Automattic

WooCommerce

Google

Effortlessly sync your WooCommerce product feed across Google and be seen by millions of engaged shoppers with the Google for WooCommerce extension. Download and setup takes just five minutes.
Grow your business with $500 in Google Ads credit
To help you get started running campaigns, you can get $500 in ad credit when you spend your first $500 on Google Ads within 60 days.
Terms and conditions apply.
Sync your WooCommerce product feed to Google Merchant Center
Seamlessly integrate your WooCommerce store with Google and set yourself up for success.
<ul>
<li>
Sync your WooCommerce product feed to Google Merchant Center in just a few clicks. With our API-integrated Product Sync feature, all the data and functionalities from your WooCommerce store will be linked to Google with seamless server-to-server connection.
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<li>
Have your product listings automatically updated in real time so your prices, promotions, inventories, and other product details stay accurate and synchronized across all your listings.
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<li>
Access all the tools and features you need to manage your WooCommerce store and grow your business — centralized in one place.
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</ul>
Find the right audiences and sell to high-intent customers with Google Ads
Now your WooCommerce store is discoverable on Google – and you’re ready to launch a Google Ads campaign!
<ul>
<li>Put Google AI to work for you by launching a Google Ads Performance Max campaign. Combined with your unique business insight, Performance Max can help you reach high-value customers using optimized placements, bidding, and more – all aligned with your budget and specific goals.</li>
<li>Showcase your products across Google Shopping, Search, YouTube, Gmail, Maps, Display, and Discover – from a single campaign. Manage all your Google Ads campaigns from your WooCommerce dashboard and on the WooCommerce Mobile App.</li>
<li>Save time and effort by using Google AI to help scale your asset creation. Performance Max will not only create additional copy and images based on the creative you upload, but also mix and match them for the best performing ad combinations.</li>
</ul>
Get custom insights and improve your conversions using Google tag
Once you’re running Google Ads campaigns, the Google tag feature in the extension enables conversion tracking to give you insights — so you can test and learn what works, and fine-tune your strategy.
<ul>
<li>Easily adjust your product listings in real time to reflect your learnings and business expertise. While the extension maps product attributes by default, it’s simple to modify if you’d like more control.</li>
<li>Leverage automatic Google tagging and conversion tracking to measure what’s working and what’s not. With insight into your customers’ purchase journey, you’ll be able to pinpoint how effectively your ads translate into valuable customer activity.</li>
<li>Take your conversion tracking further with enhanced conversions — a feature designed to improve your measurement accuracy by collecting privacy-conscious data without the need for third-party cookies. So you have the right data to help make your campaign more effective.</li>
</ul>

Google for WooCommerce

This plugins is laking features which make it useless in most instances. For one there is no way to map or use GTIN/MPN numbers from Woocommerce, no guidance on what fields to use for that, and most products will be invalidated by merchant center without that. Also, there is no way to setup local inventory feed, no mention of it, and again no information on how to proceed so another Feed plugin is needed just for that, which at that point begs the questions why have two plugins installed? The only real use of this plugin is that you can sort of manage ads from the plugin, but again there are a lot of tasks that can't be done so still need to login to Google Ads.  I have found in the 2 installations I tried to use it I had to uninstall it and go back to feed plugins that mapped GTIN to either SKU or a GTIN field and did local inventory feeds.

Sorely Lacking Features


It may take you some time to set everyting up, but automatic updates of your products worth it. And looks like the plugin support does its job well.



I am a bit concerned about no activity indicator and no opportunity to choose product categories + it would be nice to have an opportunity to set title and description attributes to other fields (e.g. custom fields). That would be great!


Useful, usable, takes time


If you have a Google Merchant Center account with multiple websites in it, sub-accounts, this plugin does not work.  It makes you connect your email for your Google Account, then only provides an option to create a new single account, even though we already have everything set up as a sub-account under a parent account.



It should just let you connect the parent account, then select which sub-account you want to use, just like every Google Analytics plugin has, but it doesn't have it.



When will this be supported?  This is useless for us otherwise.


Does Not Work with Advanced Google Merchant Acct (Multi Website Sub accounts)


This worked great for a few months but I just checked my merchant account to see this is no longer pushing over products. I have 1 active product and 43 unsynced ones for no reason I can determine. No errors on either end; it's just no longer working.


No Longer Working


Ok. So I have to make an account first at Wordpress.com ? Too many steps. I just wanted to connect my WordPress site to Google ads, not create yet another account somewhere. Just for login in to Google I have to write password + get sms with a code and write that also. I'm not going to create yet another account somewhere. Too much work for too little. 


Too much work


not sure how people are 1 staring lol it was close to the easiest set up ever in moments i had my products on google for free ... the free side worked so well for me ( 5 sales 2nd day all google referral clicks ) i paid in to a campaign just to see how much more of a diff it makes . thanks devs 






Works as it should easy free ads on google shopping

Native integration with Google that allows merchants to easily display their products across Google’s network.

simprosys

Boost your WooCommerce store’s visibility on Google Shopping, Microsoft Advertising, Facebook (Meta) with our powerful Simprosys Product Feed for WooCommerce Plugin. In just 30 minutes, you can submit your product feed to marketing platforms and start advertising to millions of potential customers with real-time automated API feed submissions.
<iframe loading="lazy" title="Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant" width="750" height="422" src="https://www.youtube.com/embed/DM7fLB02Lyw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
<h3>WHY US FOR PRODUCT FEED?</h3>
✅ Quick & Automated Feed Synchronization – Get your feed updated in under 30 minutes. 
 ✅ All-in-One Platform: Submit feeds for Google, Microsoft Advertising, and Meta under one plan. 
 ✅ Expert Support: Optimize your product feed with assistance from our experienced and knowledgeable support team. 
 ✅ Advanced Ad Campaign Management: Manage Google & Microsoft Advertising Performance Max (Pmax) Campaigns directly within the plugin. 
 ✅ Comprehensive Tracking Features: Track conversions for Google, Meta, Microsoft Advertising, and GA4 Events. 
 ✅ Google Customer Reviews & Automated Discounts: Enable Google Customer Reviews and AI-powered Automated Discount feature. 
 ✅ Promotion Feed via API: Generate Merchant Promotions Feeds for Google effortlessly.
<h3>OUR MISSION</h3>
Providing an advanced automated Feed setup with various features to setup and manage their feed on multiple marketing channels and campaigns.
<h3>Key Features for Ultimate Product Feed Optimization:</h3>
<ul>
<li>
Seamless Product Feed Submission
<ul>
<li>Submit product feeds to Google, Microsoft Advertisement, and Meta via API.</li>
<li>Generate XML feeds for affiliate platforms like Pinterest, TikTok, and eBay using Google’s standard attributes.</li>
<li>Support for multi-country feed submissions to expand your global reach (for Google only).</li>
</ul>
</li>
<li>
Advanced Feed Optimization Tools
<ul>
<li>Automated Feed Rules to set up age group, gender, custom labels, and shipping labels. Also, exclude out-of-stock or other products to refine your feed.</li>
<li>Bulk Edit & Filtering for quick attribute modification and error resolution.</li>
<li>Different Product ID formats
<ul>
<li>SKU as Product ID </li>
<li>Variant ID as Product ID (Ex: 123456789)</li>
<li>Variant ID with prefix “gla_” (Ex: gla_6789)</li>
<li>Product Group ID with Variant ID (Ex: 12345_6789)</li>
</ul>
</li>
<li>Title & Description Optimization directly in the plugin or via CSV file uploads.</li>
<li>GTIN assignment in bulk or through CSV and category-recommended attribute submission for feed optimization.</li>
</ul>
</li>
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Performance Max Campaign & Tracking Management
<ul>
<li>Set up and manage Google & Microsoft Advertising Pmax campaigns directly from the plugin.</li>
<li>Google Dynamic Remarketing Tagging and Enhanced Conversion Tracking for better campaign results.</li>
<li>Facebook(Meta) Pixel & Microsoft Advertising tracking integration in just a few clicks.</li>
<li>Google Analytics 4 (GA4) Events Tracking with refunds and admin order events.</li>
</ul>
</li>
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Exclusive Features for Higher Ad Performance
<ul>
<li>Google Automated Discounts: Leverage Google’s AI-Driven Automated Discounts and adjust prices dynamically based on real-time signals to drive more conversions.</li>
<li>Google Customer Reviews Integration: Collect and showcase seller ratings on your WooCommerce store.</li>
<li>Google Calculated Delivery Speed Estimates: Display accurate delivery time estimates to potential buyers.</li>
<li>Google & Microsoft Advertising Consent Mode Compliance: Ensure compliance with GDPR & data privacy regulations.</li>
<li>Automated Product Exclusions: Exclude out-of-stock items or filter products by price or category.</li>
<li>Product Promotions via API: Highlight special offers within Google Shopping Ads.</li>
</ul>
</li>
<li>
How Our Plugin Helps Your Business?
<ul>
<li>Enhances Product Visibility by adding critical attributes like Size, Color, Material, Pattern, Google Product Category, and Custom Labels.</li>
<li>Supports Multiple SEO Plugins: Integrates with Yoast SEO, Rank Math, All-in-One SEO, and SEOPress for seamless metadata management.</li>
<li>Offers Image Optimization: Set up primary and additional image submission preferences.</li>
<li>Enables Sale Price Synchronization: Submit both Regular & Sale prices, with Google displaying Sale Price Badges for eligible products.</li>
<li>Tax (VAT/GST) Configuration: Customize tax settings for Google, Meta, and Microsoft Advertising based on region-specific regulations.</li>
<li>Automates Conversion Tracking: Monitors soft conversions like Add to Cart, Begin Checkout, and Purchase actions for Google.</li>
</ul>
</li>
</ul>
<iframe loading="lazy" title="How to Submit Cost of Goods Sold & Auto-Pricing Minimum Price Attribute For WooCommerce Store" width="750" height="422" src="https://www.youtube.com/embed/Of5fmfXmE3U?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
<h3>Compatibility with third-party WooCommerce Plugins</h3>
Our plugin seamlessly integrates with multiple WooCommerce plugins, including:
<ul>
<li><a href="https://wordpress.org/plugins/wordpress-seo/" rel="ugc">Yoast SEO</a></li>
<li><a href="https://wordpress.org/plugins/all-in-one-seo-pack" rel="ugc">All-in-One SEO</a></li>
<li><a href="https://wordpress.org/plugins/seo-by-rank-math" rel="ugc">Rank Math SEO</a></li>
<li><a href="https://wordpress.org/plugins/wp-seopress" rel="ugc">SEOPress</a></li>
<li><a href="https://wordpress.org/plugins/woo-add-gtin" rel="ugc">WooCommerce UPC, EAN, and ISBN</a></li>
<li>Yoast SEO: WooCommerce (Paid)</li>
<li><a href="https://wordpress.org/plugins/yikes-inc-easy-custom-woocommerce-product-tabs" rel="ugc">Custom Product Tabs for WooCommerce</a></li>
<li>WooCommerce Additional Product Identifiers fields</li>
<li>WooCommerce Custom Product Brand</li>
<li><a href="https://wordpress.org/plugins/woo-advanced-shipment-tracking/" rel="ugc">Advanced Shipment Tracking for WooCommerce</a></li>
<li><a href="https://wordpress.org/plugins/woo-orders-tracking" rel="ugc">Orders Tracking for WooCommerce</a></li>
<li><a href="https://wordpress.org/plugins/complianz-gdpr/" rel="ugc">Complianz – GDPR/CCPA Cookie Consent</a></li>
<li><a href="https://wordpress.org/plugins/cookie-law-info/" rel="ugc">CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice)</a></li>
</ul>
<h3>SUBSCRIPTION</h3>
<ul>
<li>All the features we offer are accessible at every subscription plan. No limitations based on Premium Plans.</li>
<li>Annual Plans are available now with a 10% discount.</li>
<li>For Pricing structure please refer to this help doc link: 
<a href="https://support.simprosys.com/faq/pricing-for-the-shopping-feed-for-google-woocommerce" rel="nofollow ugc">https://support.simprosys.com/faq/pricing-for-the-shopping-feed-for-google-woocommerce</a></li>
</ul>
<h3>SUPPORT</h3>
<ul>
<li>If you’ve installed our plugin or are ready to install the plugin then please have a look at our <a href="https://support.simprosys.com/shopping-feed-for-google" rel="nofollow ugc">Help Docs</a> it may be helpful.</li>
<li>We are just a thought away. Anytime you need help or guidance, we are available for you via Emails, Live Chat, and Screen-sharing Sessions/VOIP calls.</li>
<li>You can connect with us over email at <a href="mailto:support@simprosys.com" rel="nofollow ugc">support@simprosys.com</a></li>
</ul>

Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant

Automate real-time product syncing to Google, Microsoft & Facebook from WooCommerce. Launch campaigns and track interactions with Google Analytics 4.

Google for WooCommerce vs Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant