cllaudiu

<p>This plugin will allow you to automatically insert the Google Tag Manager script in your wordpress installation and also make available a dataLayer set of contextual data that can be used inside Google Tag Manager.</p>
<p>Supported data inside the dataLayer:<br />
– platform (default value: wordpress)<br />
– website name<br />
– page type<br />
– category for articles<br />
– wordcount for pages and articles</p>


WordPress DataLayer for Google Tag Manager

Activates a data layer in the source code of the Wordpress instalation that cn be used with Google Tag Manager for advanced Google Analytics tracking.

Tealium

<h4>Features</h4>
<p>Allows users to easily add the Tealium tag without editing any template files.</p>
<p>A data layer is added to your WordPress website containing:</p>
<ul>
<li>Site name</li>
<li>Site description</li>
<li>Post ID</li>
<li>Post date</li>
<li>Post categories</li>
<li>Post tags</li>
<li>All post meta data, including custom fields</li>
<li>Search terms</li>
<li>Number of search results</li>
<li>Current user role</li>
</ul>
<h4>About Tealium</h4>
<p>Tealium is the leader in enterprise tag management, serving some of the most demanding customers in the world. Tealium’s web-based services make it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, improve web site performance, cut costs, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, A+E Networks, Fox Networks Group, Urban Outfitters, and many more! More than ever, today’s marketers are turning to digital solutions to improve efficiency and results.</p>
<p>Tags – commonly known as tracking pixels – are becoming the data collection mechanism of choice, leaving marketers reliant on them to gather the right data about visitor activity and take action to improve their experience. But the process of deploying and managing vendor tags can be a nightmare for marketers, due to the technical nature associated with tagging, heavy costs, impact on site performance, and the dependence of IT resources to make changes. Tealium puts digital marketers in control of their online solutions, making it easy to add, edit, or remove any vendor without requesting assistance from IT. In addition, Tealium provides a rich source of all of an organization’s digital data to help marketers improve the effectiveness of their customer acquisition campaigns.</p>


Makes integrating WordPress and Tealium easy.



Awesome Plugin

Adds the Tealium tag and creates a data layer/data object for your WordPress site.

WordPress DataLayer for Google Tag Manager vs Tealium