antoniolite

Integrates Google Tag Manager into WordPress and generates an advanced dataLayer, optimized for blogs, newspapers, magazines, and other digital media.
GTM4Publishers is a specialized plugin for digital publishers who need advanced and detailed content tracking. The plugin smartly integrates Google Tag Manager and automatically generates a rich dataLayer with specific information for each post.
Main Features:
<ul>
<li>Full Google Tag Manager management: Automatically inserts GTM code in the correct positions (head and body)</li>
<li>Advanced dataLayer: Automatically generates a detailed dataLayer with post-specific information</li>
<li>Pre-configured GTM container: Includes a ready-to-import JSON file with complete configuration</li>
<li>Dual event system: Distinguishes between “view” (page load) and “read” (real engagement)</li>
<li>Flexible configuration: Choose between inserting the full GTM code or just generating the dataLayer</li>
<li>Intuitive custom fields: Set access type and evergreen content directly from the post editor</li>
<li>Configurable CSS selectors: Adapt the plugin to any theme using customizable CSS selectors</li>
<li>Optimized for publishers: Includes specific metrics like reading time, multimedia, hierarchical categories, etc.</li>
<li>Internationalization: English (default), Spanish, and Russian translations included</li>
<li>Security: All user input is sanitized and escaped following WordPress best practices</li>
</ul>
<h3>External Services</h3>
This plugin may connect to Google Tag Manager (GTM) services when the user chooses to insert GTM code on their website.
Google Tag Manager (Optional Integration):
<ul>
<li>What it is and what it’s used for: Google Tag Manager is a tag management system that allows you to quickly and easily update measurement codes and related code fragments (collectively called “tags”) on your website or mobile app. This plugin can optionally insert GTM code to enable advanced analytics and tracking capabilities.</li>
<li>What data is sent and when: When GTM integration is enabled, the plugin sends page view data and user interaction information to Google Tag Manager. This includes post metadata (categories, tags, author, publication date), content analysis (word count, reading time, multimedia content), and user behavior data (referrer, origin, engagement metrics). Data is sent when users visit individual post pages and when they interact with content (reading events).</li>
<li>When it’s used: GTM integration is completely optional and is only activated if the user explicitly enables the “Insert GTM Code” option in the plugin settings. By default, the plugin only generates a dataLayer without connecting to any external services.</li>
<li>Service provider: Google Tag Manager is provided by Google LLC.</li>
<li>Terms of Service: https://marketingplatform.google.com/about/analytics/terms/</li>
<li>Privacy Policy: https://policies.google.com/privacy</li>
</ul>
Important Note: The plugin is designed to work without any external services. The GTM integration is an optional feature that users can choose to enable or disable. When disabled, the plugin only generates a local dataLayer without sending any data to external services.
<h3>Credits</h3>
Developed by Antonio Lite — <a href="https://www.antoniolite.com" rel="nofollow ugc">https://www.antoniolite.com</a> 
Telegram support group — <a href="https://t.me/GTM4Publishers" rel="nofollow ugc">https://t.me/GTM4Publishers</a>
<h3>Donate link</h3>
<a href="https://coff.ee/antoniolite" rel="nofollow ugc">https://coff.ee/antoniolite</a>

GTM4Publishers – Smart content tracking for blogs, news sites and magazines

Integrate Google Tag Manager into WordPress and generate an advanced, customizable dataLayer for publishers, blogs, and digital media.

Lee Penney

The W3C have issued a <a href="http://www.w3.org/community/custexpdata/" rel="nofollow ugc">Customer Experience Digital Layer Specification</a> that allows sites to define a JavaScript object to make data accessible to third parties.
This plugin creates that object for an installation of WooCommerce, exposing various pieces of product and cart data to allow integration with third party code (for example, cart abandonment scripts).
It also exposes the logged in user’s name and email address, but only on their machine, so shouldn’t pose a privacy issue.
Tested on WooCommerce version 2.1.9

Digital Data Layer Plugin for WooCommerce

Adds a JavaScript data layer to your WooCommerce installation that conforms to the W3C spec

GTM4Publishers – Smart content tracking for blogs, news sites and magazines vs Digital Data Layer Plugin for WooCommerce