HEDEF Hosting

<p>Hedef Image Optimizer — WebP & AVIF is a lightweight but powerful image optimization plugin that converts your JPEG and PNG uploads into modern WebP and AVIF formats.</p>
<p>All conversions happen locally on your server using GD and/or Imagick – there is no external API, no remote storage and no extra monthly bills.</p>
<p>The plugin is developed and maintained by <a href="https://hedefhosting.com.tr/" rel="nofollow ugc">Hedef Hosting</a> and is provided completely free of charge.<br />
If you have ideas, bug reports or feature requests, feel free to email us at support@hedefhosting.com.tr.</p>
<p>It focuses on three main goals:</p>
<ul>
<li><strong>Better performance</strong> – Serve lighter images without visibly losing quality.</li>
<li><strong>Modern formats</strong> – Use WebP and AVIF when supported by your server and your visitors’ browsers.</li>
<li><strong>Simple control</strong> – Configure everything from a single, polished settings page.</li>
</ul>
<h3>Key Features</h3>
<ul>
<li>Automatically convert JPEG/JPG and PNG images to WebP and/or AVIF on upload.</li>
<li>Bulk optimization tool for existing Media Library images, with:
<ul>
<li>Progress bar and live log of processed items.</li>
<li>“Run again” support to refresh images after changing quality or resize settings.</li>
</ul>
</li>
<li>Media Library “Optimizer” column:
<ul>
<li>See per-image status, new filesize, and percentage of space saved.</li>
<li>One-click Re-optimize and Restore original actions (if you keep originals).</li>
</ul>
</li>
<li>Per-image controls in the attachment edit screen:
<ul>
<li>Optimize/Re-optimize just that image.</li>
<li>Override the global “Optimize on upload” setting.</li>
</ul>
</li>
<li>Server capabilities checker for GD / Imagick WebP and AVIF support.</li>
<li>Optional frontend integration using  tags with WebP/AVIF  elements:
<ul>
<li>Modern browsers get AVIF/WebP.</li>
<li>Older browsers fall back to the original image.</li>
</ul>
</li>
<li>Adjustable compression quality (0–100) with recommended ranges.</li>
<li>Optional resize of next-gen copies above a configurable max width (e.g. 2048px).</li>
<li>Optional EXIF/IPTC metadata stripping from next-gen copies to further reduce filesize.</li>
<li>Exclusion rules:
<ul>
<li>Skip specific images based on filename or path (e.g. logo, /icons/, avatar-).</li>
</ul>
</li>
<li>Works with:
<ul>
<li>WordPress Media Library</li>
<li>wp_get_attachment_image()</li>
<li>Featured images and most themes/page builders.</li>
</ul>
</li>
<li>Localization:
<ul>
<li>English (en_US)</li>
<li>Turkish (tr_TR) – full translation of the admin UI and bulk screens.</li>
</ul>
</li>
</ul>
<p>Everything is designed to blend nicely into the WordPress admin with a clean, modern UI.</p>
<h3>How It Works</h3>
<ol>
<li>When you upload a JPEG or PNG image, the plugin can automatically generate .webp and/or .avif versions (depending on your settings and server capabilities).</li>
<li>For existing images, use the <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Bulk Optimize (NGIO)</strong> screen to scan the Media Library and generate missing next-gen versions in small batches.</li>
<li>On the frontend, you can enable the  integration so that supported browsers will load AVIF / WebP, while older browsers still get the original image.</li>
<li>The plugin stores lightweight stats in attachment metadata (ngio) so you can see how much space you’ve saved on each image and across the library.</li>
</ol>
<h3>Requirements</h3>
<ul>
<li>PHP 8.1 or higher (for AVIF support through GD or Imagick).</li>
<li>WordPress 6.5 or higher.</li>
<li>One of:
<ul>
<li>PHP GD extension compiled with WebP/AVIF support.</li>
<li>PHP Imagick extension with WEBP/AVIF codecs enabled.</li>
</ul>
</li>
</ul>
<p>If your server is missing some of these, the <strong>Server support</strong> box on the settings page will clearly show what’s available and what is not.</p>
<h3>Usage</h3>
<h3>1. Choose formats and automation</h3>
<p>On the <strong>Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Image Optimizer</strong> page:</p>
<ul>
<li>Enable WebP, AVIF, or both, depending on your server capabilities.</li>
<li>Turn on <strong>Optimize on upload</strong> if you want new images to be processed automatically.</li>
<li>Enable <strong>Serve via </strong> to send WebP/AVIF to compatible browsers.</li>
</ul>
<p>You can also:</p>
<ul>
<li>Pick a quality level (e.g. 80–85 for most sites).</li>
<li>Enable <strong>Resize next-gen copies</strong> and set a max width (e.g. 2048px).</li>
<li>Enable <strong>Strip metadata</strong> to remove EXIF/IPTC from generated copies.</li>
<li>Add <strong>Exclusion patterns</strong> (one per line) to skip specific images.</li>
</ul>
<h3>2. Bulk optimization</h3>
<p>Go to <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Bulk Optimize (NGIO)</strong>:</p>
<ul>
<li>Click <strong>Optimize all images</strong> to start the process.</li>
<li>The progress bar will move as images are processed.</li>
<li>The log will list each optimized attachment.</li>
<li>If you change quality or resize settings later, you can run bulk optimization again – existing next-gen copies will be refreshed.</li>
</ul>
<h3>3. Per-image controls</h3>
<p>In <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Library</strong> (list view):</p>
<ul>
<li>Use the <strong>Optimizer</strong> column to see:
<ul>
<li>Status (optimized/not optimized).</li>
<li>New filesize and percentage of space saved.</li>
<li>Links to Re-optimize and Restore original.</li>
</ul>
</li>
</ul>
<p>In the <strong>attachment edit screen</strong>:</p>
<ul>
<li>Use the <strong>NextGen optimization</strong> metabox to:
<ul>
<li>Optimize/re-optimize just that image.</li>
<li>Override the global “Optimize on upload” behaviour.</li>
</ul>
</li>
</ul>
<h3>License</h3>
<p>Hedef Image Optimizer — WebP & AVIF is free software released under the <strong>GNU General Public License v2.0 or later</strong>.<br />
You can redistribute it and/or modify it under the terms of the GPL as published by the Free Software Foundation.<br />
See https://www.gnu.org/licenses/gpl-2.0.html for the full license text.</p>


Hedef Image Optimizer — WebP & AVIF

Converts JPEG and PNG to modern WebP and AVIF formats, with bulk optimization and smart delivery.

Optimole

<p>Optimole is the complete image optimization powerhouse that helps you compress images automatically, resize them, and deliver your images via lightning-fast CDN from 450+ locations. From product images to portfolio photos, Optimole handles it all. With WebP and AVIF conversion, intelligent lazy loading, and ML-powered optimization, Optimole dramatically improves page speed, Core Web Vitals, and SEO rankings—all with zero configuration required. Say goodbye to slow-loading images and hello to a faster website that visitors and search engines will love.</p>
<h3>⚡ Quick Links</h3>
<ul>
<li><a href="https://optimole.com/test-drive/?utm_source=wordpressorg&utm_medium=readme&utm_campaign=optimole" rel="nofollow ugc">Test Your Site</a> – See how much faster we can make your site</li>
<li><a href="https://docs.optimole.com/" rel="nofollow ugc">Documentation</a> – Learn how to use all features</li>
<li><a href="https://wordpress.org/support/plugin/optimole-wp/" rel="ugc">Support Forum</a> – Get help from our team</li>
<li><a href="https://optimole.com/how-to-speed-up-wordpress/?utm_source=wordpressorg&utm_medium=readme&utm_campaign=optimole" rel="nofollow ugc">How to Speed Up WordPress</a> – Essential optimization tips</li>
<li><a href="https://optimole.com/pricing/?utm_source=wordpressorg&utm_medium=readme&utm_campaign=optimole" rel="nofollow ugc">Go Pro</a> – Upgrade for more monthly visits</li>
</ul>
<h3>🚀 Summary of What Optimole Does</h3>
<ul>
<li><strong>Compress images without quality loss</strong> – ML-powered technology preserves details</li>
<li><strong>Global AWS CloudFront CDN</strong> – 450+ locations for instant loading</li>
<li><strong>WebP & AVIF conversion</strong> – Up to 80% smaller file sizes</li>
<li><strong>[PRO] Complete image offloading</strong> – Store images in the cloud and free up server space with one-click restoration</li>
<li><strong>jQuery-free lazy loading</strong> – Improves Core Web Vitals</li>
<li><strong>Adaptive image sizing</strong> – Perfect fit for every device</li>
<li><strong>Cloud media library</strong> – Manage assets across multiple sites</li>
<li><strong>Support for all file types</strong> – Images, video, audio, documents</li>
<li><strong>Automatic watermarking</strong> – Protect your visual content</li>
<li><strong>Zero configuration needed</strong> – Install and forget</li>
<li><strong>Free plan with all features</strong> – For sites with up to 2000 <a href="https://docs.optimole.com/article/1134-how-optimole-counts-the-number-of-visitors" rel="nofollow ugc">visits</a>/month</li>
</ul>
<h3>Why Choose Optimole Over Other Image Optimization Plugins?</h3>
<ul>
<li><strong>Truly Automated Optimization</strong> – Install once and let our cloud-based system handle everything</li>
<li><strong>Compress images in bulk</strong> – Process your entire media library with one click</li>
<li><strong>Smaller Images, Same Visual Quality</strong> – Advanced ML-powered compression preserves image details</li>
<li><strong>Perfect Size for Every Device</strong> – Images dynamically resized for each visitor’s exact screen dimensions</li>
<li><strong>Lightning-Fast Global CDN</strong> – Free delivery from 450+ locations worldwide for instant loading</li>
<li><strong>Automatic Next-Gen Formats</strong> – WebP and AVIF conversion reduces file size by up to 80%</li>
<li><strong>Zero Server Resource Usage</strong> – All processing happens in our cloud, keeping your hosting resources free</li>
<li><strong>WooCommerce Performance Boost</strong> – Optimized product galleries load faster, increasing conversions</li>
<li><strong>Eliminate Content Shifting</strong> – Perfect placeholder dimensions prevent Cumulative Layout Shift (CLS)</li>
<li><strong>Significant Core Web Vitals</strong> Improvement – Lower Largest Contentful Paint (LCP) scores</li>
<li><strong>Complete Media Management</strong> – Cloud library with Digital Asset Management features</li>
</ul>
<p><span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/siCm0fhNes0?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span></p>
<h3>What’s the Magic Behind Optimole’s Image Optimization?</h3>
<p>Optimole handles image optimization seamlessly in the cloud—tailored to each visitor in real time. Once installed, it automatically replaces your image URLs with cloud-based ones, without altering the original files on your server.</p>
<p>When someone visits your site, Optimole instantly <strong>detects their device type, screen size, browser, and connection speed</strong>. Based on this data, it delivers the <strong>ideal version</strong> of each image—perfectly resized, compressed, and converted into the most efficient format their browser supports.</p>
<h3>How Many Images Can Be Optimized? (Unlimited)</h3>
<p>We offer an unlimited number of image optimizations in both Free and Pro plans, you will be able to optimize an unlimited number of images for up to 2000 <a href="https://docs.optimole.com/article/1134-how-optimole-counts-the-number-of-visitors" rel="nofollow ugc">monthly visits</a>. All are delivered from more than <strong>450+ locations</strong> around the globe.</p>
<h3>Features That Make Optimole The Ultimate Image Solution:</h3>
<h4>🔄 Seamless Bulk Optimization</h4>
<p>Optimize your entire media library with a single click. Optimole processes your images in the background, so you don’t need to keep your browser open during optimization. Perfect for existing websites with large image collections.</p>
<h4>🚀 One-Click Image Offloading [PRO]</h4>
<p>Free up valuable server space by offloading your entire media library to Optimole’s secure cloud storage. All your images are safely stored and delivered from our optimized CDN, reducing your hosting costs and server load. Need your images back on your server? Our seamless one-click restoration process makes it easy to transfer everything back whenever you want, giving you complete flexibility and control over your media assets.</p>
<h4>🌎 CDN</h4>
<p>Optimole provides free access to an AWS CloudFront CDN with edge locations in more than 450+ cities around the globe.</p>
<h4>🖼️ ML-Powered Smart Compression</h4>
<p>Our machine learning algorithms analyze each image to determine the optimal compression level that balances quality and file size. Unlike basic compression tools, Optimole’s smart compression adapts to image content, preserving important details while aggressively compressing areas where quality loss won’t be noticeable. Making it easy to compress images without sacrificing quality.</p>
<h4>🔄 Intelligent Format-Based Optimization</h4>
<p>Our advanced cloud-based transformation process optimizes images based on format and serves them in next-gen formats automatically. If your visitor’s browser supports WebP or AVIF, Optimole instantly converts and delivers these formats, reducing file size by up to 80% compared to traditional JPEG and PNG, while maintaining visual quality.</p>
<h4>💾 Advanced Digital Asset Management (DAM)</h4>
<p>Take complete control of your media with our built-in DAM system. Store images in the Optimole Cloud to save server space and easily share assets between multiple websites. Our seamless integration with Elementor Builder and WordPress core editor means you can access your optimized cloud images directly from your familiar editing interfaces.</p>
<h4>📏 Exact Responsive Sizing</h4>
<p>Optimole delivers just one image perfectly sized for each visitor’s exact device dimensions – no more generating multiple image sizes or guessing at breakpoints. This means mobile users don’t download desktop-sized images, and desktop users get appropriately high-resolution versions.</p>
<h4>📱 Retina & High-DPR Display Support</h4>
<p>Automatically detect high-resolution displays like Retina screens and deliver images with the perfect Device Pixel Ratio (DPR). Your images will look crisp and sharp on the latest devices without unnecessarily large file sizes on standard displays.</p>
<h4>⚡ No Content Shifting with Advanced Lazy Loading</h4>
<p>Our lightweight lazy loading defers offscreen images for faster initial page loads without any content shifting. Optimole’s implementation doesn’t rely on heavy jQuery dependencies, making it faster than other lazy loading solutions while being more compatible with modern themes.</p>
<h4>🔍 AI-Powered Smart Cropping</h4>
<p>Maintain focus on the important elements in your images with our intelligent cropping system. Whether it’s faces in portraits, products in e-commerce shots, or key elements in landscapes, smart cropping ensures proper sizing without losing the subject’s focus. This is especially valuable for responsive designs where image dimensions change dramatically.</p>
<h4>💧 Customizable Watermarking</h4>
<p>Protect your images with automatic watermarking. Configure your watermark once, select positioning and opacity, and Optimole will apply it to all future uploads automatically. Perfect for photographers, artists, and content creators who need to protect their work.</p>
<h4>🖼️ Multiple File Type Support</h4>
<p>Optimole goes beyond just images. Our cloud dashboard supports uploading and managing a wide variety of file types, including videos, audio files, PDFs, documents, and more. This makes Optimole a comprehensive media management solution, not just an image optimizer. Store all your media assets in one place, organize them efficiently, and access them across all your websites with our cloud library system.</p>
<h4>🌈 Enhanced User Experience Features</h4>
<ul>
<li><strong>Custom Lazy Load Placeholders</strong> – Add brand-matching colors to your lazy-loading placeholders</li>
<li><strong>Adaptive Quality</strong> – Automatically adjust image quality for visitors on slower connections</li>
<li><strong>Background Optimization</strong> – Process images without keeping browser tabs open</li>
<li><strong>Zero Content Shifting</strong> – Prevent layout shifts with perfectly sized placeholders</li>
</ul>
<h3>Real-World Use Cases Where Optimole Shines</h3>
<h4>🛍️ E-commerce Success Story</h4>
<p><strong>Challenge</strong><br />
An online store owner with thousands of product photos was experiencing slow loading times—especially on mobile—leading to high bounce rates and abandoned carts.</p>
<p><strong>Solution</strong><br />
After installing <strong>Optimole</strong>, product photos were automatically compressed and served in <strong>WebP</strong> format from the global <strong>CDN</strong>. Mobile shoppers now see perfectly sized images for their devices.</p>
<p><strong>Results</strong><br />
– Significantly reduced page load times<br />
– Improved mobile conversions<br />
– Better Google Core Web Vitals scores<br />
– Faster checkout completion and fewer abandoned carts</p>
<h4>📸 Photography Portfolio Transformation</h4>
<p><strong>Challenge</strong><br />
A professional photographer needed to showcase a high-resolution portfolio online without sacrificing photos quality or website performance.</p>
<p><strong>Solution</strong><br />
<strong>Optimole’s</strong> lossless compression preserved the fine details in their work while substantially reducing file sizes. The built-in watermarking protected the images, and adaptive sizing ensured visitors on all devices could appreciate the work.</p>
<p><strong>Results</strong><br />
– Noticeably faster portfolio page loading<br />
– Maintained premium photo quality<br />
– Prevented unauthorized use with watermarking<br />
– Freed up server space via cloud storage</p>
<h4>🌍 Travel Blog Acceleration</h4>
<p><strong>Challenge</strong><br />
A travel blog featured beautiful destination photography, but large images were causing slow loading and high bounce rates—especially for readers in remote locations.</p>
<p><strong>🛠Solution</strong><br />
<strong>Optimole’s</strong> smart compression, <strong>WebP</strong> conversion, and global <strong>CDN</strong> drastically reduced image loading times. The AI-powered smart cropping kept the focus on key elements, regardless of screen size.</p>
<p><strong>Results</strong><br />
– Faster loading for readers, even in low-bandwidth areas<br />
– Increased reader engagement<br />
– More pages viewed per session<br />
– Boost in advertising revenue through longer time-on-site</p>
<h4>📰 Multi-Author News Site Optimization</h4>
<p><strong>Challenge</strong><br />
A news website with dozens of authors struggled with inconsistent image sizes and formats, causing layout shifts and performance issues.</p>
<p><strong>Solution</strong><br />
<strong>Optimole</strong> automatically standardized all uploaded images—fixing dimensions, optimizing compression, and ensuring consistent quality sitewide, regardless of who uploaded the content.</p>
<p><strong>Results</strong><br />
– Layout shifts from images were virtually eliminated<br />
– Bandwidth usage significantly reduced<br />
– Core Web Vitals scores improved<br />
– Editors saved time with no need to manually resize or compress images</p>
<h3>Comprehensive Compatibility & Security</h3>
<p>Optimole works seamlessly with:</p>
<ul>
<li>Supports all major page builders: Elementor, Divi, Beaver Builder, WPBakery, Otter Blocks, Gutenberg, and more</li>
<li>Compatible with popular WordPress themes: Neve, Hestia, Astra, GeneratePress, Kadence, and others</li>
<li>Built for e-commerce: Seamless integration with WooCommerce to optimize product photos and galleries</li>
<li>Works flawlessly with caching plugins: Super Page Cache, WP Rocket, W3 Total Cache, LiteSpeed Cache, and more</li>
</ul>
<p>Your security is our top priority – we don’t store stripped EXIF data on our service. Optimole works behind the scenes and won’t interact with your site’s visitors or collect their data. Our privacy-first approach means we only process what’s needed for optimization. <a href="https://optimole.com/terms/" rel="nofollow ugc">Terms of Service</a></p>
<h3>Clean Installation & Complete Reversibility</h3>
<p>Optimole installs in seconds with a user-friendly onboarding flow and one-click preset configurations tailored for optimal results. Once set up, it quietly runs in the background—continuously optimizing your images without any extra work from your side.</p>
<p>Changed your mind? No problem. Optimole offers a clean uninstall process that restores your site to its original state—no leftover code, no clutter in your database.</p>
<h3>Ready to Scale? Go Pro</h3>
<p>Premium plans start from support for 40,000 monthly visits and scale up to 3 million visits. Need even more? We’re happy to help with custom plans tailored to your needs.</p>
<p>All images are delivered via AWS CloudFront, using a global network of 450+ edge locations for lightning-fast load times, anywhere in the world.</p>
<p>Pro is ideal for photographers, agencies, and businesses managing large volumes of photos online. As a Pro user, you’ll get priority support and the option to use a custom CNAME—so your image URLs reflect your brand while being served at top speed. <a href="https://optimole.com/pricing/?utm_source=wordpressorg&utm_medium=readme&utm_campaign=optimole" rel="nofollow ugc">Get Optimole Pro</a>.</p>
<h3>What Our Users Say About Optimole</h3>
<p><strong>Made a 50% speed difference</strong></p>
<p>This is a brilliant plugin that I used to replace Nitro, which unaccountably lowered my loading speed massively after a site restore. It does the job and plays nicely with other plugins so far as I can tell.</p>
<p>🧑‍💻 JS Wilkins, Website Owner</p>
<p><strong>Better Than Any Other Image Plugin</strong></p>
<p>Increased my site speed as any other image plugin did not in the past! Performance for mobile reached 94 in (Lighthouse) without tuning anything else in my site.</p>
<p>🧑‍💻 Domingosanna, Website Owner</p>
<p><strong>Great Performance, Support & Savings</strong></p>
<p>Beautiful product. Works great. Nice design. Excellent customer support. Saving a ton on hosting costs by going this route. happy happy joy joy.</p>
<p>🧑‍💻 Alex Williams, Business Owner</p>
<h3>Support</h3>
<p>We’re here to help. Feel free to open a new thread on the <a href="https://wordpress.org/support/plugin/optimole-wp/" rel="ugc">Support Forum</a>.</p>
<h3>Documentation</h3>
<p>Discover how to make the most of Optimole with our detailed and user-friendly <a href="https://docs.optimole.com/" rel="nofollow ugc">documentation</a>.</p>


Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization


Great Plugin, Works well and straight forward to use.


Great Plugin

Automatically optimize images with bulk compression, lazy loading, WebP/AVIF conversion & CloudFront image CDN. Boost Core Web Vitals & conversions.

Hedef Image Optimizer — WebP & AVIF vs Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization