Jason Norwood-Young

<p>HeadlineEngine is part of a suite of tools for news publishers, built by <a href="https://mavengine.com" rel="nofollow ugc">MavEngine</a>, a division of <a href="https://dailymaverick.co.za" rel="nofollow ugc">Daily Maverick</a>.</p>
<p>It analyses your headline as you type it and provides a score, based on the readability (how complex it is), length (how long it is), and powerwords (how many words it contains).</p>
<h3>Features</h3>
<h4>Readability</h4>
<p>We use the <a href="https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests" rel="nofollow ugc">Flesch Kincaid</a> formula to calculate readability. A good range of not too complex or too simple would be between 45 and 90. This is configurable in the system.</p>
<h4>Reading Grade</h4>
<p>We use the <a href="https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests" rel="nofollow ugc">Flesch Kincaid</a> formula to calculate reading grade. This is configurable in the system.</p>
<h4>Length</h4>
<p>You should aim for a letter count in the mid-80s. We recommend between 40 and 90 characters. This is configurable in the system.</p>
<h4>Word Count</h4>
<p>Our analysis of best-performing headlines shows that the ideal limit for a news article is around 12 to 14 words. This is configurable in the system.</p>
<h4>Powerwords</h4>
<p>Powerwords are emotional words. You can set your own, or use the words from <a href="https://rankmath.com/blog/power-words/" rel="nofollow ugc">RankMath</a>.</p>


HeadlineEngine

What makes a good headline? Get instant headline analysis based on readability, length, and powerwords.

Junglei Kim

<p>Stroke by stroke typing effect Block is a dynamic block for WordPress sites that need expressive text motion without sacrificing accessibility or graceful fallbacks.</p>
<p>Its typing playback is built on top of UniTyper by Beaver Coding:<br />
https://github.com/beavercoding2022/uni-typer</p>
<p>Development repository:<br />
https://github.com/imjlk/k-typewriter</p>
<p>Use it for:</p>
<ul>
<li>Homepage hero copy</li>
<li>Product callouts</li>
<li>Announcement banners</li>
<li>Event pages</li>
<li>Multilingual headline rotations</li>
<li>Inline keyword rotators inside rows and grouped layouts</li>
</ul>
<p>Key features:</p>
<ul>
<li>Multiple messages with one message per line</li>
<li>Configurable typing, deleting, and pause timing</li>
<li>Optional start delay with first-start, every-cycle, and every-reentry timing modes</li>
<li>Optional looping, viewport start, and replay-on-re-entry behavior</li>
<li>Cursor controls for visibility, animation mode, thickness, height, and offset</li>
<li>First-message static fallback by default, with an optional custom fallback override</li>
<li>Auto-generated non-visual summary with optional override text</li>
<li>Inline layout support with width reservation in <code>ch</code> or measured longest-message mode</li>
<li>Text direction controls for <code>auto</code>, <code>ltr</code>, and <code>rtl</code></li>
<li>Start animation only when the block enters the viewport</li>
<li>Dynamic rendering for SEO-friendly first paint and no-JavaScript fallback</li>
<li>Reduced-motion support for visitors who prefer less animation</li>
<li>Semantic tag selection for <code>p</code>, <code>div</code>, <code>span</code>, <code>h1</code>–<code>h6</code>, <code>strong</code>, <code>em</code>, <code>small</code>, and <code>mark</code></li>
<li>Support for theme typography, spacing, and color tools</li>
<li>Bundled patterns for hero headlines, inline keyword rotators, announcement strips, feature spotlights, multilingual sections, split launch heroes, editorial leads, 404 prompts, and terminal-style loading sequences</li>
</ul>


Stroke by stroke typing effect Block

Animate headlines, notices, and hero copy with a polished typewriter block that works beautifully with multilingual text.

HeadlineEngine vs Stroke by stroke typing effect Block