cllaudiu

<p>This plugin will allow you to automatically insert the Google Tag Manager script in your wordpress installation and also make available a dataLayer set of contextual data that can be used inside Google Tag Manager.</p>
<p>Supported data inside the dataLayer:<br />
– platform (default value: wordpress)<br />
– website name<br />
– page type<br />
– category for articles<br />
– wordcount for pages and articles</p>


WordPress DataLayer for Google Tag Manager

Activates a data layer in the source code of the Wordpress instalation that cn be used with Google Tag Manager for advanced Google Analytics tracking.

ensighten

Matt Latimer

<h4>Features</h4>
<p>Includes the Ensighten Tag Management System on your website with the click of a button.</p>
<p>Optionally enable or disable a data layer to have immediate access to commonly desired information, including:</p>
<ul>
<li>Post name</li>
<li>Post categories</li>
<li>Post tags</li>
<li>Search result information</li>
<li>Site description</li>
<li>Site name</li>
<li>Visitor information</li>
</ul>
<h4>About Ensighten</h4>
<p>Ensighten enables global brands to simplify the management of their data and technology investments so they can orchestrate smarter interactions across touch points. Ensighten offers the industry’s leading enterprise tag management system, featuring patented mobile capabilities, and a powerful, omni-channel data collection service than bridges customer behavior information from web, mobile, digital advertising, Internet of Things (IoT) and offline sources.</p>
<p>Using Ensighten, organizations can accelerate marketing deployments, increase time to revenue, and create holistic, first-party customer profiles that can be used to fuel site personalization, attribution, analytics and other mission-critical use cases. Ensighten’s platform delivers industry best privacy and security safeguards, unparalleled scale and performance, and more than 1,100 turnkey vendor tag integrations. Select customers include CDW, Debenham’s, Hearst Corp., The Home Depot, Microsoft, State Farm, United Airlines, and T-Mobile.</p>
<p>Ensighten is headquartered in San Jose with offices in London, Sydney and San Diego.</p>


Ensighten

Includes the Ensighten Bootstrap.js and data layer onto your website.

WordPress DataLayer for Google Tag Manager vs Ensighten