Dennis Buchwald

Flinkform is a form builder that lives entirely inside the WordPress Block Editor. Forms are composed from native blocks (<code>block.json</code> v3), styled through <code>theme.json</code> design tokens, and powered by the Interactivity API — no separate admin UI, no shortcodes, no jQuery.
<h4>How it works</h4>
<ul>
<li>Block Editor native — forms are built with <code>block.json</code> and the Interactivity API, directly inside the editor</li>
<li>theme.json styling — forms inherit your theme’s typography, colours and spacing automatically</li>
<li>Modern stack — WordPress 6.5+, PHP 8.1+, no jQuery, frontend JS under 15 KB gzipped</li>
<li>Multi-step forms — split long forms into steps with a Page Break block, included in the free core</li>
<li>Conditional logic — show/hide fields based on user input, included in the free core</li>
<li>WCAG 2.1 AA — full keyboard navigation, screen-reader compatible, aria-live announcements</li>
<li>Privacy by design — no external services, no tracking cookies, no IP tracking — everything stays on your server</li>
</ul>
<h4>Features (free core)</h4>
Form building 
* 13 field types: Text, Email, Textarea, Number, Date, URL, Phone, Select, Radio, Checkbox, Toggle, Hidden, Section Heading 
* Dedicated Consent field for privacy-policy agreement 
* Multi-step forms with Page Break block, per-step validation and progress indicator (bar, dots or numbers) 
* Conditional logic — show/hide fields, skip steps, gate the submit button 
* Two-column layout with per-field full-width override
Styling 
* Automatic theme.json inheritance (colours, typography, spacing, border radius) 
* Style panel: primary colour, field style (bordered/soft/underline/minimal), label position (above/beside/floating/placeholder), submit button style (fill/outline/ghost)
Notifications 
* Admin notification email on every submission (configurable recipient, merge tags) 
* Optional confirmation email to the submitter 
* Sends through your site’s standard WordPress mail (<code>wp_mail</code>)
Spam protection 
* Always-on honeypot + signed time-based check (zero configuration) 
* Built-in proof-of-work challenge with accessible math fallback for visitors without JavaScript 
* No external service, no API keys, no tracking cookies, 100% GDPR-friendly
After submission 
* Success message or redirect to a custom thank-you URL (with open-redirect protection) 
* Optional submission ID and form ID query parameters for conversion tracking (GA4, Meta Pixel, Plausible, etc.)
Admin 
* Submissions list with search, filter by form, sort, bulk actions 
* Single-submission detail view with all field labels and values 
* Mark as read/unread 
* Per-form data retention with automatic daily purge
<h3>Privacy</h3>
Flinkform is built with privacy by default. Here is what the free core does and does not do:
What the free core stores: 
* Form submissions (the field values visitors enter) in a dedicated database table (<code>{prefix}flinkform_submissions</code>)
What the free core does NOT do: 
* It stores no IP addresses and no browser user-agent strings 
* It sets no tracking, analytics or marketing cookies. Flinkform sets exactly one strictly-necessary cookie — <code>flinkform_flash</code> (lifetime ~60 seconds, httpOnly) — and only when a form submission fails validation, to carry the error message and the visitor’s input across the page reload. Successful submissions set no cookie at all 
* It contacts no external service
Data retention: 
* By default, submissions are retained until you delete them. To comply with the storage-limitation principle (GDPR Art. 5), set a per-form retention period (Form block → Data Retention) and Flinkform deletes older submissions automatically each day 
* Individual submissions can be deleted from the admin submissions screen at any time
Data deletion: 
* All free-core data (the submissions table) is permanently removed when the plugin is uninstalled through the WordPress admin 
* Flinkform integrates with WordPress’s privacy tools (Tools > Export Personal Data / Erase Personal Data) to support data-subject access and erasure requests
<h3>Source Code</h3>
The complete, uncompiled source code (including the <code>src/</code> directory with the 
unminified JavaScript/CSS that compiles into <code>build/</code>) is publicly available at: 
https://github.com/dennisbuchwald/Flinkform
Build instructions (Node.js 18+ and npm required): 
1. Clone the repository: <code>git clone https://github.com/dennisbuchwald/Flinkform.git</code> 
2. Install dependencies: <code>npm install</code> 
3. Build the compiled assets into <code>build/</code>: <code>npm run build</code>
The build is powered by <code>@wordpress/scripts</code> (webpack). The <code>src/</code> sources are 
excluded from the distributed plugin zip to keep it small; this repository is 
the canonical, reviewable source.

Flinkform – Forms for the Block Editor

Block-native form builder for the WordPress Block Editor — theme.json styling, multi-step forms, conditional logic, Interactivity API.

If-So Dynamic Content

Looking for a simple yet powerful display conditions or visibility control solution (that actually works with page caching)?
If-So is the premier conditional logic and personalization plugin for WordPress. It lets you dynamically show, hide, or swap content based on who your visitor is, where they are located, and how they interact with your site. While generic visibility add-ons break under strict server caching or force you to exclude pages from your cache, If-So is built from the ground up to deliver fast, cache-immune marketing automation across all page builders.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/8kCPE1CH2GY?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>🚀 Key Features at a Glance</h3>
If-So is the most comprehensive geotargeting, personalization and conditional logic plugin for WordPress. It combines enterprise-level features with a simple, no-code setup:
<ul>
<li>Simple Setup – Configure and launch your first campaign in under 60 seconds. No coding.</li>
<li>For All Page Builders – Universal shortcode system brings dynamic functionality to any editor or theme setup.</li>
<li>Elementor and Gutenberg Integration – For quick element, widget, and block visibility control.</li>
<li>360° Geolocation Solution – Highly accurate IP-to-location, HTML5 geolocation, and visitor self-selection.</li>
<li>Advanced Conditional Logic – Unlimited visibility rules based on visitor data.</li>
<li>WooCommerce Integration – Target buyers by location, cart items, history, or total spend.</li>
<li>Built-in Analytics & A/B Testing – Track real-time views, measure conversions, and optimize.</li>
<li>Behavioral Segmentation – Assign visitors to dynamic audiences and deliver a cohesive, personalized journey across multiple pages.</li>
</ul>
<h3>🌍 360° Geolocation – Straight Out of the Box</h3>
Deliver highly accurate localized experiences with absolutely no setup required. Enjoy ultimate flexibility in determining a visitor’s location by combining premium IP-to-location mapping, a precise HTML5 geolocation API, and user self-selection forms.
<ul>
<li>Show, Hide, or Swap Content: Instantly personalize text, banners, images, or pricing fields for specific countries, cities, states, or continents.</li>
<li>Geolocation Redirects: Automatically route visitors to country-specific landing pages or localized subdomains.</li>
<li>Geo-Blocking: Restrict, lock, or grant access to specific elements or pages based on geographic regions.</li>
<li>Geo Pop-ups: Trigger lightweight, location-specific pop-up overlays tailored directly to local audiences.</li>
</ul>
And more; take your personalization further with advanced options like Dynamic Keyword Insertion (Geo DKI), auto-local time displays, timezone-based scheduling, and more. <a href="https://www.if-so.com/location-based-content-wordpress-plugin/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=geo-advanced" rel="nofollow ugc">Discover all geolocation capabilities >></a>
<h3>🛠️ Elite Visibility Control for All Page Builders</h3>
Compatible with any page builder and WordPress setup, If-So offers deep visual integration for top editors alongside a flexible shortcode system for everything else:
<ul>
<li>Elementor Native – Adds a dedicated “If-So Display Conditions” tab to every widget, section, column, or flexbox container.</li>
<li>Gutenberg Native – Set smart conditional visibility rules directly on core WordPress blocks.</li>
<li>For All Page Builders – Use dynamic triggers and shortcodes to easily apply conditional content inside Divi, Bricks, Breakdance, and more.</li>
</ul>
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/yRroTk7EDF8?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>WHY MARKETING EXPERTS CHOOSE IF-SO</h3>
<ul>
<li>100% Page Cache Immune: Unlike generic visibility plugins that break when caching is enabled, If-So uses advanced page-load handling to ensure dynamic content renders perfectly alongside WP Rocket, LiteSpeed, Cloudflare, or server-level caching.</li>
<li>Built-in Conversion Analytics: Stop guessing what works. Track real-time views and conversion results for each content version right inside your dashboard.</li>
<li>Zero Complex Rules: Create advanced multi-layered personalization loops in under 60 seconds without writing a single line of code.</li>
</ul>
<h3>HOW IT WORKS</h3>
<h3>Using Elementor or Gutenberg</h3>
<ol>
<li>Select any widget, element, or block in your editor.</li>
<li>Open the If-So Conditions panel on the side menu.</li>
<li>Choose your condition (e.g., Geolocation -> Country is United States) and input the variation.</li>
</ol>
<h3>Using Any Other Page Builder</h3>
<ol>
<li>Go to the If-So dashboard and click Add New Trigger.</li>
<li>Select your target rules and enter the personalized version.</li>
<li>Define your default fallback content.</li>
<li>Copy the shortcode and place it anywhere on your layout.</li>
</ol>
<h3>WHICH CONDITIONS CAN BE SET WITH IF-SO?</h3>
<h3>🎯 Powerful Display Conditions & Personalization Rules</h3>
Choose from our massive library of native conditions to target your audience. You can combine multiple rules using smart conditional logic to build the ultimate personalized user experience.
🌍 Geotargeting: 
* Country-level detection – Target visitors by country. 
* City-level precision – Personalize down to specific cities. 
* State & Region tracking – Adapt content by state or province. 
* Continent grouping – Apply broad rules for entire continents. 
* IP Address & Ranges – Filter or target specific IP networks.
📣 Traffic & Marketing: 
* UTM Parameters – Target by Source, Medium, Campaign, and Content. 
* Google Ads Campaigns – Personalize dynamically via GCLID tracking. 
* Referral Site URL – Display content based on the originating site. 
* Search Engine Referrers – Adapt for Google, Bing, or Yahoo traffic. 
* URL Query Strings – Read custom parameters straight from the URL.
👤 Visitor Behavior: 
* Logged-in Status – Swap elements for members vs. public guests. 
* WordPress User Roles – Tailor views for Admins, Authors, or Customers. 
* New vs. Returning – Welcome fresh eyes or reward repeat visitors. 
* Page View Frequency – Trigger shifts based on site interaction history. 
* Dynamic A/B Testing – Set automated split percentage distribution.
🕒 Time & Context: 
* Exact Date & Time – Schedule time-sensitive sales or deadlines. 
* Weekly Schedules – Set recurring hours or daily specials. 
* Local Time Zone – Display schedules aligned with the visitor’s clock. 
* Current Page Path – Set contextual triggers for specific sections. 
* Custom Sessions – Store temporary parameters during user visits.
💻 Technology & Data: 
* Device Type – Optimize explicitly for Mobile, Tablet, or Desktop. 
* Browser & OS – Target Chrome, Safari, iOS, Android, and more. 
* Language Detection – Read browser languages automatically. 
* Cookies & Local Storage – Hook into your own custom browser data.
🔌 E-Commerce & Extensions: 
* Show/Hide Products by Location – Restrict or display specific items based on regional availability. 
* WooCommerce Cart Products – Target specific items chosen by shoppers. 
* WooCommerce Cart Value – Upsell dynamically based on total cart value. 
* WooCommerce Order History – Identify and reward high-value lifetime buyers. 
* Membership Tiers – Native rules for MemberPress, Wishlist, and PMPro. 
* Advanced Data Sync – Seamlessly read fields from ACF, Forms, and LearnDash.
<h3>👤 Behavioral Audiences & User Segmentation</h3>
Don’t just personalize a single element — build a cohesive user journey. If-So allows you to automatically assign visitors into predefined audiences based on their location, traffic source, or on-site interactions. Once grouped, you can deliver tailored content variations across multiple pages throughout their entire session. <a href="https://www.if-so.com/behavioral-segmentation-wordpress/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=audiences" rel="nofollow ugc">Learn more about Audiences >></a>
<h3>🚀 Powerful Extra Features</h3>
Discover the advanced tools that make If-So the ultimate conversion optimization suite for WordPress:
<ul>
<li>Dynamic Keyword Insertion (DKI) – Drop real-time values instantly into your text blocks. Display the visitor’s city/country, capture UTM parameters, or show auto-localized event times using smart shortcodes. <a href="https://www.if-so.com/dynamic-keyword-insertion/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=dki" rel="nofollow ugc">See DKI options >></a></li>
<li>User Self-Selection Forms – Let visitors choose their own experience. Embed intuitive dropdown filter forms that allow users to select their own segment or target audience choice. <a href="https://www.if-so.com/user-selection-form/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=user-selection" rel="nofollow ugc">Learn more >></a></li>
<li>Conditional Pop-ups – Launch lightweight, high-converting overlays that trigger dynamically based on any chosen If-So targeting condition. <a href="https://www.if-so.com/conditional-popups/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=popups" rel="nofollow ugc">Learn more >></a></li>
<li>Dynamic Content from CSV – Scale your personalization effortlessly. Manage thousands of geo-targeted locations, regional details, or translation variables using a simple spreadsheet upload. <a href="https://www.if-so.com/csv-bulk-loading/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=csv" rel="nofollow ugc">Learn more >></a></li>
</ul>

If-So Dynamic Content – Elementor & All Page Builders Personalization


I'm using the premium version, but the features and support have been great so far. It's easier to output personalized information using simple shortcodes, and the dynamic visibility conditions available in the block editor & within Elementor are a big time saver.



I use this plugin on a LearnDash site and use the dynamic visibility to show/hide different elements based on Course Enrollment.



I also like the user meta fields that you can add to different pages via a simple shortcode or via query strings. I'm using those to capture additional data that we collect on each user so we can further cross-sell and upsell other items in the future to specific users.



I did reach out to their support after finding a bug in their premium plugin and they patched it within 24 business hours and communicated with me very clearly.


Powerful plugin for visibility & personalization

The ultimate solution for advanced display conditions and Geolocation - easy to use with Elementor, Gutenberg, and all page builders.

Flinkform – Forms for the Block Editor vs If-So Dynamic Content – Elementor & All Page Builders Personalization