Dejan Batanjac

It is worth to mention that WordPress doesn’t have Google Analytics support out-of-the-box. 
To add the Google Analytics code for your WordPress website you need to relay either on the WordPress theme or plugin.
Once you installed the plugin, please navigate to the Settings section in the WordPress dashboard.
From the Settings section select Google Analytics Setup and add your tracking 
code. From now on, on all your website pages you will have the tracking code 
enabled.
Also check <a href="https://github.com/dejanbatanjac/ga-analytics" rel="nofollow ugc">GA Analytics on Github</a>. 
NOTE: It requires at least WordPress 4.5.
Here is the <a href="https://www.google.com/analytics" rel="nofollow ugc">link to Google Analytics</a>.

GA Analytics

A handy way to insert full Google Analytics tracking code on all pages.

PascalBajorat

Sascha Rudolph

<blockquote>
Google Analytics preconfigured to respect EU law (GDPR / DSGVO) and with lots of advanced analytics settings for extensive tracking possibilities.
</blockquote>
You can use this plugin to integrate Google Analytics conform to EU law in compliance with data protection. For this you only need to put your Google Analytics ID into the general settings. Other settings (e.g. AnonymizeIP) are preconfigured accordingly and need to be changed only when needed or when extensions are desired.
For a privacy-compliant integration, it is necessary that you clarify the use of Google Analytics in your privacy policy. Additionally, a possibility for an opt-out of Google Analytics must be created. For the opt-out you can use the shortcode described in the tab general, point 3.
In the advanced settings features of Google Analytics can be activated. Corresponding information can be found in the settings.
<h4>Features of Google Analytics Germanized</h4>
<ul>
<li>Easy Google Analytics integration only the UA ID is required, everything else is preconfigured</li>
<li>Preconfigured to respect EU law</li>
<li>Cookie Consent Integration for EU cookie law</li>
<li>Compatible to Google Site Tag and Universal Analytics Code (it’s your choice)</li>
<li>Google Analytics Opt-out link Shortcode for your privacy policy</li>
<li>Google Analytics integration could be disabled and you can use the Opt-out as standalone feature (compatible to other Google Analytics plugins)</li>
<li>Compatible to eRecht24 generated Opt-out links</li>
<li>Anonymize IP is integrated and enabled by default</li>
<li>Demographics and Interests Reports</li>
<li>Outbound Link Tracking</li>
<li>Enhanced Link Attribution</li>
<li>Custom Code integration</li>
<li>“Do Not Track” header support</li>
<li>WPML support</li>
</ul>
If you have any questions or problems, contact me: <a href="https://www.bajorat-media.com/" title="Pascal Bajorat (Bajorat Media) - Webdesigner and WordPress Developer from Berlin" rel="nofollow ugc">Pascal Bajorat (Bajorat Media) – Webdesigner and WordPress Developer from Berlin</a>
<blockquote>
The plugin was developed to the best of our knowledge and belief. However, there will be no guarantee for the legal certainty of the implementation.
</blockquote>
<h3>License</h3>
GNU General Public License v.3 – http://www.gnu.org/licenses/gpl-3.0.html

Analytics Germanized for Google Analytics (GDPR / DSGVO)

Google Analytics preconfigured to respect EU law and with lots of advanced analytics settings for extensive tracking possibilities.

GA Analytics vs Analytics Germanized for Google Analytics (GDPR / DSGVO)