tonigtn

<p>FirstTrack is a bridge plugin that connects your WooCommerce store to the FirstTrack server-side tracking service at first-track.org. A free account at first-track.org is required.</p>
<p>Once installed and configured with your Shop ID, the plugin:</p>
<ul>
<li>Loads a lightweight tracking script (wc.js) on your storefront that captures ad click identifiers (fbclid, ttclid, gclid, etc.) into first-party cookies.</li>
<li>Injects hidden tracking fields into the WooCommerce checkout form so the click data follows the customer into the order.</li>
<li>Saves the captured data into HPOS-safe order meta and (as a backup) into the order’s customer note. The FirstTrack backend then forwards purchase events to the configured ad platforms over their official server APIs.</li>
</ul>
<p><strong>Supported platforms (configured in your FirstTrack dashboard):</strong></p>
<ul>
<li>Meta Conversions API</li>
<li>TikTok Events API</li>
<li>Google Enhanced Conversions</li>
<li>Pinterest Conversions API</li>
<li>Snapchat Conversions API</li>
<li>X (Twitter) Conversions API</li>
</ul>
<p><strong>Features:</strong></p>
<ul>
<li>10-tier deterministic + probabilistic attribution with a confidence score per order</li>
<li>First-party tracking domain support (custom subdomain)</li>
<li>HPOS (WooCommerce High-Performance Order Storage) compatible</li>
<li>Cookie-consent aware (respects <code>_ft_consent</code> cookie and <code>window.__ft_consent</code>)</li>
<li>No bundled ad-platform SDKs in your storefront — all server-to-server</li>
</ul>
<h3>External services</h3>
<p>This plugin relies on the FirstTrack service at <strong>first-track.org</strong> to deliver server-side ad conversion events. A free account at first-track.org is required for the plugin to function.</p>
<p><strong>Service: FirstTrack (first-track.org)</strong></p>
<p>What it is: a server-side ad conversion tracking service that forwards purchase events from your WooCommerce store to ad platforms (Meta, TikTok, Google, Pinterest, Snapchat, X / Twitter) using each platform’s official server-to-server Conversions API. The plugin is the bridge layer that runs on your store; the FirstTrack service runs at first-track.org and does the platform forwarding.</p>
<p><strong>Script loaded on every storefront page:</strong></p>
<p>On every front-end page, this plugin enqueues a JavaScript file from FirstTrack. The default URL is:</p>
<ul>
<li><code>https://first-track.org/wc.js?shop=<your-shop-id></code></li>
</ul>
<p>If the site administrator has configured a custom tracking domain (via the WordPress option <code>firsttrack_tracking_domain</code>, typically a CNAME subdomain like <code>track.yourstore.com</code> that resolves to FirstTrack’s infrastructure), the script is loaded from that custom host instead:</p>
<ul>
<li><code>https://<your-custom-tracking-domain>/wc.js?shop=<your-shop-id></code></li>
</ul>
<p>In both cases the destination server is FirstTrack’s infrastructure — the custom domain is a CNAME alias only. No data ever goes to a third party other than FirstTrack and (server-to-server, via the FirstTrack backend) the ad platforms that you have configured in your FirstTrack dashboard.</p>
<p>The script captures ad click identifiers into first-party cookies on the visitor’s browser and, on the WooCommerce checkout page, injects them as hidden form fields so the click data follows the order.</p>
<p><strong>Data sent to first-track.org (or the configured custom tracking domain, which resolves to first-track.org):</strong></p>
<ul>
<li>When a visitor lands on your storefront from an ad: the click identifier in the URL (e.g. <code>fbclid</code>, <code>ttclid</code>, <code>gclid</code>, <code>epik</code>, <code>sccid</code>, <code>twclid</code>), the referring URL, the visitor’s user agent, and a randomly generated visitor UUID. These are stored as first-party cookies on the visitor’s browser and posted to the FirstTrack click endpoint at the configured tracking domain.</li>
<li>When a purchase is placed: the order’s tracking field values (<code>_ft_*</code> meta) plus hashed customer email/phone and the order total, currency, line item IDs, billing city/state/country/postcode. Personally-identifying fields are SHA-256 hashed before transmission per the requirements of the ad platforms’ server APIs.</li>
</ul>
<p><strong>Why:</strong> FirstTrack uses the click and purchase data to send conversion events to the ad platforms you have configured in your FirstTrack dashboard (Meta Conversions API, TikTok Events API, Google Enhanced Conversions, Pinterest Conversions API, Snapchat Conversions API, X Conversions API). This is required to attribute purchases back to ad campaigns when browser-based pixels are blocked.</p>
<p><strong>Terms and privacy:</strong></p>
<ul>
<li>Terms of Service: <a href="https://first-track.org/terms" rel="nofollow ugc">https://first-track.org/terms</a></li>
<li>Privacy Policy: <a href="https://first-track.org/privacy" rel="nofollow ugc">https://first-track.org/privacy</a></li>
<li>Data Processing Addendum: <a href="https://first-track.org/dpa" rel="nofollow ugc">https://first-track.org/dpa</a></li>
</ul>


FirstTrack — Server-Side Ad Tracking

Server-side conversion tracking for WooCommerce. Sends checkout events to 6 ad platforms via official server APIs with 10-tier attribution.

alex.ivan

<blockquote>
<p>This plugin requires <a href="https://wordpress.org/plugins/wp-e-commerce/" rel="nofollow ugc">WP eCommerce plugin</a>.</p>
</blockquote>
<h4>Gain access to 4 marketing apps that generate sales for tens of thousands of happy customers worldwide</h4>
<p>On average we can help your business generate up to 40% in new sales per month. Website abandonment and cart abandonment are responsible for businesses only achieving up to 30% of their potential sales. 70% or 3 in 4 potential customers place your products in their basket and then abandon. VePlatform tracks all of your customers across your site and lets you deploy a series of Apps designed to win those customers back.</p>
<h4>You can trust our apps to:</h4>
<ul>
<li>Find you new customers</li>
<li>Retarget lost customers</li>
<li>Increase your online revenue</li>
<li>Increase customer time on your site</li>
</ul>
<p><span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="640" height="360" src="https://www.youtube.com/embed/eYeAh6_Iv10?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation"></iframe></span></p>
<h4>Login into VePlatform and gain access to:</h4>
<p>A display advertising app that lets you advertise through display or social media</p>
<ul>
<li>Get started affordably with display advertising</li>
<li>Acquire new customers</li>
<li>Retarget lost customers</li>
<li>See a significant increase in traffic on your site</li>
<li>The result: More sales</li>
</ul>
<p>A search optimisation app that presents the end user with a gallery of products that match their keyword search if they try to bounce from your site without purchasing</p>
<ul>
<li>Fixes search engine product indexing</li>
<li>Improves site navigation</li>
<li>Helps customers find your products </li>
<li>The result: More sales</li>
</ul>
<p>A shopping prompt app that displays a key message or offer to a user if they try to leave your site after browsing and don’t make a purchase</p>
<ul>
<li>Gives you a second chance with a customer</li>
<li>Displays a customised offer</li>
<li>Persuades the customer to continue shopping</li>
<li>The result: More sales</li>
</ul>
<p>An abandoned cart app that automatically sends a series of emails to customers who abandon their cart in the transaction pages</p>
<ul>
<li>Sends mobile responsive attention grabbing emails</li>
<li>Sends one or multiple emails at times you decide</li>
<li>Persuades the customer to complete their basket</li>
<li>The result: More sales</li>
</ul>
<h4>Extra features:</h4>
<ul>
<li>All the apps are under your creative control, you can change the copy, artwork and offers, ensuring everything looks the same as your website and brand</li>
<li>The abandoned cart app delivers highly personalised emails to each of your customers containing any data you wish to include from the basket session</li>
<li>All the apps are automated letting you focus on your customers and business, once you set them up, they automatically run and generate you new sales 24/7/365 days a year</li>
<li>You can use one app or all the apps, you just enable them or disable them in VePlatform</li>
<li>All the apps are multi-lingual, offering you the ability to run international campaigns in the language of your customers</li>
<li>All updates are free, you will continue to see new regular features as we develop our apps</li>
<li>We have a series of new apps in design and development right now, you get access to these for free when they go live</li>
</ul>
<h4>Support:</h4>
<ul>
<li>VePlatform is intuitive and easy to use, you will have access to lots of free educational resources and materials to help you succeed</li>
<li>You will gain a business partner who employs 750 people who believe in building and designing better apps that will help your business make more money online</li>
<li>You get access to all of our ecommerce planning guides that can help your business increase its revenue further</li>
</ul>
<h4>Why choose Ve:</h4>
<ul>
<li>We specialise in ecommerce optimisation, all of our apps are proven to generate new sales</li>
<li>We are a multi-award-winning company </li>
<li>We support 10,000 happy clients internationally, some of them you may have heard of:<br />
Barclays Bank, Lloyds Bank, Audi, Microsoft, Topman, Argos, Karen Millen, Toys R Us, The Economist, Thomas Cook, Liverpool FC.</li>
</ul>
<h4>Pricing:</h4>
<ul>
<li>The search, prompt and email app are currently on a CPA basis</li>
<li>The display advertising app is currently on a CPA, CPC, CPM basis, priced to suit your goals</li>
</ul>
<h4>Localization</h4>
<ul>
<li>English (en_US)[Default]</li>
</ul>


VePlatform for WP eCommerce

Instantly increase your sales by adding the VePlatform's intelligent remarketing and re-engagement apps into your webstore.

FirstTrack — Server-Side Ad Tracking vs VePlatform for WP eCommerce