Automattic

WooCommerce

Google

Effortlessly sync your WooCommerce product feed across Google and be seen by millions of engaged shoppers with the Google for WooCommerce extension. Download and setup takes just five minutes.
Grow your business with $500 in Google Ads credit
To help you get started running campaigns, you can get $500 in ad credit when you spend your first $500 on Google Ads within 60 days.
Terms and conditions apply.
Sync your WooCommerce product feed to Google Merchant Center
Seamlessly integrate your WooCommerce store with Google and set yourself up for success.
<ul>
<li>
Sync your WooCommerce product feed to Google Merchant Center in just a few clicks. With our API-integrated Product Sync feature, all the data and functionalities from your WooCommerce store will be linked to Google with seamless server-to-server connection.
</li>
<li>
Have your product listings automatically updated in real time so your prices, promotions, inventories, and other product details stay accurate and synchronized across all your listings.
</li>
<li>
Access all the tools and features you need to manage your WooCommerce store and grow your business — centralized in one place.
</li>
</ul>
Find the right audiences and sell to high-intent customers with Google Ads
Now your WooCommerce store is discoverable on Google – and you’re ready to launch a Google Ads campaign!
<ul>
<li>Put Google AI to work for you by launching a Google Ads Performance Max campaign. Combined with your unique business insight, Performance Max can help you reach high-value customers using optimized placements, bidding, and more – all aligned with your budget and specific goals.</li>
<li>Showcase your products across Google Shopping, Search, YouTube, Gmail, Maps, Display, and Discover – from a single campaign. Manage all your Google Ads campaigns from your WooCommerce dashboard and on the WooCommerce Mobile App.</li>
<li>Save time and effort by using Google AI to help scale your asset creation. Performance Max will not only create additional copy and images based on the creative you upload, but also mix and match them for the best performing ad combinations.</li>
</ul>
Get custom insights and improve your conversions using Google tag
Once you’re running Google Ads campaigns, the Google tag feature in the extension enables conversion tracking to give you insights — so you can test and learn what works, and fine-tune your strategy.
<ul>
<li>Easily adjust your product listings in real time to reflect your learnings and business expertise. While the extension maps product attributes by default, it’s simple to modify if you’d like more control.</li>
<li>Leverage automatic Google tagging and conversion tracking to measure what’s working and what’s not. With insight into your customers’ purchase journey, you’ll be able to pinpoint how effectively your ads translate into valuable customer activity.</li>
<li>Take your conversion tracking further with enhanced conversions — a feature designed to improve your measurement accuracy by collecting privacy-conscious data without the need for third-party cookies. So you have the right data to help make your campaign more effective.</li>
</ul>

Google for WooCommerce

This plugins is laking features which make it useless in most instances. For one there is no way to map or use GTIN/MPN numbers from Woocommerce, no guidance on what fields to use for that, and most products will be invalidated by merchant center without that. Also, there is no way to setup local inventory feed, no mention of it, and again no information on how to proceed so another Feed plugin is needed just for that, which at that point begs the questions why have two plugins installed? The only real use of this plugin is that you can sort of manage ads from the plugin, but again there are a lot of tasks that can't be done so still need to login to Google Ads.  I have found in the 2 installations I tried to use it I had to uninstall it and go back to feed plugins that mapped GTIN to either SKU or a GTIN field and did local inventory feeds.

Sorely Lacking Features


It may take you some time to set everyting up, but automatic updates of your products worth it. And looks like the plugin support does its job well.



I am a bit concerned about no activity indicator and no opportunity to choose product categories + it would be nice to have an opportunity to set title and description attributes to other fields (e.g. custom fields). That would be great!


Useful, usable, takes time


If you have a Google Merchant Center account with multiple websites in it, sub-accounts, this plugin does not work.  It makes you connect your email for your Google Account, then only provides an option to create a new single account, even though we already have everything set up as a sub-account under a parent account.



It should just let you connect the parent account, then select which sub-account you want to use, just like every Google Analytics plugin has, but it doesn't have it.



When will this be supported?  This is useless for us otherwise.


Does Not Work with Advanced Google Merchant Acct (Multi Website Sub accounts)


This worked great for a few months but I just checked my merchant account to see this is no longer pushing over products. I have 1 active product and 43 unsynced ones for no reason I can determine. No errors on either end; it's just no longer working.


No Longer Working


Ok. So I have to make an account first at Wordpress.com ? Too many steps. I just wanted to connect my WordPress site to Google ads, not create yet another account somewhere. Just for login in to Google I have to write password + get sms with a code and write that also. I'm not going to create yet another account somewhere. Too much work for too little. 


Too much work


not sure how people are 1 staring lol it was close to the easiest set up ever in moments i had my products on google for free ... the free side worked so well for me ( 5 sales 2nd day all google referral clicks ) i paid in to a campaign just to see how much more of a diff it makes . thanks devs 






Works as it should easy free ads on google shopping

Native integration with Google that allows merchants to easily display their products across Google’s network.

AukeJomm

Michel Jongbloed

wpmarketingrobot

Google Feed Manager for WooCommerce is a free WordPress plugin that creates compliant product feeds for Google Merchant Center. It supports 7 feed types including Primary, Supplemental, Promotions, and Local Inventory feeds. The plugin auto-maps required attributes, schedules automatic updates, and handles up to 100 products per feed. No coding required—generate your first Google Shopping feed in under 5 minutes.
This WooCommerce feed manager gets your products on Google Shopping—fast. Generate a compliant product feed, connect it to Google Merchant Center, and start appearing in shopping feeds where buyers are searching.
No XML. No spreadsheets. No developer.
<h3>The Hidden Cost of a Bad Product Feed</h3>
Every day without a working WooCommerce Google Shopping feed costs you sales. Your competitors are already there.
Here’s what most store owners don’t realize: 15–20% of WooCommerce products get rejected in Google Merchant Center due to small data errors. That means for every €100 in ad budget, €15–20 goes to “invisible” products that never show up. Without a proper Google feed, you’re paying for traffic you’ll never get.
And if you’ve tried creating a product feed manually? You know the pain: 
– Rejected products with cryptic error messages 
– Hours lost reformatting data fields 
– Shopping feeds that break every time you update inventory 
– The sinking feeling when “Disapproved” turns red in Merchant Center
Meanwhile, your competitors keep selling.
<h3>What If Your Google Merchant Feed Just Worked?</h3>
Imagine opening Google Merchant Center and seeing zero errors. Your products approved. Your ads running. Sales coming in while you sleep.
That’s not a fantasy. That’s what happens when your WooCommerce product feed is built right from the start.
We’ve spent years inside Google Merchant Center. We’ve fixed thousands of disapproved feeds. We’ve seen what works—and what doesn’t.
So we built the Google feed manager for WooCommerce we wished existed.
<a href="https://wpmarketingrobot.com/help-center/?utm_source=wp_readme&utm_medium=wp_readmelink&utm_campaign=documentation" rel="nofollow ugc">Documentation</a> | <a href="https://www.youtube.com/@wpmarketingrobot/videos" rel="nofollow ugc">Video Tutorials</a> | <a href="https://wpmarketingrobot.com/help-item/faq/?utm_source=wp_readme&utm_medium=wp_readmelink&utm_campaign=faq" rel="nofollow ugc">FAQ</a> | <a href="https://wpmarketingrobot.com/support/?utm_source=wp_readme&utm_medium=wp_readmelink&utm_campaign=support" rel="nofollow ugc">Support</a>
<h3>See It In Action</h3>
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/z7cioNVXvD4?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>3 Steps. 5 Minutes. Done.</h3>
<ol>
<li>Pick your feed type – Primary, Supplemental, Promotions, Local Inventory, or 4 others</li>
<li>Map your data – We auto-fill required fields; you customize what matters</li>
<li>Generate – Copy your feed URL into Merchant Center</li>
</ol>
That’s it. No XML editing. No spreadsheet gymnastics. No developer needed.
<h3>Every Google Feed Type. One Plugin.</h3>
<ul>
<li>Primary Feed – Your main product catalog</li>
<li>Supplemental Feed – Override or add data to existing products</li>
<li>Promotions Feed – Run sales and special offers</li>
<li>Local Inventory Feed – Show in-store availability</li>
<li>Manufacturer Center Feed – Brand-level product data</li>
<li>Dynamic Remarketing Feed – Retarget past visitors</li>
<li>Product Ratings Feed – Display star ratings in ads</li>
</ul>
<h3>Real Store Owners. Real Results.</h3>
<blockquote>
“I started with the free version for Google Shopping. It worked. When I needed more feeds, I upgraded. Support responded in one business day, every time. Reliable plugin, reliable team.” 
 — @fredgerendasy
“This plugin is essential for any shop that wants to be reliably listed by Google. It’s become a critical component of my business strategy.” 
 — @poissonvert
</blockquote>
<h3>Built for Stores That Actually Sell</h3>
Industry research shows that only 5–10% of products in a typical catalog actually generate Shopping traffic. Google calls the rest “zombie products”—items in your feed that get zero impressions. The difference? Attribute-rich product data—what Google calls “Golden Records”—that algorithms can understand, match, and surface to buyers. Early data suggests these complete records see 3–4× more visibility in AI-driven shopping experiences.
Performance Prioritizing 
Rank products automatically based on real WooCommerce sales data. Focus ad spend on items that actually convert. Assign performance tiers (high/mid/low) to Google custom labels and build smarter bidding strategies—no spreadsheets, no guesswork.
Filters that protect your margins 
Exclude out-of-stock items. Hide low-margin products. Cut low-performers from your feed entirely. Only advertise what makes you money.
Scheduled updates 
Your feed refreshes automatically. Merchant Center pulls the latest data. You don’t lift a finger.
Scales with you 
10 products or 10,000—same speed, same reliability. Large catalogs run without slowing your site.
Plays nice with your stack 
Works with Yoast, RankMath, WooCommerce Brands, Germanized, currency switchers, and more. Premium adds WPML, Polylang, and TranslatePress.
Developer-friendly 
WordPress hooks let you customize any data field. No constraints, full control.
Built to Google’s specs 
Strictly follows Google’s 2026 Merchant Center requirements and CSS guidelines. When Google updates their feed specifications, we update the plugin.
<h3>The Difference Between Free and Pro</h3>
Free includes: 
– All 7 Google feed types 
– Attribute mapping and edit rules 
– Scheduled auto-updates 
– Product filters 
– Up to 100 products per feed
Pro unlocks: 
– Unlimited products per feed 
– Advanced filtering logic 
– Full multilingual support (WPML, Polylang, TranslatePress) 
– Multi-channel: Amazon, eBay, Facebook, Instagram, Pinterest, Etsy
<h3><a href="https://wpmarketingrobot.com/?utm_source=wp_readme&utm_medium=wp_readmelink&utm_campaign=pro_version" rel="nofollow ugc">Upgrade to Pro → More products, more channels, more sales</a></h3>
<h3>External services</h3>
This plugin connects to wpmarketingrobot.com for two optional, admin-only features. All requests use HTTPS. No product, order, or customer data is sent.
1) Content check & featured image 
– Purpose: Check if a new blog/vlog exists and fetch its featured image for the “Feed List” page in wp-admin. 
– Data sent & when: On loading the “Feed List,” a GET request is made without PII. As with any web request, the remote server receives standard metadata (IP, user agent, referrer).
2) Google Shopping Checklist sign-up 
– Purpose: Let an admin opt in to receive the Google Shopping Checklist via email. 
– Data sent & when: Only on form submit: email, first name, last name. Used to deliver the checklist; every email includes an unsubscribe link.
Provider policies (wpmarketingrobot.com): 
– <a href="https://wpmarketingrobot.com/terms/utm_source=wp_readme&utm_medium=wp_readmelink&utm_campaign=external_services" rel="nofollow ugc">Terms of Service</a> 
– <a href="https://wpmarketingrobot.com/privacy-policy/?utm_source=wp_readme&utm_medium=wp_readmelink&utm_campaign=external_services" rel="nofollow ugc">Privacy Policy</a>
Notes: These calls occur only in wp-admin for the features above. If you don’t use them, no form data is transmitted.

WPMR Google Feed Manager for WooCommerce – Sell on Google Merchant Center & Shopping


Easily export your WooCommerce products to shopping channels and marketplaces and drive quality traffic and sales.


Easily export your WooCommerce products

The WooCommerce product feed plugin built for Google. Create a Google Merchant feed in 5 minutes—no coding, no errors. Start selling on Google Shoppin …

Google for WooCommerce vs WPMR Google Feed Manager for WooCommerce – Sell on Google Merchant Center & Shopping