HEDEF Hosting

<p>Hedef Image Optimizer — WebP & AVIF is a lightweight but powerful image optimization plugin that converts your JPEG and PNG uploads into modern WebP and AVIF formats.</p>
<p>All conversions happen locally on your server using GD and/or Imagick – there is no external API, no remote storage and no extra monthly bills.</p>
<p>The plugin is developed and maintained by <a href="https://hedefhosting.com.tr/" rel="nofollow ugc">Hedef Hosting</a> and is provided completely free of charge.<br />
If you have ideas, bug reports or feature requests, feel free to email us at support@hedefhosting.com.tr.</p>
<p>It focuses on three main goals:</p>
<ul>
<li><strong>Better performance</strong> – Serve lighter images without visibly losing quality.</li>
<li><strong>Modern formats</strong> – Use WebP and AVIF when supported by your server and your visitors’ browsers.</li>
<li><strong>Simple control</strong> – Configure everything from a single, polished settings page.</li>
</ul>
<h3>Key Features</h3>
<ul>
<li>Automatically convert JPEG/JPG and PNG images to WebP and/or AVIF on upload.</li>
<li>Bulk optimization tool for existing Media Library images, with:
<ul>
<li>Progress bar and live log of processed items.</li>
<li>“Run again” support to refresh images after changing quality or resize settings.</li>
</ul>
</li>
<li>Media Library “Optimizer” column:
<ul>
<li>See per-image status, new filesize, and percentage of space saved.</li>
<li>One-click Re-optimize and Restore original actions (if you keep originals).</li>
</ul>
</li>
<li>Per-image controls in the attachment edit screen:
<ul>
<li>Optimize/Re-optimize just that image.</li>
<li>Override the global “Optimize on upload” setting.</li>
</ul>
</li>
<li>Server capabilities checker for GD / Imagick WebP and AVIF support.</li>
<li>Optional frontend integration using  tags with WebP/AVIF  elements:
<ul>
<li>Modern browsers get AVIF/WebP.</li>
<li>Older browsers fall back to the original image.</li>
</ul>
</li>
<li>Adjustable compression quality (0–100) with recommended ranges.</li>
<li>Optional resize of next-gen copies above a configurable max width (e.g. 2048px).</li>
<li>Optional EXIF/IPTC metadata stripping from next-gen copies to further reduce filesize.</li>
<li>Exclusion rules:
<ul>
<li>Skip specific images based on filename or path (e.g. logo, /icons/, avatar-).</li>
</ul>
</li>
<li>Works with:
<ul>
<li>WordPress Media Library</li>
<li>wp_get_attachment_image()</li>
<li>Featured images and most themes/page builders.</li>
</ul>
</li>
<li>Localization:
<ul>
<li>English (en_US)</li>
<li>Turkish (tr_TR) – full translation of the admin UI and bulk screens.</li>
</ul>
</li>
</ul>
<p>Everything is designed to blend nicely into the WordPress admin with a clean, modern UI.</p>
<h3>How It Works</h3>
<ol>
<li>When you upload a JPEG or PNG image, the plugin can automatically generate .webp and/or .avif versions (depending on your settings and server capabilities).</li>
<li>For existing images, use the <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Bulk Optimize (NGIO)</strong> screen to scan the Media Library and generate missing next-gen versions in small batches.</li>
<li>On the frontend, you can enable the  integration so that supported browsers will load AVIF / WebP, while older browsers still get the original image.</li>
<li>The plugin stores lightweight stats in attachment metadata (ngio) so you can see how much space you’ve saved on each image and across the library.</li>
</ol>
<h3>Requirements</h3>
<ul>
<li>PHP 8.1 or higher (for AVIF support through GD or Imagick).</li>
<li>WordPress 6.5 or higher.</li>
<li>One of:
<ul>
<li>PHP GD extension compiled with WebP/AVIF support.</li>
<li>PHP Imagick extension with WEBP/AVIF codecs enabled.</li>
</ul>
</li>
</ul>
<p>If your server is missing some of these, the <strong>Server support</strong> box on the settings page will clearly show what’s available and what is not.</p>
<h3>Usage</h3>
<h3>1. Choose formats and automation</h3>
<p>On the <strong>Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Image Optimizer</strong> page:</p>
<ul>
<li>Enable WebP, AVIF, or both, depending on your server capabilities.</li>
<li>Turn on <strong>Optimize on upload</strong> if you want new images to be processed automatically.</li>
<li>Enable <strong>Serve via </strong> to send WebP/AVIF to compatible browsers.</li>
</ul>
<p>You can also:</p>
<ul>
<li>Pick a quality level (e.g. 80–85 for most sites).</li>
<li>Enable <strong>Resize next-gen copies</strong> and set a max width (e.g. 2048px).</li>
<li>Enable <strong>Strip metadata</strong> to remove EXIF/IPTC from generated copies.</li>
<li>Add <strong>Exclusion patterns</strong> (one per line) to skip specific images.</li>
</ul>
<h3>2. Bulk optimization</h3>
<p>Go to <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Bulk Optimize (NGIO)</strong>:</p>
<ul>
<li>Click <strong>Optimize all images</strong> to start the process.</li>
<li>The progress bar will move as images are processed.</li>
<li>The log will list each optimized attachment.</li>
<li>If you change quality or resize settings later, you can run bulk optimization again – existing next-gen copies will be refreshed.</li>
</ul>
<h3>3. Per-image controls</h3>
<p>In <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Library</strong> (list view):</p>
<ul>
<li>Use the <strong>Optimizer</strong> column to see:
<ul>
<li>Status (optimized/not optimized).</li>
<li>New filesize and percentage of space saved.</li>
<li>Links to Re-optimize and Restore original.</li>
</ul>
</li>
</ul>
<p>In the <strong>attachment edit screen</strong>:</p>
<ul>
<li>Use the <strong>NextGen optimization</strong> metabox to:
<ul>
<li>Optimize/re-optimize just that image.</li>
<li>Override the global “Optimize on upload” behaviour.</li>
</ul>
</li>
</ul>
<h3>License</h3>
<p>Hedef Image Optimizer — WebP & AVIF is free software released under the <strong>GNU General Public License v2.0 or later</strong>.<br />
You can redistribute it and/or modify it under the terms of the GPL as published by the Free Software Foundation.<br />
See https://www.gnu.org/licenses/gpl-2.0.html for the full license text.</p>


Hedef Image Optimizer — WebP & AVIF

Converts JPEG and PNG to modern WebP and AVIF formats, with bulk optimization and smart delivery.

Svitozar Lys

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