HEDEF Hosting

Hedef Image Optimizer — WebP & AVIF is a lightweight but powerful image optimization plugin that converts your JPEG and PNG uploads into modern WebP and AVIF formats.
All conversions happen locally on your server using GD and/or Imagick – there is no external API, no remote storage and no extra monthly bills.
The plugin is developed and maintained by <a href="https://hedefhosting.com.tr/" rel="nofollow ugc">Hedef Hosting</a> and is provided completely free of charge. 
If you have ideas, bug reports or feature requests, feel free to email us at support@hedefhosting.com.tr.
It focuses on three main goals:
<ul>
<li>Better performance – Serve lighter images without visibly losing quality.</li>
<li>Modern formats – Use WebP and AVIF when supported by your server and your visitors’ browsers.</li>
<li>Simple control – Configure everything from a single, polished settings page.</li>
</ul>
<h3>Key Features</h3>
<ul>
<li>Automatically convert JPEG/JPG and PNG images to WebP and/or AVIF on upload.</li>
<li>Bulk optimization tool for existing Media Library images, with:
<ul>
<li>Progress bar and live log of processed items.</li>
<li>“Run again” support to refresh images after changing quality or resize settings.</li>
</ul>
</li>
<li>Media Library “Optimizer” column:
<ul>
<li>See per-image status, new filesize, and percentage of space saved.</li>
<li>One-click Re-optimize and Restore original actions (if you keep originals).</li>
</ul>
</li>
<li>Per-image controls in the attachment edit screen:
<ul>
<li>Optimize/Re-optimize just that image.</li>
<li>Override the global “Optimize on upload” setting.</li>
</ul>
</li>
<li>Server capabilities checker for GD / Imagick WebP and AVIF support.</li>
<li>Optional frontend integration using tags with WebP/AVIF elements:
<ul>
<li>Modern browsers get AVIF/WebP.</li>
<li>Older browsers fall back to the original image.</li>
</ul>
</li>
<li>Adjustable compression quality (0–100) with recommended ranges.</li>
<li>Optional resize of next-gen copies above a configurable max width (e.g. 2048px).</li>
<li>Optional EXIF/IPTC metadata stripping from next-gen copies to further reduce filesize.</li>
<li>Exclusion rules:
<ul>
<li>Skip specific images based on filename or path (e.g. logo, /icons/, avatar-).</li>
</ul>
</li>
<li>Works with:
<ul>
<li>WordPress Media Library</li>
<li>wp_get_attachment_image()</li>
<li>Featured images and most themes/page builders.</li>
</ul>
</li>
<li>Localization:
<ul>
<li>English (en_US)</li>
<li>Turkish (tr_TR) – full translation of the admin UI and bulk screens.</li>
</ul>
</li>
</ul>
Everything is designed to blend nicely into the WordPress admin with a clean, modern UI.
<h3>How It Works</h3>
<ol>
<li>When you upload a JPEG or PNG image, the plugin can automatically generate .webp and/or .avif versions (depending on your settings and server capabilities).</li>
<li>For existing images, use the Media → Bulk Optimize (NGIO) screen to scan the Media Library and generate missing next-gen versions in small batches.</li>
<li>On the frontend, you can enable the integration so that supported browsers will load AVIF / WebP, while older browsers still get the original image.</li>
<li>The plugin stores lightweight stats in attachment metadata (ngio) so you can see how much space you’ve saved on each image and across the library.</li>
</ol>
<h3>Requirements</h3>
<ul>
<li>PHP 8.1 or higher (for AVIF support through GD or Imagick).</li>
<li>WordPress 6.5 or higher.</li>
<li>One of:
<ul>
<li>PHP GD extension compiled with WebP/AVIF support.</li>
<li>PHP Imagick extension with WEBP/AVIF codecs enabled.</li>
</ul>
</li>
</ul>
If your server is missing some of these, the Server support box on the settings page will clearly show what’s available and what is not.
<h3>Usage</h3>
<h3>1. Choose formats and automation</h3>
On the Settings → Image Optimizer page:
<ul>
<li>Enable WebP, AVIF, or both, depending on your server capabilities.</li>
<li>Turn on Optimize on upload if you want new images to be processed automatically.</li>
<li>Enable Serve via to send WebP/AVIF to compatible browsers.</li>
</ul>
You can also:
<ul>
<li>Pick a quality level (e.g. 80–85 for most sites).</li>
<li>Enable Resize next-gen copies and set a max width (e.g. 2048px).</li>
<li>Enable Strip metadata to remove EXIF/IPTC from generated copies.</li>
<li>Add Exclusion patterns (one per line) to skip specific images.</li>
</ul>
<h3>2. Bulk optimization</h3>
Go to Media → Bulk Optimize (NGIO):
<ul>
<li>Click Optimize all images to start the process.</li>
<li>The progress bar will move as images are processed.</li>
<li>The log will list each optimized attachment.</li>
<li>If you change quality or resize settings later, you can run bulk optimization again – existing next-gen copies will be refreshed.</li>
</ul>
<h3>3. Per-image controls</h3>
In Media → Library (list view):
<ul>
<li>Use the Optimizer column to see:
<ul>
<li>Status (optimized/not optimized).</li>
<li>New filesize and percentage of space saved.</li>
<li>Links to Re-optimize and Restore original.</li>
</ul>
</li>
</ul>
In the attachment edit screen:
<ul>
<li>Use the NextGen optimization metabox to:
<ul>
<li>Optimize/re-optimize just that image.</li>
<li>Override the global “Optimize on upload” behaviour.</li>
</ul>
</li>
</ul>
<h3>License</h3>
Hedef Image Optimizer — WebP & AVIF is free software released under the GNU General Public License v2.0 or later. 
You can redistribute it and/or modify it under the terms of the GPL as published by the Free Software Foundation. 
See https://www.gnu.org/licenses/gpl-2.0.html for the full license text.

Hedef Image Optimizer — WebP & AVIF

Converts JPEG and PNG to modern WebP and AVIF formats, with bulk optimization and smart delivery.

Mustafa Uysal

poweredcache

Image Optimizer Pro is your ultimate solution to optimize images efficiently. Designed for WordPress users, it automatically converts and serves images in AVIF or webp format where the browser supports, ensuring faster load times and enhanced user experience.
<h4>Key Features</h4>
<ul>
<li>
On-the-fly Image Optimization: No need to manually convert each image. Image Optimizer Pro does it for you!
</li>
<li>
Serve in AVIF or WebP: Utilize the latest image formats for faster loading and better performance.
</li>
<li>
Global Network Distribution: Images are distributed on our extensive global network, ensuring they are served swiftly to your visitors, no matter where they are.
</li>
</ul>
Documentation: <a href="https://docs.poweredcache.com/image-optimization/" rel="nofollow ugc">https://docs.poweredcache.com/image-optimization/</a>
Please note: This plugin requires an active license key for operation. Users can utilize their existing <a href="https://poweredcache.com/pricing/" rel="nofollow ugc">Powered Cache Premium</a> license key or purchase a standalone license at <a href="https://poweredcache.com/pricing/image-optimizer/" rel="nofollow ugc">Image Optimizer Pro Plans</a> page.
<h4>Contributing & Bug Report</h4>
Bug reports and pull requests are welcome on <a href="https://github.com/poweredcache/image-optimizer-pro/" rel="nofollow ugc">Github</a>.
If you like Image Optimizer PRO, then consider checking out our other projects:
<ul>
<li><a href="https://poweredcache.com/" rel="friend nofollow ugc">Powered Cache</a> – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score</li>
<li><a href="https://handyplugins.co/magic-login-pro/" rel="friend nofollow ugc">Magic Login Pro</a> – Easy, secure, and passwordless authentication for WordPress.</li>
<li><a href="https://handyplugins.co/easy-text-to-speech/" rel="friend nofollow ugc">Easy Text-to-Speech for WordPress</a> – Transform your textual content into high-quality synthesized speech with Amazon Polly.</li>
<li><a href="https://handyplugins.co/handywriter/" rel="friend nofollow ugc">Handywriter</a> – AI-powered writing assistant that can help you create content for your WordPress.</li>
<li><a href="https://handyplugins.co/paddlepress-pro/" rel="friend nofollow ugc">PaddlePress PRO</a> – Paddle Plugin for WordPress</li>
<li><a href="https://handyplugins.co/wp-accessibility-toolkit/" rel="friend nofollow ugc">WP Accessibility Toolkit</a> – A collection of tools to help you make your WordPress more accessible.</li>
</ul>
<h3>Privacy Policy and Third-Party Service Disclosure</h3>
Our plugin, Image Optimizer Pro, enhances website performance by optimizing and distributing images via a third-party service, <a href="https://poweredcache.com/" rel="nofollow ugc">Powered Cache</a>. 
This collaboration is essential for functionalities like on-the-fly image optimization and global network distribution.
In addition to optimizing images, our service includes verifying website addresses and license keys against our API endpoint. This verification is conducted to ensure that each website is eligible to use our services.
As part of these processes, standard visitor information, such as IP addresses, may be collected, and we ensure the protection of user privacy and data.
For detailed insights into how data is handled by Powered Cache, and to understand the terms under which the service operates, please review the following: 
– <a href="https://poweredcache.com/privacy/" rel="nofollow ugc">Privacy Policy</a> 
– <a href="https://poweredcache.com/tos/" rel="nofollow ugc">Terms of Service</a>

Image Optimizer PRO – Optimize Images, Convert AVIF & WebP

Optimize and serve your images in AVIF or webp format on-the-fly, boosting site performance and decreasing load times with our network distribution.

Hedef Image Optimizer — WebP & AVIF vs Image Optimizer PRO – Optimize Images, Convert AVIF & WebP