Torben Lundsgaard

TLA Media

GTM Kit

<p>GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags.</p>
<p>The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed.</p>
<h3>eCommerce events tracked with Google Analytics 4</h3>
<p>The following GA4 events are automatically included in the dataLayer:</p>
<h3>WooCommerce</h3>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li>add_to_wishlist <strong>[Premium]</strong></li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li>refund <strong>[Premium]</strong></li>
<li>order_paid <strong>[Premium]</strong></li>
</ul>
<p>Unlock all features with <a href="https://woocommerce.com/products/gtm-kit-woo-add-on/" rel="nofollow ugc">GTM Kit Woo Add-On</a>.</p>
<h3>Easy Digital Downloads</h3>
<ul>
<li>view_item</li>
<li>add_to_cart</li>
<li>begin_checkout</li>
<li>purchase</li>
</ul>
<h3>Flexible container implementation</h3>
<p>Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed.</p>
<p>You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting.</p>
<p>You can also exclude specific pages from GTM entirely. Add URL patterns on the Container settings page and GTM Kit holds back the container, the noscript fallback, and its data layer scripts on matching pages. Useful for third-party checkout iframes, partner-hosted subpages, and in-app webview routes that run their own tracking. Glob patterns are supported by default, with optional regex for advanced matching.</p>
<h3>Post data</h3>
<p>You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager.<br />
– Post type: include the type of the current post or archive page.<br />
– Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc.<br />
– Categories: include the categories of the current post or archive page.<br />
– Tags: include the tags of the current post or archive page.<br />
– Post title: include the post title of the current post.<br />
– Post ID: include the Post ID of the current post.<br />
– Post date: include the post date.<br />
– Post author name: include the post author name.<br />
– Post author ID: include the post author ID.</p>


GTM Kit – Google Tag Manager & GA4 integration


That plugin was exactly what we've been looking for and testing a couple of paid extensions. This one is super easy to configure and gives the data we exactly needed.



EDD integration is a blast!


Simple, yet effective


We are using the GTM Kit plugin integrated with the Easy Digital Downloads plugin, and it's been working very well for us!



Recently, we faced an issue with the GA4 reports where some purchase events were missing. We immediately reached out to the support team, and they provided a quick fix.



Now it is working fine with EDD.



Thank you!!


Great Solution & Support

Google Tag Manager and GA4 integration. Including WooCommerce data for Google Analytics 4 and support for server side GTM.

Stape

bukashk0zzz

<p>If you are looking for the easiest way to implement server-side tracking on your WordPress website, the GTM Server Side plugin by stape.io is the best solution. It helps to easily modify the gtm script with the tagging server URL, adds a custom loader, and sends data layer events and webhooks.</p>
<p>GTM Server Side plugin by stape.io features:</p>
<ul>
<li>Add web Google Tag Manager script on every website page.</li>
<li>Work with any other WP plugin that inserts gtm script on the website.</li>
<li>Adds custom loader, which makes Google Tag Manager and Google Analytics tracking invisible to ad blockers and other tracking prevention mechanisms.</li>
<li>Sends events to GTM server side without any JS library and optimizes page speed.</li>
<li>Adds e-commerce Data Layer events.</li>
<li>Adds user data to Data Layer events.</li>
<li>Sends webhooks.</li>
<li>Provides the possibility to manage dynamic generation of data layer fields.</li>
</ul>
<p>Benefits of GTM Server Side plugin by stape.io:</p>
<ul>
<li>Increase cookies lifetime when using a custom domain for server Google Tag Manager container.</li>
<li>Increases the accuracy of tracking when the custom loader is enabled.</li>
<li>Simplifies the process of adding GTM script on the website and delivering e-commerce and user data.</li>
</ul>


Stape Conversion Tracking

Google Tag Manager Server Side Integration Made Easy

GTM Kit – Google Tag Manager & GA4 integration vs Stape Conversion Tracking