jakubkanna

<p>Headless GA4 adds a compact Google Analytics 4 widget to the main WordPress dashboard.</p>
<p>It is designed for sites where:</p>
<ul>
<li>the frontend is not rendered by WordPress</li>
<li>GA4 tracking already happens on the frontend</li>
<li>WordPress only needs to read and display GA4 reporting data for admins</li>
</ul>
<p>The plugin uses the Google Analytics Data API and a Google service account. It does not inject frontend tracking code.</p>
<p>Features:</p>
<ul>
<li>settings page for GA4 configuration</li>
<li>dashboard widget with core traffic metrics</li>
<li>last 7 days trend chart</li>
<li>top pages and top traffic sources</li>
<li>transient caching</li>
<li>manual refresh action</li>
</ul>
<h3>Privacy</h3>
<p>Headless GA4 does not track visitors or inject analytics scripts.</p>
<p>The plugin only sends server-side requests to Google when an administrator configures a GA4 property and opens the dashboard or tests the connection. Those requests use the service account credentials you provide in the plugin settings.</p>
<h3>External services</h3>
<p>This plugin connects to Google services to authenticate requests and fetch Google Analytics 4 report data. These requests are only made after an administrator configures the plugin and then opens the dashboard widget, refreshes the data, or uses the Test connection button.</p>
<h4>Google OAuth token service (`oauth2.googleapis.com`)</h4>
<p>Used to exchange the configured Google service account credentials for a short-lived access token.</p>
<p>Data sent: a signed JWT assertion containing the service account email, requested scope, token endpoint, issued-at time, and expiration time.</p>
<p>Terms of service: https://developers.google.com/terms<br />
Privacy policy: https://policies.google.com/privacy</p>
<h4>Google Analytics Data API (`analyticsdata.googleapis.com`)</h4>
<p>Used to request GA4 report data for the configured GA4 property.</p>
<p>Data sent: the GA4 property ID, report request parameters such as date ranges, dimensions, metrics, and limits, plus the OAuth access token in the request headers.</p>
<p>Terms of service: https://developers.google.com/terms<br />
Privacy policy: https://policies.google.com/privacy</p>


Headless GA4

Display lightweight GA4 traffic data in the WordPress dashboard for headless frontends.

Tag Concierge

Handcraft Byte

<p>Tracking eCommerce events via Google Tag Manager and DataLayer makes adding new growth channels a straighforward task. Regardless of a number of connected platforms the data quality and events coverage stays the same.</p>
<p><span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/tTluZ8l94VA?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span></p>
<p>This plugin, once activated, starts pushing standard GA4 eCommerce events into GTM DataLayer. Once the data is there you can leverage Google Tag Manager containers to connect virtually any analytics o marketing platform, even if you’re still undecided on your choice.</p>
<p>To speed up the process, our plugin offers pre-packaged integrations for GA4 and Facebook Pixel. You can be up and running in minutes, bypassing the need for time-consuming GTM configuration. See how it works here:</p>
<p>Check <a href="https://demo2-woocommerce.tagconcierge.com/" rel="nofollow ugc">live demo here</a> (perform typical shop activities – add to cart, purchase – to see how events are triggered). This demo showcase all PRO plugin features – FREE version is limited to 2 events listed below.</p>
<p>More information and documentation can be found <a href="https://docs.tagpilot.io/" rel="nofollow ugc">here</a>.</p>
<h3>Example scenarios</h3>
<ol>
<li>Analyse eCommerce behaviors and study your sales funnel in Google Analytics 4</li>
<li>Get most out of Facebook and Instagram paid campaigns with conversion tracking</li>
<li>Optimise your Google Ads campaigns with Enhanced Conversion (requires PRO version)</li>
<li>Expand to new platforms with TikTok, Pinterest and Microsoft UET presets (requires PRO version)</li>
</ol>
<h3>Supported events</h3>
<p>After the plugin is installed it automatically tracks the following events:</p>
<ul>
<li>Add To Cart</li>
<li>Purchase</li>
</ul>
<p>Which are a great base for <strong>conversion measurements</strong> and analysing <strong>sales funnels</strong> related to cart behavior.</p>
<p><strong>For full eCommerce events coverage, improved handling and professional support, <a href="https://tagpilot.io/google-tag-manager-for-woocommerce/?utm_source=wordpress_org" rel="nofollow ugc">buy PRO version</a>. You can also subscribe to our <a href="https://tagpilot.io/care/?utm_source=wordpress_org" rel="nofollow ugc">Tag Pilot Care</a> support service for ongoing assistance, expert guidance, and priority help whenever you need it.</strong></p>
<h3>PRO Version</h3>
<p>The paid version covers following events:</p>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_billing_info</li>
<li>add_payment_info</li>
<li>add_shipping_info</li>
<li>purchase</li>
<li>user_data</li>
</ul>
<p>Comes with presets for:</p>
<ul>
<li>Google Ads (Enhanced Conversions)</li>
<li>Google Ads Dynamic Remarketing</li>
<li>Facebook Pixel (Advanced Matching)</li>
<li>Microsoft UET / Bing Ads</li>
<li>Pinterest</li>
<li>TikTok</li>
<li>Consent Mode</li>
<li>Server-side GTM</li>
</ul>
<p>Additonally, works with 3rd party plugins:</p>
<ul>
<li>WooCommerce Brands</li>
<li>Yith Brands</li>
<li>WooCommerce Quick View</li>
<li>WooCommerce Wishlists</li>
<li>WPC Smart Wishlist</li>
<li>WooCommerce Multilingual</li>
<li>WPML</li>
<li>Polylang</li>
</ul>
<h3>Advantage over alternative solutions</h3>
<h3>Only one plugin needed</h3>
<p>Without a GTM plugin, you would need a separate plugin for each of those integrations. Each plugin can track events differently. They can cause conflicts and slow-down on the front-end</p>
<p>With a dedicated GTM plugin, all data is sent in standardized Google format to Google Tag Manager which forwards events to multiple destination services.</p>
<h3>Reporting consistency</h3>
<p>A common problem when trying to use other GTM and Google Analytics plugins is that data can be sent twice corrupting analytics reporting. Using DataLayer is a standard way to ensure your tracking information stays consistent across all connected tools.</p>
<h3>Google Consent Mode v2</h3>
<p>Using GTM and dataLayer allows to build more complex scenarios, such as only processing the data after obtaining user consent. Other plugin directly pipe events into target system no matter if required permission was given or not.</p>


Tag Pilot FREE – Google Tag Manager Integration for WooCommerce

Complete GTM plugin for WooCommerce (Consent Mode v2 and Server-Side). Ready for GA4 and FB Pixel. Product feed for Google Merchant Center.

Headless GA4 vs Tag Pilot FREE – Google Tag Manager Integration for WooCommerce