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Paste your Measurement ID. Get trustworthy WooCommerce GA4 ecommerce data.
GIA GA4 is a measurement-quality layer between WooCommerce and Google Analytics 4 (optionally Google Ads). It fires the full recommended ecommerce funnel, enriches every line item, backs up purchases server-side, and respects consent — without Google Tag Manager, without a data team, and without turning WordPress into a profit or attribution platform.
<h4>What GIA GA4 is</h4>
<ul>
<li>Complete GA4 ecommerce schema — not just purchase, but the real shopping and checkout funnel</li>
<li>Reliable revenue — browser + Measurement Protocol, with <code>session_id</code>, <code>event_id</code>, and consent-aware server sends</li>
<li>Better item data — categories, brand, GTIN, discounts, list attribution, classic templates and WooCommerce Blocks</li>
<li>GDPR-ready by default — Consent Mode V2, CMP bridges, geo rules, and a built-in banner</li>
<li>Store-owner UX — onboarding wizard, verification tools, and a lightweight dashboard for setup and shop pulse</li>
</ul>
GA4 stays the system of record. GIA GA4 feeds it well; it does not replace it.
<h4>What GIA GA4 is not</h4>
GIA GA4 deliberately avoids feature creep. It is not:
<ul>
<li>A profit, COGS, or margin-by-channel tool</li>
<li>A journey analytics or multi-touch attribution platform</li>
<li>A Meta CAPI, TikTok, or ad-spend ingestion hub</li>
<li>A heavy BI dashboard that duplicates GA4</li>
</ul>
The built-in dashboard gives operational context — weekly order insights, view-to-purchase, top customers — not a second analytics product inside wp-admin.
<h4>Who this is for</h4>
<ul>
<li>WooCommerce merchants who want complete GA4 ecommerce without hiring someone for GTM</li>
<li>Stores with a GA4 ≠ orders gap who need Measurement Protocol backup and deduplication</li>
<li>EU/UK shops that need Consent Mode V2 without wrestling CMP + gtag</li>
<li>Growth-minded stores that optionally want Google Ads purchase conversions on the same stack</li>
</ul>
Not primarily for: agencies running custom GTM containers, or merchants who want P&L-by-channel inside WordPress.
<h4>Why GIA GA4 vs other WooCommerce GA4 plugins</h4>
Most alternatives stop at purchase (and maybe add-to-cart). GIA GA4 goes deep on measurement quality:
<ul>
<li>Full funnel completeness (<code>view_item_list</code> through <code>purchase</code> and <code>refund</code>)</li>
<li>Rich <code>items[]</code> parameters on cart and checkout events</li>
<li>First-class WooCommerce Blocks cart and checkout support</li>
<li>Server-side purchase and refund backup with deduplication</li>
<li>Consent Mode V2 and CMP compatibility out of the box</li>
</ul>
<h4>GA4 ecommerce events</h4>
Discovery & product
<ul>
<li><code>view_item_list</code> — Shop, category, and tag archives (<code>item_list_id</code> / <code>item_list_name</code>)</li>
<li><code>view_item</code> — Product pages and variable-product variant changes</li>
<li><code>select_item</code> — Product clicks from classic shop grids (list context persists through the funnel)</li>
<li><code>view_search_results</code> — On-site product search terms (Extra GA4 events)</li>
<li><code>view_promotion</code> — On-sale products and WooCommerce store notices</li>
</ul>
Cart
<ul>
<li><code>add_to_cart</code> — AJAX, form submit, and WooCommerce Blocks cart (full item payloads)</li>
<li><code>remove_from_cart</code> — Cart page, mini-cart, and Blocks cart</li>
<li><code>view_cart</code> — Cart page and Blocks cart</li>
</ul>
Checkout
<ul>
<li><code>begin_checkout</code> — Classic and Blocks checkout</li>
<li><code>add_shipping_info</code> — Shipping method selected</li>
<li><code>add_payment_info</code> — Payment method selected</li>
<li><code>purchase</code> — Thank-you page with <code>transaction_id</code>, revenue, tax, shipping, coupons, payment method, new vs returning customer, and <code>event_id</code> for deduplication</li>
<li><code>payment_failure</code> — Checkout validation and payment errors (always tracked; classic + Blocks)</li>
<li><code>coupon_applied</code> / <code>coupon_removed</code> — Coupon usage</li>
<li><code>select_promotion</code> — Coupon codes applied at checkout</li>
</ul>
Post-purchase & account
<ul>
<li><code>refund</code> — When a refund is processed in WooCommerce (browser + server)</li>
<li><code>login</code> / <code>sign_up</code> — Optional (enable Extra GA4 events)</li>
<li><code>exception</code> — 404 pages (optional)</li>
</ul>
WooCommerce Subscriptions (when the extension is active)
<ul>
<li><code>subscription_started</code>, <code>subscription_cancelled</code>, <code>subscription_expired</code></li>
<li>Renewal orders sent as <code>purchase</code> via Measurement Protocol</li>
</ul>
Optional extras (off by default — Extra GA4 events setting)
<ul>
<li><code>cart_time_spent</code> — Seconds on cart/checkout before leaving</li>
</ul>
Core funnel events can be toggled individually in Settings → Events to reduce volume. Checkout errors, coupons, shipping, and payment events are always tracked.
<h4>Rich GA4 item data</h4>
Every funnel event can include detailed product line items:
<ul>
<li>Hierarchical categories (up to 5 levels)</li>
<li>Brand (auto-detects common brand taxonomies)</li>
<li>GTIN / EAN / UPC when stored in product meta</li>
<li>Variant, image URL, stock status</li>
<li>Sale <code>discount</code> amount on discounted products</li>
<li><code>item_list_id</code> and <code>item_list_name</code> carried from list views through add-to-cart and purchase</li>
<li>Product ID or SKU as <code>item_id</code> (setting)</li>
<li>Product Bundles use minimum bundle price in item data</li>
</ul>
Works on classic templates and WooCommerce Blocks cart/checkout via the Store API.
<h4>Server-side purchase & refund tracking</h4>
Browser tags are blocked by ad blockers and strict privacy settings. GIA GA4 mirrors <code>purchase</code> and <code>refund</code> from your server using the GA4 Measurement Protocol.
<ul>
<li>Saves GA4 <code>client_id</code> and <code>session_id</code> on the order at checkout</li>
<li>Sends <code>event_id</code> on server hits to deduplicate with browser <code>purchase</code> events</li>
<li>Retries failed sends via Action Scheduler</li>
<li>Respects stored analytics consent before server sends</li>
<li>Optional multi-currency normalization for foreign-currency orders (WOOCS / WooPayments rates)</li>
<li>Configurable trigger: order Completed or Processing</li>
</ul>
Add your GA4 API Secret in settings and use the built-in Verify tracking setup tool.
<h4>Consent Mode V2</h4>
<ul>
<li>gtag loads with consent defaulting to denied (configurable)</li>
<li>Built-in consent banner (auto-hides when a CMP is detected)</li>
<li>Geo-aware defaults: EU/EEA/UK → denied, US → granted (optional)</li>
<li>Bridges: CookieYes, Complianz, Cookiebot, and the <a href="https://wordpress.org/plugins/wp-consent-api/" rel="ugc">WP Consent API</a></li>
<li>Order-level consent stored for server-side tracking decisions</li>
</ul>
<h4>Google Ads (optional)</h4>
<ul>
<li>Fire <code>conversion</code> on purchase with your AW- account ID and conversion label</li>
<li>Enhanced Conversions: hashed billing data sent with purchase (same consent rules as GA4)</li>
</ul>
<h4>Other optional features</h4>
<ul>
<li>Google Tag Manager container ID (disable base gtag when GA4/GTM is loaded elsewhere)</li>
<li>Server-side gtag proxy (extends cookie lifetime, reduces blocker impact)</li>
<li>Cross-domain linker settings (domains + incoming parameters)</li>
<li>Transactional email link UTM tagging</li>
<li>First-touch UTM / <code>gclid</code> / <code>fbclid</code> saved to order meta + Traffic Source admin column</li>
<li>Exclude store administrators from tracking</li>
<li>GA4 DebugView mode</li>
<li>Gross vs net revenue on purchase events</li>
<li>Accepts <code>G-</code> and <code>GT-</code> Measurement IDs</li>
<li>HPOS (High-Performance Order Storage) compatible</li>
<li>Onboarding wizard on first activation</li>
<li>Admin warnings when Google Analytics for WooCommerce or Site Kit may duplicate tracking</li>
</ul>
<h4>Built-in dashboard (operational, not BI)</h4>
Admin menu: GIA GA4 → Analytics
<ul>
<li>Overview — Setup wizard, tracking verification, and weekly WooCommerce insights (revenue, refunds, customer mix, geo, checkout risk, tracking gap vs GA4 when Site Kit is connected)</li>
<li>Traffic — GA4 sessions, channels, and landing pages via <a href="https://wordpress.org/plugins/google-site-kit/" rel="ugc">Site Kit</a> when installed (optional)</li>
<li>Products — Local view-to-purchase report (no Google API required for view counts)</li>
<li>Customers — Top customers by lifetime spend</li>
<li>Settings — Full configuration (also at WooCommerce → Settings → Integrations, redirected to GIA GA4 settings)</li>
</ul>
<h4>Known gaps</h4>
Transparent limits aligned with the measurement-quality focus:
<ul>
<li><code>select_item</code> list attribution on Block Product Collection grids is not yet supported (classic shop grids are supported)</li>
<li>No <code>add_to_wishlist</code> or deep promotion CMS integration unless store-specific</li>
</ul>
These are extensions of the same GA4 data-quality goal, not a product pivot.
<h4>Privacy</h4>
<ul>
<li>Registers WordPress personal data export and erasure handlers</li>
<li>Checkout error logs and product view counters auto-expire (configurable retention: 30–365 days)</li>
<li>Enhanced conversion data is hashed before transmission; not stored by this plugin</li>
</ul>
<h3>External Services</h3>
This plugin connects to external services to provide analytics functionality. By using this plugin, you agree to the terms and privacy policies of these services.
1. Google Analytics 4 (required for tracking)
<ul>
<li>Purpose: Records ecommerce events, sessions, and conversions</li>
<li>Data sent: Page views, ecommerce events, hashed customer data (if Enhanced Conversions enabled), client/session identifiers</li>
<li>Domains: <code>www.googletagmanager.com</code>, <code>www.google-analytics.com</code>, <code>region1.google-analytics.com</code></li>
<li>Terms: <a href="https://marketingplatform.google.com/about/analytics/terms/us/" rel="nofollow ugc">Google Analytics Terms</a></li>
<li>Privacy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
</ul>
2. GA4 Measurement Protocol (recommended)
<ul>
<li>Purpose: Server-side <code>purchase</code> and <code>refund</code> event delivery when browser tracking is blocked</li>
<li>Data sent: Order value, line items, transaction ID, client ID, session ID, event ID</li>
<li>Endpoint: <code>https://www.google-analytics.com/mp/collect</code></li>
<li>Terms/Privacy: Same as Google Analytics above</li>
</ul>
3. Google Ads (optional)
<ul>
<li>Purpose: Purchase conversion signals for Smart Bidding</li>
<li>Data sent: Conversion value, transaction ID, hashed customer data (if enabled)</li>
<li>Domains: <code>www.googletagmanager.com</code></li>
<li>Terms: <a href="https://ads.google.com/home/terms/" rel="nofollow ugc">Google Ads Terms</a></li>
<li>Privacy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
</ul>
4. Google Tag Manager (optional)
<ul>
<li>Purpose: Tag deployment when you manage GA4 through GTM</li>
<li>Domain: <code>www.googletagmanager.com</code></li>
<li>Only loaded when a GTM container ID is configured</li>
</ul>
5. Google Site Kit (optional — dashboard only)
<ul>
<li>Purpose: Display GA4 traffic reports inside the GIA GA4 dashboard</li>
<li>Only used when Site Kit is installed and Analytics is connected</li>
<li>Plugin: <a href="https://wordpress.org/plugins/google-site-kit/" rel="ugc">Google Site Kit</a></li>
</ul>

GIA — GA4 Ecommerce Tracking for WooCommerce

Complete GA4 ecommerce tracking for WooCommerce — every funnel event, server-side purchase backup, Consent Mode V2. No Tag Manager. No bloat.

divvit

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Analytics Explorer
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GIA — GA4 Ecommerce Tracking for WooCommerce vs Divvit e-commerce analytics