Jason Norwood-Young

<p>HeadlineEngine is part of a suite of tools for news publishers, built by <a href="https://mavengine.com" rel="nofollow ugc">MavEngine</a>, a division of <a href="https://dailymaverick.co.za" rel="nofollow ugc">Daily Maverick</a>.</p>
<p>It analyses your headline as you type it and provides a score, based on the readability (how complex it is), length (how long it is), and powerwords (how many words it contains).</p>
<h3>Features</h3>
<h4>Readability</h4>
<p>We use the <a href="https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests" rel="nofollow ugc">Flesch Kincaid</a> formula to calculate readability. A good range of not too complex or too simple would be between 45 and 90. This is configurable in the system.</p>
<h4>Reading Grade</h4>
<p>We use the <a href="https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests" rel="nofollow ugc">Flesch Kincaid</a> formula to calculate reading grade. This is configurable in the system.</p>
<h4>Length</h4>
<p>You should aim for a letter count in the mid-80s. We recommend between 40 and 90 characters. This is configurable in the system.</p>
<h4>Word Count</h4>
<p>Our analysis of best-performing headlines shows that the ideal limit for a news article is around 12 to 14 words. This is configurable in the system.</p>
<h4>Powerwords</h4>
<p>Powerwords are emotional words. You can set your own, or use the words from <a href="https://rankmath.com/blog/power-words/" rel="nofollow ugc">RankMath</a>.</p>


HeadlineEngine

What makes a good headline? Get instant headline analysis based on readability, length, and powerwords.

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<h4>Container</h4>
<p>Organize your content into rows and sections. The Container block is the foundation of your content, allowing you to design unique sections for your content.</p>
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<p>Create advanced layouts with flexible grids. The Grid block gives you the ability to create any kind of layout you can imagine.</p>
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<p>Craft text-rich content with advanced typography. Everything from headings to paragraphs – take full control of your text.</p>
<h4>Button</h4>
<p>Drive conversions with beautiful buttons.</p>
<h4>Query</h4>
<p>Build a list of posts from any post type using advanced query parameters. Query post meta and option fields in GenerateBlocks Pro.</p>
<h4>Image</h4>
<p>Add images to your content to make a visual statement.</p>
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<p>Add custom SVG shapes to your pages with ease.</p>
<h4>Dynamic Tags</h4>
<p>Use our powerful dynamic tags to display dynamic content inside your blocks.</p>
<ul>
<li>Post title</li>
<li>Post excerpt</li>
<li>Post permalink</li>
<li>Post date</li>
<li>Featured image</li>
<li>Post meta</li>
<li>Author meta</li>
<li>Comment count</li>
<li>Comments URL</li>
<li>Author archives URL</li>
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</ul>
<p>In GenerateBlocks Pro, you get additional dynamic tags:</p>
<ul>
<li>Archive title</li>
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<li>Current year</li>
<li>Site title</li>
<li>Site tagline</li>
<li>Loop index number</li>
<li>Loop item</li>
</ul>
<h4>Performance</h4>
<p>We take performance seriously. Minimal CSS is generated only for the blocks you need, and our HTML structure is as simple as possible while allowing for maximum flexibility.</p>
<h4>Coding standards</h4>
<p>Built to the highest coding standards for security, stability and future compatibility.</p>
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<p>Style your blocks for different screen sizes.</p>
<ul>
<li>Desktop: @media (min-width:1025px)</li>
<li>Desktop & Tablet: @media (min-width:768px)</li>
<li>Tablet: @media (max-width:1024px) and (min-width:768px)</li>
<li>Tablet & Mobile: @media (max-width:1024px)</li>
<li>Mobile: @media (max-width:767px)</li>
</ul>
<p>In GenerateBlocks Pro, you can create as many custom media queries as you need.</p>
<h4>Documentation</h4>
<p>Check out our <a href="https://learn.generatepress.com/" rel="nofollow ugc">documentation</a> for more information on the individual blocks and how to use them.</p>


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HeadlineEngine vs GenerateBlocks