jakubkanna

Headless GA4 adds a compact Google Analytics 4 widget to the main WordPress dashboard.
It is designed for sites where:
<ul>
<li>the frontend is not rendered by WordPress</li>
<li>GA4 tracking already happens on the frontend</li>
<li>WordPress only needs to read and display GA4 reporting data for admins</li>
</ul>
The plugin uses the Google Analytics Data API and a Google service account. It does not inject frontend tracking code.
Features:
<ul>
<li>settings page for GA4 configuration</li>
<li>dashboard widget with core traffic metrics</li>
<li>last 7 days trend chart</li>
<li>top pages and top traffic sources</li>
<li>transient caching</li>
<li>manual refresh action</li>
</ul>
<h3>Privacy</h3>
Headless GA4 does not track visitors or inject analytics scripts.
The plugin only sends server-side requests to Google when an administrator configures a GA4 property and opens the dashboard or tests the connection. Those requests use the service account credentials you provide in the plugin settings.
<h3>External services</h3>
This plugin connects to Google services to authenticate requests and fetch Google Analytics 4 report data. These requests are only made after an administrator configures the plugin and then opens the dashboard widget, refreshes the data, or uses the Test connection button.
<h4>Google OAuth token service (`oauth2.googleapis.com`)</h4>
Used to exchange the configured Google service account credentials for a short-lived access token.
Data sent: a signed JWT assertion containing the service account email, requested scope, token endpoint, issued-at time, and expiration time.
Terms of service: https://developers.google.com/terms 
Privacy policy: https://policies.google.com/privacy
<h4>Google Analytics Data API (`analyticsdata.googleapis.com`)</h4>
Used to request GA4 report data for the configured GA4 property.
Data sent: the GA4 property ID, report request parameters such as date ranges, dimensions, metrics, and limits, plus the OAuth access token in the request headers.
Terms of service: https://developers.google.com/terms 
Privacy policy: https://policies.google.com/privacy

Headless GA4

Display lightweight GA4 traffic data in the WordPress dashboard for headless frontends.

Andy Feliciotti

This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking.
Note: Universal Analytics (UA-) was discontinued by Google on July 1, 2023. This plugin still supports UA tracking IDs for backwards compatibility, but we recommend migrating to Google Analytics 4 (G-XXXXXXXX) for active tracking.
Features
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with Google Analytics 4 (gtag.js) — Universal Analytics (analytics.js) still supported</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Google Consent Mode v2 support for GDPR/CCPA compliance</li>
<li>Debug Mode for testing GA4 implementation</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
This plugin uses Google Analytics 4 (gtag.js) tracking code by default. Universal Analytics (analytics.js) is still supported for backwards compatibility. It does not include any built in reporting — to view your site statistics, visit Google Analytics after installing.

Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

Headless GA4 vs Lightweight Google Analytics