HEDEF Hosting

<p>Hedef Image Optimizer — WebP & AVIF is a lightweight but powerful image optimization plugin that converts your JPEG and PNG uploads into modern WebP and AVIF formats.</p>
<p>All conversions happen locally on your server using GD and/or Imagick – there is no external API, no remote storage and no extra monthly bills.</p>
<p>The plugin is developed and maintained by <a href="https://hedefhosting.com.tr/" rel="nofollow ugc">Hedef Hosting</a> and is provided completely free of charge.<br />
If you have ideas, bug reports or feature requests, feel free to email us at support@hedefhosting.com.tr.</p>
<p>It focuses on three main goals:</p>
<ul>
<li><strong>Better performance</strong> – Serve lighter images without visibly losing quality.</li>
<li><strong>Modern formats</strong> – Use WebP and AVIF when supported by your server and your visitors’ browsers.</li>
<li><strong>Simple control</strong> – Configure everything from a single, polished settings page.</li>
</ul>
<h3>Key Features</h3>
<ul>
<li>Automatically convert JPEG/JPG and PNG images to WebP and/or AVIF on upload.</li>
<li>Bulk optimization tool for existing Media Library images, with:
<ul>
<li>Progress bar and live log of processed items.</li>
<li>“Run again” support to refresh images after changing quality or resize settings.</li>
</ul>
</li>
<li>Media Library “Optimizer” column:
<ul>
<li>See per-image status, new filesize, and percentage of space saved.</li>
<li>One-click Re-optimize and Restore original actions (if you keep originals).</li>
</ul>
</li>
<li>Per-image controls in the attachment edit screen:
<ul>
<li>Optimize/Re-optimize just that image.</li>
<li>Override the global “Optimize on upload” setting.</li>
</ul>
</li>
<li>Server capabilities checker for GD / Imagick WebP and AVIF support.</li>
<li>Optional frontend integration using  tags with WebP/AVIF  elements:
<ul>
<li>Modern browsers get AVIF/WebP.</li>
<li>Older browsers fall back to the original image.</li>
</ul>
</li>
<li>Adjustable compression quality (0–100) with recommended ranges.</li>
<li>Optional resize of next-gen copies above a configurable max width (e.g. 2048px).</li>
<li>Optional EXIF/IPTC metadata stripping from next-gen copies to further reduce filesize.</li>
<li>Exclusion rules:
<ul>
<li>Skip specific images based on filename or path (e.g. logo, /icons/, avatar-).</li>
</ul>
</li>
<li>Works with:
<ul>
<li>WordPress Media Library</li>
<li>wp_get_attachment_image()</li>
<li>Featured images and most themes/page builders.</li>
</ul>
</li>
<li>Localization:
<ul>
<li>English (en_US)</li>
<li>Turkish (tr_TR) – full translation of the admin UI and bulk screens.</li>
</ul>
</li>
</ul>
<p>Everything is designed to blend nicely into the WordPress admin with a clean, modern UI.</p>
<h3>How It Works</h3>
<ol>
<li>When you upload a JPEG or PNG image, the plugin can automatically generate .webp and/or .avif versions (depending on your settings and server capabilities).</li>
<li>For existing images, use the <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Bulk Optimize (NGIO)</strong> screen to scan the Media Library and generate missing next-gen versions in small batches.</li>
<li>On the frontend, you can enable the  integration so that supported browsers will load AVIF / WebP, while older browsers still get the original image.</li>
<li>The plugin stores lightweight stats in attachment metadata (ngio) so you can see how much space you’ve saved on each image and across the library.</li>
</ol>
<h3>Requirements</h3>
<ul>
<li>PHP 8.1 or higher (for AVIF support through GD or Imagick).</li>
<li>WordPress 6.5 or higher.</li>
<li>One of:
<ul>
<li>PHP GD extension compiled with WebP/AVIF support.</li>
<li>PHP Imagick extension with WEBP/AVIF codecs enabled.</li>
</ul>
</li>
</ul>
<p>If your server is missing some of these, the <strong>Server support</strong> box on the settings page will clearly show what’s available and what is not.</p>
<h3>Usage</h3>
<h3>1. Choose formats and automation</h3>
<p>On the <strong>Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Image Optimizer</strong> page:</p>
<ul>
<li>Enable WebP, AVIF, or both, depending on your server capabilities.</li>
<li>Turn on <strong>Optimize on upload</strong> if you want new images to be processed automatically.</li>
<li>Enable <strong>Serve via </strong> to send WebP/AVIF to compatible browsers.</li>
</ul>
<p>You can also:</p>
<ul>
<li>Pick a quality level (e.g. 80–85 for most sites).</li>
<li>Enable <strong>Resize next-gen copies</strong> and set a max width (e.g. 2048px).</li>
<li>Enable <strong>Strip metadata</strong> to remove EXIF/IPTC from generated copies.</li>
<li>Add <strong>Exclusion patterns</strong> (one per line) to skip specific images.</li>
</ul>
<h3>2. Bulk optimization</h3>
<p>Go to <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Bulk Optimize (NGIO)</strong>:</p>
<ul>
<li>Click <strong>Optimize all images</strong> to start the process.</li>
<li>The progress bar will move as images are processed.</li>
<li>The log will list each optimized attachment.</li>
<li>If you change quality or resize settings later, you can run bulk optimization again – existing next-gen copies will be refreshed.</li>
</ul>
<h3>3. Per-image controls</h3>
<p>In <strong>Media <span aria-hidden="true" class="wp-exclude-emoji">→</span> Library</strong> (list view):</p>
<ul>
<li>Use the <strong>Optimizer</strong> column to see:
<ul>
<li>Status (optimized/not optimized).</li>
<li>New filesize and percentage of space saved.</li>
<li>Links to Re-optimize and Restore original.</li>
</ul>
</li>
</ul>
<p>In the <strong>attachment edit screen</strong>:</p>
<ul>
<li>Use the <strong>NextGen optimization</strong> metabox to:
<ul>
<li>Optimize/re-optimize just that image.</li>
<li>Override the global “Optimize on upload” behaviour.</li>
</ul>
</li>
</ul>
<h3>License</h3>
<p>Hedef Image Optimizer — WebP & AVIF is free software released under the <strong>GNU General Public License v2.0 or later</strong>.<br />
You can redistribute it and/or modify it under the terms of the GPL as published by the Free Software Foundation.<br />
See https://www.gnu.org/licenses/gpl-2.0.html for the full license text.</p>


Hedef Image Optimizer — WebP & AVIF

Converts JPEG and PNG to modern WebP and AVIF formats, with bulk optimization and smart delivery.

WPMU DEV - Your All-in-One WordPress Platform

Alex Dunae

<p><strong>Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality.</strong></p>
<p>Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work.</p>
<p>Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer.</p>
<p><strong>Trusted by 1+ Million Sites | 4.8/5 Star Rating</strong></p>
<p>Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest.</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/4E5PgBsi6eI?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<h3>Compress images without losing quality</h3>
<p>Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work.</p>
<p>You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server.</p>
<h3>Lazy load images for faster pages</h3>
<p>Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration.</p>
<h3>Serve WebP and AVIF images automatically (<a href="https://wpmudev.com/project/wp-smush-pro/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=smush-readme-next-gen" rel="nofollow ugc">PRO</a>)</h3>
<p>Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site.</p>
<h3>Deliver images faster with an Image CDN (<a href="https://wpmudev.com/project/wp-smush-pro/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=smush-readme-cdn" rel="nofollow ugc">PRO</a>)</h3>
<p>Serve images through a global image CDN to reduce latency and improve load times for visitors around the world.</p>
<ul>
<li>119 global CDN servers</li>
<li>Up to 500 GB of bandwidth</li>
<li>Faster image delivery based on visitor location</li>
<li>Improved performance for image-heavy and high-traffic sites</li>
</ul>
<h3>Automatically resize and fix image dimensions (<a href="https://wpmudev.com/project/wp-smush-pro/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=smush-readme-auto-resize" rel="nofollow ugc">PRO</a>)</h3>
<p>Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights.</p>
<p>It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work.</p>
<h3>Optimize your entire site, automatically</h3>
<p>Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work.</p>
<ul>
<li>Optimize images automatically on upload</li>
<li>Compress images in bulk or individually</li>
<li>Works with your existing media library</li>
<li>No need to re-upload images</li>
<li>Enable image lazy load across your site</li>
<li>Convert images to WebP and AVIF</li>
<li>Deliver images with an integrated image CDN</li>
<li>Automatically resize and serve correctly sized images</li>
<li>Optimize images outside the media library with Directory Smush</li>
</ul>
<h3>Built for performance</h3>
<p>Smush improves page speed and overall performance by reducing image weight and improving how images are delivered.</p>
<ul>
<li>Reduce page load times</li>
<li>Improve user experience</li>
<li>Better performance for image-heavy pages</li>
<li>Supports image lazy load and preload images (PRO) for faster perceived performance</li>
</ul>
<h3>Works with your existing setup</h3>
<p>Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins.</p>
<ul>
<li>Compatible with Gutenberg, Elementor, WPBakery, and more</li>
<li>Works with WooCommerce stores</li>
<li>No need to change your workflow</li>
<li>Easy to enable and configure</li>
</ul>
<h3>Designed to be simple</h3>
<p>You don’t need to be a performance expert to optimize images with Smush image optimizer.</p>
<ul>
<li>Works out of the box</li>
<li>Simple settings when you need them</li>
<li>No technical knowledge required</li>
<li>Safe to use on any site</li>
</ul>
<h3>Why choose Smush?</h3>
<p>There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle.</p>
<ul>
<li>Trusted by over 1 million WordPress users</li>
<li>Built specifically for WordPress</li>
<li>Regular updates and improvements</li>
<li>Backed by the WPMU DEV team</li>
</ul>
<h3>Get started in minutes</h3>
<p>Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images.</p>
<h3>About Us</h3>
<p>WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here:<br />
<a href="https://wpmudev.com/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=smush-readme&utm_content=wpmu_dev_link" rel="nofollow ugc">https://wpmudev.com/</a></p>
<p>Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource:<br />
<a href="https://wpmudev.com/blog/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=smush-readme&utm_content=wpmu_dev_blog_link" rel="nofollow ugc">WPMU DEV Blog</a></p>
<p>Hey, one more thing… we hope you <a href="https://profiles.wordpress.org/wpmudev/#content-plugins" rel="nofollow ugc">enjoy our free offerings</a> as much as we’ve loved making them for you!</p>
<h3>Contact and Credits</h3>
<p>Originally written by Alex Dunae at Dialect (<a href="http://dialect.ca/?wp_smush_it" rel="nofollow ugc">dialect.ca</a>, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.</p>


Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Thank you for taking over half of the WordPress dashboard with your giant ad. It motivated me to remove your plugin and install EWWW Image Optimizer instead.

Huge black friday Ad. Stop advertising on my dashboard.


Unfortunately, it does not support WordPress Multisite and Arabic Language.


Does not support WodPresss Multisite and Arabic Language

Compress and optimize images, enable lazy load, serve WebP & AVIF, and speed up your site with a global image CDN.

Hedef Image Optimizer — WebP & AVIF vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN