Jason Norwood-Young

<p>HeadlineEngine is part of a suite of tools for news publishers, built by <a href="https://mavengine.com" rel="nofollow ugc">MavEngine</a>, a division of <a href="https://dailymaverick.co.za" rel="nofollow ugc">Daily Maverick</a>.</p>
<p>It analyses your headline as you type it and provides a score, based on the readability (how complex it is), length (how long it is), and powerwords (how many words it contains).</p>
<h3>Features</h3>
<h4>Readability</h4>
<p>We use the <a href="https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests" rel="nofollow ugc">Flesch Kincaid</a> formula to calculate readability. A good range of not too complex or too simple would be between 45 and 90. This is configurable in the system.</p>
<h4>Reading Grade</h4>
<p>We use the <a href="https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests" rel="nofollow ugc">Flesch Kincaid</a> formula to calculate reading grade. This is configurable in the system.</p>
<h4>Length</h4>
<p>You should aim for a letter count in the mid-80s. We recommend between 40 and 90 characters. This is configurable in the system.</p>
<h4>Word Count</h4>
<p>Our analysis of best-performing headlines shows that the ideal limit for a news article is around 12 to 14 words. This is configurable in the system.</p>
<h4>Powerwords</h4>
<p>Powerwords are emotional words. You can set your own, or use the words from <a href="https://rankmath.com/blog/power-words/" rel="nofollow ugc">RankMath</a>.</p>


HeadlineEngine

What makes a good headline? Get instant headline analysis based on readability, length, and powerwords.

Matthew Batchelder

Zach Tirrell

methnen

<p>HeadlineEnvy adds the ability to A/B test the titles of your content through integration with Optimizely.</p>
<p><strong>Features include:</strong></p>
<ul>
<li><strong>Unrestricted headline variations.</strong> When creating the test for a headline, you can add as many or as few as you wish.</li>
<li><strong>Test headlines anywhere.</strong> Headline variations are applied to any place that your titles are output regardless of whether they appear on a post page, in the navigation, etc.</li>
<li><strong>Experiment results.</strong> Revisit posts in the dashboard to check the status of headline statistical significance while your headline experiments are executed.</li>
<li><strong>Automatic headline selection.</strong> Optionally choose to let HeadlineEnvy and Optimizely detect statistically significant winners and automatically update the post with the winning title.</li>
</ul>
<p>To contribute, report issues, or make feature requests use <a href="https://github.com/FunnelEnvy/headlineenvy" rel="nofollow ugc">Github</a>.</p>
<p>Visit<br />
<a href="http://www.funnelenvy.com/headlineenvy-wordpress-optimizely" rel="nofollow ugc">http://www.funnelenvy.com/headlineenvy-wordpress-optimizely</a> for official support of this plugin.</p>


HeadlineEnvy – headline testing with Optimizely

WordPress headline testing with Optimizely

HeadlineEngine vs HeadlineEnvy – headline testing with Optimizely