargeting for WooCommerce