Torben Lundsgaard

TLA Media

GTM Kit

GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags.
The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed.
<h3>eCommerce events tracked with Google Analytics 4</h3>
The following GA4 events are automatically included in the dataLayer:
<h3>WooCommerce</h3>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li>add_to_wishlist [Premium]</li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li>refund [Premium]</li>
<li>order_paid [Premium]</li>
</ul>
Unlock all features with <a href="https://woocommerce.com/products/gtm-kit-woo-add-on/" rel="nofollow ugc">GTM Kit Woo Add-On</a>.
<h3>Easy Digital Downloads</h3>
<ul>
<li>view_item</li>
<li>add_to_cart</li>
<li>begin_checkout</li>
<li>purchase</li>
</ul>
<h3>Flexible container implementation</h3>
Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed.
You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting.
You can also exclude specific pages from GTM entirely. Add URL patterns on the Container settings page and GTM Kit holds back the container, the noscript fallback, and its data layer scripts on matching pages. Useful for third-party checkout iframes, partner-hosted subpages, and in-app webview routes that run their own tracking. Glob patterns are supported by default, with optional regex for advanced matching.
<h3>Post data</h3>
You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager. 
– Post type: include the type of the current post or archive page. 
– Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc. 
– Categories: include the categories of the current post or archive page. 
– Tags: include the tags of the current post or archive page. 
– Post title: include the post title of the current post. 
– Post ID: include the Post ID of the current post. 
– Post date: include the post date. 
– Post author name: include the post author name. 
– Post author ID: include the post author ID.

GTM Kit – Google Tag Manager & GA4 integration


That plugin was exactly what we've been looking for and testing a couple of paid extensions. This one is super easy to configure and gives the data we exactly needed.



EDD integration is a blast!


Simple, yet effective


We are using the GTM Kit plugin integrated with the Easy Digital Downloads plugin, and it's been working very well for us!



Recently, we faced an issue with the GA4 reports where some purchase events were missing. We immediately reached out to the support team, and they provided a quick fix.



Now it is working fine with EDD.



Thank you!!


Great Solution & Support

Google Tag Manager and GA4 integration. Including WooCommerce data for Google Analytics 4 and support for server side GTM.

amplitude

Amplitude is a real-time digital analytics platform for both web and mobile, used to analyze visitors’ user behaviors. Amplitude lets businesses understand their customers better, personalize experiences and grow their business with confidence. Learn more at <a href="https://www.amplitude.com/?utm_medium=referral&utm_source=wordpress" rel="nofollow ugc">www.amplitude.com</a>
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Boost your WordPress site engagement and conversions by automatically sending analytics data to Amplitude—no developer required. Our new free, one-click plugin ( Beta edition ) enables teams to easily analyze web visitor data and run A/B testing in Amplitude so they can make data-driven decisions about their WordPress site. Use the Amplitude for WordPress plugin to build your most engaging web experience.
Amplitude gives you automated insights into your top-performing channels, campaigns, and pages. Use these insights to understand how web performance impacts your business and improve conversions. With our built-in templates and collaboration tools, Amplitude makes it easy for teams to generate analysis and share insights about your customers with your teams.
The Amplitude for WordPress plugin also offers advanced features—including behavioral segmentation, Session Replay and a customer data platform —to elevate your site performance. Using our all-in-one plugin, you can:
<ul>
<li>Unlock audience segments based on visitor behaviors that you can use in your marketing campaigns.</li>
<li>Run A/B tests to understand how content and copy changes can improve conversion</li>
<li>Use Session Replay to quickly diagnose issues and understand holistic site health.</li>
<li>Personalize and target audiences with synced data using our customer data platform</li>
</ul>
Go beyond the basics of Google Analytics (GA)—without the hassle of migration—using Amplitude’s no-code set-up and powerful features to grow your business.
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Key features include:
<ul>
<li>Seamless integration: Easily connect your WordPress site to Amplitude’s Digital Analytics Platform without touching a line of code.</li>
<li>Out-of-the-box event tracking: Start tracking key metrics—page views, sessions, clicks, and more—on day one to immediately understand site performance.</li>
<li>Real-time insights: Access real-time data on user behavior, conversion rates, and engagement directly from your Amplitude dashboard.</li>
<li>User journeys: Understand your audiences’ journeys through your site to optimize pathways for engagement and conversions.</li>
<li>A/B Testing: Improve your website conversion by easily testing messaging, images, and CTAs in a few simple clicks.</li>
<li>Session Replay: Watch playbacks of user paths on your website to connect quantitative and qualitative insights and understand the bigger picture.</li>
<li>Retention analysis: Pair audience segments (cohorts) with retention reports to keep users coming back.</li>
<li>Feature optimization: Identify which features and pages drive engagement and which need improvement.</li>
<li>Behavioral cohorts: Dig into your data with behavioral segmentation capabilities and engage with those segments using our many marketing integrations.</li>
<li>Audience engagement: Build audience lists based on web visitor behaviors and personalize campaigns using behavioral insights</li>
<li>Collaborative analytics: Share insights across your team with built-in collaboration tools.</li>
</ul>
Simply put, Amplitude’s Digital Analytics Platform is the most complete solution for small teams. Our platform is both easy to use and powerful, helping you grow your business with data-driven confidence.
Thousands of small businesses as well as leading companies such as Paypal, Dropbox, eBay, and Coursera all use Amplitude to take action and drive growth with Amplitude.
“The power of Amplitude is the ability to answer one question, which leads to another question, which leads to more questions. Within moments, marketers can make this self-serve journey and find the direction they should take.”
— Anish Jariwala, Sr. Director, Marketing Strategy and Operations at Coursera
Whether you’re looking to improve user experiences, increase conversions, or boost engagement, the Amplitude for WordPress plugin provides the data and insights critical for success.
As always, we’re here to help! If you experience any issues or have questions not addressed by the FAQ below, don’t hesitate to contact us at <a href="mailto:plugins@amplitude.com" rel="nofollow ugc">plugins@amplitude.com</a>.
<h3>Elevate your WordPress site with data-driven insights</h3>
Make data-driven decisions to improve your WordPress site with Amplitude’s Digital Analytics Platform. For more information on getting started and maximizing your use of Amplitude, visit our documentation and support resources <a href="https://help.amplitude.com/hc/en-us" rel="nofollow ugc">here</a>.
<h3>Terms, Conditions, and Disclosures</h3>
Amplitude may collect user data about your usage of our plugin. Please see our <a href="amplitude.com/privacy" rel="nofollow ugc">privacy policy</a> to understand our policies and practices regarding the information that we collect.
Your use of the <a href="https://amplitude.com" rel="nofollow ugc">Amplitude Services</a> is subject to the terms and conditions of the relevant <a href="https://amplitude.com/legal" rel="nofollow ugc">customer agreement</a> that you have executed with Amplitude, unless you have entered into a written master subscription agreement with Amplitude, in which case the most recent written master subscription agreement will govern your use of the Amplitude Services.

Amplitude – Analytics, Session Replay, A/B testing and CDP for your website

Grow your website with confidence using our award winning digital analytics platform now available on WordPress

GTM Kit – Google Tag Manager & GA4 integration vs Amplitude – Analytics, Session Replay, A/B testing and CDP for your website