jakubkanna

<p>Headless GA4 adds a compact Google Analytics 4 widget to the main WordPress dashboard.</p>
<p>It is designed for sites where:</p>
<ul>
<li>the frontend is not rendered by WordPress</li>
<li>GA4 tracking already happens on the frontend</li>
<li>WordPress only needs to read and display GA4 reporting data for admins</li>
</ul>
<p>The plugin uses the Google Analytics Data API and a Google service account. It does not inject frontend tracking code.</p>
<p>Features:</p>
<ul>
<li>settings page for GA4 configuration</li>
<li>dashboard widget with core traffic metrics</li>
<li>last 7 days trend chart</li>
<li>top pages and top traffic sources</li>
<li>transient caching</li>
<li>manual refresh action</li>
</ul>
<h3>Privacy</h3>
<p>Headless GA4 does not track visitors or inject analytics scripts.</p>
<p>The plugin only sends server-side requests to Google when an administrator configures a GA4 property and opens the dashboard or tests the connection. Those requests use the service account credentials you provide in the plugin settings.</p>
<h3>External services</h3>
<p>This plugin connects to Google services to authenticate requests and fetch Google Analytics 4 report data. These requests are only made after an administrator configures the plugin and then opens the dashboard widget, refreshes the data, or uses the Test connection button.</p>
<h4>Google OAuth token service (`oauth2.googleapis.com`)</h4>
<p>Used to exchange the configured Google service account credentials for a short-lived access token.</p>
<p>Data sent: a signed JWT assertion containing the service account email, requested scope, token endpoint, issued-at time, and expiration time.</p>
<p>Terms of service: https://developers.google.com/terms<br />
Privacy policy: https://policies.google.com/privacy</p>
<h4>Google Analytics Data API (`analyticsdata.googleapis.com`)</h4>
<p>Used to request GA4 report data for the configured GA4 property.</p>
<p>Data sent: the GA4 property ID, report request parameters such as date ranges, dimensions, metrics, and limits, plus the OAuth access token in the request headers.</p>
<p>Terms of service: https://developers.google.com/terms<br />
Privacy policy: https://policies.google.com/privacy</p>


Headless GA4

Display lightweight GA4 traffic data in the WordPress dashboard for headless frontends.

Torben Lundsgaard

TLA Media

GTM Kit

<p>GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags.</p>
<p>The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed.</p>
<h3>eCommerce events tracked with Google Analytics 4</h3>
<p>The following GA4 events are automatically included in the dataLayer:</p>
<h3>WooCommerce</h3>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li>add_to_wishlist <strong>[Premium]</strong></li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li>refund <strong>[Premium]</strong></li>
<li>order_paid <strong>[Premium]</strong></li>
</ul>
<p>Unlock all features with <a href="https://woocommerce.com/products/gtm-kit-woo-add-on/" rel="nofollow ugc">GTM Kit Woo Add-On</a>.</p>
<h3>Easy Digital Downloads</h3>
<ul>
<li>view_item</li>
<li>add_to_cart</li>
<li>begin_checkout</li>
<li>purchase</li>
</ul>
<h3>Flexible container implementation</h3>
<p>Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed.</p>
<p>You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting.</p>
<p>You can also exclude specific pages from GTM entirely. Add URL patterns on the Container settings page and GTM Kit holds back the container, the noscript fallback, and its data layer scripts on matching pages. Useful for third-party checkout iframes, partner-hosted subpages, and in-app webview routes that run their own tracking. Glob patterns are supported by default, with optional regex for advanced matching.</p>
<h3>Post data</h3>
<p>You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager.<br />
– Post type: include the type of the current post or archive page.<br />
– Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc.<br />
– Categories: include the categories of the current post or archive page.<br />
– Tags: include the tags of the current post or archive page.<br />
– Post title: include the post title of the current post.<br />
– Post ID: include the Post ID of the current post.<br />
– Post date: include the post date.<br />
– Post author name: include the post author name.<br />
– Post author ID: include the post author ID.</p>


GTM Kit – Google Tag Manager & GA4 integration


That plugin was exactly what we've been looking for and testing a couple of paid extensions. This one is super easy to configure and gives the data we exactly needed.



EDD integration is a blast!


Simple, yet effective


We are using the GTM Kit plugin integrated with the Easy Digital Downloads plugin, and it's been working very well for us!



Recently, we faced an issue with the GA4 reports where some purchase events were missing. We immediately reached out to the support team, and they provided a quick fix.



Now it is working fine with EDD.



Thank you!!


Great Solution & Support

Google Tag Manager and GA4 integration. Including WooCommerce data for Google Analytics 4 and support for server side GTM.

Headless GA4 vs GTM Kit – Google Tag Manager & GA4 integration