antoniolite

Integrates Google Tag Manager into WordPress and generates an advanced dataLayer, optimized for blogs, newspapers, magazines, and other digital media.
GTM4Publishers is a specialized plugin for digital publishers who need advanced and detailed content tracking. The plugin smartly integrates Google Tag Manager and automatically generates a rich dataLayer with specific information for each post.
Main Features:
<ul>
<li>Full Google Tag Manager management: Automatically inserts GTM code in the correct positions (head and body)</li>
<li>Advanced dataLayer: Automatically generates a detailed dataLayer with post-specific information</li>
<li>Pre-configured GTM container: Includes a ready-to-import JSON file with complete configuration</li>
<li>Dual event system: Distinguishes between “view” (page load) and “read” (real engagement)</li>
<li>Flexible configuration: Choose between inserting the full GTM code or just generating the dataLayer</li>
<li>Intuitive custom fields: Set access type and evergreen content directly from the post editor</li>
<li>Configurable CSS selectors: Adapt the plugin to any theme using customizable CSS selectors</li>
<li>Optimized for publishers: Includes specific metrics like reading time, multimedia, hierarchical categories, etc.</li>
<li>Internationalization: English (default), Spanish, and Russian translations included</li>
<li>Security: All user input is sanitized and escaped following WordPress best practices</li>
</ul>
<h3>External Services</h3>
This plugin may connect to Google Tag Manager (GTM) services when the user chooses to insert GTM code on their website.
Google Tag Manager (Optional Integration):
<ul>
<li>What it is and what it’s used for: Google Tag Manager is a tag management system that allows you to quickly and easily update measurement codes and related code fragments (collectively called “tags”) on your website or mobile app. This plugin can optionally insert GTM code to enable advanced analytics and tracking capabilities.</li>
<li>What data is sent and when: When GTM integration is enabled, the plugin sends page view data and user interaction information to Google Tag Manager. This includes post metadata (categories, tags, author, publication date), content analysis (word count, reading time, multimedia content), and user behavior data (referrer, origin, engagement metrics). Data is sent when users visit individual post pages and when they interact with content (reading events).</li>
<li>When it’s used: GTM integration is completely optional and is only activated if the user explicitly enables the “Insert GTM Code” option in the plugin settings. By default, the plugin only generates a dataLayer without connecting to any external services.</li>
<li>Service provider: Google Tag Manager is provided by Google LLC.</li>
<li>Terms of Service: https://marketingplatform.google.com/about/analytics/terms/</li>
<li>Privacy Policy: https://policies.google.com/privacy</li>
</ul>
Important Note: The plugin is designed to work without any external services. The GTM integration is an optional feature that users can choose to enable or disable. When disabled, the plugin only generates a local dataLayer without sending any data to external services.
<h3>Credits</h3>
Developed by Antonio Lite — <a href="https://www.antoniolite.com" rel="nofollow ugc">https://www.antoniolite.com</a> 
Telegram support group — <a href="https://t.me/GTM4Publishers" rel="nofollow ugc">https://t.me/GTM4Publishers</a>
<h3>Donate link</h3>
<a href="https://coff.ee/antoniolite" rel="nofollow ugc">https://coff.ee/antoniolite</a>

GTM4Publishers – Smart content tracking for blogs, news sites and magazines

Integrate Google Tag Manager into WordPress and generate an advanced, customizable dataLayer for publishers, blogs, and digital media.

Seresa

inPIPE by Seresa allows you to generate, store, and manage UTM parameters—both plain and coded. The plugin automatically decodes coded UTM query strings when visitors land on your website, pushing the full UTM data to the dataLayer. This helps bypass ad blockers and improves tracking in Google Analytics, Facebook Ads, and other platforms.
<ul>
<li>Generate & manage UTM query strings with ease </li>
<li>Supports both plain and coded UTM parameters </li>
<li>Decodes coded UTM links on-site and sends data to the dataLayer </li>
<li>Reduces tracking disruptions caused by ad blockers </li>
<li>Works with GA4, GTM, Facebook Ads & more </li>
</ul>
Use WP inPIPE for more reliable UTM tracking and better data collection!
<h3>Features</h3>
<ul>
<li>Generate and store UTM query string URLs based on user input </li>
<li>Encode UTM parameters to enhance tracking accuracy </li>
<li>Decode UTM query strings on site visits and push the original UTM data to the dataLayer </li>
<li>Potentially bypass ad blockers to ensure accurate data collection</li>
</ul>
<h3>Configuration</h3>
<ul>
<li>Navigate to Admin Dashboard > inPIPE to manage plugin settings.</li>
<li>Enable automatic UTM processing in the settings panel.</li>
<li>Use the UTM Coder to create, edit, or delete UTM query strings.</li>
</ul>
<h3>External Services</h3>
This plugin connects to external services hosted by Seresa.io for the following purposes:
Subscription Verification & Premium Package Downloads 
 – Service: The plugin uses the API at [https://sub.seresa.app] to verify premium subscriptions and to download premium packages or updates. 
 – When: 
 – Subscription verification occurs when you attempt to access premium features or validate your license. 
 – Package downloads occur when you install or update premium components from within the plugin. 
 – Data Sent: 
 – The plugin sends your license key, site URL, and (if applicable) the requested package identifier to the API. 
 – Purpose: 
 – To verify your entitlement to premium features and to deliver premium package files securely. 
 – Terms of Service: [https://seresa.io/terms] 
 – Privacy Policy: [https://seresa.io/privacy]
Other Hosted Services 
 – See below for additional premium features that may rely on external event processing (e.g., Transmute Engine).
<ol>
<li>
Subscription Verification
<ul>
<li>What: The plugin connects to https://sub.seresa.app/premium-downloader/v1/verify-subscription to validate subscription codes</li>
<li>When: This occurs only when a user enters a subscription code in the admin panel to activate premium features</li>
<li>Data sent: Subscription code entered by the user, site URL, and WordPress version</li>
<li>Purpose: To verify the validity of subscription purchases and enable premium features</li>
<li>Provider: Seresa.io – <a href="https://seresa.io/terms" rel="nofollow ugc">Terms of Service</a> and <a href="https://seresa.io/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
</li>
<li>
Package Installation
<ul>
<li>What: The plugin connects to https://sub.seresa.app/premium-downloader/v1/download to download premium components</li>
<li>When: This occurs only after subscription verification when the user initiates the installation of premium features</li>
<li>Data sent: Verified subscription code, site URL, WordPress version, and PHP version</li>
<li>Purpose: To securely download and install authorized premium components</li>
<li>Provider: Seresa.io – <a href="https://seresa.io/terms" rel="nofollow ugc">Terms of Service</a> and <a href="https://seresa.io/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
</li>
<li>
Transmute Engine (Premium Feature)
<ul>
<li>What: Premium users’ event data is processed through Transmute Engine, a server-side event processing service</li>
<li>When: When events are triggered on your website (page views, clicks, form submissions, etc.)</li>
<li>Data sent: Event data, UTM parameters, and tracking information</li>
<li>Purpose: To process and route event data to your configured third-party services</li>
<li>How it works: Transmute Engine acts as a first-party server to your website, temporarily processing data without permanent storage, and forwarding it to your specified endpoints</li>
<li>Provider: Seresa.io – <a href="https://seresa.io/terms" rel="nofollow ugc">Terms of Service</a> and <a href="https://seresa.io/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
</li>
</ol>
No data is shared with third parties beyond Seresa.io, and all connections use secure HTTPS encryption. Users can choose not to use premium features, in which case no external connections will be made.
<h3>Third-Party Libraries</h3>
This plugin uses the following third-party libraries:
<ol>
<li>
Vue.js
<ul>
<li>What: A progressive JavaScript framework for building user interfaces</li>
<li>Website: https://vuejs.org/</li>
<li>License: MIT License – https://github.com/vuejs/vue/blob/main/LICENSE</li>
</ul>
</li>
<li>
Vue Toastification
<ul>
<li>What: Toast notification library for Vue.js</li>
<li>Website: https://github.com/Maronato/vue-toastification</li>
<li>License: MIT License</li>
</ul>
</li>
<li>
Lucide Icons
<ul>
<li>What: Beautiful & consistent icon toolkit for Vue.js</li>
<li>Website: https://lucide.dev/</li>
<li>License: ISC License – https://github.com/lucide-icons/lucide/blob/main/LICENSE</li>
</ul>
</li>
<li>
Axios
<ul>
<li>What: Promise-based HTTP client for JavaScript</li>
<li>Website: https://axios-http.com/</li>
<li>License: MIT License</li>
</ul>
</li>
<li>
Pinia
<ul>
<li>What: State management library for Vue.js</li>
<li>Website: https://pinia.vuejs.org/</li>
<li>License: MIT License</li>
</ul>
</li>
<li>
Vue I18n
<ul>
<li>What: Internationalization plugin for Vue.js</li>
<li>Website: https://vue-i18n.intlify.dev/</li>
<li>License: MIT License</li>
</ul>
</li>
<li>
Tailwind CSS
<ul>
<li>What: Utility-first CSS framework</li>
<li>Website: https://tailwindcss.com/</li>
<li>License: MIT License</li>
</ul>
</li>
<li>
WordPress JavaScript Libraries
<ul>
<li>What: Official WordPress JavaScript libraries (@wordpress/api-fetch, @wordpress/components, @wordpress/element, @wordpress/i18n)</li>
<li>Website: https://developer.wordpress.org/block-editor/reference-guides/packages/</li>
<li>License: GPL-2.0+ License</li>
</ul>
</li>
</ol>
All third-party libraries used are compatible with the GPL-2.0+ license of this plugin.
<h3>Build Tools and Source Code Access</h3>
This plugin uses modern frontend tools (Vue.js, Vite, Axios) to build its admin interface. The full, human-readable source code is included directly within the plugin package under the /src directory.
Included source code: 
 • /src/ contains all original Vue 3 components, Pinia store, and JavaScript modules 
 • /dist/ contains the compiled production build 
 • /src/README.md contains full build instructions and configuration references
Build Toolchain: 
 • Vue.js 3 
 • Vite 
 • Tailwind CSS 
 • PostCSS 
 • Vitest 
 • Grunt
To rebuild the admin interface from source: 
 1. Navigate to the /src directory 
 2. Run npm install 
 3. Run npm run build:free or npm run build:premium to compile assets to /dist
This ensures full compliance with WordPress.org’s guidelines requiring human-readable source code for all minified or bundled assets.
For detailed developer instructions, see /src/README.md.
<h3>License</h3>
This plugin is licensed under the GNU General Public License v2.0 or later. 
For more details, visit: https://www.gnu.org/licenses/gpl-2.0.html
<h3>Support</h3>
For free users: Report issues on our GitHub page: 
🔗 <a href="https://github.com/seresa8/inPIPE-by-Seresa-issues/issues" rel="nofollow ugc">GitHub Issues</a>
For general inquiries, contact us at <a href="mailto:support@seresa.io" rel="nofollow ugc">support@seresa.io</a>.
For premium users: Get priority support at 🔗 <a href="https://seresa.io/support" rel="nofollow ugc">seresa.io/support</a>.

inPIPE by Seresa

Generate, store, and decode UTM parameters for enhanced tracking in Google Analytics, Facebook Ads, and other platforms with dataLayer integration.

GTM4Publishers – Smart content tracking for blogs, news sites and magazines vs inPIPE by Seresa