Torben Lundsgaard

TLA Media

GTM Kit

<p>GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags.</p>
<p>The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed.</p>
<h3>eCommerce events tracked with Google Analytics 4</h3>
<p>The following GA4 events are automatically included in the dataLayer:</p>
<h3>WooCommerce</h3>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li>add_to_wishlist <strong>[Premium]</strong></li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li>refund <strong>[Premium]</strong></li>
<li>order_paid <strong>[Premium]</strong></li>
</ul>
<p>Unlock all features with <a href="https://woocommerce.com/products/gtm-kit-woo-add-on/" rel="nofollow ugc">GTM Kit Woo Add-On</a>.</p>
<h3>Easy Digital Downloads</h3>
<ul>
<li>view_item</li>
<li>add_to_cart</li>
<li>begin_checkout</li>
<li>purchase</li>
</ul>
<h3>Flexible container implementation</h3>
<p>Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed.</p>
<p>You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting.</p>
<h3>Post data</h3>
<p>You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager.<br />
– Post type: include the type of the current post or archive page.<br />
– Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc.<br />
– Categories: include the categories of the current post or archive page.<br />
– Tags: include the tags of the current post or archive page.<br />
– Post title: include the post title of the current post.<br />
– Post ID: include the Post ID of the current post.<br />
– Post date: include the post date.<br />
– Post author name: include the post author name.<br />
– Post author ID: include the post author ID.</p>


GTM Kit – Google Tag Manager & GA4 integration


That plugin was exactly what we've been looking for and testing a couple of paid extensions. This one is super easy to configure and gives the data we exactly needed.



EDD integration is a blast!


Simple, yet effective


We are using the GTM Kit plugin integrated with the Easy Digital Downloads plugin, and it's been working very well for us!



Recently, we faced an issue with the GA4 reports where some purchase events were missing. We immediately reached out to the support team, and they provided a quick fix.



Now it is working fine with EDD.



Thank you!!


Great Solution & Support

Google Tag Manager and GA4 integration. Including WooCommerce data for Google Analytics 4 and support for server side GTM.

adamlytics

<p>Adobe DTM is Adobe’s tool for deploying it’s Marketing Cloud tools or any other tags to a website.  The Adobe DTM for WordPress plugin is the first WordPress plugin dedicated to setting up and configuring Adobe DTM on WordPress.  This plugin will install the necessary DTM code on your WordPress site, with the option to have a customizable JSON data layer automatically built from your site’s page and post data.</p>
<h4>Data Layer</h4>
<p>Adobe DTM for WordPress can build a JSON data layer variable for you to enhance data collection.  The items that this plugin can insert into the data layer on the WordPress pages are:</p>
<ul>
<li>Post/Page Type</li>
<li>Post/Page Sub Type</li>
<li>Post/Page ID</li>
<li>Post/Page Category Names</li>
<li>Post/Page Tag Names</li>
<li>Post/Page Author Names</li>
<li>Post/Page Date</li>
<li>Post/Page Title</li>
<li>Post/Page Custom Fields</li>
<li>Post/Page Count</li>
<li>Search Term</li>
<li>Number of Search Results</li>
<li>Search Origin Page</li>
<li>Logged-in Status</li>
<li>Logged-in User Role</li>
<li>Comment Count</li>
</ul>
<p>The plugin will also allow you to rename the JavaScript variable for the data layer, as well as each sub object in the data layer.  You can use dot notation when defining the sub-objects, and it will allow you to build the data layer with sub-objects.</p>


Adobe DTM for WordPress

The Adobe DTM for WordPress plugin is the first WordPress plugin dedicated to setting up and configuring Adobe DTM on WordPress.

GTM Kit – Google Tag Manager & GA4 integration vs Adobe DTM for WordPress