Freemius

Sajjad Ali

Pagup

What is TikTok?
TikTok has been named as the fastest growing social media platform of all time, making the shortlist as one of the most downloaded apps globally for the past two years. TikTok is now attracting a wide range of people.
TikTok has 800 million active users worldwide. That makes TikTok 7th in terms of social network sites, ahead of LinkedIn, Twitter, Pinterest, and Snapchat. 90 percent of all TikTok users access the app on a daily basis.
Its fast-paced nature keeps users engaged for relatively long periods of time, with users spending an average of 52 minutes per day on the app. If you have a TikTok profile, people can follow your account and set up notification so they’re alerted whenever you post a video.
Be where your target audience is and make efforts into growing awareness.
A great thing about TikTok and certainly beneficial for brands, is that tons of people around the globe are still joining everyday.
ABOUT THE FLOATING TIKTOK BUTTON / TIKTOK FOLLOW BUTTON
This Floating tiktok button plugin allows you to display a static/animated floating Tiktok button (logo) or your Tikcode (on frontend) linked to your Tiktok account to increase your Tiktok followers.
Step 1:
<ul>
<li>Select what to display on frontend (Floating Tiktok button, your Tikcode, both, …)</li>
<li>Enter your Tiktok username/ID</li>
<li>Select where to display these floating buttons</li>
<li>Select how to display these buttons (desktop / mobile)</li>
</ul>
Step 2:
<ul>
<li>Configure the style of your floating Tiktok button (satic or animated)</li>
<li>You can use your own Tiktok image</li>
</ul>
Step 3:
<ul>
<li>Customize your floating tiktok button
<ul>
<li>Button text</li>
<li>Font</li>
<li>Border</li>
<li>Width/height</li>
<li>…</li>
</ul>
</li>
</ul>
Step 4:
<ul>
<li>Customize the position of your floating buttons</li>
</ul>
And you’re done.
ABOUT THE TIKTOK QRCODE — TIKCODE
Did you know every TikTok user has a TikCode that other users can scan to quickly find their profile on the video-sharing platform? The QR Code helps you get people to find your profile on the app and makes them free from the task of manually locating which profile is yours.
The TikCode will be of great help to you. Arguably, if you are an active person on various social networks, using these TikCode will allow you to gain more followers on TikTok quickly.
This plugin can be used with our other Tiktok plugin: Add tiktok pixel for Tiktok Apps

Floating Follow Button for TikTok and TikCode

This plugin allows you to display a static/animated floating Tiktok logo or Tikcode (on frontend) linked to your Tiktok account to increase your Tikto …

TikTok is one of the most trending applications in today's world of internet buzz as people from different age groups and interests prefer to spend time switching short videos every now and then. Be it the moment of passing time or exploring some cool stuff, TikTok is definitely leading the talk among the Gen-X, Y, Z. Mostly dominated by the young folks, this platform is a perfect time-killer for people of all ages to explore the potential of user-generated content.
TikTok can become a powerful tool for the brands to promote their products smartly through short-span videos by emphasizing the use of smart and user-oriented content. It has the capability to influence the youth by targeting their interests.
This Tiktok Pixel plugin (For TikTok ads) allows you to install your Tiktok pixel properly (between \<head\> \</head\>) on your website to track conversion from your audiences.
<ul>
<li>Enable Tiktok Pixel</li>
<li>Add your Tiktok Pixel ID</li>
<li>Click "Save changes"</li>
<li>Done !</li>
</ul>
<h3>PRO version</h3>
Pro version allows you to add this pixel properly on Woocommerce pages (Products, add to cart, checkout, …)
Also, you have access to a “dev” mode allowing to copy-paste the entire code, including specific events and a META BOX to add strategically Tiktok Event scripts on specific pages.
Once done, you can use <a href="https://chrome.google.com/webstore/detail/pixel-helper/aelgobmabdmlfmiblddjfnjodalhidnn" rel="nofollow ugc">TikTok Pixel Helper</a> (Chrome extension) to check if your landing page is installed correctly and if the conversion event is triggered. If the pixel is installed correctly, it will show the Pixel name and the number of the created conversions under it.
Please refer to <a href="https://ads.tiktok.com/help/article?cid=6667478764454150150" rel="nofollow ugc">TikTok guidelines</a> for more details about TikTok ads.
<h3>ABOUT TIKTOK ADVERTISING</h3>
TikTok app enjoyed over 1.1 billion installs as at March 2019. Users downloaded it more than 660 million times in 2018 alone, with a further 188 million downloads during Q1 2019. More than 500 million people globally use TikTok each month.
ARE TIKTOK ADS RIGHT FOR YOUR BUSINESS?
TikTok is probably the next Snapchat or Instagram. Indeed, research indicates that around two-thirds of TikTok users/followers are under 30 years old. We'd normally expect to find the under-30 demographic on Instagram or Snapchat.
TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it's also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects, and music—has truly shaken up the marketing world with its unprecedented virality.
In early 2019, the app launched a beta version of its ads offering. Since then, big names like Grubhub, Nike, Fenty Beauty, and Apple Music have used TikTok ads to promote products in unique, visually compelling campaigns. With advanced targeting and unique ad creation features, the TikTok Ads platform is unlike many of its predecessors. When used effectively, it can help you tap into one of the most lucrative pools of users.
HOW CAN BRANDS USE TIKTOK?
There are three main ways that brands can market on TikTok:
<ul>
<li>They can create their own channel and upload relevant videos through their channel</li>
<li>They can work with influencers, to spread content to a broader audience</li>
<li>They can pay to advertise on Tiktok.</li>
</ul>
No need to say that TikTok Videos are an enormous opportunity for advertisers to market their products and services to the young generation. As the platform hosts millions of young people worldwide, it opens the door for the marketers to creatively reach out to the new world of influencers.
SO WHAT IS THERE TO KNOW ABOUT TIKTOK'S CURRENT AD PRODUCTS?
The TikTok is gradually rolling out new updates to support a wide range of TikTok advertising formats on its platform to offer a great advantage to marketers as well as audiences who tend to come to the platform to socio-entertain themselves.
For the moment, there is currently only one ad unit: the standard in-feed video ad. Given TikTok is a feed of short video clips, this format makes the most sense, as the platform introduces its user base to ads in-feed.
With these in-feed video ads, there are three action models:
<ul>
<li>Cost Per View : The cost per view model will require advertisers to pay when users view their ad. It is limited to 6 seconds time frame.</li>
<li>Cost Per Impression (CPM): This model will require advertisers to pay when their ads appear on the Tik-Tok feed.</li>
<li>Cost Per Click : This is the more opted approach for advertisers as they will be only charged once the user clicks on their ad.</li>
</ul>
For targeting, TikTok ads offers age, gender, and state-level geo-targeting, and the company has also promised interest, behavioral, more granular demo targeting over time. This ad appears instantly when a user opens the app, bringing your message front and center. You can then drive users to an internal or external destination.
You can also create custom audiences, such as CRM lists, and you can white list or blacklist the audiences.
WHAT ARE THE OPTIONS WITHIN TIKTOK ADVERTISING?
Currently, TikTok's commercial platform is only available in beta mode for select companies. However, the self-serve ads will be accessible to all shortly. When this happens, companies will have six options to choose from:
<ul>
<li>Hashtag Challenge</li>
<li>Brand Takeover</li>
<li>In-feed native video</li>
<li>Top View</li>
<li>Branded Lenses / Effect</li>
<li>Custom Influencer</li>
</ul>
More <a href="https://www.deptagency.com/story/a-new-advertising-opportunity-has-arrived-copy/" rel="nofollow ugc">details</a>:
Enjoy !

Add Tiktok Pixel for Tiktok ads (+Woocommerce)

Add Tiktok Pixel allows you to install Tiktok pixel properly on your website to track conversion & maximize ROI by ensuring your most important au …

Floating Follow Button for TikTok and TikCode vs Add Tiktok Pixel for Tiktok ads (+Woocommerce)