HEDEF Hosting

<p>Hedef Image Optimizer — WebP & AVIF is a lightweight but powerful image optimization plugin that converts your JPEG and PNG uploads into modern WebP and AVIF formats.</p>
<p>All conversions happen locally on your server using GD and/or Imagick – there is no external API, no remote storage and no extra monthly bills.</p>
<p>The plugin is developed and maintained by <a href="https://hedefhosting.com.tr/" rel="nofollow ugc">Hedef Hosting</a> and is provided completely free of charge.<br />
If you have ideas, bug reports or feature requests, feel free to email us at support@hedefhosting.com.tr.</p>
<p>It focuses on three main goals:</p>
<ul>
<li><strong>Better performance</strong> – Serve lighter images without visibly losing quality.</li>
<li><strong>Modern formats</strong> – Use WebP and AVIF when supported by your server and your visitors’ browsers.</li>
<li><strong>Simple control</strong> – Configure everything from a single, polished settings page.</li>
</ul>
<h3>Key Features</h3>
<ul>
<li>Automatically convert JPEG/JPG and PNG images to WebP and/or AVIF on upload.</li>
<li>Bulk optimization tool for existing Media Library images, with:
<ul>
<li>Progress bar and live log of processed items.</li>
<li>“Run again” support to refresh images after changing quality or resize settings.</li>
</ul>
</li>
<li>Media Library “Optimizer” column:
<ul>
<li>See per-image status, new filesize, and percentage of space saved.</li>
<li>One-click Re-optimize and Restore original actions (if you keep originals).</li>
</ul>
</li>
<li>Per-image controls in the attachment edit screen:
<ul>
<li>Optimize/Re-optimize just that image.</li>
<li>Override the global “Optimize on upload” setting.</li>
</ul>
</li>
<li>Server capabilities checker for GD / Imagick WebP and AVIF support.</li>
<li>Optional frontend integration using  tags with WebP/AVIF  elements:
<ul>
<li>Modern browsers get AVIF/WebP.</li>
<li>Older browsers fall back to the original image.</li>
</ul>
</li>
<li>Adjustable compression quality (0–100) with recommended ranges.</li>
<li>Optional resize of next-gen copies above a configurable max width (e.g. 2048px).</li>
<li>Optional EXIF/IPTC metadata stripping from next-gen copies to further reduce filesize.</li>
<li>Exclusion rules:
<ul>
<li>Skip specific images based on filename or path (e.g. logo, /icons/, avatar-).</li>
</ul>
</li>
<li>Works with:
<ul>
<li>WordPress Media Library</li>
<li>wp_get_attachment_image()</li>
<li>Featured images and most themes/page builders.</li>
</ul>
</li>
<li>Localization:
<ul>
<li>English (en_US)</li>
<li>Turkish (tr_TR) – full translation of the admin UI and bulk screens.</li>
</ul>
</li>
</ul>
<p>Everything is designed to blend nicely into the WordPress admin with a clean, modern UI.</p>
<h3>How It Works</h3>
<ol>
<li>When you upload a JPEG or PNG image, the plugin can automatically generate .webp and/or .avif versions (depending on your settings and server capabilities).</li>
<li>For existing images, use the <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Bulk Optimize (NGIO)</strong> screen to scan the Media Library and generate missing next-gen versions in small batches.</li>
<li>On the frontend, you can enable the  integration so that supported browsers will load AVIF / WebP, while older browsers still get the original image.</li>
<li>The plugin stores lightweight stats in attachment metadata (ngio) so you can see how much space you’ve saved on each image and across the library.</li>
</ol>
<h3>Requirements</h3>
<ul>
<li>PHP 8.1 or higher (for AVIF support through GD or Imagick).</li>
<li>WordPress 6.5 or higher.</li>
<li>One of:
<ul>
<li>PHP GD extension compiled with WebP/AVIF support.</li>
<li>PHP Imagick extension with WEBP/AVIF codecs enabled.</li>
</ul>
</li>
</ul>
<p>If your server is missing some of these, the <strong>Server support</strong> box on the settings page will clearly show what’s available and what is not.</p>
<h3>Usage</h3>
<h3>1. Choose formats and automation</h3>
<p>On the <strong>Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Image Optimizer</strong> page:</p>
<ul>
<li>Enable WebP, AVIF, or both, depending on your server capabilities.</li>
<li>Turn on <strong>Optimize on upload</strong> if you want new images to be processed automatically.</li>
<li>Enable <strong>Serve via </strong> to send WebP/AVIF to compatible browsers.</li>
</ul>
<p>You can also:</p>
<ul>
<li>Pick a quality level (e.g. 80–85 for most sites).</li>
<li>Enable <strong>Resize next-gen copies</strong> and set a max width (e.g. 2048px).</li>
<li>Enable <strong>Strip metadata</strong> to remove EXIF/IPTC from generated copies.</li>
<li>Add <strong>Exclusion patterns</strong> (one per line) to skip specific images.</li>
</ul>
<h3>2. Bulk optimization</h3>
<p>Go to <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Bulk Optimize (NGIO)</strong>:</p>
<ul>
<li>Click <strong>Optimize all images</strong> to start the process.</li>
<li>The progress bar will move as images are processed.</li>
<li>The log will list each optimized attachment.</li>
<li>If you change quality or resize settings later, you can run bulk optimization again – existing next-gen copies will be refreshed.</li>
</ul>
<h3>3. Per-image controls</h3>
<p>In <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Library</strong> (list view):</p>
<ul>
<li>Use the <strong>Optimizer</strong> column to see:
<ul>
<li>Status (optimized/not optimized).</li>
<li>New filesize and percentage of space saved.</li>
<li>Links to Re-optimize and Restore original.</li>
</ul>
</li>
</ul>
<p>In the <strong>attachment edit screen</strong>:</p>
<ul>
<li>Use the <strong>NextGen optimization</strong> metabox to:
<ul>
<li>Optimize/re-optimize just that image.</li>
<li>Override the global “Optimize on upload” behaviour.</li>
</ul>
</li>
</ul>
<h3>License</h3>
<p>Hedef Image Optimizer — WebP & AVIF is free software released under the <strong>GNU General Public License v2.0 or later</strong>.<br />
You can redistribute it and/or modify it under the terms of the GPL as published by the Free Software Foundation.<br />
See https://www.gnu.org/licenses/gpl-2.0.html for the full license text.</p>


Hedef Image Optimizer — WebP & AVIF

Converts JPEG and PNG to modern WebP and AVIF formats, with bulk optimization and smart delivery.

lessflux

<p>LessFlux is an external image and video optimization plugin for WordPress that helps reduce media file sizes, improve delivery performance, and offload optimization workloads from your hosting environment.</p>
<p>Unlike traditional optimization plugins that process files directly on your server, LessFlux performs all optimization tasks externally. Images and videos are compressed, converted, and delivered through LessFlux infrastructure, helping reduce CPU usage, memory consumption, and long-running optimization jobs on your WordPress installation.</p>
<p>Whether you’re running a personal website, WooCommerce store, agency portfolio, membership site, or content-heavy publication, LessFlux helps streamline media optimization while keeping your WordPress environment lightweight.</p>
<h4>How LessFlux Works</h4>
<ol>
<li>Connect your WordPress site using a Website API Key from your LessFlux account.</li>
<li>Upload images or videos as usual.</li>
<li>LessFlux processes media externally and delivers optimized assets through the CDN.</li>
<li>Existing media can be optimized in bulk using background processing.</li>
<li>Bulk optimization jobs continue running even if you close your browser or leave the page.</li>
</ol>
<h4>Key Features</h4>
<ul>
<li>External image and video optimization</li>
<li>No CPU or memory usage on your WordPress server during processing</li>
<li>Background bulk optimization</li>
<li>Automatic optimization on upload</li>
<li>JPEG and PNG conversion to WebP and AVIF</li>
<li>AVIF recompression support</li>
<li>Video optimization support</li>
<li>Global CDN delivery</li>
<li>Custom CDN CNAME support</li>
<li>Lazy loading support</li>
<li>EXIF metadata preservation</li>
<li>Flexible file replacement options</li>
<li>Support for WordPress-generated image sizes</li>
<li>Bulk optimization for existing media</li>
<li>Website API-based authentication</li>
<li>Activity logs and optimization monitoring</li>
</ul>
<h4>Image Optimization</h4>
<p>LessFlux supports optimization for:</p>
<ul>
<li>JPEG</li>
<li>PNG</li>
<li>GIF</li>
<li>WebP</li>
<li>AVIF</li>
<li>SVG</li>
</ul>
<p>Image optimization features include:</p>
<ul>
<li>Automatic optimization on upload</li>
<li>Lossy compression</li>
<li>WebP conversion</li>
<li>AVIF conversion</li>
<li>Lazy loading</li>
<li>Inline aspect-ratio placeholders for improved layout stability</li>
<li>EXIF metadata preservation</li>
<li>Selectable image formats</li>
<li>Ignored image size rules</li>
<li>Optional image cropping on upload</li>
<li>Original file preservation or replacement</li>
</ul>
<h4>Video Optimization</h4>
<p>Optimize videos directly from WordPress using LessFlux.</p>
<p>Supported formats include:</p>
<ul>
<li>MP4</li>
<li>QuickTime</li>
<li>AVI</li>
<li>WebM</li>
</ul>
<p>Video optimization features include:</p>
<ul>
<li>Automatic video optimization on upload</li>
<li>Adjustable optimization presets</li>
<li>Bulk processing support</li>
<li>Replace or preserve original videos</li>
</ul>
<h4>CDN Delivery</h4>
<p>LessFlux includes CDN integration for faster asset delivery.</p>
<ul>
<li>Global asset delivery</li>
<li>Image delivery through CDN</li>
<li>Video delivery through CDN</li>
<li>CSS delivery through CDN</li>
<li>JavaScript delivery through CDN</li>
<li>Dedicated CDN URL</li>
<li>Custom CNAME support</li>
<li>Cache purge controls</li>
<li>CDN usage visibility within WordPress</li>
</ul>
<h4>External Processing (No Server Load)</h4>
<p>One of the main advantages of LessFlux is that optimization workloads do not run on your WordPress server.</p>
<p>All image and video processing takes place externally, helping avoid:</p>
<ul>
<li>CPU spikes</li>
<li>Memory exhaustion</li>
<li>PHP execution time limits</li>
<li>Long-running optimization tasks</li>
<li>Resource contention on shared hosting environments</li>
</ul>
<p>This approach is especially useful for large media libraries, WooCommerce stores, agency websites, and websites hosted on resource-constrained environments.</p>
<h4>Compatibility</h4>
<p>LessFlux is designed to work alongside standard WordPress media workflows.</p>
<p>Compatible with:</p>
<ul>
<li>WordPress Media Library</li>
<li>WordPress-generated image sizes</li>
<li>Most WordPress themes</li>
<li>Gutenberg</li>
<li>Elementor</li>
<li>WPBakery</li>
<li>Beaver Builder</li>
<li>Bricks Builder</li>
<li>Divi Builder</li>
<li>Oxygen Builder</li>
<li>Breakdance</li>
<li>Most caching and performance plugins</li>
<li>Many other WordPress themes, page builders, and media management plugins</li>
</ul>
<p>LessFlux does not require template modifications and does not alter how WordPress selects image sizes for frontend delivery.</p>
<h4>Who Should Use LessFlux?</h4>
<ul>
<li>WordPress website owners</li>
<li>Agencies managing multiple websites</li>
<li>Developers building performance-focused websites</li>
<li>WooCommerce stores</li>
<li>Content publishers</li>
<li>Membership websites</li>
<li>Media-heavy projects</li>
</ul>
<p>If you want image and video optimization without placing additional load on your hosting environment, LessFlux provides a simple external-first workflow directly inside WordPress.</p>
<h3>External services</h3>
<p>This plugin uses external services provided by LessFlux and third-party CDNs for library delivery.</p>
<ol>
<li>LessFlux API</li>
</ol>
<p>* Service: <code>https://api.lessflux.com/v1/</code><br />
* Purpose: account validation, optimization-related operations, dashboard/plugin data exchange.<br />
* Data sent: plugin requests include site/plugin context and authentication data (such as your LessFlux API token) needed to authorize and process requests.<br />
* Terms: https://lessflux.com/terms-conditions/<br />
* Privacy policy: https://lessflux.com/privacy-policy/</p>
<ol>
<li>LessFlux WordPress endpoint</li>
</ol>
<p>* Service: <code>https://lessflux.com/wp-json/</code><br />
* Purpose: plugin integration endpoints used by LessFlux WordPress workflows.<br />
* Data sent: request metadata required to complete plugin-related actions.</p>
<ol>
<li>Third-party frontend assets</li>
</ol>
<p>* <code>https://fonts.googleapis.com/</code> (font stylesheet, admin UI only)</p>
<ol>
<li>Bundled third-party libraries (MIT licensed, included locally)</li>
</ol>
<p>* lazysizes v5.3.2 – https://github.com/aFarkas/lazysizes (lazy loading)<br />
* lottie-web v5.10.2 – https://github.com/airbnb/lottie-web (animations, admin UI only)<br />
* DataTables v2.3.1 – https://datatables.net (data tables, admin UI only)<br />
* DataTables Responsive v3.0.4 – https://datatables.net/extensions/responsive (admin UI only)</p>


LessFlux Image & Video Optimizer – WebP, AVIF, CDN & Lazy Load

LessFlux optimizes WordPress images and videos externally, reducing server load with compression, modern formats, and CDN delivery.

Hedef Image Optimizer — WebP & AVIF vs LessFlux Image & Video Optimizer – WebP, AVIF, CDN & Lazy Load