HEDEF Hosting

<p>Hedef Image Optimizer — WebP & AVIF is a lightweight but powerful image optimization plugin that converts your JPEG and PNG uploads into modern WebP and AVIF formats.</p>
<p>All conversions happen locally on your server using GD and/or Imagick – there is no external API, no remote storage and no extra monthly bills.</p>
<p>The plugin is developed and maintained by <a href="https://hedefhosting.com.tr/" rel="nofollow ugc">Hedef Hosting</a> and is provided completely free of charge.<br />
If you have ideas, bug reports or feature requests, feel free to email us at support@hedefhosting.com.tr.</p>
<p>It focuses on three main goals:</p>
<ul>
<li><strong>Better performance</strong> – Serve lighter images without visibly losing quality.</li>
<li><strong>Modern formats</strong> – Use WebP and AVIF when supported by your server and your visitors’ browsers.</li>
<li><strong>Simple control</strong> – Configure everything from a single, polished settings page.</li>
</ul>
<h3>Key Features</h3>
<ul>
<li>Automatically convert JPEG/JPG and PNG images to WebP and/or AVIF on upload.</li>
<li>Bulk optimization tool for existing Media Library images, with:
<ul>
<li>Progress bar and live log of processed items.</li>
<li>“Run again” support to refresh images after changing quality or resize settings.</li>
</ul>
</li>
<li>Media Library “Optimizer” column:
<ul>
<li>See per-image status, new filesize, and percentage of space saved.</li>
<li>One-click Re-optimize and Restore original actions (if you keep originals).</li>
</ul>
</li>
<li>Per-image controls in the attachment edit screen:
<ul>
<li>Optimize/Re-optimize just that image.</li>
<li>Override the global “Optimize on upload” setting.</li>
</ul>
</li>
<li>Server capabilities checker for GD / Imagick WebP and AVIF support.</li>
<li>Optional frontend integration using  tags with WebP/AVIF  elements:
<ul>
<li>Modern browsers get AVIF/WebP.</li>
<li>Older browsers fall back to the original image.</li>
</ul>
</li>
<li>Adjustable compression quality (0–100) with recommended ranges.</li>
<li>Optional resize of next-gen copies above a configurable max width (e.g. 2048px).</li>
<li>Optional EXIF/IPTC metadata stripping from next-gen copies to further reduce filesize.</li>
<li>Exclusion rules:
<ul>
<li>Skip specific images based on filename or path (e.g. logo, /icons/, avatar-).</li>
</ul>
</li>
<li>Works with:
<ul>
<li>WordPress Media Library</li>
<li>wp_get_attachment_image()</li>
<li>Featured images and most themes/page builders.</li>
</ul>
</li>
<li>Localization:
<ul>
<li>English (en_US)</li>
<li>Turkish (tr_TR) – full translation of the admin UI and bulk screens.</li>
</ul>
</li>
</ul>
<p>Everything is designed to blend nicely into the WordPress admin with a clean, modern UI.</p>
<h3>How It Works</h3>
<ol>
<li>When you upload a JPEG or PNG image, the plugin can automatically generate .webp and/or .avif versions (depending on your settings and server capabilities).</li>
<li>For existing images, use the <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Bulk Optimize (NGIO)</strong> screen to scan the Media Library and generate missing next-gen versions in small batches.</li>
<li>On the frontend, you can enable the  integration so that supported browsers will load AVIF / WebP, while older browsers still get the original image.</li>
<li>The plugin stores lightweight stats in attachment metadata (ngio) so you can see how much space you’ve saved on each image and across the library.</li>
</ol>
<h3>Requirements</h3>
<ul>
<li>PHP 8.1 or higher (for AVIF support through GD or Imagick).</li>
<li>WordPress 6.5 or higher.</li>
<li>One of:
<ul>
<li>PHP GD extension compiled with WebP/AVIF support.</li>
<li>PHP Imagick extension with WEBP/AVIF codecs enabled.</li>
</ul>
</li>
</ul>
<p>If your server is missing some of these, the <strong>Server support</strong> box on the settings page will clearly show what’s available and what is not.</p>
<h3>Usage</h3>
<h3>1. Choose formats and automation</h3>
<p>On the <strong>Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Image Optimizer</strong> page:</p>
<ul>
<li>Enable WebP, AVIF, or both, depending on your server capabilities.</li>
<li>Turn on <strong>Optimize on upload</strong> if you want new images to be processed automatically.</li>
<li>Enable <strong>Serve via </strong> to send WebP/AVIF to compatible browsers.</li>
</ul>
<p>You can also:</p>
<ul>
<li>Pick a quality level (e.g. 80–85 for most sites).</li>
<li>Enable <strong>Resize next-gen copies</strong> and set a max width (e.g. 2048px).</li>
<li>Enable <strong>Strip metadata</strong> to remove EXIF/IPTC from generated copies.</li>
<li>Add <strong>Exclusion patterns</strong> (one per line) to skip specific images.</li>
</ul>
<h3>2. Bulk optimization</h3>
<p>Go to <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Bulk Optimize (NGIO)</strong>:</p>
<ul>
<li>Click <strong>Optimize all images</strong> to start the process.</li>
<li>The progress bar will move as images are processed.</li>
<li>The log will list each optimized attachment.</li>
<li>If you change quality or resize settings later, you can run bulk optimization again – existing next-gen copies will be refreshed.</li>
</ul>
<h3>3. Per-image controls</h3>
<p>In <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Library</strong> (list view):</p>
<ul>
<li>Use the <strong>Optimizer</strong> column to see:
<ul>
<li>Status (optimized/not optimized).</li>
<li>New filesize and percentage of space saved.</li>
<li>Links to Re-optimize and Restore original.</li>
</ul>
</li>
</ul>
<p>In the <strong>attachment edit screen</strong>:</p>
<ul>
<li>Use the <strong>NextGen optimization</strong> metabox to:
<ul>
<li>Optimize/re-optimize just that image.</li>
<li>Override the global “Optimize on upload” behaviour.</li>
</ul>
</li>
</ul>
<h3>License</h3>
<p>Hedef Image Optimizer — WebP & AVIF is free software released under the <strong>GNU General Public License v2.0 or later</strong>.<br />
You can redistribute it and/or modify it under the terms of the GPL as published by the Free Software Foundation.<br />
See https://www.gnu.org/licenses/gpl-2.0.html for the full license text.</p>


Hedef Image Optimizer — WebP & AVIF

Converts JPEG and PNG to modern WebP and AVIF formats, with bulk optimization and smart delivery.

KeyCDN

<h4>WordPress Image Optimizer</h4>
<p>Optimus reduces the file size of uploaded media files automatically. Depending on the image and format, reductions in size of up to 70% are possible. Several kilobytes can be saved per image—these savings contribute positively to the performance of the blog website. What’s most impressive about the compression technology: the quality of the images is maintained.</p>
<blockquote>
<h4>There are three different versions of Optimus:</h4>
<ol>
<li><strong>Optimus</strong> <em>(Free)</em> as base version with limitations (e.g. max of 100kb)</li>
<li><strong>Optimus HQ</strong> <em>(Premium)</em> with expanded functionality for personal projects</li>
<li><strong>Optimus HQ PRO</strong> <em>(Premium)</em> as professional solution for customer websites</li>
</ol>
</blockquote>
<p>More details about the features and the pricing model on <a href="https://optimus.io" rel="nofollow ugc">optimus.io</a></p>
<h4>How does it work?</h4>
<p>During the uploading process of images to the media library, the <em>Optimus</em> plugin simultaneously sends the images to the <em>Optimus</em> server, where the incoming material is processed and sent back in optimized form. Afterwards, the <em>Optimus</em> plugin saves the image version with a reduced file size in the media library.</p>
<p>The optimization of images – <em>including thumbnails</em> – is conducted in the background and outside of the view of the user. The image compression gains per file are displayed by Optimus within the media library in form of a percentage value, see <a href="https://wordpress.org/plugins/optimus/screenshots/" rel="ugc">screenshot</a>.</p>
<p>Superfluous information that is saved by image processing programs and is not even necessary for displaying the image is extracted from image files. This way, the quality of the graphics remains intact while the image size can be reduced significantly. If you wish, Optimus keeps all author, EXIF and copyright information contained within the photos — the compressional gains will be correspondingly lower.</p>
<p>Optimus supports the conversion of images to the new <a href="https://www.keycdn.com/blog/convert-to-webp-the-successor-of-jpeg" rel="nofollow ugc"><em>WebP</em> image format</a>.</p>
<blockquote>
<p>It is recommended to use the <a href="https://wordpress.org/plugins/cache-enabler/" rel="ugc">WordPress Cache Enabler</a> plugin to integrate the converted WebP images.</p>
</blockquote>
<h4>Features</h4>
<ul>
<li><a href="https://www.keycdn.com/support/optimus/progressive-jpeg" rel="nofollow ugc">Progressive JPEGs</a></li>
<li>Reduction of file size during the upload</li>
<li>Optimization of all preview images of a photo</li>
<li>No adjustments to code necessary</li>
<li>Optional: no removal of EXIF and IPTC metadata</li>
<li>Optional: HTTPS connection for the image transfer (Optimus HQ)</li>
<li>Optional: <a href="https://www.keycdn.com/support/optimus/configuration-to-deliver-webp" rel="nofollow ugc">conversion to the WebP</a> image format (Optimus HQ)</li>
<li>Faster load times for blog pages</li>
<li>Support for WooCommerce</li>
<li>WordPress multisite-support</li>
<li><a href="https://www.keycdn.com/support/optimus/image-bulk-optimization" rel="nofollow ugc">Bulk optimization</a> (optimize existing images)</li>
</ul>
<h4>Privacy</h4>
<ul>
<li>After the image optimization and transfer process, the <em>Optimus</em> server immediately deletes all the temporarily stored files. No files are stored!</li>
<li>The Optimus servers are located in Germany.</li>
</ul>
<h4>Tips</h4>
<ul>
<li>Photos should always be saved as JPEGs rather than PNGs. The PNG format works well for illustrations, JPEG on the other hand is the right choice for photographs. Another reason: the size reduction always works more quickly for JPEGs.</li>
<li>Your images have been optimized using Desktop tools such as ImageOptim (Mac) or PNGGauntlet (Win) before you upload them? Optimus has the significant benefit of also minimizing the thumbnails (=preview images) created by WordPress. After all, themes almost always integrate thumbnails rather than original images.</li>
</ul>
<h4>System Requirements</h4>
<ul>
<li>PHP >=5.6</li>
<li>WordPress >=4.6</li>
<li>Allow outbound connections</li>
</ul>
<h4>Storage Utilization</h4>
<ul>
<li>Backend: ~ 0,19 MB</li>
<li>Frontend: ~ 0,01 MB</li>
</ul>
<h4>Website</h4>
<ul>
<li><a href="https://optimus.io" rel="nofollow ugc">optimus.io</a></li>
</ul>
<h4>Author</h4>
<ul>
<li><a href="https://www.keycdn.com" title="KeyCDN" rel="nofollow ugc">KeyCDN</a></li>
</ul>


Optimus – WordPress Image Optimizer

Effective image compression and optimization during the upload process. Smart, automatic and reliable.

Hedef Image Optimizer — WebP & AVIF vs Optimus – WordPress Image Optimizer