antoniolite

Integrates Google Tag Manager into WordPress and generates an advanced dataLayer, optimized for blogs, newspapers, magazines, and other digital media.
GTM4Publishers is a specialized plugin for digital publishers who need advanced and detailed content tracking. The plugin smartly integrates Google Tag Manager and automatically generates a rich dataLayer with specific information for each post.
Main Features:
<ul>
<li>Full Google Tag Manager management: Automatically inserts GTM code in the correct positions (head and body)</li>
<li>Advanced dataLayer: Automatically generates a detailed dataLayer with post-specific information</li>
<li>Pre-configured GTM container: Includes a ready-to-import JSON file with complete configuration</li>
<li>Dual event system: Distinguishes between “view” (page load) and “read” (real engagement)</li>
<li>Flexible configuration: Choose between inserting the full GTM code or just generating the dataLayer</li>
<li>Intuitive custom fields: Set access type and evergreen content directly from the post editor</li>
<li>Configurable CSS selectors: Adapt the plugin to any theme using customizable CSS selectors</li>
<li>Optimized for publishers: Includes specific metrics like reading time, multimedia, hierarchical categories, etc.</li>
<li>Internationalization: English (default), Spanish, and Russian translations included</li>
<li>Security: All user input is sanitized and escaped following WordPress best practices</li>
</ul>
<h3>External Services</h3>
This plugin may connect to Google Tag Manager (GTM) services when the user chooses to insert GTM code on their website.
Google Tag Manager (Optional Integration):
<ul>
<li>What it is and what it’s used for: Google Tag Manager is a tag management system that allows you to quickly and easily update measurement codes and related code fragments (collectively called “tags”) on your website or mobile app. This plugin can optionally insert GTM code to enable advanced analytics and tracking capabilities.</li>
<li>What data is sent and when: When GTM integration is enabled, the plugin sends page view data and user interaction information to Google Tag Manager. This includes post metadata (categories, tags, author, publication date), content analysis (word count, reading time, multimedia content), and user behavior data (referrer, origin, engagement metrics). Data is sent when users visit individual post pages and when they interact with content (reading events).</li>
<li>When it’s used: GTM integration is completely optional and is only activated if the user explicitly enables the “Insert GTM Code” option in the plugin settings. By default, the plugin only generates a dataLayer without connecting to any external services.</li>
<li>Service provider: Google Tag Manager is provided by Google LLC.</li>
<li>Terms of Service: https://marketingplatform.google.com/about/analytics/terms/</li>
<li>Privacy Policy: https://policies.google.com/privacy</li>
</ul>
Important Note: The plugin is designed to work without any external services. The GTM integration is an optional feature that users can choose to enable or disable. When disabled, the plugin only generates a local dataLayer without sending any data to external services.
<h3>Credits</h3>
Developed by Antonio Lite — <a href="https://www.antoniolite.com" rel="nofollow ugc">https://www.antoniolite.com</a> 
Telegram support group — <a href="https://t.me/GTM4Publishers" rel="nofollow ugc">https://t.me/GTM4Publishers</a>
<h3>Donate link</h3>
<a href="https://coff.ee/antoniolite" rel="nofollow ugc">https://coff.ee/antoniolite</a>

GTM4Publishers – Smart content tracking for blogs, news sites and magazines

Integrate Google Tag Manager into WordPress and generate an advanced, customizable dataLayer for publishers, blogs, and digital media.

monolytics

Monolytics helps WordPress teams connect their site to Monolytics Cloud without manually copying tracking code.
With the plugin installed, a WordPress admin can:
<ul>
<li>connect the current site to Monolytics from <code>wp-admin</code></li>
<li>verify whether the site is connected</li>
<li>review whether DataLayer event tracking is enabled</li>
<li>see how many sessions have been tracked for the connected domain in the current billing cycle</li>
<li>disconnect the site locally without deleting the Monolytics domain or historical analytics data</li>
<li>open the connected Monolytics dashboard in the correct site context</li>
</ul>
<h4>External services</h4>
This plugin connects to Monolytics-hosted services to authenticate the WordPress admin, create or reuse the connected site in Monolytics, and fetch canonical domain settings.
The plugin does not contact Monolytics until a WordPress administrator explicitly starts the connect flow from <code>wp-admin</code>.
It communicates with:
<ul>
<li><code>https://monolytics.app/</code> as the public Monolytics service website</li>
<li><code>https://api.monolytics.app</code> for plugin onboarding, connection state, and canonical domain settings</li>
<li><code>https://cloud.monolytics.app</code> for the hosted Monolytics authentication and dashboard experience</li>
<li><code>https://cloud.monolytics.app/tracker.js</code> only after the site is connected and local tracking stays enabled on the public front end</li>
</ul>
When a site is connected, the plugin may send:
<ul>
<li>the current WordPress site URL</li>
<li>the WordPress site name</li>
<li>the generated installation and domain identifiers required for the connected setup flow</li>
<li>plugin setting updates such as the DataLayer interception state</li>
</ul>
These requests are required so Monolytics can create or reuse the correct connected site and keep WordPress plugin settings aligned with the canonical Monolytics domain configuration.
Service website: https://monolytics.app/ 
WordPress integration page: https://monolytics.app/integrations/wordpress/ 
Privacy policy: https://monolytics.app/privacy-policy/ 
Terms of use: https://monolytics.app/terms-of-use/

Monolytics

Behavior analytics for WordPress with connected setup and direct access to the Monolytics dashboard.

GTM4Publishers – Smart content tracking for blogs, news sites and magazines vs Monolytics