Tag Concierge

Handcraft Byte

<p>Tracking eCommerce events via Google Tag Manager and DataLayer makes adding new growth channels a straighforward task. Regardless of a number of connected platforms the data quality and events coverage stays the same.</p>
<p><iframe loading="lazy" title="Tag Pilot Google Tag Manager for WooCommerce" width="750" height="563" src="https://www.youtube.com/embed/tTluZ8l94VA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<p>This plugin, once activated, starts pushing standard GA4 eCommerce events into GTM DataLayer. Once the data is there you can leverage Google Tag Manager containers to connect virtually any analytics o marketing platform, even if you’re still undecided on your choice.</p>
<p>To speed up the process, our plugin offers pre-packaged integrations for GA4 and Facebook Pixel. You can be up and running in minutes, bypassing the need for time-consuming GTM configuration. See how it works here:</p>
<p>Check <a href="https://demo2-woocommerce.tagconcierge.com/" rel="nofollow ugc">live demo here</a> (perform typical shop activities – add to cart, purchase – to see how events are triggered). This demo showcase all PRO plugin features – FREE version is limited to 2 events listed below.</p>
<p>More information and documentation can be found <a href="https://docs.tagpilot.io/" rel="nofollow ugc">here</a>.</p>
<h3>Example scenarios</h3>
<ol>
<li>Analyse eCommerce behaviors and study your sales funnel in Google Analytics 4</li>
<li>Get most out of Facebook and Instagram paid campaigns with conversion tracking</li>
<li>Optimise your Google Ads campaigns with Enhanced Conversion (requires PRO version)</li>
<li>Expand to new platforms with TikTok, Pinterest and Microsoft UET presets (requires PRO version)</li>
</ol>
<h3>Supported events</h3>
<p>After the plugin is installed it automatically tracks the following events:</p>
<ul>
<li>Add To Cart</li>
<li>Purchase</li>
</ul>
<p>Which are a great base for <strong>conversion measurements</strong> and analysing <strong>sales funnels</strong> related to cart behavior.</p>
<p><strong>For full eCommerce events coverage, improved handling and professional support, <a href="https://tagpilot.io/google-tag-manager-for-woocommerce/?utm_source=wordpress_org" rel="nofollow ugc">buy PRO version</a>. You can also subscribe to our <a href="https://tagpilot.io/care/?utm_source=wordpress_org" rel="nofollow ugc">Tag Pilot Care</a> support service for ongoing assistance, expert guidance, and priority help whenever you need it.</strong></p>
<h3>PRO Version</h3>
<p>The paid version covers following events:</p>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_billing_info</li>
<li>add_payment_info</li>
<li>add_shipping_info</li>
<li>purchase</li>
<li>user_data</li>
</ul>
<p>Comes with presets for:</p>
<ul>
<li>Google Ads (Enhanced Conversions)</li>
<li>Google Ads Dynamic Remarketing</li>
<li>Facebook Pixel (Advanced Matching)</li>
<li>Microsoft UET / Bing Ads</li>
<li>Pinterest</li>
<li>TikTok</li>
<li>Consent Mode</li>
<li>Server-side GTM</li>
</ul>
<p>Additonally, works with 3rd party plugins:</p>
<ul>
<li>WooCommerce Brands</li>
<li>Yith Brands</li>
<li>WooCommerce Quick View</li>
<li>WooCommerce Wishlists</li>
<li>WPC Smart Wishlist</li>
<li>WooCommerce Multilingual</li>
<li>WPML</li>
<li>Polylang</li>
</ul>
<h3>Advantage over alternative solutions</h3>
<h3>Only one plugin needed</h3>
<p>Without a GTM plugin, you would need a separate plugin for each of those integrations. Each plugin can track events differently. They can cause conflicts and slow-down on the front-end</p>
<p>With a dedicated GTM plugin, all data is sent in standardized Google format to Google Tag Manager which forwards events to multiple destination services.</p>
<h3>Reporting consistency</h3>
<p>A common problem when trying to use other GTM and Google Analytics plugins is that data can be sent twice corrupting analytics reporting. Using DataLayer is a standard way to ensure your tracking information stays consistent across all connected tools.</p>
<h3>Google Consent Mode v2</h3>
<p>Using GTM and dataLayer allows to build more complex scenarios, such as only processing the data after obtaining user consent. Other plugin directly pipe events into target system no matter if required permission was given or not.</p>


Tag Pilot FREE – Google Tag Manager Integration for WooCommerce

Complete GTM plugin for WooCommerce (Consent Mode v2 and Server-Side). Ready for GA4 and FB Pixel. Product feed for Google Merchant Center.

GrowCommerce

<p>The Pixel Tag Manager for WooCommerce plugin delivers automated eCommerce event tracking — with no coding required. Setup takes less than 2 minutes, making it easy to start tracking customer behavior and conversions across multiple platforms.</p>
<p>Pixel Tag Manager seamlessly integrates with: Google Analytics 4 (GA4), Google Ads (Conversion Tracking, Enhanced Conversions, Dynamic Remarketing), Microsoft Advertising (Bing Ads), Meta Pixel (Facebook Pixel), Facebook Conversion API, Snapchat, Pinterest, TikTok, and Twitter.</p>
<p>This powerful tool enables WooCommerce store owners to track essential user actions, gain actionable insights, and build highly targeted audiences for advertising campaigns, ultimately driving better ad performance and higher ROI.</p>
<p>The plugin also supports Google Consent Mode V2, ensuring compliance with privacy regulations. With Facebook Conversion API integration, you can improve event matching, enhance attribution, and reduce cost per action (CPA) throughout the customer journey.</p>
<p>Using Google Tag Manager, Pixel Tag Manager automatically captures a wide range of WooCommerce events, including:</p>
<ul>
<li>Page Views</li>
<li>Product Views </li>
<li>Product List Views</li>
<li>Add to Cart (from listings & product pages)</li>
<li>Remove from Cart</li>
<li>Checkout Initiation & Checkout Steps</li>
<li>Purchases / Order Conversions (including Thank You page visits)</li>
</ul>
<p><strong>Supported Platforms</strong><br />
– Google Analytics 4 (GA4)<br />
– Google Ads (Conversion, Enhanced Conversion, Dynamic Remarketing)<br />
– Microsoft Ads<br />
– Meta Pixel & Facebook Conversion API<br />
– TikTok, Pinterest, Snapchat, Twitter</p>
<p><strong>Why It Matters</strong><br />
Understanding shopper behavior is at the heart of effective marketing. This plugin automates tracking of critical WooCommerce events (page views, add-to-cart, checkout, purchase, etc.), giving you the insights needed to optimize ad spend and boost ROAS.</p>
<p><strong>Top Features</strong><br />
🚀 <strong>Quick Setup:</strong> Install and add your Pixel IDs in under 2 minutes.<br />
🛠 <strong>No Coding Needed:</strong> Enable tracking via simple settings with tooltips.<br />
📊 <strong>Complete Event Coverage:</strong> Automatically tracks add-to-cart, checkout steps, purchases, product views, and more.<br />
⚡ <strong>Lightweight:</strong> Optimized for speed, minimal impact on your store performance.<br />
🌍 <strong>Multi-Platform:</strong> Works with all major advertising and analytics platforms.</p>
<p><strong>Pixel Tag Manager offers integration capabilities for WooCommerce stores.</strong></p>
<ul>
<li>Pixel Tag Manager streamlines the tracking process via <strong>Google Tag Manager</strong>, ensuring a smooth and efficient experience.</li>
<li><strong>Accurate GA4 Tracking:</strong> Pixel Tag Manager provides precise tracking for Google Analytics 4 (GA4). It monitors all eCommerce events such as page views, item list views, item views, item selection, cart additions (both from product and list pages), cart removals, all checkout steps, and purchase events.</li>
<li><strong>Google Ads Tracking:</strong> You can track your campaign performance effectively for Google Ads Conversion and Enhanced Conversion Tracking.</li>
<li><strong>Dynamic Remarketing with Google Ads:</strong> Enable Google Ads Dynamic Remarketing Tracking to create remarketing and dynamic remarketing visitor lists, particularly useful for retail businesses.</li>
<li><strong>Track your store form submissions with Google Analytics 4</strong></li>
<li><strong>Microsoft Ads Pixel:</strong> This plugin also supports Microsoft Ads Pixel (formerly Bing Ads Pixel), which is crucial for pay-per-click advertising on Bing, Yahoo!, and DuckDuckGo search engines.</li>
<li><strong>Facebook Conversion API:</strong> Utilize the Facebook Conversion API to enhance tracking and measurement across Facebook’s advertising ecosystem.</li>
<li><strong>Meta Ads Pixel (Facebook Ads Pixel):</strong> Track all eCommerce events seamlessly with Meta Ads Pixel, ensuring comprehensive tracking for Facebook advertising.</li>
<li><strong>Snapchat Ads Pixel:</strong> You can also track conversions effectively on Snapchat with the Snapchat Ads Pixel.</li>
<li><strong>Twitter Ads Pixel:</strong> Track valuable data for your Twitter advertising campaigns using the Twitter Ads Pixel.</li>
<li><strong>TikTok Ads Pixel:</strong> Track all eCommerce events seamlessly with TikTok Ads.</li>
</ul>
<h3>GrowInsights360 GA4 Dashboard</h3>
<p>GrowInsights360 is a powerful analytics dashboard that helps you visualize and understand your Google Analytics 4 (GA4) data — all in one place. With secure Google OAuth integration, you can easily connect your GA4 account and start monitoring key website metrics. Gain insights across multiple dimensions such as traffic, conversions, user behavior, and performance.</p>
<ul>
<li><strong>Google Analytics Dashboard Overview:</strong> View GA4 insights across multiple timeframes, including Today, This Week, This Month, This Quarter, Last Quarter, This Year, and Last Year.</li>
<li><strong>General Reports:</strong> Access Google Analytics insights across various timeframes to track performance trends over time.</li>
<li><strong>Product Performance Reports:</strong> Get detailed insights with multi-dimensional analysis to understand how individual products are performing on your e-commerce site.</li>
<li><strong>Purchase Journey Reports:</strong> Analyze user journeys across dimensions such as country, device category, language, city, and browser.</li>
<li><strong>Comparison Options:</strong> Each metric includes built-in comparisons to previous periods. (e.g., This Week vs Last Week)</li>
<li><strong>Time-Based Performance & Custom Date Range:</strong> Select from various preset dates or set a custom date range.</li>
<li><strong>Download CSV & PDF:</strong> Export your table data in CSV or PDF format.</li>
<li>Clean, intuitive interface</li>
</ul>
<h3>Pro Features</h3>
<ul>
<li>To unlock complete eCommerce pixels tracking access and enhanced features <a href="https://growcommerce.io/pricings/" rel="nofollow ugc">Upgrade to our Pro version.</a></li>
<li>GrowInsights360 GA4 Dashboard (FREE Version)</li>
<li>Implement all tracking using Google Tag Manager <a href="https://growcommerce.io/pricings/" rel="nofollow ugc">(PRO)</a></li>
<li>Google Analytics 4 (GA4) <a href="https://growcommerce.io/pricings/" rel="nofollow ugc">(PRO)</a></li>
<li>Form Submission Tracking in GA4 <a href="https://growcommerce.io/pricings/" rel="nofollow ugc">(PRO)</a></li>
<li>Google Ads Conversion <a href="https://growcommerce.io/pricings/" rel="nofollow ugc">(PRO)</a></li>
<li>Google Ads form conversion tracking</li>
<li>Google Ads Enhanced Conversion <a href="https://growcommerce.io/pricings/" rel="nofollow ugc">(PRO)</a></li>
<li>Google Ads Remarketing and Dynamic remarketing <a href="https://growcommerce.io/pricings/" rel="nofollow ugc">(PRO)</a></li>
<li>Our plugin’s pixels tracking is supported to All eCommerce events</li>
<li>Microsoft Ads Pixel (Bing Ads Pixel) <a href="https://growcommerce.io/pricings/" rel="nofollow ugc">(PRO)</a></li>
<li>Remarketing and Dynamic remarketing tracking for Microsoft Ads Pixel (Bing Ads Pixel)</li>
<li>Facebook Conversion API <a href="https://growcommerce.io/pricings/" rel="nofollow ugc">(PRO)</a></li>
<li>Facebook Ads Pixel tracking <a href="https://growcommerce.io/pricings/" rel="nofollow ugc">(PRO)</a></li>
<li>Pinterest Ads Pixel tracking</li>
<li>Snapchat Pixel Ads tracking</li>
<li>Twitter Ads Pixel tracking</li>
<li>TikTok Ads Pixel tracking</li>
<li>ROAS Ad spend supported for TikTok Ads pixel tracking</li>
<li>Integrate Axeptio seamlessly with Google Consent Mode v2 for easy to manage cookie consent banners with no coding required.</li>
</ul>
<h3>Free Features</h3>
<ul>
<li>Basic tracking available for the following pixels. (Page view and Purchase events tracking)</li>
<li>GrowInsights360 GA4 Dashboard (FREE Version)</li>
<li>Google Analytics 4 (GA4)</li>
<li>Google Ads Conversion</li>
<li>Google Ads form conversion tracking</li>
<li>Google Ads Remarketing and Dynamic remarketing</li>
<li>Microsoft Ads Pixel (Bing Ads Pixel)</li>
<li>Remarketing and Dynamic remarketing tracking for Microsoft Ads Pixel (Bing Ads Pixel)</li>
<li>Facebook Ads Pixel tracking</li>
<li>Pinterest Ads Pixel tracking</li>
<li>Snapchat Pixel Ads tracking</li>
<li>Twitter Ads Pixel tracking</li>
<li>TikTok Ads Pixel tracking</li>
<li>Integrate Axeptio seamlessly with Google Consent Mode v2 for easy to manage cookie consent banners with no coding required.</li>
</ul>
<h3>Installation</h3>
<p>The Pixel Tag Manager plugin offers seamless integration with various tracking pixels, including Google Analytics 4 (GA4), Google Ads Conversion Tracking, Enhanced Conversion Tracking and Dynamic Remarketing Tracking, Bing Ads (Microsoft Advertising), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, and Twitter Pixel. Customers can easily set up tracking by adding their Pixel ID on the plugin’s settings page. Additionally, helpful tooltips with exclamation marks provide guidance on finding and inputting the Pixel ID, and customers have the flexibility to enable or disable specific pixels as needed.</p>
<p>For additional assistance, refer to our plugin documentation or contact our support team.</p>
<h3>Documentation</h3>
<p>Documentation of the plugin, <a href="https://growcommerce.io/doc/pixel-tag-manager/" rel="nofollow ugc">Open the Documentation</a></p>
<p>PDF Documentation of the plugin, <a href="https://growcommerce.io/docs/pixel-manager-for-woocommerce.pdf" rel="nofollow ugc">Open the documentation</a></p>
<h3>Privacy & Terms</h3>
<p>When the user is onboard the first time via adding his email or changing the email on the pixels setting page before saving any data user needs to allow Privacy & Terms. Please check our plugins and website Privacy & Terms via the link below.<br />
https://growcommerce.io/privacy-terms/</p>


Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels

Pixel Tag Manager for WooCommerce is a powerfully monitor eCommerce events with seamless integration. Track Google Analytics 4, Google Ads, Bing Ads,  …

Tag Pilot FREE – Google Tag Manager Integration for WooCommerce vs Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels