HEDEF Hosting

Hedef Image Optimizer — WebP & AVIF is a lightweight but powerful image optimization plugin that converts your JPEG and PNG uploads into modern WebP and AVIF formats.
All conversions happen locally on your server using GD and/or Imagick – there is no external API, no remote storage and no extra monthly bills.
The plugin is developed and maintained by <a href="https://hedefhosting.com.tr/" rel="nofollow ugc">Hedef Hosting</a> and is provided completely free of charge. 
If you have ideas, bug reports or feature requests, feel free to email us at support@hedefhosting.com.tr.
It focuses on three main goals:
<ul>
<li>Better performance – Serve lighter images without visibly losing quality.</li>
<li>Modern formats – Use WebP and AVIF when supported by your server and your visitors’ browsers.</li>
<li>Simple control – Configure everything from a single, polished settings page.</li>
</ul>
<h3>Key Features</h3>
<ul>
<li>Automatically convert JPEG/JPG and PNG images to WebP and/or AVIF on upload.</li>
<li>Bulk optimization tool for existing Media Library images, with:
<ul>
<li>Progress bar and live log of processed items.</li>
<li>“Run again” support to refresh images after changing quality or resize settings.</li>
</ul>
</li>
<li>Media Library “Optimizer” column:
<ul>
<li>See per-image status, new filesize, and percentage of space saved.</li>
<li>One-click Re-optimize and Restore original actions (if you keep originals).</li>
</ul>
</li>
<li>Per-image controls in the attachment edit screen:
<ul>
<li>Optimize/Re-optimize just that image.</li>
<li>Override the global “Optimize on upload” setting.</li>
</ul>
</li>
<li>Server capabilities checker for GD / Imagick WebP and AVIF support.</li>
<li>Optional frontend integration using tags with WebP/AVIF elements:
<ul>
<li>Modern browsers get AVIF/WebP.</li>
<li>Older browsers fall back to the original image.</li>
</ul>
</li>
<li>Adjustable compression quality (0–100) with recommended ranges.</li>
<li>Optional resize of next-gen copies above a configurable max width (e.g. 2048px).</li>
<li>Optional EXIF/IPTC metadata stripping from next-gen copies to further reduce filesize.</li>
<li>Exclusion rules:
<ul>
<li>Skip specific images based on filename or path (e.g. logo, /icons/, avatar-).</li>
</ul>
</li>
<li>Works with:
<ul>
<li>WordPress Media Library</li>
<li>wp_get_attachment_image()</li>
<li>Featured images and most themes/page builders.</li>
</ul>
</li>
<li>Localization:
<ul>
<li>English (en_US)</li>
<li>Turkish (tr_TR) – full translation of the admin UI and bulk screens.</li>
</ul>
</li>
</ul>
Everything is designed to blend nicely into the WordPress admin with a clean, modern UI.
<h3>How It Works</h3>
<ol>
<li>When you upload a JPEG or PNG image, the plugin can automatically generate .webp and/or .avif versions (depending on your settings and server capabilities).</li>
<li>For existing images, use the Media → Bulk Optimize (NGIO) screen to scan the Media Library and generate missing next-gen versions in small batches.</li>
<li>On the frontend, you can enable the integration so that supported browsers will load AVIF / WebP, while older browsers still get the original image.</li>
<li>The plugin stores lightweight stats in attachment metadata (ngio) so you can see how much space you’ve saved on each image and across the library.</li>
</ol>
<h3>Requirements</h3>
<ul>
<li>PHP 8.1 or higher (for AVIF support through GD or Imagick).</li>
<li>WordPress 6.5 or higher.</li>
<li>One of:
<ul>
<li>PHP GD extension compiled with WebP/AVIF support.</li>
<li>PHP Imagick extension with WEBP/AVIF codecs enabled.</li>
</ul>
</li>
</ul>
If your server is missing some of these, the Server support box on the settings page will clearly show what’s available and what is not.
<h3>Usage</h3>
<h3>1. Choose formats and automation</h3>
On the Settings → Image Optimizer page:
<ul>
<li>Enable WebP, AVIF, or both, depending on your server capabilities.</li>
<li>Turn on Optimize on upload if you want new images to be processed automatically.</li>
<li>Enable Serve via to send WebP/AVIF to compatible browsers.</li>
</ul>
You can also:
<ul>
<li>Pick a quality level (e.g. 80–85 for most sites).</li>
<li>Enable Resize next-gen copies and set a max width (e.g. 2048px).</li>
<li>Enable Strip metadata to remove EXIF/IPTC from generated copies.</li>
<li>Add Exclusion patterns (one per line) to skip specific images.</li>
</ul>
<h3>2. Bulk optimization</h3>
Go to Media → Bulk Optimize (NGIO):
<ul>
<li>Click Optimize all images to start the process.</li>
<li>The progress bar will move as images are processed.</li>
<li>The log will list each optimized attachment.</li>
<li>If you change quality or resize settings later, you can run bulk optimization again – existing next-gen copies will be refreshed.</li>
</ul>
<h3>3. Per-image controls</h3>
In Media → Library (list view):
<ul>
<li>Use the Optimizer column to see:
<ul>
<li>Status (optimized/not optimized).</li>
<li>New filesize and percentage of space saved.</li>
<li>Links to Re-optimize and Restore original.</li>
</ul>
</li>
</ul>
In the attachment edit screen:
<ul>
<li>Use the NextGen optimization metabox to:
<ul>
<li>Optimize/re-optimize just that image.</li>
<li>Override the global “Optimize on upload” behaviour.</li>
</ul>
</li>
</ul>
<h3>License</h3>
Hedef Image Optimizer — WebP & AVIF is free software released under the GNU General Public License v2.0 or later. 
You can redistribute it and/or modify it under the terms of the GPL as published by the Free Software Foundation. 
See https://www.gnu.org/licenses/gpl-2.0.html for the full license text.

Hedef Image Optimizer — WebP & AVIF

Converts JPEG and PNG to modern WebP and AVIF formats, with bulk optimization and smart delivery.

Erdinc Bulat

Erdo Image Optimizer is a complete Image SEO & Performance Suite for WordPress. Convert images to WebP/AVIF, bulk-fix alt text, sanitize filenames, enable lazy loading, clean up unused media, and run a 6-point SEO audit — all from a single, modern dashboard.
Most image optimization plugins stop at compression. Erdo goes further: every image in your media library receives a professional SEO health score (out of 6 points). You will know exactly which images are hurting your Google rankings and how to fix them, in bulk, in minutes.
<h4>Why Erdo Image Optimizer?</h4>
<ul>
<li>Image SEO Audit (6 Points): Every image gets a score from 0 to 6 based on alt text, filename quality, title, contextual relevance, dimensions, and format. Fix failing criteria with one click — no guesswork.</li>
<li>WebP & AVIF Converter: One-click conversion from JPEG, PNG, GIF, and HEIC/HEIF to WebP or AVIF. Smart Quality mode automatically finds the smallest file size that still looks great.</li>
<li>Bulk Alt Text Generation: Automatically generate descriptive alt text from filenames for every image missing it. Fix hundreds of images in seconds — critical for accessibility and image SEO.</li>
<li>Filename Sanitizer: Transforms messy uploads like <code>IMG_1234 (copy).JPG</code> into SEO-friendly <code>professional-web-design.webp</code> at upload time. Bulk-rename existing images with automatic database reference updates.</li>
<li>Unused Media Cleanup: Scans your entire library to find images that appear nowhere on your site. Free up disk space and stop confusing search crawlers with orphaned files.</li>
<li>Lazy Loading & WebP Serving: Inject <code>loading="lazy"</code> into content images automatically. Serve WebP to compatible browsers via <code>.htaccess</code> rewrite (Apache) or PHP <code><picture></code> fallback (all servers).</li>
<li>Background Queue & WP-CLI: Bulk-convert thousands of images via WP-Cron — close the browser tab and let it run. Full CLI support: <code>wp erdo convert</code>, <code>audit</code>, <code>restore</code>, <code>stats</code>, <code>clean-cache</code>.</li>
<li>BunnyCDN & REST API: Upload converted images directly to BunnyCDN storage. Headless access via <code>/wp-json/erdo/v1/stats</code> and <code>/wp-json/erdo/v1/audit</code> REST endpoints.</li>
</ul>
<h4>Full Feature List</h4>
Compression & Conversion
<ul>
<li>One-click WebP and AVIF conversion with original backup and one-click restore</li>
<li>HEIC/HEIF (iPhone photos) conversion to WebP/AVIF via Imagick</li>
<li>Smart Quality mode — automatically finds the smallest file size that still looks great</li>
<li>Lossless mode for zero-quality-loss compression</li>
<li>Max Upload Width — automatically resize oversized images before conversion</li>
<li>EXIF metadata stripper — reduce file weight and protect photographer privacy</li>
<li>GIF, JPEG, PNG, HEIC → WebP/AVIF in one click</li>
</ul>
Image SEO & Alt Text
<ul>
<li>Image SEO Auditor with 6-point health score for every image in your library</li>
<li>Bulk Alt Text — generate alt text from filenames for all images missing it</li>
<li>Automatic filename sanitization on upload (removes spaces, special chars, uppercase)</li>
<li>Bulk rename all existing filenames with automatic database reference update</li>
<li>SEO Audit CSV export — download a full spreadsheet for reporting</li>
<li>Missing Alt Text filter — focus the dashboard on images that need fixing</li>
</ul>
Performance & Delivery
<ul>
<li>Lazy loading (<code>loading="lazy"</code>) injected into content, thumbnails, and gallery images</li>
<li>WebP serving via <code>.htaccess</code> rewrite (Apache) or PHP <code><picture></code> element rewriter</li>
<li>BunnyCDN integration — upload converted images directly to CDN storage</li>
<li>Background Queue — bulk convert via WP-Cron, browser tab can be closed</li>
</ul>
Developer & Dashboard
<ul>
<li>REST API: <code>/wp-json/erdo/v1/stats</code> and <code>/wp-json/erdo/v1/audit</code> endpoints</li>
<li>WP-CLI commands: <code>wp erdo convert</code>, <code>audit</code>, <code>restore</code>, <code>stats</code>, <code>clean-cache</code></li>
<li>Dashboard widget — key stats visible from wp-admin home</li>
<li>Before/After comparison slider — drag to compare original vs optimized</li>
<li>Right-click context menu on every image card</li>
<li>Grid size selector (Small / Medium / Large) with localStorage persistence</li>
<li>SVG upload support with automatic XSS sanitization for administrators</li>
<li>Multisite / network admin support</li>
<li>Modern, clean dashboard with format badge and SEO score on every card</li>
</ul>

Erdo Image Optimizer: Compress & Convert to WebP/AVIF (SEO Audit, Alt Text, Lazy Load)


Expected another "compress and done" plugin and got a complete image SEO toolkit instead. The standout for me is the 6-point audit score on every image. It tells you exactly which ones have weak alt text, bad filenames or the wrong format, and you fix them in bulk instead of one at a time. The WebP/AVIF conversion handles HEIC from iPhone photos too, and it keeps your originals with one-click restore, so there's basically no risk in trying it.



What sold me as a developer was the depth under the hood. Full WP-CLI support (wp erdo convert/audit/restore), real REST endpoints, a background queue so big libraries keep converting after you close the tab, and clean i18n. That's an unusual amount of care for a free plugin, and it's clearly built to WordPress standards, proper nonces, capability checks and escaping throughout.



Runs smoothly, does what it promises, and no upsell nagging. Highly recommended, and I'm looking forward to where this one goes.


More than a compressor a real image SEO suite


Not just another compressor - the 6-point SEO audit on every image and bulk alt text generation alone save hours of work. WebP/AVIF conversion with automatic original backup makes experimenting risk-free, and the WP-CLI commands and REST API endpoints show this was built by a developer for developers. Highly recommended.


Finally an image plugin that takes SEO seriously

Compress & convert images to WebP/AVIF. SEO-audit every image, bulk-fix alt text, filenames & unused media. Lazy loading & BunnyCDN.

Hedef Image Optimizer — WebP & AVIF vs Erdo Image Optimizer: Compress & Convert to WebP/AVIF (SEO Audit, Alt Text, Lazy Load)