GiveWP

Matt Cromwell

Jason Adams

Devin Walker

Henry Holtgeerts

The Facebook Pixel enables you to create custom audiences in Facebook Ad Manager to retarget your donor base or create look-alike audiences to reach out to new potential donors.
The Give Pixel Tracking add-on extends your core Facebook Pixel integration to add events to your GiveWP donation activity.
Activating this add-on on your website (with the Facebook pixel already implemented), you’ll automatically have the following events triggered:
<ul>
<li>The Donate event upon every successful donation </li>
<li>The Purchase event upon every successful donation. This passes the currency and donation amount to your Ad Manager as well. </li>
<li>The <code>CompleteRegistration</code> event if your form either forces user registration, or if your donor opts to have a user account created. </li>
</ul>
You can learn about this and other events via the <a href="https://www.facebook.com/business/help/402791146561655?id=1205376682832142" rel="nofollow ugc">Facebook Business Help</a> section.
IMPORTANT INFORMATION 
This add-on does not implement the Facebook pixel on your website. It assumes you’ve already implemented the Facebook pixel in one form or another. Without the Facebook pixel on your website, this add-on does not function at all.
ABOUT OUR FREE ADD-ONS 
Add-ons like “Give — Pixel Tracking” are a way that we are giving back to the WordPress community.
<a href="https://go.givewp.com/wpfreeaddons" rel="nofollow ugc">Learn more about this free add-on and all the free GiveWP add-ons.</a>

Give – Pixel Tracking

A GiveWP Add-on to help administrators gather data on donor interaction via Facebook Pixel.

Empower your GiveWP donors to have their company match their donations with the most powerful Company Matching platform: Double the Donation.
With this GiveWP add-on, simply add your Double the Donation API keys into the settings, then each of your forms can be enabled to accept company matching.
ABOUT DOUBLE THE DONATION: 
Automate your matching gift fundraising with the industry-leading solution from Double the Donation. Double the Donation provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Our unique integration with GiveWP integrates directly into your donation forms, to capture employment information and follow up appropriately with donors about matching gifts.
ABOUT OUR FREE ADD-ONS 
Add-ons like “GiveWP — Double the Donation” are a way that we are giving back to the WordPress community.
<a href="https://go.givewp.com/wpfreeaddons" rel="nofollow ugc">Learn more about this free add-on and all the free GiveWP add-ons.</a>

Give – Double the Donation

Empower your GiveWP donors to have their company match their donations with the most powerful Company Matching platform: Double the Donation.

Give – Pixel Tracking vs Give – Double the Donation