The Generation

<p>G-SMTP is a next Generation SMTP-plugin built to last. This is a plugin that helps you send your e-mails via SMTP, and only that.</p>
<p>All the SMTP-details are setup as constants via wp-config.php, making it stable and does not have to rely on the database for the e-mails to be delivered.</p>


G-SMTP

Brevo

<p><span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/0m_QTzn4xs8?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span></p>
<h4>The most advanced AI-enabled platform to manage your customer relationships via Email, SMS, WhatsApp, Chat, and more.</h4>
<p><a href="https://www.brevo.com/features/ai/?utm_source=wordpress_plugin&utm_medium=plugin&utm_campaign=addons_page" rel="nofollow ugc">Brevo AI Agents</a> to supercharge your growth. We’re building AI that works with you and for you.</p>
<h4>🚀 Why Choose Brevo?</h4>
<p><a href="https://www.brevo.com/?utm_source=wordpress_plugin&utm_medium=plugin&utm_campaign=addons_page" rel="nofollow ugc">Brevo</a> at a glance:</p>
<ul>
<li>Omnichannel Marketing Made Simple – Manage email, SMS, WhatsApp and push notifications alongside forms, automations, and analytics — all in one platform.</li>
<li>Ecommerce-Ready – Deep <a href="https://wordpress.org/plugins/woocommerce-sendinblue-newsletter-subscription/" rel="noopener ugc">Brevo for WooCommerce</a>  integration for abandoned cart recovery, product recommendations, and revenue tracking.</li>
<li>Seamless Integrations – Works with all major form builders (Elementor, WPForms, OptinMonster, Contact Form 7, Gravity Forms, Ninja Forms, etc.), WooCommerce, and 40+ other platforms.</li>
<li>Free Forever Plan – Send up to 9,000 emails/month and manage unlimited contacts at no cost.</li>
<li>World-Class Deliverability – Brevo’s SMTP ensures your emails land in inboxes, not spam folders, with real-time tracking and analytics.</li>
<li>GDPR Compliant – Built-in double opt-in, consent management, and data protection features.</li>
</ul>
<h4>✨ Key Features</h4>
<h4>Customizable Forms & Popups</h4>
<ul>
<li><a href="https://www.brevo.com/features/signup-forms/?utm_source=wordpress_plugin&utm_medium=plugin&utm_campaign=addons_page" rel="nofollow ugc">Signup forms</a> Grow your email list<br />
and drive results.</li>
<li>GDPR friendly. Drag-and-drop form builder with direct HTML/CSS editing.</li>
<li>Add forms anywhere on your site: posts, pages, widgets, or via shortcode.</li>
<li>Advanced opt-in options: double opt-in for GDPR compliance and higher-quality leads.</li>
<li>Gamified popups (spin-to-win, exit-intent) to boost signups.</li>
<li>Seamless integration with all major WordPress form plugins.</li>
</ul>
<h4>Advanced List Management & Segmentation</h4>
<ul>
<li>Unlimited contact lists and custom fields.</li>
<li>Powerful segmentation: target by behavior, demographics, purchase history, engagement, and more.</li>
<li>Personalize campaigns using dynamic content tailored to each recipient.</li>
<li>Automatic sync with WooCommerce and other plugins.</li>
<li>Effortless migration from Mailchimp, Omnisend, Klaviyo, and more.</li>
</ul>
<h4>Omnichannel Campaigns</h4>
<ul>
<li><a href="https://www.brevo.com/features/email-marketing/?utm_source=wordpress_plugin&utm_medium=plugin&utm_campaign=addons_page" rel="nofollow ugc">Email</a> – Create beautiful emails with a drag-and-drop editor. Use dynamic content, A/B testing, scheduling, and pre-built templates optimized for mobile.</li>
<li><a href="https://www.brevo.com/features/sms-marketing/?utm_source=wordpress_plugin&utm_medium=plugin&utm_campaign=addons_page" rel="nofollow ugc">SMS & WhatsApp</a> – Send targeted SMS and/or WhatsApp campaigns, order updates, and promotions. Collect phone numbers with customizable forms.</li>
<li><a href="https://www.brevo.com/features/push/?utm_source=wordpress_plugin&utm_medium=plugin&utm_campaign=addons_page" rel="nofollow ugc">Push Notifications</a> – Re-engage visitors instantly with personalized web/app push notifications.</li>
<li>Ads Sync – Sync audiences with Facebook Custom Audiences and Google Ads for retargeting campaigns.</li>
</ul>
<h4>Powerful Marketing Automation</h4>
<ul>
<li>Visual workflow builder to automate welcome series, abandoned cart recovery, post-purchase follow-ups, win-back campaigns, and more.</li>
<li>Multi-channel workflows: combine email, SMS, and push notifications in a single automation.</li>
<li>Trigger automations based on user actions like purchases or inactivity.</li>
</ul>
<h4>Transactional Email & SMTP</h4>
<ul>
<li>Use Brevo’s SMTP service for all transactional emails (order confirmations, password resets) to ensure reliable delivery.</li>
<li>Real-time tracking for delivered emails, opens, clicks, bounces—and more.</li>
</ul>
<h4>Ecommerce Integration</h4>
<ul>
<li>Sync customer data from WooCommerce to create targeted campaigns based on purchase behavior.</li>
<li>Automate abandoned cart recovery emails/SMS/push notifications.</li>
<li>Generate product recommendations and unique coupon codes directly within campaigns.</li>
</ul>
<h4>Actionable Analytics</h4>
<ul>
<li>Sync customer data from WooCommerce to create targeted campaigns based on purchase behavior.</li>
<li>Automate abandoned cart recovery emails/SMS/push notifications.</li>
<li>Generate product recommendations and unique coupon codes directly within campaigns.</li>
</ul>
<h4>Developer-Friendly Tools</h4>
<ul>
<li>Sync customer data from WooCommerce to create targeted campaigns based on purchase behavior.</li>
<li>Automate abandoned cart recovery emails/SMS/push notifications.</li>
<li>Generate product recommendations and unique coupon codes directly within campaigns.</li>
</ul>
<h4>🛠️ Easy Setup & Migration</h4>
<ol>
<li>Install using the WordPress built-in Plugin installer, or Extract the zip file and drop the contents in the <code>wp-content/plugins/</code> directory of your WordPress installation.</li>
<li>Activate the plugin through the ‘Plugins’ menu in WordPress. Connect your free Brevo account using your <a href="https://app.brevo.com/settings/keys/api?utm_source=wordpress_plugin&utm_medium=plugin&utm_campaign=addons_page" rel="noopener nofollow ugc">Brevo API key</a>.</li>
<li>Start creating forms, campaigns, automations—and more—without any coding required.</li>
</ol>
<p>To get support, please send an email to <a href="mailto:contact@brevo.com" rel="nofollow ugc">contact@brevo.com</a>, we will be happy to help you!</p>
<h4>🛡️ GDPR & Security</h4>
<p>Brevo is fully GDPR-compliant with built-in features like double opt-in forms and consent management tools to protect user data. Regular updates ensure compatibility with the latest WordPress versions while maintaining top-notch security standards.</p>
<h4>📣 See What Our Users Have to Say</h4>
<p><span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/hlRnjv9fPK0?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span></p>


Brevo – Email, SMS, Web Push, Chat, and more.


The plugin is fine if you have one form and don't need any customization. The plugin lacks many options and customization (e.g., there is only Google reCAPTCHA). And you do need bot protection! Without a captcha, you will receive a lot of spam. It also considerably slows down the website. Hopefully, the entire product gets an upgrade.


lacks many options


It's a good system for sending newsletters. The free version allows the graphic creation of newsletter content in an easy and impressive way. Great statistics on openings of emails sent and how many people clicked on the links you put in the emails. I would have put 5 stars but I asked them a question and they didn't answer: newsletters (in the free version) are sent with the sender corresponding to the mail I set in the panel. If many people who receive it put the newsletter in the spam folder, do I run the risk of having my mailbox blacklisted? Why isn't the sender a dummy email so as to prevent this risk (as I have seen other providers do)?


Good system, but...

Turn your WordPress site into a marketing powerhouse. Grow your audience, boost engagement, and drive more sales with Brevo.

G-SMTP vs Brevo – Email, SMS, Web Push, Chat, and more.